YouPublish Blog: Differentiation

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TUESDAY, NOVEMBER 11, 2008

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Differentiation
Products are products, but what makes someone buy one product, when there are plenty more like it? Imagine, if you will, a field of grass, with a single tree in the middle of it. What do you think your eye will be drawn to? The tree of course, but why? Because its different. As Marty Neumeier, writer wrote in his book The Brand Gap, Our brains are hardwired to notice whats different. What does this have to do with you? Well, you definitely want your products to sell, and to best achieve this, youll need your products to stand out in the crowd. One of the best ways to do this is to develop your professional brand image. A brand is essentially how the world sees you and/or your creations. Public perception of your brand though, starts with you. Neumeier puts the following questions before us to help us define what our brands are all about: 1. Who are you? 2. What do you do? 3. Why does it matter? The first two questions are generally easy. A writer may respond to the first question, I am a writer, and I write stories about college life, to the second. But the third question is the stymie. Why does your brand matter? What makes you so special? These are not questions to bring you down, but to make you think and to figure out what exactly makes you special and unique. It may take a day, a week, or more to answer the last question. But, once you do you will find yourself in a position to mold your brand into an effective one. Once customers see your products and creations in this new branded light, theyll find your products irresistible.
Posted by YouPublish at 3:54 PM Recommend this on Google Labels: marketing tips, Newsletter

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2010 (1) 2009 (22) 2008 (87) December (13) November (10) Corrie Woods Marketing Simplicism and Consistency Editors Picks of the Week Get Featured Editors Picks of the Week Differentiation Editors Picks of the Week Customize Your Order Creating a Free-ForAll Editors Picks of the Week October (11)

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YouPublish Blog: Creating a Free-For-All

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TUESDAY, NOVEMBER 4, 2008

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Creating a Free-For-All
You have created a great productAwesome. You deem it a certain monetary value and set a price for itGreat. But how can you best utilize this creation to bring in more customers? One obvious way is to make sure all your products have a product image associated with them. What else can be done for promotion sake? While most free products on YouPublish can be viewed almost instantly in our sites in-line viewer, products that cost money do not. The remedy for this situation is to create a sample file of your product to be offered for free. Whether its the first first chapter of your book, or the first 30 seconds of a song or video, creating a sample file can show users what your product is all about and leave them wanting more. Figure out a reasonable morsel of your product that will give potential customers a good taste, and create it as its own separate file (YouPublish recommends 10% of the total file). Then upload it in the same product file as its longer version. Along this same vein of creating sample files, giving away a few files for free can draw in more individuals to becoming repeat customers. Both sample files and free files are aimed at turning individuals into customers, and keep them coming back time and time again.
Posted by YouPublish at 3:56 PM Recommend this on Google Labels: marketing tips, Newsletter

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Differentiation Editors Picks of the Week Customize Your Order Creating a Free-ForAll Editors Picks of the Week October (11)

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YouPublish Blog: Marketing Simplicism and Consistency

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TUESDAY, NOVEMBER 25, 2008

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Marketing Simplicism and Consistency

Many times when thinking of marketing, a few dozen ideas evolve and we tirelessly endeavor to accomplish them all. Trying everything possible to promote yourself or your business is never really a bad thing, but may often lead to little time and effort put into each tactic; which of course leads to a lack of quality in your marketing works, generally leading to no one coming to see what you, your business or products are all about. Big budget companies have the ability to focus on 12 separate marketing tactics, because they can afford to hire 12 different teams to carry out each individual focus. More than likely you are in charge of marketing yourself and/or your business. Itd be nice to have a team of collegeaged cronies to do your bidding, but thats just not how things are at least not yet. What you can do, and should do, is decide two or three things that will best promote yourself and/or business. These marketing tactics should complement you, e.g. your strengths, likes, experience etc. Dont decide to do more public speaking if youre generally scared to do so. Once you have decided which tactics to take on, step one is complete. The most important part, however is this: consistency. Let me say that again, bold it, and underline it, capitalize it and reemphasize it: CONSISTENCY! Why is consistency so important? Well, its all about focus. Once you decide to continually do something, again and again, people are incredibly more likely to take notice of your marketing. Doing a marketing tactic once and never doing so again, will nearly always end up just disappearing into the void of advertising noise that already exists. If something works, keep doing it. Keep doing it until it stops working. It doesnt have to be the flashiest or prettiest, it just has to be done continuously, so that it will break through the clutter and into your customers brain. Whether you need to participate in blogs, go to networking conferences or just pass out business cards, do it like you mean it, and do it on a consistent basis. If youd like to a good read on focus, check out what Mark Victor Hansen, Roice Krueger, and James Skinner wrote in their book, Focus: The Only Challenge in Business: youpublish.com/files/2882
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Verde App Review Pros: - The overall design of the app is quite good. It is pleasing to the eye and has a good color scheme, all of which will bode well with the end user consumer. - The workow process of the entire app is simple and effective. It is easy to add the different items into the energy management workow and manipulate the various inputs that add to the nalized report. - The nalized report is a great rundown of real costs that effect the user on a host of energy levels and will be a very useful tool for them. Cons: - Most iPad apps can run in landscape and portrait mode. Verde only seems to run in portrait mode. This is a minor thing really, but its something to think about. A lot of consumers expect both options these days. - In the nalized report there are options in green that claim that one could save money by moving to a greener option. However there are no real indications on how the end user can use these cost saving suggestions. It would be fantastic if the end user could simply touch the green lettering on the nalized report and have the related money saving option information pop up so that he could actualize the money saving suggestions. One step further would be a comparative page that would show a list of the existing energy use items next to the energy saving ones. This would allow one to analyze and decide which options make most sense to utilize immediately, and which other ones may be utilized later.

Business Blog Write-Up With the advent of the iPad less than two years ago, many businesses are taking note and nding stream lined and useful ways of integrating these tablets into their work forces. In fact according to a study performed by Enterprise Device Alliance, while Mac computers are expected to grow in business use from 6.7 percent to 9.6 percent in 2012, iPhones are expected to jump from 14.2 to 20.2 percent among business users in 2012, iPads look to grow from 4.6 to 9.8 percent in this upcoming year. A recent MacWorld article states that the iPad tablet dominance extends greatly into the business world: More than 90 percent of the businesses surveyed are already using tablets, in factmostly in pilot programs and 75 percent of those businesses are using iPads. The growing popularity of iPads in business is no surprise as the number of applications in Apples App Store has cleared 500,000. Many apps are business centric and as the EDAs survey suggests that executive use of the iPad was the number one reason that businesses are moving to support the tablets.

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