Music Matters - DAY 0 (23rd MAY 2012)

21.00-24.00

Music Matters - Day 1 (24TH MAY 2012)

08.00

Nokia presents Above & Beyond at the Music Matters Pool Party

REGISTRATION
08.45

KOREA MATTERS! MUSIC MATTERS OPENING ACT

A two-time winner at the 2012 Korean Music Awards (Modern Rock Album and Modern Rock Song of the Year), Yi Sung Yol will debut his latest collaboration with electronic DJ Clazzi at Music Matters

Yi Sung Yol, Artist DJ Clazzi, Artist

08.50

CONFERENCE OPENING

Jasper Donat, President, Digital and Music Matters and CEO, Branded with Michael Schnieder, CEO Mobile Roadie Graham Perkins, President, Singapore Music Society Danny Loong, Co-Founder, Timbre Group Aarika Lee, Vocalist, SIXX

09.10

SINGAGPORE MUSIC SOCIETY WELCOME

09.15

KEYNOTE INTERVIEW: TROY CARTER

Troy Carter discusses his work managing the worlds biggest global superstar, Lady Gaga. Troy will also speak about his innovative approach to artist management, thoughts on the current state of the live and digital music industry, and what it takes to break an artist internationally. Troy Carter, Manager, Lady Gaga and CEO and Founder, Atom Factory Interviewer: Michael Schneider, CEO, Mobile Roadie

10.00

RESEARCH MATTERS:
Understanding consumption of digital music Leading market research firm Ipsos reveal the results from their exclusive Music Matters survey covering the region's latest trends in music consumption

Steve Garton, Managing Director Media, Greater China, Ipsos

10.10

PANEL INTRODUCTION
Akazoo is a distinctive social entertainment, music and content platform for web and mobile. InternetQ's VP Apostolos Zervos will give an insight into the rapid growth of Akazoo around the world and its ambitious plans for continued expansion throughout Asia...

Colin Miles, Chairman, MEF Asia and Senior Vice President Sales & Marketing, internetQ

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10.20

THE FINAL COUNTDOWN

Launching digital services in Asia

Key considerations when launching a new digital

service in Asia

Will the future proliferation of digital services in Asia

transform the music industry?

What challenges are specific to this region? What are the hotpots for growth in this fragmented
market?

Anthony Zameczkowski, Head of Music, YouTube Asia Pacific David Loiterton, Managing Director, Asia Pacific, Omifone Richard Gottehrer, Founder and Chief Creative Officer, The Orchard Ben Drury, CEO, 7Digital John McLellan, Partner, Haldanes Carter Agar, Head of Planning and Development, Asia Pacific, Sonos Jaan Hao Chung, Executive Director and CEO, MNC Wireless Berhad MODERATOR: Ruuben van den Heuvel, Executive Director, Gateway Entertainment

11.05 11.20

CAFFEINE MATTERS CANADIAN MUSIC BLAST

This Toronto native is an internationally acclaimed rock artist and JUNO Award nominee

Manafest, Artist

11.25

20/20 VISIONARY SERIES

Guy Henderson discusses the evolving role of the music publisher in the todays digital landscape. Where and what are the new and exciting areas of opportunity and growth?

Guy Henderson, Senior Vice President, International , Sony ATV Music Publishing Interviewer: Ruuben van den Heuvel,

11.40

WHOS RIGHTS ARE THEY ANYWAY?:

The Publishing Mega Panel

Guy Henderson, Senior Vice President, International, Sony ATV Music Publishing Susanna Ng, Regional Managing Director, New media licensing issues in Asia: Where are we now EMI Music Publishing Asia and where are we going? Sami Valkonen, Head of International Areas of opportunity and growth in the region Music Licensing, Android, Google Catherine Leung, General Manager, Future of music publishing in China, Japan and Korea Baidu The importance of having a global vision and strategy Haji Taniguchi, President, Avex Music as a music publisher Publishing and Chairman MPAJ Possibilities for writers and publishers to work across Joey Carbone, Advisor & Artist, Avex borders and regions new collaboration possibilities Music Publishing Edmund Lam, CEO, COMPASS MODERATOR: Ruuben van den Heuvel

