Brief 1 - Graphic Design Yearbook Overview

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

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Board 1 of 6 Brief
Design and produce the BA (Hons.) Graphic Design yearbook showcasing the currernt third years work and giving a flavour of the course to prospective students. The publication needs to equally represent students and must adhere to the College guidelines and approval of the course team.

Concept
Throughout the yearbook we wanted to reflect the bredth of the course which we have done by catagorising how the students work relates to different Graphic Design disciplines. We also communicate the personality and individuality of the students, tutors and visiting proffessionals by using their signitures and tailoring photography to best suit the work.

Product Outcome
210mm x 210mm Perfect bound Book CMYK Process inks 96 Page document including cover.

Brief 1 - Graphic Design Yearbook Design Discipline Showcases

1 3 2 7 6

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

10 11

Typography & Layout

[tahy-pog-ruh-fee] & [ley-out] 1. The practical, conceptual and creative process of designing with type. 2. The communication of ideas, concepts and messages through letterform 3. The visual translation and communication of language through words and text. 1 2 3 4 5 6 Ailsa Marrs Sam Wallbank Rosalind Stoughton Chris Starkie Naomi Farrar Jo Oates 7 8 9 10 11 Meryem Meghraoua Emma Cooper Aaron Skipper Hazel Gage Arthur Carey

6 1 2 5

7
7

4 9

Brand & Identity

[brand] & [ahy-den-ti-tee] 1. The practical, conceptual and creative process of designing brandidentities and logos. 2. The communication of emotional, commercial and/or ethical image of an individual group or organization through a designed visual identity. 3. The application of visual identities to integrated, print and screen based media. 1 2 3 4 5 Jonathan Finch & Steph Oglesby Nick Lovegrove Dutch Holland Ellis Tynne Robyn Russell 6 7 8 9 10 11 Sai Uennatornwaranggoon Kirsty Hair Sophie Herring William Skane-Davis Hazel Gage Arthur Carey

Publishing & Editorial

[Puhb-lish-ing] & [ed-i-tawr-ee-uhl, -tohr-] 1. The practical, conceptual and creative process of designing print & screen based publication (books, magazines, brochures, e-books & zines etc.) 2. The organization and communication of information, content and messages though the structured layout of type, text and images. 3. The application of type, layout and grid to the design and production of multi paged documents. 1 2 3 4 Mat Khan Ceara Elliot Elliot McKellar Amy Leigh 5 Ben McKean & Niall Hargrave 6 Sarah Frackleton 7 Pawe Adamek 8 Tom Cummings
1 5

3
7

Retail & Packaging

[ree-teyl] & [pak-ij-ing]

1. The practical, conceptual and creative process of designing for retail environments and products 2. The communication of ideas, concepts and messages in 2d, 3d and 4d 3. The application brands, layout and information to product, promotion and retail environments

1 2 3 4

Robyn Makinson Jack Neville Brady Miller Sean Perkins

5 6 7 8

Kim Sandford Maya Srivastava Charlotte Warren Josh Dazeley

8 3 1

Design for Screen

[dih-zahyn] for [skreen] 1. The practical, conceptual and creative process of designing for screen based delivery (web design, motion graphics and mobile technology) 2. The use of type and image in the investigation of information delivery, interactivity and sequential communication 3. The application of design based problem solving to the electronic delivery and communication of content. 1 2 3 4 Rob Green & Paul Brandreth Rob Green Nick Morgan Gemma Byrne

10

4 5 6 9

11

Image
[im-ij] 1 The practical, conceptual and creative process of designing with images. 2. The communication of ideas, concepts and messages through pictures, drawings and photographs 3. The translation and communication of language through sign and symbol. 1 2 3 4 5 6 Becky Tipping Jack Neville Brian Cantwell Natalie Jackson Steph Bourne Liz Ibbotson 7 8 9 10 11 William Duffy Chris Anderson Polly Williams Alice Vine Richard Robinson

Board 2 of 6 Design Concept

To give an overview of what the students on the course produce we kick off the yearbook with 6 showcase pages all featuring work from one of the disciplines which define the work being produced on the course. Each showcase page has been photographed according to the content to show off the work at its best. Every student submitted one piece of work for one of these pages and is credited for it in the navigation. Each showcase catagory has its been given its own colour identity, which is featured in the margins of each page. The notch of colour in the margins also relates to the tagging system whereby students which have a focus towards that discipline in their work have the same notch on their individual page.

Grid
The main grid for the yearbook has been applied to the showcase pages, student pages and staff pages. The guides shown (bottom right) allow the navigation of the coloured catagory bars to be kept consistant. Margins: Top 8mm, Outside 8mm, Bottom 8mm, Inside 12mm. Columns: 9 columns, 4mm gutters.

