CHAPTER 3

Evaluation Of questionnaire Stratified Samples :

India Infoline Securities Pvt. Ltd. Marwadi Angel Reliance money Motilal Other Total 31 39 6 1 14 9 100

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1) Do you invest in stock market ?

Yes No

100 0

0%
Yes No

100%

Interpretation From the above graph we can conclude that most of the client invest in stock market rather than invest in mutual funds, post office saving and banks. Because they get more return in stock market as compare to them.

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2) In which type of segment do you invest?

Cash Future Options Interest rate futures

98 12 1 0

1% 11% Cash 0% Future Options 88% Interest rate future

Interpretation From the above graph we can conclude that most of the respondents invest in cash means equity than second preference is future and third is options. The reason behind is that in cash segment the investor has the benefit of intraday and delivery trading and they are generally safe investor while in future they have to sell their security at a particular date and they are generally speculators. They purchase options to decrease their loss if the prices of particular shares go down.

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3) Are you investor or trader?

Investor Trader

73 32

30% Investor Trader 70%

Interpretation 70% of the respondents are investor while only 30% are trader because they dont want to occur loss doing speculation so they prefer to delivery trading so the most of the respondents are investor.

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4) How many times do you trade in a week?

Daily 1-2 times 3-4 times Other

26 22 28 24

24%

26%

D a ily 1 -2 t im e s 3 -4 t im e s O th e r

28%

22%

Interpretation : 28% of the respondents trade 3-4 times while 26 % trade daily which is quite good. We can conclude that more that 50% respondents trade often in week. While 24% respondents trade one/two times in a month because they prefer to invest long term and they are generally Safe-investor. While 22% respondents trade 1-2 times because they are generally small investors.

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5) Which type of trading do you prefer?

Online Offline

41 59

41% 59%

O nline O ffline

Interpretation : 59% respondents prefer offline trading because they have not the facility of their own computer and internet facility. And in which they are also small investor which cant effort this internet expenses and they have also the problem of time limit. 41% respondents prefer online trading because they want to see the prices of share live in their house or office and they prefer to trade in their house and they also prefer to get the tips and research which is available in online software.

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6) Which financial firms services do you take?

India Infoline Pvt. Ltd. Marwadi Angel Reliance money Motilal Other

31 39 6 1 14 9

14% 1% 6%

9%

In dia infolin e

31%

Ma rw a d i An ge l R e lian ce Mo tila l Oth e r

39%

Interpretation : 39% respondents are the client of the Marwadi because they are in the Veraval city for quite a long time and they are also giving more credit limit as compare to other. 31% respondents are the client of Indian Infoline ltd. which is quite good for them because they have covered a good market in only 9 month because of the good effort of employees and their good services. In reliance money only 1% respondents dealing with it because it is newly come in to Veraval market.

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7) Why do you prefer it?

Law brokerage More debit limit Good services Less charges Good reserch Other

23 34 58 6 23 14

Law Brokerage

9% 15% 4% 36%

15%

More debit limit Good s erv ic e

21%

Les s c harge Good res erc h Other

Interpretation : In the era of competition every people prefer good services so majority of the respondents prefer their firm because of good services their second reason of preference is more debit limit. In Veraval city where the trend is more debit so the people prefer more debit limit. Their third preference is law brokerage and good research. Every people want to cut down their expense so 15% respondents prefer their company because of law brokerage and good research.

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8) How is the services provided by it?

Very good Good Average Bad Very bad

36 49 12 3 0

3% 12% 0% 36%

V ery good Good A v erage

49%

Bad V ery bad

Interpretation : 49% respondents agree with that the service provided by their company is good and 36% respondents agree with that the service provided by their company is very good .The reason behind is that The Company keeps in touch with the clients. They give the prices of their holding share at every time. They also give information about some newly shares. Only 3% respondents agree with that they are not satisfied with their company because of some bad experience about them and the limit problem to purchase the shares.

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9) Do you have another Demate a/c. with other depository participants?

Yes No

21 79

21%
Y es No

79%

Interpretation : 79% respondents have only one Demate account because they are very much satisfied with their company and they dont want, to keep Demate account and, spend the Demate and trading charges and annual maintenance charges. 21 % respondents have Demate account in other company because they are big investor generally they are professionals.

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10) If yes, in which D.P. you have another Demate a/c.? India Infoline Pvt. Ltd. Marwadi Angel Reliance money Motilal Other 2 9 1 0 0 10

9% 45% 41 %

India infoline M a rw adi A ngel R elianc e M o tilal O ther

0% 0% 5%

Interpretation : 45% of the respondents have their another another Demate in other company in which Sushil finance, Stock holding corporatin of India, Sai krupa , Anagram finance and Share khan are the other d.p. the reason behind is that the respondents have good relation with them and they are giving also more debit limit and SHCIL and sai krupa are the oldest player in the Veraval market. And the 41% of the respondents have their another d.p. in Marwadi the reason behind is that Marwadi provides more debit limit and 9% of the respondents have their d.p. in India info because of their good services and low brokerage and good research. And 5% respondents have their d.p.in angel broking because of their good services and law deposit amount.

