POST SHOW REVIEW

GITEX 2011

GITEX BUSINESS SOLUTIONS

GULFCOMMS

CONSUMER TECHNOLOGY

GITEX CONFERENCES

GITEX MOBILE, APPS & CONTENT WORLD

GITEX CLOUD CONFEX

GOVERNMENT@GITEX

GITEX DIGITAL MARKETING

GITEX CARD TECHNOLOGY

FEATURES & HIGHLIGHTS

Redefine

the

Future

www.gitex.com

9 - 13 OCTOBER 2011
DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

SHOW PROFILE
SHOW NAME SHOW DESCRIPTION DATES FREQUENCY VENUE SHOW SIZE EXHIBITORS NEW PARTICIPATING COUNTRIES NEW NATIONAL GROUPS VISITORS SPECIALISED SECTORS

GITEX TECHNOLOGY WEEK 2011

The 31st edition of Middle East and Africas largest and most inuential Information Communications Technology Event 9-13 October 2011 Annual Dubai International Convention and Exhibition Centre Over 76,000m2 Over 3,523 companies represented from over 77 countries Kazakhstan, Latvia, Malta, Morocco, Palestine Bangladesh, Italy, Kazakhstan, Lebanon, Morocco, Pakistan, Palestine, Scotland and Spain Over 138,836 trade attendees from over 144 countries GULFCOMMS Network & Security Hardware (Ofce & Print Automation) Business Solutions Software IT Solutions Consumer Technology Government Mobile, Apps & Content World Global Leaders Summit Cloud Confex-Exhibition & Cloud Conference Card Technology Digital Marketing Cyber Security Telecoms Symposium InfoComm MEA

NEW FOR 2011

CO-LOCATED EVENT WEBSITE 2012 DATES ORGANISED BY

www.gitex.com
14 - 18 October 2012 Dubai World Trade Centre LLC

Organised by

VISITOR PROFILE
GITEX TECHNOLOGY WEEK 2011 BUYER OVERVIEW
138,836 TOTAL TRADE VISITORS TRADE VISITORS FROM OVER 144 COUNTRIES

NUMBER
in the MEASA regions

ICT PROFESSIONALS from 144 countries around the world

138,836

trade visitors rated the show as good to excellent

90%

77 countries

companies from

3,523

Join

of exhibitors either met or exceeded their ROI expectations

85%

1,400+
72 countries
media from

Engage with

CITRIX - Alex Filocca is the Middle East Director of Marketing for Citrix, who made their debut at GITEX, We had extremely high expectations when we started the week and they
had all been surpassed, he said. The quality of visitors has been superb and to meet this level of decision-makers in terms of sheer numbers would take a lot of years and a lot of ights.

VISITOR ATTENDANCE BY REGION

TOP INDUSTRY SECTORS

EXHIBITOR OBJECTIVES FOR PARTICIPATION

4% 7% 9% 80%

Americas Europe Asia Middle East & North Africa

40% 5% 6% 6% 6% 9% 7% 6% 6% 6% 3%

IT Manufacturer / OEM Mobile & Network Operator Oil & Gas Public Sector / Government Retail / Wholesale / Distributor Advertising, Publishing & Media Banking & Finance Consultancy Services Education & Training Healthcare

11% 14% 14% 14% 12% 12% 12% 11%

Secure orders at the show Meet existing clients Generate new sales leads Promote corporate image Recruit agents / distributors Launch new products / services Gather market information Establish distribution / retail channels

VISITOR ATTENDANCE OBJECTIVES

VISITOR BUDGET AUTHORITY

Marking its 21st consecutive year of participation at GITEX, Oracles Senior Marketing Director, Dana Murugan said Oracle always looks
forward to GITEX, to showcase how the company offers both hardware and software engineered together, and contributes to meeting the IT needs and challenges of the regions businesses and economies.

9% 30% 16% 16% 13% 16%

Purchase and place new orders Learn about new technologies and trends Source new suppliers Meet with current suppliers Research buying decisions Business Development

62% 18% 13% 7%

Up to US$ 500,000 US$ 500,000 - US$ 1 million US$ 1 million - US$ 5 million Over US$ 5 million

TOP GLOBAL BRANDS THAT VISITED GITEX

EXHIBITOR PROFILE
3,523 COMPANIES REPRESENTED OVER 76,000 m2 EXHIBITORS FROM OVER 77 COUNTRIES

MICROSOFT GULF, Samer Abu-Ltaif, Regional General Manager, "GITEX represents an important platform for Microsoft to showcase our technology and product innovation and engage with our regional partners and customers. Events like this give us a great opportunity to demonstrate the tremendous potential for technology to transform the lives of people, to increase business aptitude, to improve government effectiveness and bring about positive change across society."

