Beruflich Dokumente
Kultur Dokumente
Rich
1551 Pacific Ave, Santa Rosa, CA 95404
paul@creeksidescience.com
professorpaul.com
!
Dr.!Alan!Goldhamer!
TrueNorth!Health!Center!
1551!Pacific!Ave!
Santa!Rosa,!CA!95404!
!
February!11,!2012!
!
Hi!Dr.!Goldhamer,!
!
I!am!writing!about!something!important!in!my!life!and,!I!believe,!important!for!the!future!of!
TrueNorth:!!availability!of!quality!organic!food.!
!
I!asked!my!assistant!Alison!Carrington!to!compile!information!about!organic!food!availability!from!
the!TrueNorth!produce!invoices,!with!the!hope!that!this!information!would!be!useful!for!all!of!us.!!
Attached!is!a!summary!of!findings!and!recommendations.!In!this!preliminary!analysis!we!gained!
insight!into!the!availability!and!cost!of!organic!food!as!it!varies!seasonally!(currently!~38%!organic!
served,!at!20S40+%!higher!cost!compared!with!conventional),!and!identified!various!ways!to!
increase!the!proportion!of!organic!food!offered!at!a!modest!increase!in!cost.!!
!
You!and!your!staff!have!been!exceptionally!supportive!in!helping!to!meet!my!special!needs,!
including!accommodating!my!need!for!only!organic!food.!I,!along!with!many!other!guests,!feel!as!
strongly!about!eating!only!organic!food!as!many!vegans!feel!about!eating!only!vegan!food.!Imagine!
vegans!not!knowing!if!>50%!of!their!food!might!contain!animal!products.!When!I!had!difficulty!
tracking!which!food!is!organic!at!TrueNorth,!you!kindly!supplied!me!copies!of!produce!invoices.!In!
addition,!Chef!Ramses!and!the!kitchen!staff!have!gone!far!out!of!their!way!to!assist!me,!always!
helpful,!friendly,!and!respectful.!Please!know!how!much!I!appreciate!their!dedication!and!hard!
work.!
!
I!recognize!you!as!a!visionary!and!leader!in!medicine!focused!on!healthy!lifestyle,!building!
TrueNorth!as!a!premier!healing!center!based!on!fasting!and!healthy!vegan!food,!and!literally!saving!
lives!while!shaping!the!future!of!healthcare.!I!also!recognize!how!challenging!it!is!to!build!and!run!
an!institution!like!TrueNorth.!As!TrueNorth!grows!and!evolves,!among!other!desirable!changes,!I!
believe!increasing!the!availability!of!organic!food!is!crucial!from!the!standpoint!of!health,!
environment,!and!ethics,!as!well!as!from!a!business!standpoint.!
!
Thank!you!again,!and!please!know!how!grateful!I!am!to!you,!Chef!Ramses,!and!the!rest!of!your!staff.!
!
Sincerely,!
!
Paul!Rich!
!
Attachments:!Summary!and!Recommendations,!Dirty!Dozen!List,!Data!Compilation!
cc:!Chef!Ramses!Bravo!
!
PMR!/arc!/cmb!