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11) What is the reason to keep another Demate a/c. ? Law brokerage More debit limit Good services Less charges Good reserch Other 4 10 5 0 1 4

17% 4% 0% 21% 41% 17%

L a w B ro k e ra g e M o re d e b it lim it G o o d s e rvic e L e s s c h a rg e G o o d re s e rc h O th e r

. Interpretation : From the above graph we can conclude that 41% respondents have their another d.p because they are providing more debit limit, and 23% respondents have it because of good services 17% respondents agree with that they have it because of law brokerage , 17% and safe trading and can trade when the other firm stop trading at the time of market declining. 4% respondents agree with that they have it because their firm provides more good research.

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12) How is your overall satisfaction level regarding this company? Highly satisfied Satisfied Little satisfied Highly dissatisfied Dissatisfied Little dissatisfied 2 12 6 0 0 0

0% 0% 0% 29% 14%
Highly satisfied Satisfied Little satisfied Highly dissatisfied

57%

Dissatisfied Little dissatisfied

Interpretation : From the above graph we can conclude that 57% respondents are satisfied with their another depository participants and 29% are little satisfied with their another depository participants and 14% are highly satisfied with their company .

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13) Do you want to shift in another company?

Yes No

1 99

1% Y es No 99%

Interpretation : 99% respondents does not want to shift in another company because they are satisfied with their company and they dont want to pay again Demate & trading charges and only 1% respondents want to shift in another company. So we can say that in Veraval market getting a new client is a very big task because they are habituated to trade with debit limit in their particular company and also happy with their services.

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14) If yes, in which company do you want to shift? India Infoline Pvt. Ltd. Marwadi Angel Reliance money Motilal Other 0 0 0 1 0 0

0% 0% 0% 0% 0% In dia in fo lin e M arw a di A ngel R e lia n c e 100% M otila l O th e r

Interpretation : Only 1% respondents want to shift in another company who wants to shift in reliance money. Reliance money has come in Veraval market before some days. They are charging less as compare to other to capture the market. So he wants to shift in it.

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15) Why do you want to shift in another company? Law brokerage More debit limit Good services Less charges Good reserch Other 1 1 0 0 0 0

0% 0% 0% 0% 50% 50% L a w B ro k e ra g e M o re d e b it lim it G o o d s e rvic e L e s s c h a rg e G o o d re s e rc h O ther

Interpretation : The respondents who want to shift in another company give his reason for shifting in it that he want to shift in reliance money because it provides law brokerage and also they give more debit limit.

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16) Why do you want to close your Demate a/c.? No balance No More transaction Shifting in other place Shifting portfolio in other account Higher depository charges Other 0 0 0 0 0 1

0% 0% 0% 0% 0% N o b a la n c e N o m o re tra ns a c tio n S h ift in g in o the r pla c e S h ift in g p o rtfolio 1 00 % H ig h er d e p o s it ory c h a rg e s ot he r

Interpretation : The respondent wants to close his Demate account because of Law debit limit, high brokerage and the company in which he wants to shift it gives high debit limit and also takes law brokerage.

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17) What do you look forward to get from a brokerage firm ? Ans: Free sms service good service Same day contract More debit limit Decision of account section is not justified because clients cheque is bounced to mistake made by bank is support of my statement I have submitted bank statement. Free tips in mobile phone Remove deposit amount A/c. office (India info) VSAT availability (Inida info) More debit limit Employee should be enthusiastic and should provide follow up of their scrips. Ask for more counters. Employer must be interested. A.c. must be there in particular Veraval branch (India info.) Daily transaction details should be provided at home The local agent must be authorized to convey and must be in a position to convince to main broker in case of some mistake in signature. Brokerage should be law Deposit amount should be half. High speed internet connection. Speedy clearing , update wire One side brokerage in stead of two side Not to sell shares by the head office, they should give some time limit. Provide daily tips.

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CHAPTER 4 Testing Hypothesis

In which type of segment client invest? Test-large proportion z-test P = 98/111 = 0.883 , confidence level- 90%, z = 1.28 at p(z) = 0.4 for one tail Ho: pHo:0.75 more than 3/4th of them invest in cash option. H1: pHo<0.75 less p =

pHo qHo n

= 0.041

LL= pHo-zp = 0.75-1.28* 0.041 = 0.6975 so, accept the null hypothesis.

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Which financial firms services cleints take?

