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Entrepreneurship project

Topic A Case Study on a Thriving Fast food shop/caf/restaurant in your locality. What makes it so popular?

After hearing about the project I set out to my locality to find an apt place on which I could make my project and the first place I stopped at was my choice

THE CAF COFFEE DAY


Akshay Daga XI Com A Roll No. 05

The CAF COFFEE DAY is a 10 mins walk away from my home. It is an excellent place to hang out.

The Coffee and hot brownie are the hot favorites of this place. According to a salseman 5 to 7 in the evening is the time when the caf is filled to the brim. The most common order is the hot choclate coffee and choclate and walnut brownies. The interior of the place is excellent and the salesman service is also very good. They challenge you that you will get your food within 10 mins of placing the order here.

Location

The adress of the caf is P-81 SARATH BOSE ROAD OPP TO BHARAT PETROL PUMP KOLKATA, WEST BENGAL It is near the crossing of Sarat Bose Road and Hazra Road. This caf is not found empty because of its location which is a big asset for the place.

About caf coffee day


Simply put, Cafe Coffee Day is India's favourite coffee shop, for the young and the young at heart. They're part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company(ABCTC). Estates - There's over 10,000 acres of rolling hills . There's 11,000 small growers who make CCD who they are. People in the USA, Europe and Japan buy coffee from CCD, making us the top coffee exporter from India! The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru (Then known as Bangalore), Karnataka. Following this, CCD crossed over 1000 cafs throughout the nation by 2011. They have a minimum of 1151 outlets. Cafe Coffee Day was awarded the Best Coffee Bar in Ahmedabad by Times Food Guide for the 3rd Consecutive year. Old logo

New logo

Interior
The interior of the caf is very good like all other CCDs. There are sofacouches and table chairs. Provisions are also made for people to sit outside the caf and eat. The AC worked well and the LCD added to the look.

Self Service Caf Coffee Day Style

The picture above is a stand up note put on all the tables. Though the caf follows Self-Service system but this also has a twist. We just have to place our order and as it is ready and heated up we get it on our seats. This new system was implemented with the new logo and is definetly a positive chabge which adds a new

dimension to the place making it not just a teenplace but also a Corporate-place

The ECO-Clean Place

The Caf Coffee Day also has its own set of dustbins. The pictures labeled 1 and 2 above are of the dustin present outside the caf clicked from different angles. These dustibns look good also and add to the cleanliness factor also so good positive point to go to Caf Coffee Day.

These dustbins are challenged to be found in all CCD outlets and thus are a very big advantage against all other cafs.

Awards
Caf Coffee Day (CCD) has a long list of awards. Some notable ones areCCD has won the best BREWMASTERS in the country. Its track record at the IBC(India Barista Championship) & WBC(World Barista Championship) is as follows: 2009: CCD secured the first, third, fourth and Most Promising Talent position at the IBC and represented India at WBC at Atlanta 2010: First, second and fourth place at the IBC and represented India at the WBC in London Other Awards "MOST POPULAR HANGOUT JOINT AMONGST YOUTH" award at the 3rd GLOBAL YOUTH MARKETING FORUM 2011. India's Most Popular Coffee Joint at the Indian Hospitality Excellence Awards-2011. Caf Coffee Day featured No.2 in the Food Services category in the prestigious Economic Times, Brand Equity, Most Trusted, Peak Performers List 2010. Most preferred Coffee Shop category

award winner at the CNBC Awaaz Consumer Awards 2010 The Times of India Times Food Guide Award category Best Coffee Bar in Kolkata in 2009, 2010

The Caf Coffee Day Merchandise


If you are a CCD lover you can grab some cool CCD stuff and keep it with you and enjoy the fun of CCD at home.

There are a lot of good cups and mugs available. There are also the very own ccd coffee powder and CCD chocolate and Dark Chocolate chips!

Questionnaire
1. 2. 3. 4. 5. 6. Name: Age: Profession: Sex: What Coffee Shop do you usually go to? ________________ How much money do you usually spend at a Coffee Shop? 0-25 Rupees 75-125 Rupees 25-75 Rupees Over 125 Rupees

7. How much time do you usually spend at a Coffee Shop? Less than 1/2 hour 1-2 hours 8.How many people do you usually go with? Alone 2-4 people With 1 person More than 4 people 1/2- 1 hour Over 2 hours

9. How often do you visit a Coffee Shop in a month? Less than3 5-7 3- 5 over 7 days

10. What is the single most important factor for you to choose a Coffee Shop? Taste of coffee/food People/ Service Value for money 11. Any Advise :

Acknowledgement
I would like to place my acknowledgment first as I would first like to thank the people who have supported me in this project. Thanks to all! I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organization. I would like to extend my sincere thanks to all of them. I am highly indebted to BIRLA HIGH SCHOOL for their guidance and constant supervision as well as for providing necessary information. I would like to extend my gratitude towards my parents and Entre teacher for their kind co-operation. I would like to express my special gratitude towards my friends for helping me and supporting me. HOPE YOU LIKE IT!