Questionnaire

Name. Location... Phone No................................................................................. AgeGender Income(1) 18-28 ( ) (1) Male ( ) 15000-25000( ) (2) 29-39 ( ) (2) Female ( ) 25000-35000( ) Above 35000( ) (3) 40-50 ( ) (4) Above 50 ( )

Washing Machine
1. Which brand (washing machine) do you want to use? (a) LG (b) IFB (c) Whirlpool (d) Any other...................................................... 2. Which attributes do you look for purchasing washing machine? (a) Quality (b) Price (c) Brand (d) Any other........................................ 3. Which colours of washing machine do you prefer most? (a) Red (b) Silver (c) White (d) Any other Please Specify...................................... 4. Which type of Washing Machine do you like to use? (a) Front Loading (b) Top Loading (c) Semi Automatic

5. Which attributes Influence your purchasing decision for washing machine? (a) Clean washing (b) Power saving (c) Detergent saving (d) Durability 6. Are you aware about Fully Automatic Top Loader/ Front Loader IFB washing machine? (a) Yes (b) No 7. How do you take purchase decision while purchasing washing machine? (a) Own Decision (b) Brand Loyalty (c) Peer suggestion (d) Brand awareness 8. To what extent warranty period and other sales services effect your purchase decision? (a) Very much (b) Till some extent (c) Doesnt matter 9. Which mode of purchasing would you like to adopt to buy new washing machine? (a) Retailer (b) Online (c) Brand outlet (d) Other 10. Who is the decision maker to buy washing machine? (a) Husband (b) Wife (c) Mother (d) Any other Please specify............................................. 11. Who is user of washing machine in your family? (a) Wife (b) Maid (c) Other Please Specify.......................................................

Questionnaire
Name. Location... Phone No................................................................................. AgeGender Income(1) 18-28 ( ) (1) Male ( ) 15000-25000( ) (2) 29-39 ( ) (2) Female ( ) 25000-35000( ) Above 35000( ) (3) 40-50 ( ) (4) Above 50 ( )

Microwave Oven
1. Which brand (microwave oven) do you want to use? (a) LG (b) IFB (c) Samsung (d) Whirlpool Reason: 2. Which attributes do you look for purchasing microwave oven? (a) Quality (b) Price (c) Brand (d) Any other........................................ 3. Which colours of microwave oven do you prefer most? (a) Red (b) Silver (c) White (d) Any other Please Specify...................................... 4. Which type of microwave oven do you like to use? (a) Solo (b) Grill (c) Convection (d) Solar Dom

5. Which attributes Influence your purchasing decision for microwave oven? (a) Healthy cooking (b) Start-Up Kit (c) More auto cook menu (d) Cookery Classes 6. Are you aware about microwave oven of IFB? (a) Yes (b) No 7. How do you take purchase decision while purchasing microwave oven? (a) Own Decision (b) Brand Loyalty (c) Peer suggestion (d) Brand awareness 8. To what extent warranty period and other after sales services effect your purchase decision? (a) Very much (b) Till some extent (c) Doesnt matter 9. What mode of purchasing would you like to adopt to buy new microwave oven? (a) Retailer (b) Online (c) Exclusive Showrooms (d) Other 10. Who is the decision maker to buy microwave oven? (a) Husband (b) Wife (c) Mother (d) Any other Please specify............................................. 11. Who is user of microwave oven in your family? (a) Wife (b) Maid (c) Mother (d) Other Please Specify.................................

Questionnaire

Name. Location... Phone No................................................................................. AgeGender Income(1) 18-28 ( ) (1) Male ( ) 15000-25000( ) (2) 29-39 ( ) (2) Female ( ) 25000-35000( ) Above 35000( ) (3) 40-50 ( ) (4) Above 50 ( )

Cloth Dryer
1. Which brand (cloth dryer) do you want to use? (a) Whirlpool (b) IFB (c) Samsung (d) Any other...................................................... 2. Which attributes do you look for purchasing cloth dryer? (a) Quality (b) Price (c) Brand (d) Any other........................................ 3. Which colours of cloth dryer do you prefer most? (a) Red (b) Silver (c) White (d) Any other Please Specify...................................... 4. Which type of cloth dryer do you like to use? (a) Front Loading (b) Top Loading 5. Which attributes Influence your purchasing decision for cloth dryer? (a) Anti crease (b) Power saving (c) Germ free (d) Durability

6. Are you aware about Fully Automatic IFB cloth dryer? (a) Yes (b) No 7. How do you take purchase decision while cloth dryer machine? (a) Own Decision (b) Brand Loyalty (c) Peer suggestion (d) Brand awareness 8. To what extent warranty period and other after sales services effect your purchase decision? (a) Very much (b) Till some extent (c) Doesnt matter 9. What mode of purchasing would you like to adopt to buy new cloth dryer? (a) Retailer (b) Online (c) Brand outlet (d) Other 10. Who is the decision maker to buy cloth dryer? (a) Husband (b) Wife (c) Mother (d) Any other Please specify............................................. 11. Who is user of cloth dryer in your family? (a) Wife (b) Self (c) Maid (d) Other Please Specify.......................................................