12.40

LUNCH

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13.40

THE J-POP PHENOMENON:

An In depth interview with Marty Friedman Songwriting in the Japanese market What is the potential market for non-Japanese song writers? Overview of the different genres of J-POP Featuring Marty Friedman - former Megadeath guitarist and top songwriter in the Japanese domestic and international music scene

Marty Friedman, Artist

Interviewer: Ken Ohtake, President, Sony Music Publishing (Japan) and Executive Director, Music Publishers Association of Japan

14.40

20/20 VISIONARIES INTERVIEW SERIES

Mike Bebel, Head of Global Music Initiatives, Nokia Interviewer: Ted Cohen, Managing Partner, TAG Strategic

15.00

KEYNOTE ADDRESS: TOD MACHOVER

When Music Matters "Named 'America's most wired composer' by the Los Angeles Times and Finalist for the 2012 Pulitzer Prize in Music, Tod will be sharing how his Hyperinstruments originally developed for virtuosi like Yo-Yo Ma and Prince developed into a composing revolution for children (http://www.hyperscore,com), musical tools for diagnosing and curing illness, and even the hit video game Guitar Hero. He'll discuss his current massive musical collaboration, for which he has invited the entire city of Toronto to compose a new symphony with him (http://toronto.media.mit.edu), as well as Personal Music, where music is specially tuned for each listener. Tod Machover, Professor of Music & Media, MIT Media Lab

15.30 15.45

CAFFEINE MATTERS KEYNOTE INTERVIEW: JOHN MEGLEN

Live music industry titan and Concerts West/AEG Live CoCEO, John Meglen discusses his illustrious career working with some of music biggest stars. Recent AEG tours include Justin Bieber, The Black Eyed Peas, Paul McCartney, Bon Jovi, Celine Dion, Kenny Chesney, Taylor Swift and many more. John Meglen, President and Co-CEO, Concerts West/AEG Live Interviewer: Ralph Simon, Chairman Emeritus & Founder, MEF Americas and CEO, The Mobilium Advisory Group

16.30

INDIE IN ASIA:
Giving a voice to Independent Artists in Asia

Spotlight on several top independent music labels

throughout Asia.

How is doing business for an indie label different in the

various Asian markets?

What are the advantages and hurdles to being an

independent in todays digital age?

How are large entertainment companies working with

Steve Savoca, Head of Global Content, Spotify Chee Meng Tan, Director, Music, Singtel Tommy Chan, CEO, Love-Da Records Augustine Shen, Project Manager, The Wall Music Colin Goh, Managing Director, Ocean Butterflies Soumini Paul, Product Head, ArtistAloud Jeremy Little, General Manager/Director,

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the indie label and artist?

Laguna Music MODERATOR: Charles Saliba, Managing Partner, Maybe Mars

What are the options for international labels to get

distribution in Asia? 17.10

PRESENTATION
Japan Music Update and Overview Steve McClure, Editor, McclureMusic.com Adam Wilkes, Senior Vice President, Music and Touring Asia, AEG Live Scarlett Li, CEO and Founder, Zebra Media Group Simon Wheeler, Director of Digital, Beggars Group Catherine Leung, General Manager, Baidu Siok Siok Tan, CEO and Co-founder, Kinetic ONE Stefan Kohlmeyer, CEO, MusicDNA MODERATOR: Rick Myers, CEO, DFR Asia

17.20

CHINA IN YOUR HANDS?

