Green consumer Without getting technical, a green consumer is someone who is very concerned about the environment and,

therefore, only purchases products that are environmentally-friendly or ecofriendly. Products with little or no packaging, products made from natural ingredients and products that are made without causing pollution are all examples of eco-friendly products. The green consumer would be the type to drive a hybrid vehicle, buy products made with hemp or those made from recycled materials.

Diffusion of innovation-Diffusion of Innovations is a theory of how, why, and at what rate

new ideas and technology spread through cultures Attitudes are judgments. They develop on the ABC model (affect, behavior, and cognition) . The affective response is an emotional response that expresses an individual's degree of preference for an entity. The behavioral intention is a verbal indication or typical behavioral tendency of an individual. The cognitive response is a cognitive evaluation of the entity that constitutes an individual's [citation needed] beliefs about the object. Most attitudes are the result of either direct experience or observational learning from the environment.
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Perception and sensation- Introduction Our modern world is very complex, and so is the business world. There are many things that influence the behaviour of the consumer. These influences can be religion, ethnic group, social class, age, gender, values, etc. But what is even more important than the different stimuli itself is how consumers perceive, process, interpret and store the stimuli. This work will describe what perception is, how consumers perceive and how this scheme can be used by marketers. What is perception? In general, perception is gathering information through our senses, which are seeing, hearing, touching, tasting, smelling and sensing. Through these senses we can perceive things, events or relations. But as there are so many different stimuli only a small portion of them are noticed and an even smaller amount can really reach our attention. And thats were it is necessary to talk about the difference between Sensation and perception. Although the distinction between sensation and perception is not that easy as it was believed in former times, a rough distinction can be made. Sensation is the immediate response of our sensory receptors to such basic stimuli as light, colour, etc. Perception is the process by which these stimuli are selected, organized and interpreted. When talking about perception we always have to keep in mind that we perceive the world not as it is, but as we think it is. That means that there are

innumerable perceived worlds out there. This statement is based on the fact that every human being relates the observed world to its past experiences, its values, etc. Perception is more than just gathering information about a certain event at a certain time. It involves, recognizing stimuli, processing and storing them. The major challenge for the marketer is to identify the target customer and to find out, how this customer perceives the world. That will help to adjust all marketing activities to the target customer.

Complex buying behaviour- Complex buying behavior is one among various famous buying behavior thatconsumer exhibits. Complex buying behavior is seen when there is a high involvement and high difference. I know so far the wordings would sound complex, but in fact it is very simple. Think of something that you use very often and that has many significant differences among other similar products available in the market. An example to someone of my age would be buying a car. Think of yourself buying a car, what would you do?? Would you walk straight into a dealer and say Ah the red one looks nice, I'll have it. Of course not unless you are a billionaire and money is something you don't really care about. What you actually do is, you take your time and go through a rigorous set of studies. In fact, people go through a complex set of process simply because people perceive things differently. One person might think the first thing to look for would be fuel efficiency and other would say price. Someone else would say it's the speed, or may be looks(i.e how good the car look). Although unconsciously, we go through a very complex set of decision makingprocess which is very hard for even the marketing experts to fathom. This is exactly what a complex buying behavior is. The process is actually termed as complex buying behavior because buyers do extensive study about the products, and it is really hard for a marketing expert to understand which buyer would do what. Even among people who buy economic products, someone would look for a car that has least price, some would look for the car that has the best mileage. I hope my answer isn't too complex. -MANISH
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