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Native New Yorker Puts Down Bicycle Roots Local Cobbler is Good for the Sole
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Photo of Gavriel of Fulton Cobbler
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n March 23, 2012, staff from the New York City Business Solutions Center (BSC) gave a seminar for small business owners on accessing city resources. Some of the services that they can assist with are securing financing, employee recruitment, and legal assistance. For entrepreneurs looking for financing, BSC offers courses to get new business started: You need a business plan before you come to us looking for financing, said Yan Li Jiang, a financing specialist at BSC. We have courses to help you develop a business plan. The expertise that BSC offers is tailored to suit individual entrepreneurs. We go down deep and try to get the proper documents together, says Jiang. and Ive helped nurture relationships with lenders. Jiang stressed that explaining why a loan is necessary is a crucial part of the process. Lenders are often reluctant to give a loan to cover general overhead
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rogress is continuing on the streetscape improvement project. Pavers have been laid in the amenity band (the band between the curb and the sidewalk, where trees, benches, trash cans, etc. are placed) from Troy to Nostrand on the north side of Fulton Street. That will continue until the pavers have been laid all the way to Bedford Avenue, at which point work will begin on the south side of the street. Planting season is also officially underway as of March 15, and landscapers have been planting new street trees on both sides of Fulton Street. The new trees are skyline honey locusts and halka Japanese zelkovas. Benches, trash cans, bike racks and muni (parking) meters will come later in the spring or over the summer. Marcy Plaza is also progressing, with one of two planters (the one closer to Fulton Street) already poured. The plaza, and the project as a whole, are scheduled to be completed by the end of August 2012. o
Shoppers claim that they will spend 9% to 12% more for goods and services in central business districts having high quality tree canopy. Shoppers indicate that they will travel greater distance and a longer time to visit a district having high quality trees, and spend more time there once they arrive.
Source: Wolf, K.L. 2005. Business District Streetscapes, Trees and Consumer Response. Journal of Forestry 103, 8:396-400.
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Bicycle Roots owner Nechama Levy and co-founder Mauricio Alvarez stand in their cavernous unfinished space. etting her feet run over by a garbage truck while biking one night got Nechama Levy thinking about opening a bike shop of her own. That initial thought is coming to fruition as Bicycle Roots, which will be New York Citys largest woman-owned bicycle store when it opens at 1078 Fulton Street in May or early June. Its not like it was a conscious decision that it was sign, said Levy of the accident. But I felt more empowered to take the risk. I figured things couldnt get much worse than that night. Soon afterward, she quit her position as a medical research assistant at Albert Einstein College of Medicine. When she could walk again, she started looking for a job as a bicycle mechanic, her true passion. Levy quickly found that she would need to get some credentials in order to break into the field. She enrolled in a three-week course in bike repair at the United Bicycle Institute in Ashland, OR, and was willing to spend the first night of the program sleeping in a tent in a snowy campsite to achieve her dream (upon learning what she was doing, the owner of a local hostel was able to find room for her for the duration of the course). Upon returning to New York
City, Levy found her first mechanic job at Gotham Bikes. Her experience in that shop and and at several subsequent jobs helped shape her ideas
for Bicycle Roots. She told us a little about her vision for the stores customer NYC Bike Share experience. I want this Currently a Bike Share program to be a place where is being planned for Bed-Stuy. people can come and Head to the website to support ask questions about the Bike Share. cycling, Levy said. Nyc.gov/bikeshare She wants the store to be a nexus of cycling information. Kids Ride Club Another customerBetween the ages of 9 and 18? focused touch will You can join the Kids RIde Club. be a while-you-wait An organization that places mechanics station just seasoned cyclists with inside the stores front window. Customers will young riders. be able to watch and wait Contact Dr. Edward Fishkin for small repairs, which can at Woodhull Hospital be reassuring when a treasured 718.963.8569 bike is being worked on (there will also be a large, full-service
New Biker?
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Gavriel Leviev of Fulton Cobbler has repaired footwear in Bed-Stuy for seventeen years. His family has been cobbling for three generation.
avriel Leviev of Fulton Cobbler (1519 Fulton Street) has been on Fulton Street in BedStuy for seventeen years. He has been in his current location near the Kingston-Throop C train stop for the last seven years; before that, he spent ten years across from Restoration Plaza. The shop offers a full line of repairs to soles, heels, uppers and zippers. He can do modifications, such as adjusting the calf fit of womens boots. He will even create shoes from scratch if a customer wants them. They can be ready in as little as 2-3 days. He showed us a pair of loafers that he is currently working on as a pet project; the design is a blend of Louis Vuitton and Versace influences. The shoe repair business has changed drastically in the last few decades. Footwear manufacturing quality has generally gone down as more companies shift their operations to China. This leads to shoes that are of poorer quality, and thus more likely to need repair. However, stores will often offer incentives on the cheaper shoes, such as a free third pair with the purchase of two pairs at regular price. This is especially true of highvolume shoe stores in shopping malls. More shoes at a customers disposal
means fewer trips to the cobbler. Generational changes also affect the shoe repair business. Young people often wear flip-flops for much of the year, and switch to sneakers only when the weather turns cold. However, as he says, The shoe repair business is the original green business. Thats one thing the young people like. In addi-
One of Gavriel Levievs highest-priced items, these authentic crocodileand ostrich-skin shoes sell for $1200 plus tax.