Music and entertainment industry update

Key considerations in this unique market How should foreign artists market themselves in China

and what are the realistic opportunities for international artists in China? Music consumption in China: Key challenges and opportunities in the digital space Showcase the unique relationship between the live music venues, musicians, brands, and corporate sponsors Music business collaboration in China: Successful business models scene

Live music update and the exploding Chinese festival

18.05

CLOSE OF DAY 1 OPENING OF MUSIC MATTERS LIVE

20.00 Late

PARTY IN THE SQUARE

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Music Matters - Day 2 (25TH MAY 2012)

09.25

SUMMARY OF MUSIC MATTERS DAY 1 KEYNOTE ADDRESS: Bob Lefsetz

He is the music industrys most influential and controversial blogger and author of the widely read Lefsetz Letter. Bob Lefsetz presents his views on the current state of the music industry and discusses his thoughts on the future.

Jasper Donat, President, Digital and Music Matters and CEO, Branded Bob Lefsetz, Author, The Lefsetz Letter Interviewer: Ralph Simon

09.30

10.00

BRAND CASE STUDY

The Voice of McDonalds Talent Search

Andrew Hipsley, Senior Vice President and Chief Brand Officer, Asia Pacific Middle East and Africa, McDonald's Corporation

10.15

ARTIST PERFORMANCE: IDP

Indah Dewi Pertiwi, or well known as IDP, is the singer behind the highest selling debut album in Indonesia. With Hipnotis selling a staggering 2 million copies, IDP is Indonesias hottest star.

Indah Dewi Pertiwi, Artist

10.20

IM WITH THE BRAND!

Souleymane Hamed, Marketing Director, Coca Cola Indochina Mahesh Madhavan, President & CEOPicking your band: What are the key considerations brands South Asia, Area Director - S.E.Asia, make when choosing an artist? Bacardi India How to ensure a mutually beneficial partnership and drive Sri Safitri, Senior Manager Marketing, PT. revenue for both artists and brands Telkom Gavin Parry, General Manager, Digital & What tools are needed to measure the value such Business Development Australia & partnerships? Executive Vice President, Digital & Business Development Asia, Sony Music Entertainment Indah Dewi Pertiwi, Artist MODERATOR: David Ketchum, Chairman, ADMA

11.05 11.20

CAFFEINE MATTERS ONLY THE STRONG SURVIVE:

In Conversation with an Asian Industry Icon With over 20 years executive leadership in the region overseeing both EMI and Warner Music, Lachie Rutherford knows better than anyone what it takes to survive and thrive in the diverse markets of SE Asia and Japan. Lachie Rutherford, President, Warner Music Asia Pacific INTERVIEWER: Steve McClure, Editor, McclureMusic.com

12.05

KEYNOTE INTERVIEW:
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KEN PARKS WITH BOB LEFSETZ

Bob Lefsetz, the world's most influential music blogger, debates the current role of the streaming subscription model with Spotify's Ken Parks. Spotify has clearly transformed the music industry but what does this mean for major and independent artists and labels, and how has Spotify's various new partnerships changed the way people consume and share music? 12.35 13.35 Ken Parks, Chief Content Officer, Spotify Interviewer: Bob Lefsetz

LUNCH IM STILL STANDING!

Super Promoter and Super Agent Two of the most revered names in live music discuss their experiences working with the worlds biggest acts - and how theyve lived to tell the tale. Not for the faint of heart and expect the swear box to overflow. MIchael Chugg, Chairman, Chugg Entertainment Neil Warnock, CEO and Founder, The Agency Group

14.15 14.25

PANEL INTRODUCTION DIGITAL ENTREPRENEURS:

What does it take to go it alone? Tips from those start ups and established businesses taking an idea and making it a reality What does it take to secure funding and what are the steps involved? How not to jump on the bandwagon creating an original idea that works

Seth Goldstein, Chairman, turntable.fm Rob Lewis, Executive Chairman, rara.com Seth Goldstein, Chairman, turntable.fm Alexander Choy, Founder and Managing Partner, Soliton Music Gary Mackenzie, General Manager, Valleyarm William Bao Bean, Managing Director, Singtel Innov8 Fund Vince Bannon, Vice President, Entertainment Partnerships & Development, Getty Images MODERATOR: Ted Cohen, Managing Partner, TAG Strategic

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15.10

K-POP:
The Hip Hype Reality Behind the Korean Wave Current trends in the Korean music industry Why is K-Pop breaking out across and beyond Asia? How is K-Pop breaking through to North America and Europe? What are the lessons learned from K-Pop expansion overseas? Is the K-Pop export model unique or applicable to other Asian music markets?

