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The social web - web 2. - has given rise to a new way of marketing: people are engaged in conversations online. Companies can no longer just issue information to the media in hopes that they share our clients' stories with the public. To reach your publics successfully you need to start telling your stories directly, and do it in a way that sparks conversations.
The social web - web 2. - has given rise to a new way of marketing: people are engaged in conversations online. Companies can no longer just issue information to the media in hopes that they…