Organic(Produce(.("Dirty(Dozen",(January(2012(
Compiled(by(Environmental(Working(Group(
(
Organic(Produce(Priorities:((Whether%you%are%on%a%budget%and%need%to%prioritize%your%
organic%purchases,%or%you%would%simply%like%to%know%which%type%of%conventional%produce%
has%the%highest%pesticide%residuesthe%following%guide%from%the%Environmental%Working%
Group%(EWG)%will%help.(
%
Dirty(Dozen((12(most(contaminated)(
20%Green%beans%B%domestic%
B%Apples%%
21%Carrots%
B%Celery%
22%Plums%B%imported%
B%Strawberries%
23%Blueberries%B%imported%
B%Peaches%
24%Raspberries%
B%Spinach%
25%Green%beans%B%imported%
B%Nectarines%B%imported%
26%Summer%squash%
B%Grapes%B%imported%
27%Oranges%
B%Sweet%bell%peppers%
28%Broccoli%
B%Potatoes%
29%Green%onions%
B%Blueberries%B%domestic%
30%Bananas%
B%Lettuce%
31%Cantaloupe%B%imported%
B%Kale/collard%greens%
32%Honeydew%melon%
%
33%Cauliflower%
EWG(Full(List(((lower(numbers(=(more(
34%Tomatoes%
pesticide(residues)(
35%Papaya%
1%Apples%
36%Cranberries%
2%Celery%
37%Plums%B%domestic%
3%Strawberries%
38%Winter%squash%
4%Peaches%
39%Mushrooms%
5%Spinach%
40%Grapefruit%
6%Nectarines%B%imported%
41%Sweet%potatoes%
7%Grapes%B%imported%
42%Watermelon%
8%Sweet%bell%peppers%
43%Cabbage%
9%Potatoes%
44%Kiwi%
10%Blueberries%B%domestic%
45%Cantaloupe%B%domestic%
11%Lettuce%
46%Eggplant%
12%Kale/collard%greens%
47%Mangoes%
13%Cilantro%
48%Sweet%peas%B%frozen%
14%Cucumbers%
49%Asparagus%
15%Grapes%B%domestic%
50%Avocado%
16%Cherries%
51%Pineapples%
17%Pears%
52%Sweet%Corn%
18%Nectarines%B%domestic%
53%Onions%
19%Hot%peppers%
%
%
%
Source%:%http://www.ewg.org/foodnews%
/arc%/cmb%
Organic vs Conventional
TrueNorth Organic vs Conventional Food
Invoice
Organic
Con
Date
Invoice#
Company
Items # Items #
12/13/11 2582798 General Produce
1
33
12/14/11 474355
Earl's Organic
10
0
12/16/11 474556
Earl's Organic
15
0
12/16/11 2584942 General Produce
1
18
12/17/11 2585765 General Produce
2
26
12/19/11 474774
Earl's Organic
13
0
12/20/11 2587119 General Produce
0
17
12/22/11 2588474 General Produce
0
11
12/23/11 475218
Earl's Organic
17
0
12/23/11 2589374 General Produce
0
10
12/24/11 2589918 General Produce
6
21
12/27/11
?
General Produce
1
9
12/30/11 475655
Earl's Organic
12
0
12/30/11 2593314 General Produce
0
17
1/3/12
2595278 General Produce
2
45
1/4/12
476010
Earl's Organic
10
0
1/6/12
476289
Earl's Organic
13
0
1/6/12
2597647 General Produce
0
12
1/7/12
2598324 General Produce
0
16
1/9/12
476483
Earl's Organic
16
0
1/10/12 2599638 General Produce
0
10
1/11/12
476765
Earl's Organic
17
0
1/13/12 2601536 General Produce
0
11
1/14/12 2602723 General Produce
0
21
1/16/12
477220
Earl's Organic
16
0
1/18/12
477459
Earl's Organic
14
0
1/20/12 2606288 General Produce
1
35
1/21/12 2607140 General Produce
1
13
1/23/12
477894
Earl's Organic
17
0
1/25/12
478101
Earl's Organic
10
0
1/27/12 2610598 General Produce
0
12
1/30/12
478560
Earl's Organic
19
0
1/31/12 2612746 General Produce
2
17
2/1/12
478801
Earl's Organic
13
0
2/3/12
479037
