Vimal Oil& Food Pvt. LTD

VIMAL OIL& FOOD PVT. LTD.
S.K.COLLEGE OF BUSINESS MANAGEMENT,PATAN.
1.1 HISTORY OF THE COMPANY

Vimal oil & foods ltd. is a unit of the Vimal group a reputed organization. It is one of the largest industries of charged in milling of oil seeds solvent extraction of Soya oil & refining of edible oils. It is having more than 10 years of oil seeds & edible oil processing expertise. The company was established in 1993 under the leadership of Mr. Chandubhai Patel (chair person) with 50 TPD Bach type refined & started product in & marketing of refined cotton oil with Vimal brand to day it is multi-products processing company with a turnover of more than Rs.200 crores. Today it is having 350 TPD ALFA level continuous edible oil (150 + 200 TPD) 100 TPD oil mill & 200 TPD solvent extraction plant. As far as refined oil business is concerned. Now a day company has captured excellent market though excellent sales network in whole Gujarat & few other states. Company is also engages in exporting de-oiled cake of Soya & rapeseed achieved maximum export of rapeseed de-oiled cake among all the de-oiled cake manufacturing industries in India & for the same company was a warded by the solvent extraction association of India. Now & onwards company is also going to launch few other products in the market & expecting to achieve good market of its products all over India.
1.2COMPANY AT A GLANCE
Basic Information:
ROC Registration Number Incorporation Year Ownership Main activity : : : : 04 17626 1992 Private (Indian) Cotton seed oil
Economic Activity:
The company was incorporated in 1992. It is engaged in the activity of manufacturing oil and de-oiled cake, cotton seed oil, castor de-oiled cake, solvent extractions rapeseed oil.
Name & Address of the unit:

Vimal Oil & Foods Ltd. 31,GIDC Estate highway, Mehsana-384002, Gujarat, India. Tel: 91-2762-251913 Fax: 91-2762-251498
Registered office Address:

Vimal Oil & Foods Ltd. 4th Floor, 'Heritage', Nr.The Grand Bhagwati, S.G.Highway, Ahmedabad, Gujarat 380054 Tel: 91-79-26585255 Fax: 91-79-26582623 E-mail: voflad1@sancharnet.in Web:
Factory Address:
Vimal Oil & Foods Ltd. Nr. Palavasana railway crossing, Mehsana highway, Gujarat, India. Tel: 91-2762-254093 / 94
Share holding Pattern (Sep 2007):

Promoter owned Public owned FIIs owned Others owned 27.14% 63.48% 0.00% 9.38%
Board of Directors/ Key Personnel:

Jayeshbhai C Patel Mahendrabhai V Patel Mukesh N Patel Harnarayan J Patel Dhaval Pandya Chairman & MD Director Director Director Co. Secretary
Auditors & Bankers:

Auditors Name Banker/s name Registrar : : : R R S & Associates Bank of India Intime Spectrum Registry Ltd
1.3 COMPANY OVERVIEW

Overview:
India is one of the largest producers of oilseeds in the world and this sector occupies an important position in the agricultural economy. India contributes about 8-9% of the world oilseeds production. Kharif oilseeds production for 2005-2006 is estimated at 14.6 MT as per the first advance estimate. The Rabi oilseeds production may reach. The-target level of 10.4 MT with favorable weather. Per capital availability of oil In India is around five kilograms. Indian oilseeds cultivation has so far grown quantitatively but it needs to take qualitative leap forward. Edible oil industry is a high volume, medium growth sector characterized by excess capacities owing to inefficient operations. Imports have been influencing prospects; leading to domestic industry crisis. Edible oil consumption has been continuously increasing during the last one decade, owing to improvement in standard of living that facilitated increase in per capita consumption. Edible oil consumption in India is both income and price-elastic. Better availability of local oilseeds is expected as Gujarat had witnessed good rains for past few years and good prospects for the same can be legitimately assumed for the coming year.
Opportunities and Threats:

Oilseeds and edible oils are two of the most sensitive essential commodities. Edible oils, which provide vital proteins, are produced from oilseeds. However, the production of oilseeds is next in importance only to cultivation of food grains and cash crops in India and the rest of the world. Thus, oilseeds have to fight with other crops, such as rice and wheat, for land, soil, climate, water and fertilizers.
VIMAL OIL& FOOD PVT. LTD. It is necessary to bring more area under cultivation of oilseeds to solve the problem of plenty on one hand and shortage on other. This would help to achieve self-sufficiency in oilseeds productions. India has different climatic and soil conditions in different regions. This gives it the ability to produce a large variety of oilseeds. Thus optimizing the regional resources available. Edible oil industry is primarily a commodity market and the same is price sensitive. The country's total edible oil supply is likely to increase in 2006-07 to 12.06 million tone (mt), up 3.77% from estimated 11.63 ml in 2005-06 on higher crush and increased imports. Imports are expected to be higher at 5.01 mt from 4.81 mt because of higher demand fueled by strong economic growth and increasing population. The edible oil production would increase to 6.6 mt from 6.3 ml in 2002-06, due to anticipated larger crush of higher oil content seeds like rapeseed. Domestic edible oil prices, in general, are expected to move in tune with international prices with India's increasing dependence on imported oils, which now accounts for almost 50% of total consumption.
1.4 SEGMENT ANALYSIS AND REVIEW:

Integrated Oil Division:
The External Sales of oil division of the Company has increased by 67.39% as compared to previous year. The result of this division has increased by 73.37% as compared to previous year.
Power Manufacturing Division:

In the powder manufacturing division, during the year the Company has done only job work of outside parties. The Company has not produced powder for own business. The External Sales of Powder division of the Company has remained same as in previous year. The result of this division has increased by 59.70% as compared to previous year.
Wind Mill Division:

The generation of electricity through this division has been decreased by 25.49% as compared to previous year. The segment result of this division has increased from Rs. 3.98 lacs to Rs. 8.03 lacs.
Future outlook:
The future of edible oil industry is by and large dependent upon population growth, per capita income, purchasing power and the oilseed crop in the coming season. Other crucial factors are domestic/international prices and availability of oilseeds. The focus of the Company in forthcoming year would be on improving yields, getting better quality oilseeds at competitive price and ensuring regular supplies. The market for edible oils, in the next five years, will grow by around 8%.
VIMAL OIL& FOOD PVT. LTD. Lower dependency on rains is expected, as Narmada Irrigation project will provide irrigation. Facilities to 17.93 lacs hector of land, covering 3112 villages of 73 talukas in 15 district of Gujarat. Assured water supply will soon made this area draught proof.
1.5PRODUCT PROFILE
Product details:
Products/ manufactured/
Cotton Seed Oil Rapeseed Oil Soybean Oil Rapeseeds De-Oil Cake Solvent Exc. Rapeseed Oil Castor De-Oil Cake Palmoline Oil By Product Job Work Power Generation (Wind Mills) Groundnut Oil Palm Oil Corn Oil Vanaspati Ghee Lijjat 15Kg Tin Lijjat 15 Ltr. Lijjat 1 Ltr.Pouch Lijjat 500 Ml Pouch Ghee Exp. Rape Seed Oil Raw Maize Oil Refined Rice Bran Oil
Sales value (Rs. Crore)

133.77 14.82 143.14 15.56 7.63 0 26.87 0.72 0.96 0.09 9.61 8.27 0.49 0.72 0 0 0 0 0.2 0 0 0.18
Raw material details:

Corn Oil Cottonseed Oil Ground Nut Oil Palmolive Oil Rape Seed Oil Rapeseed Oil Rapeseed Oil Cake Rapeseeds Rapeseeds D O C Rice Bran Soybean Refined Oil
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2.1INTRODUCTION
The production function of a business is concerned with the creation of as product or required to satisfy customers need wants & desires production well be considered most effective when it serves a dual purpose. It must operate primarily to satisfy customer demand It must permit production activity to operate in economical manner Production Management assures the accomplishment of twin organization goals visa, satisfaction & productivity mainly through the function of production, planning, production control, quality control & inventory control. Production means creation of activities & covers all the activities of procurement allocation & utilization of resources such as labor materials equipments, machinery etc. The modern management of production uses scientific method & discipline. The results of good production management are selected to many interested parties. The Consumer The Employee The Investor The Supplier
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2.2PRODUCTS OF VIMAL OIL

