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Nguyen Anh Nguyen Supply Chain Vice President, Unilever Vietnam

UL Supply Chain

Integrated Planning

People & Information Technology (IT) Connectivity

ULV Supply Chain Organization

R&D

PURCHASING

MANUFACTURING

PLANNING

CUSTOMER SERVICE

REGIONAL SOURCING

PLAN

PLAN
Demand Planning Category Planning

Supply Planning

Demand Planning

The objective of Demand Planning is to FORECAST:


What products are wanted When they are required How many of those products are wanted Who wants them

Demand Planning [cont.]

Analyzing & generating the baseline forecast Creates the most realistic view of WHAT our customers will buy through interpreting differentiated planning strategies to support decision making.

Event planning & Market Intelligence planning

Creating the consolidated unconstrained demand plan

Master data management

Supply Planning

Creates a feasible supply plan driven through interpreting differentiated planning strategies, satisfying customer requirements, optimizing stock and asset utilization Capacity planning Inventory planning and analysis Distribution Requirements Planning (DRP) / Replenishment

Plan & execute Production Scheduling Plan & execute Materials Requirements (MRP)

Category Planning
Establishes the most effective supply network and planning strategy to ensure proper product availability

Main tasks: MANAGING INNOVATIONS & ACTIVITIES

Designing, determining & managing the supply network (OTIF) Deciding stock allocation Managing the Portfolio Managing local, regional and global innovations

SOURCE

SOURCE
Supply Management/ Buying
Responsible for the sourcing of materials and goods analysing market behaviour & trends selecting most qualified suppliers developing & managing supplier relationship to maximise the value added to the total business.

Supply Mangement Regional Organisation


Competitive Costs
Supply Market focus (global alignment) Market Intelligence Materials/Suppliers Strategies Price forecast (regional)

SOURCE
Innovation Partner of Choice
Innovation Management VIP program management Support Product Group R&D interfaces

Supply Market MSM

Categories/ Product Groups CSM

Countries NSM

Supply Management Excellence


Suppliers Integration/Development SQA/CSR E.procurement enablers SM FIM Information Management/Reporting

Customer Service
SM implementation (supplier service, Quality, Logistics) First contact to local business team Local Implementation of Innovation and VIP Projects Material strategy deployment into the local business Management of local portfolio

Organization

SOURCE
Supply Management

Packaging Materials

Raw Material

Non-Production Items (NPI)

National Supply Management Interaction with other functions

SOURCE

Planning Risk Management QA

Legal

NSM (Buying)

Development

MA AP

Suppliers

Local vs Regional Team Interaction


Regional Team
MA SM

SOURCE
Planning Development

Regional network Regional sourcing plan Leverage regional scale

MA

SM

Planning

Development

Local Team

DELIVER

Customer Service Excellence


* It cost ___ times more to get a new 5 customer than to retain an existing customer.

CSE

* 96% of dissatisfied customers do not _____ complain directly. But they will tell an average of ___ others about their 20 dissatisfaction.
* Dissatisfied customers are more likely to seek another solutions provider than to 90% make their complaints. And ______ will not return.

Our Vision

'First choice for our customers. First choice for our consumers.' We are the first choice for our customers and consumers every
day. We deliver excellence for our brands at point of sale through partnering with our customers and through our unique insights.

STOCK OPTIMIZATION

Customer Services Excellence (CSE)

Managing warehouse & distribution

Defining & developing Customer Collaborating with Service strategy customer to drive On-shelf availability and optimize the end-to-end Managing the supply chain interface between the customer and our CS operations and improving the Orderto-Cash cycle

Anticipating, fulfilling and exceeding customer needs

Biggest Distribution Center in Vietnam


* Warehouse management
Bacninh DC 17 April.2006

* Transportation management

Danang DC 01 June.2006

* Agents : 209 * K/As : 12 (386 stores)


VSIP DC 01 October.2006

* Drop points : 267

ORDERING & DELIVERY PROCESS

7:00 Movement (1)

<13:00

(2)
VMI Executive

(3)
(4)

Metro Post Allocation (<9:00) Metro Post Allocation (<10:00)

(8)

CO

(9)

Metro DS VMI (7) (10) <10:30 BPCS

Receiving goods

(5)

EWR/ VMI

(6)

PO
(11) Picking list & Bookin g truck

5:15 5:30 next day

(17)
Delivering/ Unloading (16) Dispatch (15) Billing (14) Picking stock & Loading (13) Confirm quantity, # of trucks

<14:00

Bundle & prepare deficient stock 14:00-21:00

(12)

4:30-4:45 next day

3:00-3:30 next day

18:30-19:00

17:30-18:30

<16:00

Thank You