Earl's Organic
10
0
2/3/12
2615068 General Produce
1
13
2/4/12
2615955 General Produce
0
37
2/7/12
2617332 General Produce
2
20
2/10/12
479720
Earl's Organic
18
0
Total
Total Cost
260
$
424
Organic
Cost
$
29.80
$
342.00
$
484.00
$
29.65
$
59.50
$
387.00
$
$
$
$
$
$
$
174.35
29.65
369.00
39.70
329.50
431.50
464.50
418.75
$
$
$
$
295.70
432.20
$
$
417.95
220.75
$
$
$
244.15
460.75
176.85
$
$
347.75
949.65
$
$
335.80
270.65
239.10
$
$
214.55
446.50
$
$
761.20
238.65
279.45
435.00
$
$
$
230.75
694.50
493.55
723.50
$
$
Con Cost
$
699.95
505.00
404.00
513.50
247.00
$
$
$
$
$
550.25
21.80
431.50
266.00
30.00
$
$
40.90
434.50
$ 7,756.85
$ 8,885.40
%
Items
%
Cost
3%
100%
100%
5%
7%
100%
0%
0%
100%
0%
22%
10%
100%
0%
4%
100%
100%
0%
0%
100%
0%
100%
0%
0%
100%
100%
3%
7%
100%
100%
0%
100%
11%
100%
100%
7%
0%
9%
100%
4%
100%
100%
9%
12%
100%
0%
0%
100%
0%
27%
14%
100%
0%
4%
100%
100%
0%
0%
100%
0%
100%
0%
0%
100%
100%
0%
0%
100%
100%
0%
100%
5%
100%
100%
12%
0%
8%
100%
38%
47%
16,642.25
Cost per Unit
Page 1 of 14
Organic
$
29.83
Con
% Difference
20.96
42%
Dirty Dozen
TrueNorth Organic vs Conventional Food - Dirty Dozen
Dirty dozen
% Items
% Cost % Higher
Organic
Organic Cost / Item
Apples
Celery
Strawberries
Peaches
Spinach
Nectarines
Grapes
Bell Peppers
Potatoes
Blueberries
Lettuce
Kale/Collards
60%
72%
68%
22%
36%
95%
17%
21%
30%
27%
23%
-20%
0%
15%
0%
14%
29%
61%
289%
50%
57%
67%
60%
103%
14%
84%
88%
41%
Notes
mixed types, not
proper comparison
comparison out of
season
Apples
Celery
Strawberries
Peaches
Spinach
Nectarines
Grapes
Bell Peppers
Potatoes
Blueberries
Lettuce
Kale/Collards
Organic
Con Cost % Higher Cost
Cost
$ 46.00 $ 35.95
28%
Gala
$ 40.50 $ 18.55
118%
$ 35.00 $ 27.65
27%
8 ct. vs. 12 ct.
$
13.50
$ 16.85
-20%
$
$
$
$
$
21.50
58.00
49.00
20.00
24.00
$
$
$
$
$
-24%
98%
141%
-8%
-20%
28.35
29.30
20.35
21.80
30.00
Yukon Gold
12 x 4 vs 6
Romaine
Page 2 of 14
Apples
TrueNorth Dirty Dozen - Apples
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
12/14/11
1
12/16/11
1
12/17/11
12/19/11
12/20/11
1
12/22/11
12/23/11
12/24/11
1
12/27/11
12/30/11
1/3/12
1
1/4/12
1/6/12
1
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1
1/18/12
1/20/12
1
1/21/12
1/23/12
1/25/12
1/27/12
2/1/12
1
2/7/12
1
Total
Average
Organic
Cost
$
$
% Cost
Organic
57.50
57.50
29.75
31.50
29.55
32.35
58.00
57.50
Con Cost
% Items
Organic
57.50
$
35.95
$ 320.35
$ 126.75
60%
$ 53.39
$ 31.69
68%
72%
higher per
item
Note: large cost differences between Fuji, Pink Lady, Red Delicious, and other varieties
Page 3 of 14
Celery
TrueNorth Dirty Dozen - Celery
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
1
12/14/11
1
12/16/11
1
12/17/11
1
12/19/11
12/20/11
12/22/11
12/23/11
12/24/11
12/27/11
12/30/11
1
1/3/12
1
1/4/12
1/6/12
1/7/12
1
1/9/12
1/10/12
1
1/11/12
1/13/12
1/14/12
1
1/16/12
1/18/12
1
1/20/12
1/21/12
1
1/23/12
1/25/12
1/27/12
1
1/30/12
1
1/31/12
1
2/3/12
1
2/4/12
1
2/7/12
1
2/10/12
1
Total
Average
14
Organic
Cost
$
Con Cost
$ 21.65
% Items
Organic