Refined Cottonseed Oil Filtered Groundnut Oil Refined Groundnut Oil Refined Soya been Oil Refined Sunflower Oil Refined Corn Oil Filtered Mustard oil Kachi Ghani Mustard oil (pungent) Rapeseed Oil Rapeseed De - Oiled Cake Table margarine
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2.3MANUFACTURING PROCESS
The major edible oils processed in the plant are Soybean oil, Sunflower oil, Palm oil, Mustard oil, Ground-nut oil & Vanaspati oil. The process of refining starts with the crude oil first being Degummed- a process in which the stocky material is removed from the crude. The acidity in the oil is then removed by neutralizing it with caustic soda. To improve the aesthetics of the oil, it is bleached & then deodorized. Bleaching improves the color of the oil to acceptable levels & deodorization removes the objectionable Odour from the oil. The refined or hydrogenated oils are then packed in consumer packs, tins or sold loose in tanker.
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3.1INTRODUCTION
What is the marketing research ?
Marketing research as the systematic design, collection, and analysis and reporting of data and findings relevant to specific marketing situations facing the company. Marketing research is systematic problem analysis, model building, and fact finding for the purpose of important decision making and control in the marketing of good and services. Marketing research is defined as the systematic study and evaluation of all factors bearing on any business operation, which involves the transfer of goods from a producer to a consumer Basic research:It is intended to expand the body of knowledge in a field or to provide knowledge for the use of others. Applied research:It is carried on for for the solving of a particular problem or for guiding a specific decision, and usually its results are private.
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Research process :-
Define the problem
Developed the research plan
Colleting the information
Analyses the information
Present the findings
Suggestions
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3.2OBJECTIVES: To know the kinds of edible oil owned by respondents. To know the customer awareness about new product. To know which company s edible oil, people want to purchase. To know the people are aware about vimal oil or not. To give them right information about our product. To know the opinion of respondent about vimal edible oil.
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3.3ABOUT PRODUCTS:-
AVAILABLE IN:Pouches Pet Bottles Jar Tins : : : : 1 liter 1liter 5 liter 15 kg.
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3.4RESEARCH PLAN ON THE VIMAL EDIBLE OIL

