SECTOR CAPSULE: BEER - UNITED ARAB EMIRATES

15 Dec 2010

HEADLINES
Beer grows by 4% in volume terms to reach 88 million litres in 2010 Lower growth due to economic downturn and lower tourist arrivals Unit price grows reflecting international commodity prices InBev NV leads beer with a volume share of 18% in 2009 Beer is expected to register a volume CAGR increase of 6% over the forecast period

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COMPETITIVE LANDSCAPE
InBev NV SA is the leading beer company with a volume share of 18%, thanks to a combined portfolio that includes leading beer brands like Budweiser, Becks, Stella Artois and Leffe. In addition, off-trade sales are boosted by regular promotional offers from MMI. The company also offers one of the most popular dark beers, Boddingtons. In 2010, Heineken NV ranked second in beer with a volume share of 9%, the same as 2009. Heineken, the companys flagship brand, elicits strong brand loyalty in the UAE. It held the largest share in lager alone with a retail value share of 11% of total lager sales in 2010. The Heineken brand relies on its strong popularity among the majority of nationalities as well as wide availability in most on-trade and off-trade outlets, and it is widely regarded as the mainstream beer brand in the UAE.

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Beer

United Arab Emirates

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Beer

United Arab Emirates

NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Al Ahram Beverages Co (ABC) Asia Pacific Breweries Ltd Baltika Brewery JSC Bavaria NV Brauerei Beck GmbH & Co Cardlnal Filbourg Carlsberg A/S Diageo Plc Efes Breweries International NV (EBI) Foster's Group Ltd Heineken NV Holsten-Brauerei AG InBev NV SA Brand (GBO) Fayrouz (Heineken NV) Tiger (Asia Pacific Breweries Ltd) Baltika 3 Klassicheskoye (Carlsberg A/S), Baltika 7 (Carlsberg A/S), Baltika 9 Krepkoe (Carlsberg A/S) Bavaria (Bavaria NV) Beck's (Anheuser-Busch InBev NV) Moussy Classic (Cardlnal Filbourg) Carlsberg (Carlsberg A/S), Tuborg (Carlsberg A/S) Guinness (Diageo Plc) Efes (Anadolu Group) Carlton Cold (Foster's Group Ltd), Foster's (Foster's Group Ltd), Victoria Bitter (Foster's Group Ltd) Heineken (Heineken NV) Holsten (Carlsberg A/S) Boddingtons (Anheuser-Busch InBev NV), Budweiser (AnheuserBusch InBev NV), Kilkenny (Diageo Plc), Leffe (Anheuser-Busch InBev NV), Stella Artois (Anheuser-Busch InBev NV) Lwenbru (Anheuser-Busch InBev NV) Corona Extra (Modelo SA de CV, Grupo) 3 horses (Anheuser-Busch InBev NV), Oranjeboom Malt (AnheuserBusch InBev NV) Haywards (SABMiller Plc), Miller Genuine Draft (SABMiller Plc), Miller Lite (SABMiller Plc), Peroni Nastro Azzurro (SABMiller Plc) Kronenbourg (Carlsberg A/S), Kronenbourg 1664 (Carlsberg A/S) Barbican (Aujan Industries Co Ltd) Chang (Thai Beverage Plc) Tsingtao (Tsingtao Brewery Co Ltd) Kingfisher Premium Lager (UB Group) Warsteiner (Warsteiner Brauerei Haus Cramer GmbH & Co KG)

Interbrew NV SA Modelo SA de CV, Grupo Oranjeboom Bierbrauwerij BV SABMiller Plc Scottish & Newcastle Plc Takara Shuzo Co Ltd Thai Beverage PCL Tsingtao Brewery Co Ltd UB Group Warsteiner Brauerei Haus Cramer GmbH & Co KG
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Beer

United Arab Emirates

FORECAST

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