Sean W.

Preston
swpreston0@gmail.com Mobile: 508-868-6817 81 Green Street Brookline, MA 02446

Catalyst for business growth and improvement with strong track record of success in identifying and translating organizational needs into technical marketing and sales strategies that drive business growth and profitability.

PROFESSIONAL EXPERIENCE
SWPRESTON SERVICES (Boston, MA) 2009 Present
Lead Marketing Strategist o Independent network of communications professionals focused on helping small businesses transition from traditional advertising practices to current customer-focused web-based marketing and retention solutions o Manage day-to-day operations of a small marketing consultancy that helped clients leverage their traditional promotional efforts with online and social media efforts o Broaden market reach and depth of penetration into local markets o Direct branding, marketing collateral, copy, advertising, and social media promotion initiatives for clients o Lead collaborations with broader regional teams in the Northeast and Southwest

ANALOG DEVICES, INC. (Norwood, MA) 2000 2009

Web Program Manager (2008 2009) o Led a multinational team of engineers and marketers in the developed and documented of workflow processes as part of a complete and timely transition of existing web content to a new web platform o Created transition model used for all of ADIs country-specific websites. o Responsible for the conversion of over 10,000 unstructured web pages into a dynamic XML format for site wide repurposing. eContent Integration Manager (2000 2008) o Led strategic technology and process-related projects to better mine, manage and distribute knowledge and information throughout ADIs engineering, sales and customer organizations worldwide. o Developed global content reuse systems and practices to establish automated integrations and value-added workflows across all customer-facing operations of the corporation that reduced time and increased message continuity. o Developed and administered a $2 million annual operating budget and supervised up to 40 employees.

INTERNATIONAL DATA CORPORATION (Framingham, MA)

1997 1999

Operations Manager, IDC Consulting (1997 1999) Led strategy, operations and marketing activities to grow the companys add-on consulting projects into a branded $100+ million consulting practice that serviced the top technology companys market research needs. Supervised an 8-person publications team that produced up to 30 deliverables per week with as many as 100 deliverables in process. Established branded research products, best practices, marketing communications, and deliverables for the consulting team.

EARLY CAREER EXPERIENCE

Marketing Consultant The Creative Group, Boston, MA (1999 2000)

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Marketing Communications Specialist MKS Instruments, Andover, MA (1995 1996) Marketing and Sales Specialist OmniGene, Inc., Cambridge, MA (1993 1995)

EDUCATION AND PROFESSIONAL DEVELOPMENT

B.S. in International Business/Business Management, Northeastern University (1993) Certificate in Social Media Marketing, Social Media University (2010)

PROFESSIONAL BACKGROUND
Accomplished Marketing Professional with extensive experience driving overall planning and positioning across advertising, online marketing, business development, and branding for a diverse range of technology and biotech companies. Expertise in conceptualizing innovative ideas; implementing content management, sales, and marketing systems; and delivering concrete solutions to connect with new markets. Created and launched new online platforms and digital marketing campaigns for global businesses. Developed and managed traditional and digital media strategies for generating awareness, strengthening revenue positions, and driving growth in key markets. Demonstrated capacity to analyze customer data to shape B2B and B2C marketing communications and technical strategies to effectively engage the target audience.

KEY STRENGTHS
Contributes Quickly Excels at being put into extremely challenging situations, grasping the essence of new information, getting to the root cause of problems, designing practical solutions, getting people on board, and working tirelessly to deliver results. Collaborative Style Develops networks and build alliances based on trust and credibility at all levels throughout the organization and with external stakeholders; uses influence positively to build alignment and commitment to achieve goals. Systems Thinking Understands how people, processes, and technologies work together and approaches problem solving from that perspective to optimize solutions while avoiding unintended adverse consequences. Communication Skills Listens effectively and clarifies information as needed; expresses facts and ideas in writing in a clear, convincing, and organized manner; makes clear and convincing oral presentations to individuals or groups; skilled at working directly with c-level executives to craft and communicate strategic communications to staff and customers. Understanding the Business Uses knowledge of the value chain to drive profitable growth and perceives the impact and implications of decisions; applies understanding of key performance drivers and how the organizations processes, resources, structure, and informal networks function to deliver practical results.

SIGNIFICANT ACCOMPLISHMENTS
Led project to convert the companys Chinese website to a new platform. Website launched on time with 99% accuracy and zero down time. Selected to lead a multinational team to transition ADIs international websites in Japan, China, and Russia to a new CMS platform. Worked with ADIs head of Website and eCommerce to create workflow and quality control processes for the new website platform. (ADI) Redesigned a new product development repository into a fully automated, integrated online resource that tracked and communicated all products in development through final release; decreased lead times from 3+mo to instant and reduced administrative and print/shipping costs of $225K annually. (ADI)

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Spearheaded development of branded market research products with marketing and sales collateral, resulting in 100% increase in revenue with no increase in staffing. Transformed a fledgling add-on business into a branded consulting operation, servicing demanding Fortune 100 companies. (IDC) Developed and managed a global policy, oversight, and consultancy to assist with the assessment, improvement, and implementation of all forms of communications processes and systems. (ADI, MKS) Recruited, trained, and developed a team of site experts trained in the practice of survey creation, monitoring, and analysis to manage a centralized online survey practice for global research efforts. (ADI) Directed communications and crafted strategies for the annual strategic sales planning sessions; blended corporate strategies with sales and marketing strategies to create a cohesive communications plan. (ADI) Managed communications efforts for the Executive Conference to Wall Street brokerage fund managers, institutional investors, and investment banks in New York; effort resulted in 4x share growth. (ADI)

PROFESSIONAL AFFILIATIONS
NAPP (National Association of Photoshop Professionals) Content Management Professionals Association Business-To-Business Marketing Professionals Association SEO Marketers Association Social Networking Association eMarketing Professionals Association