THE WORLDS MOST POWERFUL ICT BRANDS CHOOSE GITEX

Aastra Abu Dhabi Police Abu Dhabi Ports Company Accenture aeCERT AEG Al-Bader Alcatel Lucent Ali Baba AMD APC by Schneider Electric Group Aptec ARPU+ Avaya Blackberry Blue Coat Brocade Cardz Middle East Cisco Citrix Comguard Computer Links Datacard DEWA D-Link du Dubai Government Dubai Health Authority Dubai Internet City Dubai Police Dubai Silicon Oasis Edimax Emaratech EMC Emirate of Abu Dhabi - Judicial Department Epson Etisalat Evolis F5 Networks FDC Ford Forefront Technologies Gemalto Genius Globo Mobile His Highness The Crown Prince Ofce Hewlett Packard (HP) Honeywell Huawei ICANN Ikoo Intel Jackys Kaspersky Kodak Krusell Kyocera McAfee Metasonic Microsoft Midis Group Mindware Ministry of Education Ministry of Justice Ministry of Presidential Affairs Mobile Entertainment Forum Monster/Spec Motorola M-Sensis MSi NEC Unied Netgear Nokia OKI Oracle PanoLogic Panasonic Pearson Pelco by Schneider Group Polycom Promate Pocket Book Qualcomm Ras Al Khaimah Freezone RedHat Riverbed Roads & Transport Authority (RTA) Samsung Sharjah Free Zone Symantec Thuraya Touchmate Telecommunications Regulatory Authority (TRA) Twinmos Value Labs Wipro Wyse Yahoo! Maktoob Yahsat XConcepts Zoho

TOP GLOBAL BRANDS THAT EXHIBITED AT GITEX

MARKETING & PR
A GLOBAL MARKETING CAMPAIGN FORGING NEW FRONTIERS
GLOBAL REACH, GLOBAL BUSINESS, GLOBAL OPPORTUNITIES
GITEX delivers a powerful multi-channel marketing campaign that delivers results. Investment in the right media to reach the right audience ensures GITEX stays top of mind with Global ICT leaders.

REACHING CORPORATE DECISION MAKERS

From dedicated industry communities to business-specic above and below the line communications - The GITEX marketing and PR team will work with your company to raise your prole to a targeted buyer and media audience. Dedicated Executive level, Majlis, and Inward Buyer Mission programmes ensure you engage the decision makers critical to your business.

A MULTI-CHANNEL APPROACH
GITEX ensures a targeted campaign that reaches the right audience within the right sectors across the following channels.

CHANNELS USED INCLUDE

Business broadcast

INTEGRATED COMMUNICATIONS
A comprehensive global PR and advertising campaign worth over US$ 13.4 million for GITEX 2011 Engage with 1400 + media from 72 countries Over 100 + international trade media partners An established social media community across LinkedIn, Facebook, and Twitter Editorial coverage across business broadcast Television and Radio
Email marketing

Dedicated social media channels Direct mail

International trade and business magazines

GITEX TARGET AUDIENCE

International newspapers Dedicated ICT blog

Telemarketing and data acquisition

SUPPORTING MEDIA

GITEX CONFERENCES
Over 1,350 delegates attended the GITEX 2011 GLOBAL LEADERS SUMMIT CLOUD CONFEX TELECOMS SYMPOSIUM

CONFERENCE DELEGATE GEOGRAPHICAL BREAKDOWN

47% 12% 7% 6% 6% 5% 10% 7% UAE Saudi Arabia Qatar Bahrain Oman Kuwait Rest of MEA Others

JOB FUNCTION BREAKDOWN OF CONFERENCE DELEGATES

59% C-level Management 41% Middle Management

GITEX TECHNOLOGY WEEK CONFERENCE SPONSORS

Global Leaders Summit Lead Sponsor Telecoms Symposium Headline Sponsor Cloud Confex Diamond Sponsor Cloud Confex Platinum Sponsor Cloud Confex Gold Sponsor

Global Leaders Summit Networking Sponsor

Telecoms Symposium Knowledge Partner

Cloud Confex Silver Sponsor

Conference Rafe Draw Partner

Cloud Confex Knowledge Partner

Cloud Confex & Telecoms Symposium Supported by

GITEX GLOBAL LEADERS SUMMIT

Innovating Technology through Creative Leadership.
The 2011 Global Leaders Summit opened up this years GITEX TECHNOLOGY WEEK with substance, relevance and prestige. World-class presenters, channeling this years theme of Innovation in Leadership educated and entertained the audience and explained why innovation was the key to the growth of the regional technology landscape and the transformation of a company.

