B RYAN M C C ANN

Easton, CT 06612 203-395-4366 bryandmccann@yahoo.com

SENIOR EXECUTIVE PROFILE

Provide visionary leadership, strong fiscal control, and growth strategies that deliver sustainable, scalable, and profitable business across diverse industries and multiple verticals. Accomplished in spearheading strategic initiatives that establish operational excellence, drive new business development, and accelerate product development life cycle for companies ranging from entrepreneurial start-ups to Fortune 100 corporations. Adept Strategist and Change Agent: Demonstrated talent assessing, negotiating, and executing complex transactions including M&As, joint ventures, and divestitures. Excel in orchestrating explosive growth and cost reductions, as well as leading rapid advancement for start-ups and turnarounds. Resourceful Technologist: Exceptional ability to leverage leading edge technologies to optimize operations, rapidly move new products from concept to market, and manage large-scale, business-critical projects on time and on budget. Motivational Leader: Skilled in attracting and retaining top talent, building teams of up to 120 inspired, competent, and capable direct reports, and empowering staff to reach goals and exceed expectations. Areas of Expertise Business Development Sales & Marketing New Channel Development Alliances & Partnerships Strategic Planning & Execution Budgeting/P&L Management eCommerce & Digital Marketing Restructuring Mobile Commerce & Marketing Mergers & Acquisitions Valuation & Due Diligence Deal Negotiations Product Development & Rollout Call Center Operations Leadership Training & Development Team Building

PROFESSIONAL EXPERIENCE VERTRUE, INC. Norwalk, CT January 2006 April 2012 A premier digital marketer of affinity and loyalty membership programs. Key product brands include FreeScore and IdentityHawk.
Vice President, Business Development Drive business development through wide range of activities including targeted, strategic selling, M&A, joint ventures, and complex business projects, such as business process outsourcing (BPO), new channel development, and product sourcing. Leverage digital marketing capabilities to expand existing business and attract new clients. Delivered $50M in operating cost savings over 3 years by spearheading initiative to outsource business processes including call center and financial services. Captured $4M EBITDA by dissolving unprofitable $45M business unit and redeploying assets. Added $65M in new revenue by negotiating new business deals and strategic partnerships with business clients including Universal Music Group, Lifelock, Intelius, Affinion, ACS/Xerox, TransUnion, Ignite Media Solutions, Fidelity Information Services, TrialPay, Video Professor, and RealtyTrac.

XSVOICE Nashville, TN January 2004 December 2005 Wireless audio technology and consumer applications start-up. Sold to UpSNAP for $6.3M.
Senior Vice President, Sales & Marketing Directed product development and distribution for this start-up company. Reported to Chairman and founder. Drove product and business development by negotiating exclusive audio content rights with major brands including NASCAR and ESPN. Produced 100% of company revenue by developing and executing channel strategy adding Nextel and Sprint as distributors. Played key role in $6M+ sale of company by working with business founders to position company for sale and execute transaction.

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SIMPLINK Stamford, CT Prepaid international calling service via cellular phones and landlines.

June 2003 December 2003

Senior Vice President, Business Development / Independent Consultant Consulted with Founder and CEO to establish start-up business through platform and business development efforts. Branded and launched sustainable, profitable business with successful distribution trials in Radio Shack and CVS.
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MOBILE Stamford, CT Mobile media and text messaging provider acquired by ACECOMM.

April 2001 April 2003

Senior Vice President, Business Development & Strategic Planning April 2002 April 2003 Senior Vice President, Products & Services April 2001 April 2002 Recruited by private investors to drive product development, content acquisition, product distribution, service delivery, and corporate development. Directed development of complex high-tech digital product that integrated wireless voice, data, and messaging technologies. Led team of 7 direct and ~40 indirect reports. Facilitated successful product development by acquiring content from major brands, such as, Sony BMG, Fidelity, Reuters, MLB, and Fox Sports. Created premium subscription service by leveraging emerging technology, licensed content, and call center resources. Enabled rapid seven-month product rollout, capturing first-to-market advantage, by forging new business alliances and distribution partnerships. Gained access to 80% of mobile users nationwide by creating distribution partnerships with national wireless carriers including Sprint, Verizon, and T-Mobile. Identified exit strategy and ACECOMM as potential buyer by researching merger and acquisition targets.

SPRINT PCS Kansas City, MO October 1997 April 2001 National wireless telecommunications carrier with $32.5B in annual revenue and 40K employees today.
Vice President, Product & Business Development April 2000 April 2001 Senior Director, Application Development April 1999 April 2000 Director, Information Technology, Client Services October 1997 April 1999 Recruited as one of start-up companys initial hires and promoted to direct business development and full life-cycle management of $100M product portfolio. Managed $110M P&L including team of 120 professionals including Directors of R&D, product management, and business development for both Consumer and Business segments. Drove $72M in first-year revenue by developing and launching innovative technologies, including wireless web gateway, nations first text messaging gateway and mobile apps platform (ADP), and MP3 music download service. Contributed to explosive business growth from first market launch to $6B in annual revenue and 15M+ subscribers as key member of senior executive team. Led teams to negotiate and close 50+ content agreements and 20 business partnerships in one year. Negotiated strategic partnerships with Oracle, IBM, Openwave, Schwab, ESPN, and AOL. Accelerated product launches by creating and staffing new technology organization, Application Development Group, with team of 120 brilliant developers and project managers. Additional Experience: Director, Customer Service and Telecommunications with Biomet 3i in Palm Beach Gardens, FL Supported 35% YoY growth by developing business critical and technical functions, including new call center. Manager, Customer Relations with Ocwen Financial Corporation in West Palm Beach, FL Secured $69M profit by integrating 29 acquisitions prior to divestiture. Manager, Product Development with SNET (Acquired by AT&T) in New Haven, CT Cut costs by $45M by implementing/integrating new technologies and centralizing call center operations.

EDUCATION
MBA in Business Management Quinnipiac University Academic Honors BS in Computer Information Systems University of Bridgeport summa cum laude