Project TWO

Survey

Objective: Questions designed to check/ test hypotheses on dened problem, target users and proposed solution (secret sauce). Sample Respondents: Selected from a cross section in terms of age group and gender. [Note: Sample size is extremely small so results are not necessarily conclusive but may point to certain indicators that can be further evaluated with larger sampling]

Framed Problem: Frustration due to the difcult/ long search process in nding spectacle frames that t comfortably and which complement the face shape and at the correct price. Target Users: People with myopia and other eye disorders. Proposed Solution: Provide mobile 3D face scanning application that will allow mass customisation of spectacle frame dimensions which are then individually printed with a 3D printer. Spectacle frame designs will be crowdsourced (like Threadless) and users are able to see how the frames look like against their face.

Hypotheses & Conclusions: From the survey, it is shown that the problem does not really exist as most respondents are willing to spend time searching for suitable frames. Most are also generally quite happy with the frames they have at the price point required. Perhaps the problem could be modied, so rather than focusing on convenience and comfort, to focus on variety of designs and comfort to entice customers. The target users can include younger people below age 18 as they provide almost provide similar price budgets as older people. The proposed secret sauce may help provide an incremental satisfaction but may not be sufcient to justify the product. Additionally, small quantity of target users and unlike other fashion items (with similar price range), people dont own that many/ change their frames frequently enough to create a sufciently large market. [Details on following slides]

Hypothesis: Most users take a long time to nd spectacle frames that t their face and which are comfortable.

Conclusion: More than 50% only spend a few hours on the search process before they are able to nd something suitable.

Hypothesis: Most users nd the search process frustrating and would prefer not to have to go to many different shops and try on multiple frames to nd the right pair.

Conclusion: Users are typically not concerned with convenience. The top 2 issues among respondents were design and comfort.

Hypothesis: The duration and wear and frequency of wear affects users perception of and requirements of comfortable t.

Conclusion: Yes, there is a strong correlation between frequency/ duration of wear and perceived/ required comfort level.

Hypothesis: Young people tend to own more spectacle frames and change them more frequently than older people.

Conclusion: No strong correlation between age/ gender and quantity owned/ frequency of change. However, across board, it can be seen that most people own between 1-2 frames and tend to change their frames after 1-3 years of use.

Hypothesis: Users have to pay a signicantly high price to obtain spectacle frames that provide a comfortable t and which suit their face shape.

Conclusion: No strong, direct correlation between price and comfort level. Perceived comfort level also dependent on duration and frequency of wear.

Hypothesis: Most users have a specic preference for spectacle frame material.

Conclusion: Most users place more emphasis on design and branding rather than material.