% Cost
Organic
34.50
$
$
22.15
22.15
$
$
21.05
21.05
20.25
20.10
20.95
24.50
27.75
$
$
$
$
27.90
18.55
18.55
18.90
45.50
49.50
40.50
$ 170.00
$ 305.50
22%
$ 42.50
$ 21.82
95%
Page 4 of 14
36%
higher per
item
Strawberries
TrueNorth Dirty Dozen - Strawberries
Invoice
# Organic
# Con
Organic
Date
Items
Items
Cost
12/13/11
1
12/14/11
12/16/11
12/17/11
12/19/11
12/20/11
1
12/22/11
12/23/11
12/24/11
12/27/11
1
12/30/11
1/3/12
1
1/4/12
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1
1/14/12
1/16/12
1/18/12
1/20/12
1
1/21/12
1/23/12
1/25/12
1/27/12
1/30/12
1
$ 35.00
2/1/12
1
$ 35.00
2/7/12
1
Total
Average
Con Cost
$ 32.00
32.00
32.00
24.40
23.45
23.00
% Items
Organic
27.65
$ 35.00
$ 134.85
17%
$ 35.00
$ 26.97
30%
Page 5 of 14
% Cost
Organic
21%
higher per
item
Peaches
TrueNorth Dirty Dozen - Peaches
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
12/14/11
12/16/11
12/16/11
12/17/11
12/19/11
12/20/11
12/22/11
12/23/11
12/23/11
12/24/11
12/27/11
12/30/11
12/30/11
1/3/12
1/4/12
1/6/12
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1/18/12
1/20/12
1/21/12
1/23/12
1/25/12
1/27/12
1/30/12
1/31/12
2/1/12
2/3/12
2/3/12
2/4/12
2/7/12
2/10/12
Totals
Organic
Cost
Con Cost
None
Page 6 of 14
% Items
Organic
% Cost
Organic
Spinach
TrueNorth Dirty Dozen - Spinach
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
1
12/14/11
12/16/11
12/17/11
12/19/11
12/20/11
1
12/22/11
1
12/23/11
12/24/11
1
12/27/11
12/30/11
1/3/12
1/4/12
1/6/12
1
1/7/12
1
1/9/12
1/10/12
1
1/11/12
1/13/12
1/14/12
1/16/12
1
1/18/12
1/20/12
1
1/21/12
1/23/12
1
1/25/12
1/27/12
1/30/12
1
1/31/12
1
2/4/12
1
2/7/12
1
2/10/12
1
Total
Average
11
Organic
Cost
Con Cost
$ 16.85
$
$
17.05
16.95
16.95
$
$
16.85
16.85
16.85
16.85
$
$
$
16.85
16.85
16.85
% Items
Organic
% Cost
Organic
13.50
13.50
13.50
$ 13.50
$ 54.00
$ 185.75
27%
$ 13.50
$ 16.89
-20%
Page 7 of 14
23%
less per
item
Nectarines
TrueNorth Dirty Dozen - Nectarines
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
12/14/11
12/16/11
12/16/11
12/17/11
12/19/11
12/20/11
12/22/11
12/23/11
12/23/11
12/24/11
12/27/11
12/30/11
12/30/11
1/3/12
1/4/12
1/6/12
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1/18/12
1/20/12
1/21/12
1/23/12
1/25/12
1/27/12
1/30/12
1/31/12
2/1/12
2/3/12
2/3/12
2/4/12
2/7/12
2/10/12
Totals
Organic
Cost
None
Page 8 of 14
Con Cost
% Items
Organic
% Cost
Organic
Grapes
TrueNorth Dirty Dozen - Grapes
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
12/14/11
12/16/11
12/17/11
1
12/17/11
1
12/20/11
12/22/11
12/23/11
12/24/11
1
12/27/11
12/30/11
1
12/30/11
1
1/4/12
1/6/12
1
1/6/12
1
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1
1/16/12
1/18/12
1/20/12
1
1/20/12
1
1/23/12
1/25/12
1/27/12
1/31/12
1
1/31/12
1
Total
Average
12
Organic
Cost
Con Cost
$
$
47.40
30.60
47.40
$
$
38.95
43.45
$
$
38.95
36.85
38.15
$
$
34.55
27.30
$
$
32.45
31.65
447.70
37.31
Page 9 of 14
% Items
Organic
0%
% Cost
Organic
0%
Bell Peppers
TrueNorth Dirty Dozen - Bell Peppers
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
