Beruflich Dokumente
Kultur Dokumente
Form a group of four (4) students maximum. Elect a group leader. The group leader must divide the work equally among group members. Group leader must also ensure the project as well as the report is well executed, with continuity and flow.
Assignment
a small business as a client company for the group to provide advice on strategic management. The report format is up to the group's creativity and the report must be as 'real and as informative' as possible. Students have to interview the company's management to gather information and data and scan the newspapers for relevant articles, particularly on the
Choose environment that affect the industry. The following is the grading breakdown for the 20Yo written
report.
Maximum marks
Body of Report - Introduction: Company's background and revised
30
organizational chart/structure Develop/refine the client company's (i) vision and (ii)
mission
Determine the client company's (i) long term and (ii) short term objectives (aligned with vision and mission) Analyse and discuss in detail each of the Internal factors for strengths (at least 5) and weaknesses (at least 5). Identifu the actions already taken currently to capitalize on strengths and overcome weaknesses Develop IFE Matrix. Interpret the total weighted score. Analyse and discuss in detail each of the External factors for opportunities (at least 5) and threats (at least 5) Identify the actions already taken currently to take advantage of opportunities and overcome threats Develop EFE Matrix. Interpret the total weighted score Prepare SWOT Matrix and come up with at least 2 SO
strategies, 2 WO strategies, 2 ST strategies and 2 WT strategies Analyse the company's competition using Porter's 5 Forces
Financial Analvsis
- From the SO,WO, ST, or WT strategie, O.u.top"O in SWOT Matrix, identiff 2 or 3 potential alternative strategies. - Use QSPM to choose the best among the alternative strategies for
the company. - Elaborate/explain the rationale of the chosen strategy. Be company sp eci fi c/real i stic/practical BUT not to el abor ateI r epeat the theori es.
25
Ways to implement strategy - Show detail planning, time and cost to realize this chosen
l5
A a
strategy
15
implementation
Creative abilities (examples: proposed redesign of company's website,/trome page, sign board, business cards, letterhead design, etc)
10
What makes an
o o o o r . o o . o r r r o e .
the company Explanation show significance, impact and consequences Hand in time A piece of work that you feel proud to bring to an interview Ensure that your report is properly edited for language and contents before submitting to
All pages are paginated References are quoted properly Appendixes have a purpose and not simply to make the reporl thicker than it really is There is alignment between problem - type of strategy - to overall vision and mission
of
client
Get a friend to read and see if he understands what you are trying to convey Able to exhibit an honors degree level of maturity Give extra 'elements' that other groups do not have In other words - create a competitive advantage for your group Prepare a budget for your client, so that he knows how much to set aside for the strategy if he wishes to implement it The group must give a presentation of the project at end of semester and you are to defend your
report.
(Updated: 21112012)