Data Enhancement Solutions

The essential source for comprehensive and integrated data sevices

uthenticom has been more than a reliable vendor; they have served as a valued partner in the design and execution of our business solutions. Today, Authenticom integrates data daily for more than 2,500 dealer-partners nationwide with virtually no negative feedback ... thats exactly the level of service we value. John Soave
Sr. Vice President Data Architecture Credit Acceptance Corporation

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At Authenticom our focus is simple

WE groW our buSinESS by hElping you groW yourS.

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Data Enhancement Solutions

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Address Data Ser vices

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Phone Data Ser vices

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Email Data Ser vices

2012 Authenticom, Inc. All rights reserved. Authenticom complies with all applicable federal and state laws related to data privacy.

your Data Services partner

Growing your business is our verticalwe offer no competing products or services because our focus is solely on managing your data.
> Privately-held and independent of any service provider > Unparalleled technological and data assets > Ability to match any format and schema > 100% transparent with on-demand reporting > Fully-automated record delivery > First-class customer support > Competitively priced > Industry-leading match rates

Authenticom has been more than a reliable vendor; they have served as a valued partner in the design and execution of our business solutions. Today, Authenticom integrates data daily for more than 2,500 dealer-partners nationwide with virtually no negative feedback... thats exactly the level of service we value.

John Soave
Sr. Vice President Data Architecture Credit Acceptance Corporation

Authenticoms data services offer faster time to value. We accomplish this through business continuity that entails enterprise-level integration and data management, and an IT infrastructure that scales both rapidly and cost-effectively for the optimal business partnership experience. Enhanced Service Level Agreements > Clearly-defined SLAs > High-end customer support > 99.9% up time Business Intelligence 2.0 > On-demand reporting > 100% transparency of daily activities Business Infrastructure > Leading-edge technology > Made-to-order data solutions Competitive Prices > Low-cost transactional pricing

to crystalize your business continuity

lEvErAgE AuThEnTiComS EnTErpriSE-lEvEl DATA SErviCES

Data and network Security

Data security is our highest priority at Authenticom. As a result, we use the most secure access methods available (AuthentiLink, VPN, and FTP) to ensure your data is never compromised during collection, processing, and delivery. Our network infrastructure incorporates a dual firewall system to protect your data; and state-of-the art network monitoring and intrusion prevention software provides protection against both external and internal threats.

Data Enhancement Solutions

Address Data Services
Deliver targeted messages with accuracy and realize cost savings by validating your records and qualifying your data set for bulk-postage discounts. Data Services > Coding Accuracy Support System (CASS) Standardization > National Change of Address (NCOALink ) > Geocoding

phone Data Services

The right contact, the right number. Unlike static files, our data set contains over 400 million unique residential and business phone numbersupdated multiple times daily. Data Services > Reverse Phone Append (RPA) > Do Not Call (DNC) > Phone Type Indicator (PTI) > Phone Append and Validation

Email Data Services

Generate an ROI of $43.62 for every dollar invested.1 Authenticoms data set is updated monthly and contains over 750 million unique, opt-in email records.2 Our industry-leading match rates oftentimes exceed 25% on initial files. Data Services > Reverse Email Append > Email Append > Email Validation

100% inDEpEnDEnT

Zero ties to any DmS or other provider

1 Direct Marketing Association. www.emailinstitute.com 2 The Authenticom Email Append service complies with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act), which establishes a framework for reducing unsolicited email.

Address Services
REDuCE uNDElIvERAblE-AS-ADDRESSED (uAA) MAIl

CASS Standardization

Save time and money with our CASS Standardization Service that ensures your direct mail is sent to valid addresses. CASS (Coding Accuracy Support System) is a stringent certification process developed by the USPS for evaluating address-matching software products that support the following addressing technologies:
> DPV System validate delivery address > DSF2 validate and identify type of delivery address > SuiteLink add known secondary (suite) numbers > And more

All address data processed through Authenticoms CASS software generates a CASS Summary Report and USPS Form 3553 to qualify mailings for postage discounts.

EACh yEAr ovEr 40m pEoplE ChAngE ADDrESS

negatively impacting your bottom line

REACh MIllIoNS of PoTENTIAl CuSToMERS

nCoAlink processing
A partnership with Authenticom gives you access to the USPS NCOALink database of 160 million records / 48 months of permanent address changes to help: > Reduce UAA mail (Undeliverable-As-Addressed) > Provide current address information for matches made to the NCOALink File > Save time, reduce printing, processing, and postage costs by preventing duplicate

mail pieces or re-mailings after address corrections are received > Deliver your marketing faster > Analyze Return Codes to determine deliverability of specific address records
The NCOALink database is updated every 7 days, along with a daily update of the Daily Delete File. The Daily Delete File contains addresses that still exist in the NCOALink database, but have been marked for deletion. The Daily Delete File is used to stop addresses from being incorrectly updated.

geocoding
Target customers and prospects in a defined radius by applying geographic coordinates to a data set. Authenticom can apply geographic coordinates to a data set so you can map areas of interest, including: market segmentation, demographics, dispatched services, sales districting, and more. Authenticom uses the most accurate level of geocoding to help pinpoint the data you need.

Email Services
Email Append
Receive new and valid email addresses for records based on name and address match with the largest industry database (more than 750 million records). All email addresses in the Authenticom database are unique, permission-based, and CAN-SPAM compliant. We append email addresses at the individual (full name and address) and household (last name and address) match levels.