KEYNOTE SPEAKERS
Chris Dedicoat, President EMEA, Cisco Rod Beckstrom, President and CEO, International Corporation for Assigned Names & Numbers (ICANN) Giorgio di Paolo, IT Strategy Lead IGEM, Accenture Pranav Mistry, Founder, SixthSense William H. Saito, CEO, InTecur KK and 2011 Winner of Young Global Leader Award at World Economic Forum

Mutlaz M Al Mutlaq, AIV Supervisor, Saudi ARAMCO "Rod Beckstrom, the CEO of ICANN was
exceptional. His expertise and ability to convey the information allowed me to gain a much deeper understanding of the concepts.

CLOUD CONFEX
Offering Cloud Users Knowledge-as-a-Service
A 5 day exhibition and 2 day conference that assembled some of the best minds in the world to examine the latest and most important trends and issues facing the increasingly pervasive Cloud and Virtualisation landscape. This platform provided deliverables that ensured that companies had a better understanding of the critical focus concerning the Cloud.

TOP SPEAKERS INCLUDED

Steve Dietch, VP of Cloud Solutions and Infrastructure, Hewlett Packard Chuck Hollis, Global Marketing and CTO, EMC Ronald Raffensperger, Director of Core Network, Huawei Illyas Kooliyankal, Chief Information Security Ofcer, Abu Dhabi Securities Exchange David Teklit, VP IT, Jumeirah Group Peder Ulander, VP of Product Marketing, Cloud Orchestration, Citrix Gene Phifer, Managing VP, Gartner Alfonso Di Ianni, Senior VP, Eastern Europe, CIS, MEA Region, Oracle

CLOUD VENDOR THEATRES

Dedicated presentation area in the Cloud Confex on the show oor to enhance knowledge exchange about the new products and services on display by the Cloud Exhibitors.

KEY CONTRIBUTION FROM

Aphidas Barcode EMC INSIA ISL Online Navigant PanoLogic Red Hat SSBS Symantec Wyse ...and many more

TELECOMS SYMPOSIUM
Connecting Telecoms Business Leaders
A symposium that brings together international and regional authorities, and operators, who provided insights into the ever-evolving and robust industry of telecommunications. Key discussions included: advent of 4G, wireless networks, long term evolution, regulatory issues, new internet and hardware technologies and various forms of architecture covering both commercial and academic scope.

TOP SPEAKERS INCLUDED

Matthew Willsher, Chief Marketing Ofcer, Etisalat Ghassan Hasbani, CEO-International, Saudi Telecommunications Company (STC) Jim Balsillie, CEO, Research in Motion Dr. Eesa Bastaki, CEO, ICT Fund Olivier Campenon, President, EMEA, British Telecom Ahmed Amaneh, CEO, Zain Jordan

EXCLUSIVE INTERNATIONAL KEYNOTE

Takeshi Numoto Corporate Vice President Microsoft Product Management Group John Case Vice President of Worldwide Marketing Microsoft OEM Division

EVENTS & FEATURES

GITEX Technology Week offered an exciting platform for a range of visitors and exhibitor features. The 31st edition focused on redening the future of the ICT in the region.

DIGITAL MARKETING
A new dawn of digital opportunity, a dedicated digital platform that offered an opportunity to assess, evaluate and realise the full potential of what is becoming an essential business tool. Workshops included The essentials of digital marketing, Life is so Digitful, Digital Creative Canvas, Gaining a competitive advantage in social media through to Leading brands and marketing agencies showcasing their products and services. Digital Marketing is being employed by businesses in the Middle East as consumers utilise social media, smartphones and tablet PCs to contribute to the increased use of digital media.

KEYNOTE PRESENTATIONS BY
Nick Moss, Head of Global Sales, Yahoo!Maktoob Joanne Matlub, Head of Packaging, Planning & Strategy, Yahoo!Maktoob Vivek Bhargava, CEO & Founder, Communicate2 Baher Esmat, Regional Relations Manager ME, ICANN Christos Solomi, Head of Afliate Sales, Ikoo Ihsan Jawad, Founder, Laimoon.com

Fadi Khalil, Sales Director, Promate Technologies Our sales have surpassed all our expectations for Gitex 2011. From the rst day we had already broken even vs. the expense of exhibiting at Gitex 2011, something which never occurred even in the boom times pre-global recession.