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Cont. Resources
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space for interviews if necessary. Entrepreneurs who use BSCs services save an average of $720 per person hired. In 2010, BSC helped over 4,000 businesses hire more than 17,000 employees.
BSC has worked with local businesses including Melanies, Peaches, Therapy Wine Bar and Buffalo Boss. We currently help a lot of restaurants, What do you think about some of the but we can help any type of business, new businesses that have opened up says McClymont. Restaurants just haprecently, particularly on Lewis Avenue, There are so many opportunities now to pen to have faster employee turnover. or closer to Clinton Hill along Fulton make Bed-Stuy thrive for its residents. Joyce Bain of Sunshine Home HealthStreet? But there is also a fear that our dreams care Agency, who attended the semiand ideas wont be supported, because of nar, was pleased with the information Well, I love shopping at the Little Red the events that have occurred in the past. presented in the seminar. Most of our Boutique on Lewis Avenue! Its a splurge, Some people are intimidated and doubt leads [on prospective employees] come but the boutique carries some really nice that they will get the support or funding from hospitals, mostly through word of clothing items. NDiya on Nostrand is that they need in order to get a business mouth, she said. This was an excellent workshop. It covered a lot of informaIs your neighbor an outstanding Bedford-Stuyvesant citizen? Submit a short description to bedstuygate@gmail.com, and maybe we will feature him or her in the next Faces of Bed-Stuy. tion well need to make our business thrive. o
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he Age-Friendly New York campaign, a partnership of the Mayors Office on Aging, the New York City Council, and the New York Academy of Medicine, has launched its third Aging Improvement District in Bedford-Stuyvesant. The project is being led locally by the Coalition for the Improvement of Bedford Stuyvesant (CIBS). Aging Improvement Districts are projects that bring together community development, faith-based, senior citizen and other stakeholder groups to discover the challenges and barriers to the neighborhoods elderly population. They then seek low- or no-cost solutions to these problems. To date, CIBS has led conversations with Community Board 3, the YMCA, and a number of senior groups, from which eight distinct target areas have emerged: banking, housing, healthy foods, infrastructure, recreation & culture, advocacy
The Numbers
By 2030, 20% of the worlds population will be over the age of 60 In 2010, the Federal Reserve estimated that older adults spend $1 trillion more than younger shoppers
t is probably not an exaggeration to say that most people under the age of 30 start with social media to find goods and services. Whether it is reading yelp.com reviews of a medical practice or checking into a favorite cafe on their foursquare smartphone app, young people are reliant on social media, and often oblivious to traditional forms of marketing. When they are in an unfamiliar area, or are just looking for a new place to eat, they will pull out their smartphones to look for nearby restaurants. If a restaurant is not on yelp.com, young people just might not find it. The BID strongly encourages all district businesses, and restaurants in particular, to become familiar with
April
Calendar of Events
May
19th 6-8pm Nothing by Networking Flowerworks (547 Nostrand Ave.) 20th 1:00-3:30 pm Small Business Workshop Financing Workshop Bed-Stuy Restoration (1368 Fulton St.) 24th 6:30-8:00 pm Wealth Building Tuesdays Restoration Plaza (1368 Fulton St.) 28th 1:00-3:00 pm Free Tree Giveaway Restoration Plaza (1368 Fulton St.) Bring ID for Registration. Come Early! 17th 6:30-8:30pm Nothing by Networking Carver Bank (1392 Fulton Street.) The Date is TBD (Check Our Blog) Small Business Workshop Accessing State Resources Bed-Stuy Restoration (1368 Fulton St.)
June
2nd 9:00 am - 3:00 pm Rolling Up The Gates Location TBD (Check Our Blog) RSVP Required - Email bedstuygate@gmail.com Tentative: 21st 6-8pm Nothing by Networking Applebees (1392 Fulton Street) The Date is TBD (Check Our Blog) Town Hall Meeting NYPD Safty Seminar Bed-Stuy Restoration (1360 Fulton St.)
Dates are subject to change. Visit our blog for any changes. Bedstuygateway.wordpress.com
STAFF
Doug Jones
Executive Director
Anthony Saunders
Director, Public Safety and Environmental Control
Lisa Thompson
Deputy Director
James Ryals
Public Safety and Environmental Control Officer
Bernadette Mitchell
Commercial Revitalization Assistant
Meg Dahlgren
Operations Intern