Tiger JK Korean Hip-Hop Artist, Jungle Entertainment Bernie Cho, President/Founder, DFSB Kollective Chan Kim, CEO, Fluxus Music and Chairman, Record Label Industry Association (L.I.A.K) Rob Schwartz, Tokyo Bureau Chief, Billboard Razmig Hovaghimian, CEO and CoFounder, Viki.com

15.55

COMBATING DIGITAL PIRACY IN INDIA

An Industry Update Vijay Lazarus, President, IMI/PPL IMI/PPL President and Indian music industry icon Vijay Lazarus presents key initiatives to combat digital piracy in India.

16.05

INDIA ON THE MOVE:

Indian music in the new world order Indian music reaching world audiences: What are the avenues of global distribution? How to effectively rebrand Indian music for an international audience How are new revenue streams being created across the globe? How is the Indian entertainment community expanding their reach and influence outside India?

Shridhar Subramaniam, President, Sony Music India and Middle East Siddhartha Roy, COO-Digital and Consumer Business, Hungama Brandon Bakshi, Executive Director, Writer/Publisher Relations, Europe & Asia, Broadcast Music Inc. (BMI) Atul Churamani, Head of Content, On Mobile Prashant Bahadur, Vice President, Strategy, The Orchard Sabbas Joseph, Director, Wizcraft International Entertainment MODERATOR: Mandar Thakur, Chief Operating Officer, Times Music

16.40 17.10

CAFFEINE MATTERS CANADIAN MUSIC BLAST: USS

High energy dance beats with a jungle-rave vibe. Get ready to dance!

USS, Artist
Alan Ridgeway, President International and Emerging Markets, Live Nation Entertainment Scarlett Li, CEO and Found, Zebra Media Group Paul Dankmeyer, Festival Director, Java Jazz Festival and Java Rockin Land (Indonesia) Justin Sweeting, Music Director, Untitled Entertainment (Clockenflap, Hong Kong) Martin Elbourne, Talent Booker,

17.15

THE RISE OF THE ASIAN MUSIC FESTIVALS:

Challenges and opportunities in the coming year What are the opportunities for expanding the Live Music market in Asia? What are the keys to success why do some succeed while other festivals fail? The next big thing: Whats next? Home grown talents vs imported talents: What

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types of acts sells tickets?

tale

The oversaturation in the west A cautionary Predictions on the future and continued growth

Glastonbury Festival (UK) Brent Grulke, Creative Director, South By South West (USA) MODERATOR: Vijay Nair, Director, Only Much Louder Entertainment (NH7 Weekender, India) Bob Ezrin, Music and Entertainment Producer Interviewer: Ralph Simon, Chairman Emeritus & Founder, MEF Americas and CEO, The Mobilium Advisory Group

18.00

KEYNOTE INTERVIEW: BOB EZRIN

Legendary producer Bob Ezrin discusses his work on some of rocks greatest albums by Pink Floyd, Kiss, Peter Gabriel, Lou Reed, Nine Inch Nails, and Alice Cooper and many more. Bob will also discuss his pioneering work in the live performance, film and TV production, and digital media space.

18.45

CLOSE OF MUSIC MATTERS

18.45-19.45

THE TRACE TV MUSIC MATTERS CLOSING COCKTAIL

20:00 MUSIC MATTERS LIVE CONTINUES

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