KEY SPONSORS
Pearl Sponsor Emerald Sponsor Opal Sponsor

CYBER SECURITY
Creating awareness on Cyber Security @ GITEX
Presentations and demonstrations were held by industry experts during the show to educate visitors. Some of the topics covered included: Individual Acts of Community Immunity, Trustae, The Economics of Dynamic Defence, Presenting Black Hat, Cyber Security Education Evolution or Revolution, Targeted Attacks, The Future of Hacking, Future Threats on Mobile & Tablet, Cyber Threats: Going beyond the PC, Security Awareness, eCrime Unit in Abu Dhabi Police and many more

KEYNOTE PRESENTATIONS BY
Jeff Moss, CSO, ICANN Jay Bavisi, Co-Founder & President, EC Council Sally Stephens, Senior Director, Emerging Markets, Consumer Marketing, Symantec Corporation Majid Al Madhloum, Head of Security Quality Services, TRA Maurice E. Cashman, CISSP, CISM, Sr. Enterprise Security Architect, McAfee Majid Al Ali, Security Intelligence Analyst, aeCert Lt. Col. Faisal Alshamari, Abu Dhabi Police Cyril Voisin, Chief Cloud & Security Advisor, Microsoft Richard Thieme, Black Hat

Symantec chose the expo for the regional launch of its new endpoint protection 12 software for cloud security. "GITEX
consistently delivers the highest standards and provides us with an immense return on investment year-on-year, said Johnny Karam, MENA Managing Director of Symantec.

KEY SPONSORS
Endorsed by & Supported by Terabyte Sponsor Gigabyte Sponsor Byte Sponsor

CyberLympics @ GITEX 2011

Hosted by GITEX TECHNOLOGY WEEK, the rst Global Cyberlympics Regional Championships for the Middle East & India region. Established as a not-for-prot initiative, the Global Cyberlympics is the worlds rst international team ethical hacking championships, designed as a series of team games with both offensive and defensive security challenges. Endorsed by IMPACT, the Cyber Security executing arm of the United Nations specialised agency, the International Telecommunications Union (ITU), the Global Cyberlympics was held to help foster stronger international cooperation on information security issues and to improve Cyber Security training and awareness across all borders.

KEY SPONSOR
Hosted By GITEX TECHNOLOGY WEEK, Cyberlympics Me & India

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GITEX MOBILE APPS & CONTENT WORLD

Four days of open panel debates focused on:
Mobile Security: Understanding the Malware Threat Mobile Advertising: Mobile Marketing, The New Frontier Mobile Gaming: Opportunity & Monetisation of Mobile Gaming Understanding Apps for Corporates: Lessons Learnt & the Route to Success

KEY SPEAKERS & PANELISTS INCLUDED

Jay Bavisi, Co-Founder & President, EC Council Maurice E. Cashman, CISSP, CISM Sr. Enterprise Security Architect, McAfee Sanyu Kiruluta, Team Lead, Developer Relations, RIM EMEA Mohamad Mourad, Regional Manager, Google Middle East Nicolas de Kouchkovsky, CMO, Alcatel Lucent Anthony Stoneeld, Head of Ecosystem & Developer Experience, Nokia Corporation MEA Maha Murash, Director, Online Channel & Portal, Etisalat Ahmad Hassan, Head of Research & Analysis, aeCERT Sagar Shetty, Founder, Clique Media Nitish Mittersain, Group CEO, Nazara Vishal Gondal, Founder & CEO, Indiagames.com Miltos Vidalis, General Manager, MENA, Velti Rob Jonas, VP & MD Europe & Middle East, InMobi

GITEX MAJLIS
A bespoke VIP business experience built around the unique needs of todays senior corporate ICT executives. The GITEX Majlis membership offers a host of benets and business matching making services. To nd out more about the GITEX Majlis Club, please contact us on gitexmajlis@dwtc.com or visit our website: www.gitex.com/majlis

98% 80%

of the Majlis Members rated the Majlis VIP Club as Good to Excellent

88% 73%

of the Majlis Members use the Majlis Lounge to conduct Business Meetings

of the Majlis Members main objective for visiting GITEX is for Business Development

of the Majlis Members attend GITEX to learn about the new technologies and trends

PROUDLY SPONSORED BY

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ConneXions@GITEX
An exclusive online and onsite business match-making portal which enables visitors to maximise their business activities ahead of the event. Onsite route planners and ConneXions kiosks are dedicated to enhance the visitor experience at GITEX TECHNOLOGY WEEK.

ASSOCIATE PARTNER

INTERNATIONAL TRADE VISITOR LOUNGE & i-MEET NETWORKING EVENINGS

Exclusive for International Trade Visitors, GITEX TECHNOLOGY WEEK hosts a welcome business and service lounge offering international visitors a dedicated meeting and greet to the show. At the end of the day GITEX TECHNOLOGY WEEK offers hosted networking receptions where industry colleagues and potential new business partners can relax, unwind and network in the dedicated industry meeting lounge.