Marketing research requires developing the most efficient plan for gathering the required information. This involves decision on the data sources, research approaches, research instruments, sampling plan and contact methods.
1. Data sources:Data sources is first step for the developing the research plan. Data sources are the sources for collecting the data for the research plan. There are two types of data a source first is primary data sources and second is secondary data sources. Primary data sources:This type of data collected by the researcher directly from the respondent, fresh data researched etc.for the project. In my report I collected the data directly from respondents. Secondary data sources:This type of data collected by the researcher indirectly from the past researches, television, internet, radio, newspaper, annual reports, industrial reports, company reports etc. for the project. In secondary data I got the data from television and news paper.
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2. Research approaches:-
Primary data can be collected in five ways: through Observational research Focus groups Surveys research Behavioral data and Experiments. From this research approaches I take three approaches in my survey. Observational research:This type of research is useful for my research because I could get the data through observing the consumer who buying the vimal oil. I could hold interview session of the consumer at the house, other places and collected the information of vimal oil. Experimental research:The most scientifically valid research is experimental research. The purpose of the experimental research is to capture cause and affect relationship by eliminating competing explanation of the observed findings. By this research I took the interview that user of the vimal oil and know the experience of them with vimal oil. Survey research:-
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VIMAL OIL& FOOD PVT. LTD. This is very useful for me to collect the primary data. In this survey I made questionnaire including the all type of question which was helpful for me for collected data. This questionnaire was filling up by the respondents of different age group and I collected the information by them.
3. Research instruments:Marketing researchers have a choice of three main research instruments in collecting primary data: questionnaires, qualitative measures and technological devices. Qualitative measures Technological Devices Questionnaires In the research instruments there are three types of instruments but I m including only the Questionnaires which are collecting from the primary data. Questionnaires:In the research instruments questionnaires is the most important part. The questionnaires consist of a set of questions presented in front of respondance because of its flexibility. In the questionnaires there are two types of questions. Open end questions:In open end questions there are respondance free to give answers in their own words. In the open end questions there are respondance is free to give multiple answers. Close end questions:In the close end questions respondent give the answers very specifically and possible answers that are easier to interrupt and tabulate. In this research I useed this instrument for collecting the data.
4. Sampling plan:S.K.COLLEGE OF BUSINESS MANAGEMENT,PATAN. 22
VIMAL OIL& FOOD PVT. LTD. After deciding on the research approach and instruments, the marketing researcher must design a sampling plan. This calls for three decisions:
Sampling unit:In the vimal oil survey, there is a more use by people, it involves, most of the lady user . I included both male and female. Sampling size:My research target was the entire patan city it known as a sample size. My sample size was 100 people to whom I survey for product vimal oil.
Sampling procedure:Sampling procedure includes that from city which type of people survey in my research. The respondents are ladies, male, housewife; they are above 18or beloved 35 these all includes in the sampling procedure.
5. Contact methods:Now the marketing researcher must decide how to contact the subjects: by mail, by telephone, interview, or online. Mail questionnaire Telephone interview Personal interview Online interview From this method I consider only 2 methods in survey which is Telephone interview and personal interview Telephone interview:-
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This method is helpful for filling the questionnaires very quickly because respondents contact made directly with me and I can ask the question one by one and fill up the questionnaire so that I used these contact methods for filling my questionnaire and got the date regarding my survey. Personal interview:In this type of contact method I meet the respondents personally and fill the questionnaire by them this method was useful for me I can ask question to the respondents and collect all the data.
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1. Which kind of edible oil do you used?
No. 1 2 3 4 5 Groundnut oil Cotton side oil Mustard oil Soybean oil Others
Particular 12 26 49 5 8
Percentage
percentage 60 50 40 30 20 10 0
oi l oi l oi l oi l M us ta rd nd nu t So yb ea n ot he rs sid e
percentage
C ot to n
ro u
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VIMAL OIL& FOOD PVT. LTD. Interpretation:Out of 100 respondents only 12% want to purchase groundnut oil,26% people want to purchase cotton side oil, 49% people want to purchase mustard oil, 5% people want to purchase soybean oil and 8% people want to purchase other edible oil. By this analyses most of the people want to purchase mustard oil so that out of 100%, 49% people purchase it, 8% people used other edible oil like sun flower oil, refined corn oil, Palmolive oil, rapeseed oil etc.
2. Are you satisfied with your edible oil?
No. 1 2 Yes No
Particular 81 19
