Four season

Acknowledgement

First of all we are thankful to Allah Almighty for giving us the strength and
courage to complete this project.

Secondly we would like to thank our course instructor, Mr. Hafiz Gufran, for
schooling us and for providing encouragement and much needed moral support.
We are also thankful to him for assigning us such an interesting project with a lot
of learning involved in it. The development of this project has enabled us to
understand the contents of this course in a better way. The project has given us a
practical experience, which will prove to be very beneficial in our forth-coming
practical life.

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Four season

EXECUTIVE SUMMARY
The Project that, I am presenting to you is about our new hotel which is named as four
season hotel. We are presenting our business plan with some of the specialties,
comfort reliability of the hotel and a lot more with some of the financial position of
the projected year with sales of the hotel products, services and all others with the,
income statement and balance sheet
.
We have given full analysis of market. The hotel is in access in every local as well as
for outsiders. This was reason we have also planned to open hotel in other cities in
near future. In this marketing plan we have given complete analysis of our
competitors. In direct competition many hotels will be there which are already doing
good business.

We have given brief information about hotel location, name of the partners, its main
objectives. Then we have explained various strategies and tactics adopted by our
team, the target market then there is a brief description of the management,
entrepreneur and their back ground.

In the end we have given some projected sales, income statement, and balance sheet.
That projected sales and financial analysis shows that we are financially sound. So we
will be able to do excellent business in our area and soon in other cities as well.

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Four season

Name and address of the business

Business name

“FOUR SEASON HOTEL”

The hotel is situated in the model town that is in the city it is one of the famous town
with the elite class, up to some extent there is another town name margazar colony
with the same class.

 Our guests will be avail of the following facilities:

Laundry/Dry Cleaning
Gem Shops
Concierge
Car Rental
Parking
Baby Sitting
Travel Desk
Airline Offices
Doctor
Bookstore
24 Hour Room Service
Money Changers

Mission:
Our mission is to become one of the most leading hotels in Pakistan and is to exceed
the expectations of our guests

Vision:
To reach the destination of leisure and the profit through management, franchising,
and hospitability

Mission statement:
To enhancing the guest, setting standards, conserving natural resources, educating,
motivating our staff, and making healthy community relationships

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Four season

Objectives
The objective of four seasons is to build a prosperous future for its members, the
hotels, guesthouses. It will do this by marketing the services of members both on and
offline. Other key activities include projects in training, advocacy, marketing and
knowledge creation which it undertakes in cooperation with the hotel. Lead and
participate in policy management issues related to the tourism sector in general and
the hotel industry in particular providing members with Marketing services and
information on targeted and competitive markets
All departments in a hotel relate back to marketing and the plan for successful sales.
With respect marketing, sales, banquet & restaurant food and execution of
ceremonies, weddings and customer service training. We will work for the needs of
the owners, the general managers and the teams involved.. We care about all the
manager of management after all we were once there.

.
Name and address of the principles
Name and address of the owners are as follows
Khurram Murtza
Ali Hassan
Hammad Hassan
Munir Ahmed

All the principals are basically from the Gujrat that is one of the famous industrial city
in Pakistan

Nature of the business

Through market search I got the experience of hotel that they are much in the profit.
Although there are the best hotels exist in the market, but with opening of new one
people surely like to check that one also. Especially in Gujrat there will be great
potential of hotel business. Most class of people is from elite class they like to feel
more and more comfort, want to be healthy, like to standardize their living status. So
basically nature of the business is to give all of comforts and the quality products and
with the best of services.
Statement of financing needed
Following will be the statement that will be made to facilitate the hotel profit, and
where will be the business stands
 Income statement
 Balance sheet
If there will need of any more statement like cash flow statement or owners equity
statement then it can be seen according to the circumstances

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Four season

Statement of confidentiality of report

One of the major statement that is only made for the confidential will be the cash flow
statement that will only be used for the sake of business own use

Industry analysis:-

Future out look and the trend

people want be feel more comfort not only in living but also in their best of
health, and all other aspects like meetings, wedding, ceremonies, and much more.So
the future out look of the business hotel is much fruitful in this regard.the trend of the
people is going to improve like living standard of each class is increasing rapidly with
the change and with the pace of time. trend of each work is going too be elite e.g in
weedings, Govt meetings, parties and a lot of other activities like seminars regarding
the education

Analysis of the competitors

Following are the major competitors that have great market share .
Qaser-e-Noor
Deewan-e-Hass
Silver Spone
Faisel hotel

We have the competition with these hotels in the Gujrat.