1
12/13/11
1
12/16/11
12/17/11
12/19/11
12/20/11
12/22/11
1
12/22/11
1
12/24/11
12/27/11
12/30/11
1
1/3/12
1
1/3/12
1
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1/18/12
1/20/12
1
1/21/12
1/23/12
1/27/12
1
1/27/12
1
1/27/12
1
1/27/12
1
1
2/10/12
Total
Average
11
Organic
Cost
Con Cost
$
30.25
$
34.55
$
$
34.55
34.55
$
$
$
30.25
35.00
34.55
35.00
$
$
23.95
28.35
28.35
% Items
Organic
% Cost
Organic
37.00
21.50
58.50
349.35
29.25
31.76
Page 10 of 14
15%
14%
Potatoes
TrueNorth Dirty Dozen - Potatoes
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
12/14/11
12/16/11
1
12/17/11
12/19/11
12/20/11
12/22/11
12/23/11
1
12/24/11
3
12/27/11
1
12/30/11
1/3/12
1/4/12
1
1/6/12
1/7/12
2
1/9/12
1
1/10/12
1/11/12
1/13/12
2
1/14/12
1/16/12
1/18/12
1/20/12
1
1/21/12
2
1/23/12
1/25/12
1/27/12
2
1/30/12
1
2/4/12
1
2/7/12
1
1
2/10/12
Total
Average
15
Organic
Cost
40.50
40.50
22.00
42.00
Con Cost
$
$
21.30
24.50
14.20
14.20
$
$
28.95
14.20
14.20
$
$
29.30
7.10
% Items
Organic
% Cost
Organic
58.00
58.00
261.00
167.95
29%
43.50
11.20
289%
note: large cost differences between purple, russet, yukon gold, and other varieties
Page 11 of 14
61%
more per
item
Blueberries
TrueNorth Dirty Dozen - Blueberries
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
1
12/14/11
12/16/11
12/17/11
1
12/19/11
12/20/11
1
12/22/11
12/23/11
12/24/11
1
12/27/11
12/30/11
1/3/12
1/4/12
1
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1
1/18/12
1/20/12
1
1/21/12
1/23/12
1/25/12
1/27/12
1/30/12
1
2/1/12
1
2/3/12
1
1
2/7/12
2/10/12
1
Total
Average
Organic
Cost
61.00
50.00
Con Cost
$
27.05
26.95
26.95
23.95
19.15
20.35
% Items
Organic
$
$
$
35.50
49.00
49.00
49.00
293.50
144.40
50%
48.92
24.07
103%
Page 12 of 14
% Cost
Organic
67%
more per
item
Lettuce
TrueNorth Dirty Dozen - Lettuce, Romaine
Invoice
# Organic
# Con
Date
Items
Items
12/13/11
1
12/14/11
12/16/11
1
12/17/11
12/19/11
2
12/20/11
1
12/22/11
12/23/11
12/24/11
12/27/11
12/30/11
1/3/12
1/4/12
1/6/12
1
1/7/12
1/9/12
1
1/10/12
1/11/12
1/13/12
1/14/12
1
1/16/12
1/18/12
1/20/12
1
1/21/12
1/23/12
1/25/12
1
1/27/12
1/30/12
1
1/31/12
1
2/4/12
1
1
2/10/12
Total
Average
Organic
Cost
23.00
54.00
27.00
27.00
27.00
21.50
Con Cost
$
22.50
21.80
21.80
21.80
$
$
21.80
21.80
% Items
Organic
20.00
199.50
131.50
57%
24.94
21.92
14%
Page 13 of 14
% Cost
Organic
60%
more per
item
Kale-Collards
TrueNorth Dirty Dozen - Kale
Invoice
# Organic
Date
Items
12/13/11
12/14/11
12/16/11
12/17/11
12/19/11
12/20/11
12/22/11
1
12/23/11
12/24/11
12/27/11
12/30/11
1/3/12
1
1/4/12
1/6/12
1/7/12
1/9/12
1/10/12
1/11/12
1/13/12
1/14/12
1/16/12
1
1/18/12
1/20/12
1/21/12
1
1/23/12
1
1/25/12
1/27/12
1
1/30/12
2/3/12
1
2/4/12
2/7/12
1
2/10/12
Total
Average
# Con
Items
Organic
Cost
15.00
20.00
0.25
$
25.50
$
$
26.50
26.50
$
$
26.00
25.50
0.25
1
1.5
24.00
189.00
23.63
Con Cost
7.50
$
$
7.50
10.20
25.20
% Items
Organic
84%
% Cost
Organic
88%
more per
item
note broken lot and one good deal
$
Page 14 of 14
16.80
41%