Percentage
percentage 100 80 60 40 20 0 yes no percentage
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Interpretation:I survey of 100 people among them 81% people are satisfied with the edible oil which they `used. And 19% people are not satisfied with edible oil which they used. So, these people are want to change the edible oil. And they used other edible oil next time.
3. Which companys edible oil do you use?
No. 1 2 3 4 5 Gokul Tirupati Rani Vimal Other
Percentage
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Percentage 35 30 25 20 15 10 5 0 Gokul Tirupati Rani Vimal Other Percentage
Interpretation:Out of 100 respondents only 19% people purchase gokul companys oil,31% people purchase tirupati oil, 33% people purchase rani oil, 14% people want to purchase vimal oil and 3% people want to purchase other companys edible oil. By this analyses most of the people want to purchase ranis oil so that out of 100%, 33% people purchase it, 3% people used other companys edible oil like adanis oil, cocorajs oil etc.
4. Are you aware about Vimal edible oil?
No. 1 2 Yes No
Particular 58 42
Percentage
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Percentage
60 50 40 30 20 10 0 yes no Percentage
Interpretation:In my survey out of 100 people among them 58% people are aware with the vimal edible oil which they `used. And 42% people are not aware with vimal edible oil which they are not used. So it is one of the benefit to the company that over the 50% are aware about the vimal oil.
5. Which features do you like most in vimal oil?
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VIMAL OIL& FOOD PVT. LTD. No. 1 2 3 4 5 Price Quality Quantity Packing Other Particular 23 19 17 28 13 Percentage
Percentage 30 25 20 15 10 5 0 Price Quality Quantity Packing Other Percentage
Interpretation:-
As per my survey, the conclusion 23% people like price of vimal oil.19% people like quality of vimal oil. 17% like quantity. 28% people like packing of vimal oil and the remaining 30% people like ingredient, advertisement, tast etc.
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6. Vimal oils quality is better than other companys edible oil? Do you agree?
No. 1 2 3 4 Strongly agree Agree Disagree Strongly disagree
Particular 14 42 12 32
Percentage
Percentage
Strongly agree Agree Disagree Strongly disagree
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VIMAL OIL& FOOD PVT. LTD. Interpretation:Vimal oils quality better than other companys edible oil, with this statement there are 14% people strongly agreed. they are not favour in other option. Where as 42% people are agreed. 12% people are disagreed where as 32 % are strongly disagree with the vimal oils quality.
7. Are you aware about advertisement of vimal edible oil?
No. 1 2 Yes No
Particular 61 39
Percentage
Percentage
Yes No
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Interpretation:According To my survey out of 100 respondent, there are 61% people are aware about the advertisement of vimal oil but 39% of the people are not aware about advertisement of vimal oil so the company has good benefits that over the 60% people are watched the advertisement of vimal oil. And we can say that remaining 39% people may be watch the other oil companys advertisement.
8. Do you like advertisement of vimal oil?
No. 1 2 Yes No
Particular 56 44
Percentage
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Percentage
60 50 40 30 20 10 0 Yes No Percentage
Interpretation:According To my survey out of 100 respondent, there are 56% people who like watch the advertisement of vimal oil. So they can be aware about the vimal oil and 44% people who do not like watch the advertisement of vimal oil by the statement we can say that these 44% people may be not aware about vimal edible oil.
9. Which types of packaging of vimal edible oil do you like?
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VIMAL OIL& FOOD PVT. LTD. No. 1 2 3 4 In bottle In pouch In tin In jar Particular 32 6 42 20 Percentage
Percentage 50 40 30 20 10 0 In bottle In pouch In tin In jar Percentage
Interpretation:As per my survey 32% of the people want to purchase the vimal edible oil in bottle. Only 6% of the people want to edible oil in pouch. There is large demand of edible oil in tin by people. 42% of the people want to the packing of edible oil in tin. 20% of the people want to the packing of edible oil in jar.
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10.What do you think about quality of vimal oil?
No. 1 2 3 4 Excellent Good Average Bad
Percentage
Percentage 50 40 30 20 10 0 Excellent Good Average Bad Percentage
Interpretation:-
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According to my survey the quality of vimal oil is good or bad. 16% of the people say that the quality of vimal oil is excellent. 50% of people say that the quality of vimal oil is good. 26% of people say that the quality of vimal oil is average. 8% of the people strongly say that the quality of vimal oil is bad. Out of 100 people surveyed I got this type of data regarding the quality of vimal oil.
11.Are you satisfied with vimal edible oil?
No. 1 2 Yes No
Particular 71 29
Percentage
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Percentage
Yes No
Interpretation:Out of the 100 people, 71% of the people are satisfied with the vimal edible oil so it is the one of the most important benefit to the company. Only 29% of the people are not satisfied with the vimal edible oil.
12. Do you like the price level of vimal edible oil?
No. 1 2 3 4 Very good Good Average Bad
Percentage
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Percentage 40 30 20 10 0 Very good Good Average Bad Percentage