Brief 1 - Graphic Design Yearbook Student Pages

34

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

William Skane-Davis

Niall Hargrave

35

Typography & Layout Image Branding & Identity Retail & Packaging Editorial & Publishing Design for Screen

Typography & Layout Image Branding & Identity Retail & Packaging Editorial & Publishing Design for Screen +44 (0)7722 22 1060 hello@niallhargrave.com niallhargrave.com

+44 (0)777 57 277 57 will@skane-davis.co.uk skane-davis.co.uk

Placements ISC Sports

When designing, my main focus is to find that clever aspect in a project. The brilliance of a concept is what makes great design stand out from the rest, rather than becoming ubiquitous.

Type led editorial and publications form my design practice. Attention to detail, bespoke letterforms and contemporary layout make my work.

38

Ceara Elliot

+44 (0)7970 449 918 design@njfarrar.co.uk njfarrar.co.uk

Placements Logistik ISC Sports

Typography, print, colour and shape.

84

Jonathan Finch
+44 (0)7878 761 434 rob@funkmonkdesign.com funkmonkdesign.com Placements Warp Records My practice revolves around a screen-based investigation into interactive design with a focus on user experience. I have applied this to a range of platforms to create unique interfaces for specific audiences.

Rob Green

85

+44 (0)7850 981 901 jfinch.design@gmail.com jonathan-finch.co.uk

Placements Reef

I enjoy designing simple aesthetics that are carefully considered and well executed through print-based design. Different places Ive visited have informed and influenced my design practice that is centered on identity and promotion.

+44 (0)7954 582 838 cearaelliot@gmail.com cearaelliot.co.uk

Placements Imagination Empire Design

I like to approach my design work through the use of a variety of media, particularly the layering of photography and type. I specialise in publication covers and design for print whilst focusing on subjects within the culture sector.

40

Jack Neville

Kim Sandford

41

Naomi Farrar

39

88

Roz Stoughton

Sai Uennatornwaranggoon

89

+44 (0)7525 255 762 jack@jackneville.com jackneville.com

Placements Elmwood Big Fish Harrison & Co

I want to design things that makes me and others go Oh Sheeeeeeet.

+44 (0)7715 655 137 kimsandford@sky.com kimsandford.co.uk

Placements M

My design practice is driven by a creative concept, mainly focussed within branding and promotion, with the use of my own photography.

+44 (0)7504 133 350 roz.stoughton@gmail.com rosalind-stoughton.com

Publication and editorial design for the culture and arts sector that tries to reflect good ethics and a social awareness, using recycled and sustainable materials and innovative processes wherever possible.

+44 (0)7525 344 120 designbysai11@gmail.com designbysai.co.uk

Placements Siam Toppan Packaging Co. (Bangkok) Brass Agency

A concept driven investigation into branding and promotion with a focus on the use of typography and image within printed media, supported by an understanding of social and environmental responsibility.

Board 3 of 6 Design Concept

Each student was allocated a single page in which they could submit work for as well as nominating which design disciplines their work applied best to. These catagories have been marked in the outer margins of each page and correlate to the notches on the showcase pages. There is also a key on the inside cover which informs the reader what each colour represents. The layout of the student pages takes the form of 3 main layouts depending on the content and photography, the restirction of these 3 main layouts keeps a consistancy throughout the profiles.

Typography
Headings: 22pt Century Gothic Bold Body: 7pt Helvetica Neue Regular, 10pt Leading

Brief 1 - Graphic Design Yearbook Tutors, Visiting Lecturers and Visiting Proffessionals

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Lorenzo Madge Course Tutor

Im lucky, I teach. I have witnessed design innovation that has stopped me in my tracks and filled me with envy and admiration. Whats amazing is that most of this impressive creativity has come from people that I teach. Its encouraging to know that the calibre of our students will bring enormous benefits to an industry that I love. That is truly inspiring.

Sophie Herring

81

52

Matt Khan

53

Mark Howe Visiting Lectuer

+44 (0)7908 321 395 hello@matkhan.com matkhan.com Placements Definitive My practice is driven by branding and typography with a focus on print based media. I have a love for contemporary design that is juxtaposed with commercial artwork. Getting older is generally rubbish, but being able to help students become what they want to be is one of the positives. Im much better at pub quizzes nowadays too.

Andy Lodge Visiting Lecturer

I hate teaching! Its not in my nature - Im quite shy you see. Most of the work we do as designers is relatively temporary. However by spending time with the students, encouraging, influencing and hopefully inspiring them, in some small way will leave a more lasting impression. And that is something I really love.

+44 (0)7545 370 676 hello@sophieherring.co.uk sophieherring.co.uk

Placements Box-head

I enjoy creating identities and exploring how this can work across a range of products, mainly print, to create a personality. I am influenced by the past and experiences, language and words, fashion and humour.

