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INNOVATION MANAGEMENT WBB 10202

Organization Infrastructure
NURULIZA RASLAN UniKL - RCMP

University Kuala Lumpur RCMP Innovation Management WBB 10202

CONTENTS
Organizational Infrastructure: Vision Mission Objectives Strategy Structure

University Kuala Lumpur RCMP Innovation Management WBB 10202

OBJECTIVES
Upon completion of this lesson, student willable to: 1. Describe the dimensions of Organizational Infrastructure which is provides the catalyst that allows innovation occur. > Vision > Mission > Objectives > Strategy > Structure

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL VISION
Vision outlines what the organization want to be or how it wants the world in which it operates to be. It is a long-term view and concentrates on the future. Visions without actions and without resources to accomplish them build expectations that are not realized. For example, a charity working with the poor might have a vision statement such A World without Poverty A vision is the preferred future, a desirable state, and ideal state. It is an expression of optimism. A vision is a general statement encompassing the direction an agency wants to take and the desired end result once it gets there. It is the vision of what those involved what their organization to become.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL MISSION
An organization's mission is its reason for existence. It speaks to the questions: Why does this organization exist? Whom does it serve? By what means does it serve them? Mission Defines the fundamental purpose of an organization or enterprise, describing why it exists and what it does to achieve its vision. For example, the charity might have a mission statement as providing jobs for the homeless and unemployed A mission is more focused on the specifics of what an organization is to accomplish.

University Kuala Lumpur RCMP Innovation Management WBB 10202

EXAMPLE: ORGANIZATIONAL MISSION


For example: PROTON MSIA VISION To become a successful Malaysian Automotive manufacturer globally by being customer oriented and producing competitively priced and innovative quality products. MISSION To delivering competitive quality products & services, total customer satisfaction and shareholder value by building on our competencies.

University Kuala Lumpur RCMP Innovation Management WBB 10202

EXAMPLE: ORGANIZATIONAL MISSION


For example: McDonalds Restaurant

VISION To be the worlds best quick service restaurant experience by providing outstanding quality, service, cleanliness, and value to make every customer in every restaurant smile.
MISSION To be our customers favourites place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL VISION & MISSION

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL OBJECTIVES
Objectives define what the organization hopes to achieve in the short and long term and by what means in relation to growth, products, technologies and market. Setting objectives for introducing new technologies obsolete some of the old seldom receive the desired attention. Marketing objectives must be clearly stated and people with the required competencies assigned to meet the objectives.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL OBJECTIVES
Objective and aims establish where the business would like to be in the future, helping to control their plans, motivate staff and give everyone a sense of direction. Any decision made within the organisation should be in line with their aims and objectives. The objectives are influence by various stakeholders, as well as the nature of the business.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL OBJECTIVES
More specific goals based on the aims of the organisation They tend to be more quantifiable and state what the organisation needs to do to get what they want.

OBJECTIVES

STRATEGIC

TACTICAL

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL OBJECTIVES
Strategic Objectives or Long-term are achieved using strategies. Such objectives tend to go over a few years and may include profit maximisation, growth, image and reputation and market standing. Strategies are actions that facilitate the organisation to meet its objectives. For example in operational strategies.
Offer new package foods & beverage Packaging use paper bag etc. Fast Delivery services. Enjoy foods in 24 hours. Drive thru services. Kids Zone playground, party etc.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATIONAL OBJECTIVES
Tactical Objectives or Short-term are achieved using tactics. These are specific to a department or segment of the organisation and more concerned with the dayto-day running of the business. For example in sales.

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATION STRATEGY
Very little strategic planning evolves into strategy. Research on the benefits of strategic planning is limited. For example: Strategic Planning in Food Industry
Incremental in Food Safety. Food Styling -Packaging Franchising Comply with Government & Regulatory Ingredients reviews Food processing Manufacturing Market Research Training & Advertising Distribution Supply Chain

University Kuala Lumpur RCMP Innovation Management WBB 10202

ORGANIZATION STRUCTURE
Structure depends on people.
People come to the organization from different disciplines with different level of education and professional experience, different business experience & orientation, different physical and emotional needs, different purposes and goals and all of the different characteristics that make them unique human beings. So, organizational structures need to be designed taking into account the available people with all talents, prejudices and interests.

University Kuala Lumpur RCMP Innovation Management WBB 10202

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