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What is creativity?
The problem with creativity is that we know it when we see it, but it is hard to define.
Creative stuff
Michael Jordan
H-creativity
We saw the dangers of looking at hcreativity when we talked about insight.
There are many myths that grow up around great inventions. The significance of inventions is not realized until much later
Stories must be told in retrospect. People tend to dramatize the story.
Incremental invention
Sewing machines
Invented in 1848
New inventions
Innovative inventions are often based on known products.
Early railroad cars were designed like stagecoaches on wheels. Engineer and brakeman were not moved inside until later. Stagecoaches were a good solution to initial problems Other problems were not discovered until later.
P-creativity
In order to understand creative invention better, use college students. The ideas may not be h-creative
The same processes may be at work.
Questions:
Are creative ideas influenced by existing concepts? What will make people more creative? How should creativity be judged?
An example
Four conditions.
Pick a category of invention and pick parts Parts assigned; pick category Category assigned; pick parts Both category and parts assigned
Measuring creativity
There is no objective measure of creativity Most studies just ask people to create something and then have others rate it. Poses a problem for studying creativity
If we do not know what it is well enough to be able to measure it, how can we study it?
Is creativity special?
There are certainly exceptional people Are they doing something very different from what normal people do?
Most current research suggests that the same processes are at work. Creative people may have good strategies for exploring novel portions of creative space. May be good at using analogies to bring knowledge from one domain to another.
Summary
H-creativity and p-creativity It is hard to study h-creativity
Myths grow up around creative acts