1- What are the benefits and the limitations of E-Auction?

Benefits of E-Auctions Benefits to Sellers Benefits to Buyers Benefits to E-Auctioneers

Limitations of E-Auctions Minimal security Possibility of fraud Limited participation

2- What are the impacts of e-marketplaces on B2C direct marketing? Impacts of e-marketplaces on B2C direct marketing: Product promotion New sales channel Direct savings Reduced cycle time Improved customer service Brand or corporate image Customization Advertising Ordering systems Market operations Accessibility

3-

List the Characteristics of Successful E-Tailing? Characteristics of Successful E-Tailing High brand recognition A guarantee provided by highly reliable or well-known Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well-known packaged items that cannot be opened even in a

vendors

traditional store

?Draw the intelligent agents match resumes with available jobs model -4

5- What are the different models of customer Behavior Online? A Model of Consumer Behavior Online

Independent (or uncontrollable) variables can be categorized Intervening (or moderating) variables are variables within

as personal characteristics and environmental characteristics

the vendors control. They are divided into market stimuli and EC systems

The decision-making process is influenced by the

independent and intervening variables. This process ends with the buyers decisions resulting from the decision-making process

The dependent variables describe types of decisions made by

buyers

?Draw the new marketing model -6

?What's meant by the following -7 personalization The matching of services, products, and advertising content with individual consumers and their preferences The major strategies used to compile user profiles include the Solicit information directly from the user Observe what people are doing online Build from previous purchase patterns Make inferences following:

user profile
4

The requirements, preferences, behaviors, and demographic traits of a particular customer cookie A data file that is placed on a users hard drive by a remote Web server, frequently without disclosure or the users consent, that collects information about the users activities at a site

8- Draw the research framework for consumer satisfaction with internet shopping?

9- What are marketers looking for in EC market research? What are the purchase patterns for individuals and What factors encourage online purchasing? How can we identify those who are real buyers from How does an individual navigatedoes the consumer What is the optimal Web page design? groups (market segmentation)?

those who are just browsing? check information first or do they go directly to ordering?

?What are the consumer market segmentation -10

?What meant by web bugs -11 Web bugs Tiny graphics files embedded in e-mail messages and in Web sites that transmit information about users and their movements to a Web server 12- Why using Internet Advertising? Precise targeting Interactivity Rich media (grabs attention) Cost reduction Customer acquisition Personalization Timeliness Location-basis Linking Digital branding