LAUNCHES AT GITEX
Nokia - Regional Launch of N9 Microsoft - Ofce 365 & System Centre 2012 & Azure ICANN - gLTD Symantec - Endpoint Protection 12 (Cloud Security) Ministry of Foreign Affairs - iphone & ipad apps for services Dubai eGov - mobile apps for services Ministry of Public Works - Launch of new public interaction services on web Cyberoam NetGenie - sms network security system Forefront Technologies - Blu-Ray archive library solutions Panasonic - Solar Powered IP CCTV Lasersche - Lashersche Mobile content management system Kodak - i5800 production scanner, IBML Image Trac 5 scanner, Capture Pro (Arabic Interface) BlueCoat - WAN optimisation solutions, Cloud based web security MSI - GT80 gaming laptop RIM (Blackberry) - Bold 9900 Monster - Turbine Pro In-Ear Speakers Touchmate - Tablet PC, 3 Sim Mobile Phone Intex - Mobile Phone for visually impaired Ford - All New 2012 Explorer Limited, Inatable 2nd row seatbelt technology and many more...

As is well known, Gitex is the biggest IT event in the Middle East and we are delighted to attend to showcase our new scanner and imaging solutions to visitors, strengthen existing partner relationships and establish new ones. David Whitton, Regional Sales Director, Kodak

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THANK YOU TO OUR SPONSORS

GULFCOMMS Endorsed and Supported by Strategic Partner Associate Partner Ofcial GITEX Technology Car Media Centre Sponsor Majlis Sponsor

Industry Partner Mobile, Apps & Content World

Ofcial Broadcast Partner

Ofcial Display Partner

Ofcial Publisher

Ofcial Magazines

Ofcial Mobile, Apps & Content World Magazine

Ofcial DMC

Partner Hotels

Associated Event

Co-Located Event

Conferences
Global Leaders Summit Lead Sponsor Telecoms Symposium Headline Sponsor Cloud Confex Diamond Sponsor Cloud Confex Platinum Sponsor Cloud Confex Gold Sponsor

Global Leaders Summit Networking Sponsor

Telecoms Symposium Knowledge Partner

Cloud Confex Silver Sponsor

Conference Rafe Draw Partner

Cloud Confex Knowledge Partner

Cloud Confex & Telecoms Symposium Supported by

Cyber Security
Endorsed by & Supported by Terabyte Sponsor Gigabyte Sponsor Byte Sponsor

Cyberlympics
Co-Hosts of Cyberlympics ME & India

Digital Marketing
Pearl Sponsor Emerald Sponsor Opal Sponsor

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GITEX BUSINESS SOLUTIONS

GULFCOMMS

CONSUMER TECHNOLOGY

GITEX CONFERENCES

GITEX MOBILE, APPS & CONTENT WORLD

GITEX CLOUD CONFEX

GOVERNMENT@GITEX

GITEX DIGITAL MARKETING

GITEX CARD TECHNOLOGY

FEATURES & HIGHLIGHTS

Where

Technology MeansBusiness

14 - 18 OCTOBER 2012
DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

AT GITEX 2012, YOU SHOULD EXPECT

Card Technology Cloud Confex Consumer Technology Digital Media and Marketing Global Conferences Government GULFCOMMS Hardware IT Solutions Knowledge Exchange Forums GITEX Mobile Apps & Content World Network & Security Software IT Solutions + NEW niche sectors to soon follow

To register your stand space or for any further information, please visit our website or contact: GITEX TECHNOLOGY WEEK Team on Tel: +971 4 308 6468/ 6623/ 6037/ 6566/ 6012 Fax: +971 4 318 8607 Email: gitex@dwtc.com Web: www.gitex.com
Organised by

www.gitex.com

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INFOCOMM MIDDLE EAST & AFRICA

A professional AV event made its debut alongside GITEX TECHNOLOGY WEEK. A joint venture between InfoCommAsia and Dubai World Trade Centre, IFMEA highlighted the latest information communication and PRO AV systems from over 70 manufacturers and suppliers from over 18 countries. IFMEA also featured CTS-accredited education seminars from the InfoComm Academy, industry-based conferences and training sessions by Extron.

TOP KEY EXHBITORS

AMX Christie Creston Extron Hitachi Jupiter Mitsubishi NEC Samsung Sharp Venuetech

LAUNCHES
1. 2. 3. 4. Jupiter Systems Fusion Catalyst 800 (display wall processor) Creston Digital Media 8G Receiver & Control Room NMK DSP Solutions Sharp High brightness display screens

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