Market segmentation

Recently analysis of market of hotels expresses that the trend for the hotels for the
offices, houses, Govt and multinational companies has increased with the passage of
time.
Competitors are now more interested in making new products as well as the services.
There are a lot of different aging groups that have different needs. To fulfill their
needs, we keep them in minds. Majority of the people where the business is
established are investors, elite class. This area also includes the people having
business and we will make our best effort to make the customers loyal.

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Four season

Industry forecasts

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Four season

The industry of hotels is going to be flourishing with the passage of time. In the future
such business will be more profitable. As people now like to eat with no effort
physically and want to be more comfortable. Some of the hotels like the Qasr-e-Noor
today in Gujrat is one of the leading hotel but also in all other activities like the
seminars,Govt meetings, parties ,weddings and much more. In the future the forecast
for the hotel will be in the favor of the investment in the hotel business. To day the
analysis of the sales of the different hotels are like that

year
Qasr-e-Noor
Dewan-e-Hass
Silver Spone
Faisel hotel
Qand Fishan

In the above share of the each hotel we can see the each hotel has a lot share of his
sale to his specific area. so we industry forecast shows that the plan of the hotel will
really works.

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Four season

Description of venture

Products &services
• Our guests can avail of the following services:

• Laundry/Dry Cleaning
• Gem Shops
• Concierge
• Car Rental
• Parking
• Baby Sitting
• Travel Desk
• Airline Offices
• Florist
• Bookstore
• 24 Hour Room Service
• Money Changers
• In products we will offer all kinds of dishes like chine’s, Pakistani, Indian and
all other that customer will like to eat.

Size of business
In looking of the size of the business our hotel will be large than all the existing
hotels. It will not be only in the area but also in the products, as well as the services
offering. This will surely help us in making the customers towards the Four Season.
The restaurant will stand out from the
other restaurants in the area because of the unique design and decor. We will offer a
fine dining experience in an electric atmosphere. The outlook for the future is
exceptionally positive and the most progressive

Office equipments and personnel

In the office equipment we will have systematic reception with computer having all the
data of the customer for their help.
We will acquire the most competent personnel staff for the making the hotel a quality
service providers

Back ground of entrepreneur

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Four season

The four partners have their own specialization in marketing, finance, human
resource, and done have in the risk management. Our staff will be the backbone of
our success. We aspire to be the best employer and we offer our employees
challenging, exciting and rewarding careers and take great care of their wellbeing

Production plan

Manufacturing process
The process will be through the cooks hired will work for their best. For this
purpose and the quality food a plant of cleaning the all kinds of vegetables, meat
and all other foods will be installed.

Physical plant and machinery

There will be no such physical plant or the machinery will be installed because this
is not a manufacturing industry. If in the future there will be a need of that then it
will be seemed.

Names of the suppliers of the raw material

Major sources of the raw material of meat will be the

Shah brother’s

Choudhry’s house’s

All other raw material will be produced by the farmers of the hotels that work in the
villages. Material like the fruits, vegetables will be produced through our own
resources.

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Four season

Marketing plan

An entrepreneur must understand the business growth and to go with the pace of the
competitive environment Effective brands can only be made through the valuable
marketing. In order to raise awareness of hotel brand, and achieve the desired
positioning Advertising will be, in both online and offline through, media banners on
roads adds on the web sites, with the objective to reach both business and leisure
travelers,

PRICING:-
Price is the amount of money or other items with utility need to acquire a product.
This utility is the potential to satisfy wants.