Interpretation:As per my survey i decide the price level of vimal edible oil regarding the people 24% of the people say that the price level of oil is very good. 37% of the people say that the price of vimal edible oil is good. 25% of the people say that the price level of vimal edible oil is good.14% of the people say that the price level of vimal edible oil is bad. So those who are not satisfied with price of vimal oil. They want decrease the price level of vimal edible oil
13.Are you satisfied with the delivery service of the company?
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VIMAL OIL& FOOD PVT. LTD. No. 1 2 Yes No Particular 63 37 Percentage
Percentage
Yes No
Interpretation:Among the 100 people survey, 63% of the people are satisfied with the delivery services of vimal oil company. Where as 37% of people are not satisfied with the delivery services of vimal oil company. So this is the interpretation about delivery services of vimal oil & food ltd. Company.
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14. Which factor affect first on your purchase decision of vimal edible oil?
No. 1 2 3 4 5 Price Quality Quantity Ingredients Other
Percentage
Percentage 40 35 30 25 20 15 10 5 0 Price Quality Quantity Ingredients other
Percentage
Interpretation:-
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VIMAL OIL& FOOD PVT. LTD. According to the price factor of vimal oil. 37% of the people have affect the quality factor regarding there purchase decision. 13% of the people have affect my survey, there are some factor affecting first on purchase decision regarding vimal edible oil. 21% people have affect the quantity factor regarding there purchase decision. 19% of the people have affect the ingredients factor regarding there purchase decision. 9% of the people have affect the other factor regarding there purchase decision.
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FINDINGS:By this research I find some statement which is as under. Now a day, the use of edible oil is increased day by day. In the market most of people want purchase rani edible oil. Their first choice is rani edible oil after the other edible oil use by people. Out of 100% people surveyed, 58% people are aware about the vimal edible oil. It is good for the company & product but they have to try create more awareness. 58% people are aware about vimal oil but remaining 42% people do not want to purchase it. It is not good for the product so company has to give advertisement, promotional skim and creates more awareness. 61% people liking quality, packing, quantity, price of vimal edible oil and 65% people know its comfortable for people. In advertising 61% people watch the advertisement of vimal edible oil but only 39% people do not watch advertising vimal oil. Most of people consider factor is quality after the price, quantity, packing, ingredients and last is good look.
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SUGGESTIONS: To do more Advertising for the product and give more advertisement on different channels like star, color, zee tv,Etv,Cartoon Network because most of people see these channels and give the advertise at noon and night time because women are free in noon and man are free at night time To make effective Advertising To give same gift while purchasing the product To create effective value of product in market. To increase more feature in the product. To provide good services to every customer. 67% people are aware and 78% like its packing and design but only 58% people want to purchase vimal edible oil so it is bad condition. So company gives promotional skim to the customer. In advertising 63% people watch the advertising but remaining 37% dont like it so company do more and effective adverting.
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Questionnaire of Vimal edible oil for the customer Awareness :Dear respondents, We, being the management students are supposed to prepare an questionnaires as a part of our research, so we seek your kind help to assist us by answering few question. We assure you that the information provides by you will be used for academic purpose only.
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1. Which kinds of edible oil do you use? [ ] Ground oil [ ] Mustard oil [ ] Cotton Sid oil [ ] soya bean oil
Other then specify______________ 2. Are you satisfied with your edible oil? [ ] yes [ ] No
3. Which companys edible oil do you use? [ ] Gokul [ ] Rani [ ] Tirupati [ ] vimal
Other then specify______________ 4. Are you aware about vimal edible oil? [ ] yes [ ] No
5. Which features do you most like in vimal oil? [ ] Price [ ] Quality [ ] Quantity [ ] Packing Other then specify______________
6.
Vimal oils quality is better than other companys edible oil? Do you agree? [ ] Agree [ ] disagree
[ ] strongly agree [ ] strongly disagree
7. Are you aware about advertisement of vimal edible oil? [ ] yes [ ] No
8. Do you like advertisement of vimal oil? S.K.COLLEGE OF BUSINESS MANAGEMENT,PATAN. 48
VIMAL OIL& FOOD PVT. LTD. [ ] Yes [ ] No
9. Which types of packaging of vimal oil Do you like? [ ] in bottle [ ] in tin 10. [ ]in pouch [ ] in jar
What do you think about quality of vimal oil? [ ] excellent [ ] average [ ] good [ ] bad
11. Are you satisfied with vimal edible oil? [ ] Yes [ ] No
12. Do you like the price level of vimal edible oil? [ ] very good [ ] average [ ] good [ ] bad
13. Are you satisfied with the services of & Delivery of the copany? [ ] Yes [ ] No
14. Which factor affect first on your purchase decision of vimal oil? [ ] Price [ ] quantity [ ] quality [ ] Ingredients
15.
Give your Suggestions about vimal oil? --------------------------------------------------------S.K.COLLEGE OF BUSINESS MANAGEMENT,PATAN. 49
16. Personal details:Name: - _______________________________________ Contact no:-____________________________________ Age:-_________________________________________
BIBLIOGRAPHY
BOOKS:Advance marketing management Philip kotler
WEBSITE:www.vimal oil.com S.K.COLLEGE OF BUSINESS MANAGEMENT,PATAN. 50
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