Visiting Professionals on design

Jo Oates

25

Not everyone can do it.

74

Kirsty Hair

Visiting Professionals on The Ideal Student

Tom Wensleydale The Beautiful Meme

1. Ability to listen + learn 2. Ability to APPLY that learning 3. A kick ass folio / will they fit in my team?
Alex Attikinson The Consult

The need to communicate. (I spend too much time on my own)

Robbie Porter Freelance

+44 (0)7817 146 979 hellotojo@gmail.co.uk joanneoates.co.uk

I am an ethically driven graphic designer who focuses on print, colour and craft. I am passionate about the resolution being a result of a conceptual and research based investigation into the subject.

Enthusiasm. Talent. Tea.

Paul Scrub Schofield Generation Press

+44 (0)7947 801 193 kirstyhair@msn.com www.kirstyhair.com

Placements PAB Studios

My practice is a focus on high end type and layout for branding, primarily for print. I am particularly interested in design within the luxury and culture sectors.

Board 4 of 6 Design Concept

To celebrate the enthusiasm, commitment and calibre of the staff, visiting lecturers and visiting professionals we ask them some questions which meant they could express what is it that brings them to the course. We wanted to add a personal quality to the entries from these contributors, which would also serve as a verification that the words had come from them. This was done by asking them to sign their name, which was used to sign off there statement.

Brief 1 - Graphic Design Yearbook Portrait Photography and Grid

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

The Faces

CONTENTS
18 28 36 45 53 57 80 Fred Bates Amber Smith Lorenzo Madge Si Scott Mark Howe John Watters Andy Lodge

SHOWCASES

6 8 10 12 14 16

Typography Branding & Identity Image Retail & Packaging Layout & Editorial Deisgn for Screen

20 21 22 23 25 26 27 30 31 32 34 35 38 39 40 41 42 43 44 46 47 52 54 55 56 58

Stephanie Bourne Aaron Skipper Elliot McKellar Meryem Meghraoua Joanne Oates Elizabeth Ibbotson Ailsa Marrs Chris Anderson Benjamin McKean Robyn Makinson William Skane-Davis Niall Hargrave Ceara Elliot Naomi Farrar Jack Neville Kimberley Sandford Robyn Russell Stephanie Oglesby Charlotte Warren Alice Vine Nat Jackson Matthew Khan Josh Dazeley Brian Cantwell Rebecca Tipping Gemma Byrne

59 64 65 66 67 69 70 71 72 73 74 76 77 78 79 81 82 83 84 85 86 87 88 89 90 91

Paul Brandeth William Duffy Pawe Adamek Emma Cooper Tom Cummings Sean Perkins Arthur Carey Christopher Starkie Nicholas Morgan Richard Robinson Kirsty Hair Maya Srivastava Amy Leigh Samuel Wallbank Nicholas Lovegrove Sophie Herring Brady Miller Sarah Frackelton Jonathan Finch Robert Green Hazel Gage Dutch Holland Rosalind Stoughton Sai Uennatornwaranggoon Polly Williams Ellis Thynne

The course starts with a question 'What is Graphic Design?'. We spend three years investigating the role of the Graphic Designer as a problem solver, creative thinker and professional practitioner. We investigate solving problems of communication through type and image. We consider how production and distribution impact on the work we produce or propose. We consider what we want to say, to whom and why? We ask what is it to be professional? After three years we all have our own answer...THIS IS GRAPHIC DESIGN.

STUDENTS

TUTORS

The Names

Board 5 of 6 Design Concept

For the students gallery page we wanted to convey the personality and unity of the students whilst also documenting the yeargroup so it could be looked back on in future. During the photoshoot we asked the students to pull a number of poses and took multiple photos of them looking in several directions. This bank of photos meant when arranged on a grid the best photos of everyone could be selected as well as choosing poses which appeared to interact with one another.

Grid
Modular Grid: 5 Rows, 6 Columns, 4mm Gutter Margins: 8pt top, 8pt outside, 8pt bottom, 12pt inside 4mm gutters.

Brief 1 - Graphic Design Yearbook Work Photography and Navigation

Ben McKean OUGD303 www.b-mckean0912.blogspot.com

Board 6 of 6 Portrait photography

Shot with 2 panel lights and a spot light from 6 yards. The grey background was chosen to stay in keeping with the product photography. Each student was asked to react to a number of poses so that they could be constructed on the double spread to work to compliment each other.

Work Photography
The work photography for stuednts pages was done using a main light with a second to diffuse shadows. Shot to encompass the needs of all the work included top down (shown top right, bottom middle) , product ranges against the wall, product ranges both against the backdrop and away from it and close ups.