Pricing always plays a vital role in the success or failure of any product. One has to do
a lot of market research before pricing an introductory product. If the pricing of
product offering or not up to level of customers, they reject the product. Following
will be the prices charged to the customers if they are willing to stay at the hotel

Room Type Rates in PKR Double Rates in USD Double

occupancy occupancy
Single occupancy Single occupancy
Business 10000 15000 450 483
Standard
Business Deluxe 18000 20000 633 667
Executive Suite 25000 30000 667 800

Distribution:

If the customer seems to be growing steadily. We will directly distribute our products
to the customers on their order giving a nominal charge. We have strong channels like
our own sources that directly deliver an order.
This strategy has a great share in sales. That also makes a great image for the
company.

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Four season

PROMOTION
Promotion is to promote your product. It will be done through inform, persuade and
remind the market that we are in the business. We have done our promotion by
following ways.

BANERING
The first step we have taken to promote our product for four season’s by placing
various banners in the city to attract local people to our hotel.
As hotel is on ht e main road so we have also put banners from two sides of entries
side. This is done to attract the on going travelers to the quality food and the services.
The strategy we will adopt is that we have printed cards of naming the four seasons
and distributed them near offices, Govt complexes, and houses.

ADVERTISING
In order to establish a rapport with your customers, it is crucial to evaluate the
effectiveness of your advertising campaign. While print and TV ads are some of the
best known and effective options, these can be very expensive and often beyond the
reach of most small business owners

We also take the advertising strategy in apply to get maximum response from
customers. For this reason we have taken local sportsmen to advertise for our shop on
television and radio.

Products forecast
In the product forecast it can be seen un the hotels that there will be always change in
the dishes but also offering the different services like rental of the cars, pick and drop
of the guests, on line booking for the convince of the customers. Same case will be
treated with the fore season in the product forecast. As the hotel will flourish there
will be change in the services and the offerings as well.

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Four season

Controls

• Each manager will be the responsible for the controls of the hotel
management. It will not only be apply on the cost of the hotel management but
also with the whole cost of employees.
• Determine which expenses will be assumed by the meeting sponsor and by the
attendees
• Create a balance sheet listing expenses for all functional areas.
• Check budgets from similar meetings to gauge spending
• Consult with your accounting office or financial officer for the best controls
on cost and the efficiency
• Secure the signature of a financial officer for any expenditure that has been
occurred.

Organizational plan

Form of ownership
Initially the form of ownership will be in the form of partnership with the
contribution of equal amount. Partnership deed will be registered through the
partnership act.

Identification of partners and shareholders

Partners are basically the reputed personals of the city that no one can claim that
they are the irresponsible people. On the other hand there is no any shareholder of
the hotel and no nay investment in this regard. All the investment is made by the
four partners.

Authority of the principals

Delegation of authority is given to all the managers in the hotel with their
specialization like the finance manager will have the full authority to give the all
information regarding the finance, similarly in all the departments like in sales,
manager will manages volume and sources new business across the corporate,
travel, leisure and meetings segments. Investment will be preferred and also
connection with the travel agencies, with the government. Sales mission also
gives coverage to over all hotels. in case of failure of the delegation of authority it
can be changed in the centralized and decentralized authority which will make the
overall performance better.

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Four season

Management team back ground

Partners are basically the reputed personals of the city that no one can claim that they
are the irresponsible people. All the management is highly qualified with their best of
experience. Our staff will be the backbone of our success. We aspire to be the best
employer and we offer our employees challenging, exciting and rewarding careers and
take great care of their wellbeing

Four seasons entrepreneurs will have intent to attract, retain and develop high quality
employees that have a primary belief in service quality and customer focus,

Roles and responsibilities of members of organization

Pre-Planning

• Determine the purpose of the meeting

• Consider group size, gender mix and ages
• Determine when the meeting should be held. Rule out dates that coincide with
other company events.

