BIBLIOGRAPHY Adelaide. (2011, 26 November). Getting to Know about Converse Shoes, (http://www.findarticles.

eu/32570/getting-to-know-about-converse-shoes/ Retrieved on 29th March 2012) Business Articles. (2011, 26 September). Converse Shoes: Combination of Style and Comfort, (http://www.articlesfactory.com/articles/business/converse-shoes-combination-of-style-andcomfort.html Retrieved on 29th March 2012) C.R. Kothari, Research Methodology, Methods & Techniques, (2nd Edition), Wishwa Prakashan Publication D.R. Cooper, and others, Business Research Method, (9th Edition), McGraw- Hill companies. Desiree Stimpert, (2010, 01 September), Converse All Stars: Silver and Gold 'Swirl' Converse Chuck Taylor All Stars (http://shoes.about.com/od/shoesoftheda1/a/Converse-All-Stars.htm Retrieved on 5th April 2012) J. Soleil. Converse Shoes: A Favorite for Feet Everywhere, (http://voices.yahoo.com/converseshoes-favorite-feet-everywhere-285250.html Retrieved on 3rd April 2012) Kinnear, T.C, Taylor. Marketing Research: An Applied Approach. McGraw Hill Kotler, P. (2004): Marketing Management, (12th Edition). Prentice Hall Mullins, Laurie J (1996). Management and Organization Behaviour, (4th Edition), Pitman publishing, London. R. Farmer. Why I Love My Converse All-Stars! (http://voices.yahoo.com/why-love-converse-allstars-685344.html?cat=46 Retrieved on 5th April 2012) T. Cristine, If You Love Your Brand, Set It Free: A Lesson from Converse. (http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=12560 Retrieved on 2nd April 2012)

Appendix I: Sample size Calculation

Cochrans formula: Confidence level = 95% Margin of error = 5% d = 0.05 z = 1.96 p = proportion, 50% p = 0.5 q= (1-p) q=1-0.5 q=0.5 n1= z2 (p*q)/d2 = (1.96)2 * (0.5 *0.5) / (0.05)2 = 384 GCBS students Students = 1076 Therefore population (N) = 1076 Correction factor = n1 / (1+n1/ N) = 384 / (1+384/1076) = 283 Therefore required sample size = 283

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Appendix 2: Questionnaires
Dear Sir/ Madam, We the student of Gaeddu college of Business Studies from 8th semester Marketing are conducting a study on students Loyalty towards Converse Shoe Brands at Gaeddu College of Business Studies as a part of our curriculum in Marketing Research Module. Therefore, we would like to request all the respondents to kindly answer the questions given below. Your information will be kept confidential and will be used for academic purpose only. Your sincere response will be highly appreciated. 1. Do you have Converse shoe? If yes please go to Question 4. And if No please attempt all the Questions a. Yes b. No

2. Which shoe brand do you wear? a. Nike e. Puma b. Adidas c. Reebok d. Lee Cooper

f. Any other............................

3. Do you prefer to switch your brand to Converse brand? a. Yes b. No c. Cant say

4. Most of the GCBS students show loyalty towards Converse shoe brand.

Highly disagreed

Disagreed

Neutral

Agreed

Highly agreed

5. Which of the following factors lead you to prefer Converse shoe Brand? (You can tick more than one) a. Cheaper negotiable price b. Modern fashion trend of youngster c. Widely available d. Friends influence

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6. Which of the following features make you to show loyalty to converse? ( You can tick more than one) a. Different styles and design b. Varieties of colours c. Lightness d. Comfort

7. At Gedu converse rules the shoe market

Highly disagreed

Disagreed

Neutral

Agreed

Highly agreed

8. Please Rank any top five from the following Shoe Brands (1-Most Preferred; 3Average & 5-Least Preferred) a. Nike b. Adidas c. Reebok d. Lee Cooper e. Puma

9. What colour converse Shoe do you prefer the most? a. Black b. Red c. Blue d. Green

e. Pink

f. Brown

10. Would you recommend your mate to wear Converse too? Why? Or why not?

Thank you for your kind cooperation!!!

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