+ Email Append INPUT

FirstName Fred LastName Jones Address 400 Main St. City La Crosse State WI Zip 54601 Phone (608) 7961167

+ Email Append OUTPUT

FirstName Fred LastName Jones Address 400 Main St. City La Crosse State WI Zip 54601 Phone (608) 7961167 EMAIL fredjones@provider.com MATCHLEVEL I Individual Match H Household Match

Authenticom Email Append process

01

Your file is received (in tab delimited, comma quoted, .csv, or other format) via FTP; or we can poll the customer name file from your dealerships Dealer Management Systems.

02 Next, well run the file for initial match, appending the best available email

The file includes customer:

01 Dealer ID 02 First Name 04 Phone Number 05 Address 1 07 City 08 State 03 Last Name 06 Address 2 09 Zip

addresses to the customer data using our proprietary data set and multiple vendor databases. Matches are based on individual and household matching logic. Individual matching logic based on exact match on first name, last name, and address Household matching logic based on exact match on last name and address

03 With your approved letter(s), well begin the broadcast to acquire CANSPAM Act compliant records. During the broadcast we will
collect all the records that opt-out. After the 5-day broadcast, the final results will be delivered to you in a zip file. Final File Bounces File Removes File Unmatched File Appended, opt-in email records (deliverable) Returned email addresses (undeliverable) Opt-out email address records Records that we were not able to match

04 If files need to be updated in the DMS, we would then begin the

Push Back process. When the Email Append process is finished, you will receive a Summary Report of the results.

1+866.289.3283 toll free | 1+608.796.1167 international

highEST mATCh rATES

oftentimes exceeding 25% on initial files

Email validation
Identify which email addresses are deliverable or undeliverable, reduce email marketing costs, and maintain a positive ISP/Domain reputation.
I: Individual Match H: Household Match

+ Email Validation INPUT

FirstName Fred LastName Jones Address 400 Main St. City La Crosse State WI Zip 54601 Phone (608) 7961167 EMAIL fredjones@provider.net MATCHLEVEL

reverse Email Append

Confirm and standardize customer identities at the beginning of every transaction. Our Reverse Email Append service is powered by a database of over 750 million records that can return name, address, city, state, and zip based on a single email address.

+ Email Validation OUTPUT

FirstName Fred LastName Jones Address 400 Main St. City La Crosse State WI Zip 54601 Phone (608) 7961167 EMAIL fredjones@provider.com MATCHLEVEL I: Individual Match H: Household Match

Authenticom Email validation process

01 Your file is received (in tab delimited, comma quoted, .csv, or other 02 Next, well run the records through the validation process: format) via FTP; or we can poll the customer name file from your
dealerships Dealer Management Systems.

The file includes customer:

01 Dealer ID 02 First Name 04 Phone Number 05 Address 1 07 City 08 State 10 Email Address 03 Last Name 06 Address 2 09 Zip

+ Remove records with incomplete

email address or syntax errors

03 Final results will be delivered to you in a zip file containing:

Good File (Final) email addresses that are validated and do not contain any syntax errors Bad File (Bounces) email addresses with syntax errors or invalid email addresses

04 If files need to be updated in the DMS, we would then begin the

(pings the IP address)

+ Ensure the domain exists + Perform soft validation

DMS Push Back process. The email address records from the Bad (Bounces) File will be removed from the DMS and you will receive a Summary Report of the results.

phone Services
reverse phone Append
RPA (reverse phone append) starts the transaction process in real time and provides identity information (e.g., name and address) based on phone number.

+ Reverse Phone Append INPUT/OUTPUT

INPUT OUTPUT
Fred Phone 6087961167 FirstName LastName Jones Address 400 Main St. City La Crosse State WI Zip 54601 EMAIL fredjones@provider.net

phone Append and validation

Phone Append and Validation includes unprecedented access to an extensive and qualified phone list using our proprietary file containing over 500 million names and phone numbers.

+ Phone Append INPUT/OUTPUT

INPUT
Fred FirstName LastName Jones

OUTPUT
City La Crosse State WI Zip 54601 EMAIL fredjones@provider.net Phone 6087961167

Address 400 Main St.

+ Phone Validation INPUT/OUTPUT

INPUT
Fred FirstName LastName Address City Jones State Zip

OUTPUT
Phone 6087961167 Phone Validation Flags 6087961167

Authenticom phone Data Set by line Type phone Type indicator

PTI (phone type indicator) identifies land, wireless, and PCS device numbers and appends the appropriate phone type indicators to a data set to help you make the right contact, the right way.

+ Phone Type Indicator INPUT/OUTPUT

INPUT OUTPUT
Phone 6087961167 Phone Type Flags LAN: landline, BUS: business, or WIRE:wireless

Authenticom phone Data Set by Segment

Do not Call
DNC (do not call) identifies listed numbers in the National, State, and regional Direct Marketing Association DNC registries to help you and your clients maintain brand reputation.

+ Do Not Call INPUT/OUTPUT

INPUT OUTPUT
1 Phone 6087961167 On DNC List Not on DNC List 0

Data Enhancement Solutions

The essential source for comprehensive and integrated data sevices www.authenticom.com 866.289.3283 (toll-free) 608.793.1167 (international)