Plan the meeting as far in advance as possible

Budgeting

• Determine which expenses will be assumed by the meeting sponsor and by the
attendees
• Create a balance sheet listing expenses for all functional areas of your meeting
• Check budgets from similar meetings
• Consult with your company's accounting office or financial officer on
formatting the budget so its performance can be checked.
• Secure the signature of a financial officer for any expenditure above what you
have made or budgeted.

Make sure funds are allocated to pay all suppliers and be made on the right place.

Contracts

• Share all contracts with your organization’s manager.

• Negotiate a final agreement that incorporates.
• Make sure you have a binding contract. To be enforceable, a contract must
specify definite terms, be accepted by both sides and be signed by people with
delegated authority to enter into the agreement

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Four season

Get feed back

• Ask your attendees to provide feedback about the program content and format,
meeting facility, speakers, meal functions and other special activities

Write letters of thanks to management, speakers, hotel staff and other vendors.

Training

Training programs will be designed to meet the needs of entry level employees,
supervisors, middle managers and senior management, and focus is also placed on
providing senior staff with career development, advice and guidance.

The programs are designed to enable employees to undertake career path planning,
both enlargement and enrichment. Training will be given according to the needs of
hotel so that we achieve and exceed our objectives, and ensure that training will be in
result of revenue generation, productivity, guest satisfaction, rewarding careers,
outstanding customer service and a high return on investment to the management.

Assessment of risk
Weaknesses of business
No training institutes
No government support
Political instability

New technologies

Latest technology not being used

Entrance of the employees are not computerized
Lack of the global connection
Lack of facilitate customers with internet in the hotel

Contingency plan

To give the quality products

To facilitate the customers with the best of services
To give a wide range of available services in the future
To solve the problem of global connection
To import the latest form of hotels

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Financial plans

Sales for the year 2008

Particulars Rs
Meals 350000
Drink 50000
others 250000
Total 650000

350000
300000
250000
200000
150000 Series1
100000
50000
0
Meals Drink others

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Four season

Four season hotel

Projected income statement
For the period 30, June 2008.

PARTICULARS RS

SALES 650000

LESS, COST OF SALE 200000

_______
GROSS PROFIT 450000

LESS

ADMIN EXPENSES 130000

_______
NET PROFIT 320000
LESS TAX 20000
_______
EARNING AFTER TAX 300000

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Four season hotel

Balance sheet
As on 30, June 2008.

Assets RS
cash 300000
tools 100000
prepaid
insurance 160000
Account
receivable 150000
supplies 50000
computers 200000
Total 960000

liabilities RS
capital 400000
retained
earnings 300000
loan 200000
creditors 50000
account
payable 10000
Total 960000

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Break even analysis

Our break-even analysis will be based on the average of the first-year numbers for
total sales, total cost of sales, and all operating expenses.Here we have some of our
fixed cost,variable cost and the projected sale of the hotel to determine the break even
poitnt.

Break even=F.C/ (1-V.C/SALES)

= 130000/ (1-200000/650000)

=187779 RS

Sources and application of funds

There will be only one source of the finance that is the equity finance. All the
investment will be from the owners of the hotel and the finance manager deals in all
sorts of the cash and other financing regarding the hotel.
There is no any of the application regarding the borrowing, loan from banks. but only
loan from the friend that also mentioned in the balance sheet.
In case of any need of debt finance in future it can be seen and can be avail for the
application of fund may be through banks or any financial institutions.

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Four season

Appendix
Letters
Recently there will be no any letter like the letter of credit from the out side for any of
the financial need or any other sort, but may be in the future we will be need of it so it
can be seen in the future. Surely if the business will run according to the expectation
then this policy will surely be the fruitful.

Market research data

As early mentioned in the plan that we have the market research data that enable us to
think of start a business of the hotel. Links with the market data will always be there
for the benefit not only for the hotel but also for the management that will surely get
knowledge through the market research data

Leases or contracts
There is on one thing the hotel that is on the lease this policy will not be adopted till
needed in the future. There will be contracts as mentioned in the roles of the members
of the organization to follow up the contracts with the businessmen, Govt and with the
multinational companies for our products, services.

Price list from suppliers

Four season