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P H O N E 7 1 9 - 2 3 8 - 3 6 8 2 • E - M A I L M BW _ C O R N E L L @ YA H O O. C O M

M A RY W H I T E - C O R N E L L

SUMMARY
A marketing and sales professional with
demonstrated success collaborating with Operations
to achieve outstanding business objectives resulting
in bottom line profits. Proactive and creative in
seeking and sourcing marketing opportunities to
drive sales and build the brand. Recognized as an
enterprising individual with an appropriately
aggressive approach who knows how to build strong
relationships and produce exceptional results.

PROFESSIONAL EXPERIENCE

Vicorp, Denver Co
2007 - 2008
Field Marketing Specialist
Created and managed a local store marketing and field
marketing strategy for two different markets with 65
restaurant locations. Worked side by side with
operations to achieve sales goals. Evaluated and
negotiated print, radio and outdoor campaigns for new
store openings. Hired and trained contract staff for
special events.
 Developed a program to increase holiday gift card sales
that resulted in double digit sales increase over the
previous year.
 Trained, coached and mentored individual store
managers in developing and implementing a guerilla
marketing plan for their community.
 Planned and executed brand building initiatives that
were used at major community events which resulted in
increased sales at the store level.
 Built relationships with large employers and civic
leaders that increased bottom line dollars and brand
awareness.

Lamar Outdoor Advertising, Pueblo, Co

2006 - 2007
 Account Executive
Revitalized a declining $600K sales region by managing
an aggressive schedule of daily sales contacts,
prospecting, and cold calling. Achieved a 50% growth
rate in new accounts versus 2007 forecast. Launched
branding and awareness campaigns which exceeded
client needs and objectives. Increased the retention of
clients by 10% by integrating a focus on business
partnering and increased customer service.

 Achieved 100% of budget quotas within the first 6

months through aggressive relationship building and
marketing strategies.
 Recovered relationships with three major accounts
which had been previously lost by effectively
communicating our value proposition.
 Obtained $200K in new business within the first three
months through assertive marketing techniques and
business to business networking.
 Advised advertising agencies and individual clients on
the proper and most effective use of outdoor
advertising for business development.
 Created powerful and persuasive customer advertising
campaigns by providing direction to the in-house art
department.

Chipotle Mexican Grill, Denver, Colorado

1999-2006
Local Store Marketing Consultant (2002-2006)
Worked directly with Operations to build and
execute a strategic marketing plan for new store
openings as well as existing store’s sales
opportunities. Developed and executed high profile
national and community events, negotiated
sponsorship packages and assisted with the
execution of Public Relation plans and strategies.

 Achieved a 50% increase in average daily sales in a 6

month period at a newly opened store using targeted
local store marketing projects.
 Within 3 years opened 15 new stores in 3 different

markets.
 Planned and developed a web based donation and

sponsorship request site making the process more

efficient for 30 Local Store Marketing
Consultants across the country.
 Raised $10,000 for Care and Share in conjunction with
the Indy
 Racing League garnering national media coverage.
 Educated and individually coached 27 new Store
Managers helping them to become more effective and
knowledgeable regarding local store marketing and
upholding the integrity of the brand.
 Maintained constant and concise communications with

Operations to provide current updates and receive field

feedback.
 Led the Local Store Marketing expansion program as
one of the first consultants creating many original and
fresh grassroots tactics that are currently used
company wide.

Chipotle Mexican Grill, Denver, Colorado

General Restaurant Manager (1999-2002)
Managed day to day business from employee
selection and development to facilities management,
including strategic business planning, and annual
budgeting process. Responsible for bottom line
profitability including cash management, purchasing,
quality and inventory controls.

 Managed and facilitated the opening of 2 restaurants in

the Colorado Springs Market. Drove all aspects from
Operations to Marketing.
 Initiated operations excellence and targeted marketing
events that consistently attained double digit sales
increases for a 3 year period.
 Developed and trained a staff of two managers and
20+ hourly employees, while ensuring turnover was
managed to the lowest percentage within the entire
region at 52%.

 Exceeded annual budget by more than 12% by

successfully managing $1M+ in annual sales and
consistently delivering a 36%-40% profit.

Cornell’s Country Café, Pueblo, CO

1985-1999
Owner/Operator
Lead the customer focused organization to
consistent growth in sales and profits through; product
development, marketing, and tight financial controls.
Created and managed a concise business plan and
yearly budgets. Devised a successful marketing
strategy on a shoestring budget.

 Attained a strong company wide commitment to

 excellence in guest service through training and
creative motivational strategies.
 Developed and marketed a successful catering division
adding 26% to the yearly profit margin.
 Designed and conducted in house training programs
including marketing within the 4 walls, food safety, and
guest service excellence.
 Marketed and facilitated numerous special events
within the community which received local and national
media attention.

EDUCATION

1976 - 1980 University of Southern Colorado Pueblo,

Colorado
Major: Management Minor: Business
Administration

Attended numerous career related seminars covering

such topics as:
management, marketing, communication, leadership,
business and public
speaking

1992 Managing Difficult People

1993 Total Quality Management
1994 Marketing for Small Business
1998 Self Expression and Leadership Program

COMMUNITY ACTIVITIES

2006 – 2007 Marketing Advisor, Bessemer Historical

Society

2004 – 2006 Fundraiser, The Colorado Springs

Center for Prevention

of Domestic Violence

1998 – 2000 Chairperson, YWCA’s Chocolate

Indulgence Fund-raiser