GMAN 504 Potential Survey Questions Project Overview: Team Fateh will review statewide wine sale data

a to provide insight as to what wines, at what price point will sell best in the current economy. The team will also use a survey to compare and contrast the state data with bay area specific data. Team Fateh will answer the following question: Has the recession changed how much consumers drink, changed the price point at which they buy wine, or both/neither? Sample Questions: Dawn Statewide: What is the average price of a bottle of wine purchased at a restaurant? Is there a difference between white wine and red wine? What is the highest priced selling varietal? Bay Area: What do you consider an average price for a bottle of wine? What would you spend for a special occasion bottle of wine? Do you prefer red or white? Do you prefer? Chardonnay, Pinot Gris, Savion Blanc, Other Do you prefer? Cab Sav, Zin, Merlot, Pinot Noir How frequently do you eat out at a dine-in establishment in a month? Less than once a week, 1-2 times a week, 3-4 times a week, more than 5 Of the times you eat out, how frequently do you order wine? Less than 25%, 25%-49%, 50%-74%,

75%-99%, 100% If you order wine, do you order Glass Bottle Other What is your favorite label (i.e. brand)? Michelle 1) How much do you spend on average when you are buying wine to drink at home? 2) How much do you spend on average when you are bringing wine as a gift? 3) Out of 10 wine purchases, how many are red versus white, versus other? (rose, sparkling) 4) How many glasses of wine do you have per day? Kelli
1) Do you live in the Greater Bay Area (Counties Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma)? Yes/No 2) Has your spending budget for wine changed in recent years? Yes/No 3) How has your wine purchasing changed? (If #2 is Yes) a. I spend significantly more b. I spend slightly more c. I spend slightly less

d. I spend significantly less 4) Who does the majority of wine purchasing in your household? a. I do b. Spouse/Significant Other c. Friends

d. Business Acquaintances e. Other 5) When dining out, how likely are you to choose beer with dinner rather than wine? Less than 25% 25%-49% 50%-74% 75%-99% 100% 4) Do you normally select domestic or international wine brands? D/I

Julie Tad 1. How many glasses of wine do you consume per week? a. Five glasses or more b. Three glasses or more c. Two glasses or more d. One glass 2. Do you prefer wine from other beverages? a. Yes b. No 3. Whats your primary reason/s for consuming wine? a. For entertainment b. For health benefit c. Both a and b 4. Whats the proportion of wine product you have, from the total alcoholic beverages you have in your household, in any given day? a. 25 to 50% b. 50 to 75%

c. 75 to 100% d. None Dev 1. In the last year (or X time), have you increased or decreased your wine consumption? 2. In the same period, has your wine purchased in a retail store/winery/direct increased or decreased relative to purchases in a restaurant? 3. When purchasing wine in a restaurant, what is your primary decision based on: a. Price b. Limited availability/exclusivity of wine on the list c. Varietal preference d. What your date wants e. Lording your wine knowledge over your dinner mates f. Recommendation of the sommelier g. You hand the wine list over to someone else because you are afraid of looking foolish 4. If you buy wine on a mailing list or club, have you: a. Cancelled all of your cubs b. Kept a few of the best c. Did not change d. Increased number of clubs or purchases e. I dont remember b/c I am blackout from all the wine I get in the mail 5. Has wines share of wallet increased relative to other alcohol? a. If so, have you substituted beer or removed alcohol completely?