Test-large proportion z-test P = 39/100 = 0.39 , confidence level- 90%, z = 1.28 at p(z) = 0.4 for one tail Ho: pHo:0.35 more than 7/20th of them are the client of marwadi share& securities. H1: pHo<0.35 less p =

pHo qHo n

= 0.047

LL= pHo-zp = 0.35-1.28* 0.0487 = 0.28 so, accept the null hypothesis.

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 What is the reason to keep another Demate a/c. ?

Test:-t test for small proportion p=10/24=0.4166 Ho: pHo:0.333 1/3rd of them give reason that they keep another demat account because of more debit limit provided by other firms H1: pHo = 0.333 not exactly 1/3rd of them give reason that they keep another demat account because of more debit limit provided by other firms D.O.F.=23 & confidence level=90% p = pHo qHo n UL/LL=pHo + t p = 0.333 + 1.714* 0.0961 UL= 0.4977 = 0.00961 LL= 0.1682

So, accept the null hypo.

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CHAPTER 5 Findings
Most of the people in Veraval city are investing in equity Most of the clients are loyal to their service provider company & turnover ratio is less. In particular Veraval city people prefer to such company which provides more debit limit. In Veraval city there is no VSAT so more clients cannot be attracted. The strong point of the company is that they are providing good service and also good research as compare to other no company provides such type of keep in contact with client every times In Veraval city there is the problem of high speed internet connection so there is more need of VSAT

In Veraval city people have not so much knowledge of share market. People generally want to take trading decisions the guidance of Friends or Well Known Stock Broking Houses. In Veraval city people expects to get more research base tips.

In Veraval city people prefer to deal with such type of company in which they have some kind of relations or his friends deals with that company.

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CHAPTER 6 Limitations

Personal Bias: Clients scarce to give some information regarding they investment because of income tax department so sometimes they give wrong information and clients may also have personal bias towards particular investment option so they may not give correct information. Area: The area was limited to Veraval City only, so we cannot know the degree of the literacy outside the city. Sample Size: The last limitation is Sample Size, which is of 100 only; due to which we may not get the proper results.

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CHAPTER 7 Recommendations & Suggestions

India Infoline should give more debit limit to capture the market

India Infoline should establish VSAT facility in Veraval branch because there is problem of high speed internet connection. India Infoline should give free sms service and also give daily tips to attract new customers. India Infoline should give some time limit in case of when GHis under 25% when the client is loyal to the company and can give his money in near future. India Infoline should decrease deposit amount in order to attract new customers. As per my knowledge the deposit amount should be half. India infoline should give some motivation to their employee to achieve their target so that they will provide more good work. India infoline should do some campaign because people have strong belief about Marwadi finance.

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Bibliography Websites
www.google.com www.bseindia.com www.nseindia.com www.indiainfoline.com

Books :
Richard I. Levin & Devid S. Rubin, STATISTICS FOR MANAGEMENT, TESTING HYPOTHESES, seventh edition, PHI, New Delhi, 2005, page no 139-208. David J. Luck & Ronald S. Rubin, MARKETING RESEARCH, QUESTIONNAIRE PURPOSE, measurement scale purpose and structure purpose seventh edition, PHI, New Delhi, 2003 page no. 139-208.

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Annexures

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QUESTIONNAIRE
Dear respondents, I am the student of S.K. School of Business Management. I am doing summer project on the topic To know about consumer preference for choosing a broking firm in India Infoline Securities Pvt. Ltd. in Veraval branch. I request you to co-operate me in giving information for that topic. I assure you that your information will be kept secret and will be used only for academic purpose. 1) Do you invest in stock market? Yes 2) In which type of segment do you invest? Cash Options 3) Are you investor or trader? Investor 4) How many times do you trade in a week? Daily 3-4 times (Please Specify) 5) Which type of trading do you prefer? Online 6) Which financial firms services do you take? India Infoline Pvt. Ltd. Angel Motilal (Please Specify) 7) Why do you prefer it? Law brokerage Good services Good research (Please Specify) More debit limit Less charges Other ---------------------------------------------------Marwadi Reliance Money Other ---------------------------------------------------Offline 1-2 times Other ---------------------------------------------------Trader Future Interest rate futures No

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8) How is the services provided by it ? Very good Average Very bad good Bad

9) Do you another Demate a/c. with other depository participants? Yes No

10) If yes, in which D.P.you have another Demate a/c. ? India Info. Angel Reliance Money (Please Specify) Marwadi Motilal Other ----------------------------------------------------

11) What is the reason to keep another Demate a/c. ? Law brokerage Good services Good research (Please Specify) More debit limit Less charges Other ----------------------------------------------------

12) How is your overall satisfaction level regarding this company ? Highly satisfied Little satisfied Dissatisfied Satisfied Highly dissatisfied Little dissatisfied

13) Do you want to shift in another company ? Yes No

14) If yes, in which company do you want to shift ? India Infoline Pvt. Ltd. Angel Motilal (Please Specify) Marwadi Reliance Money Other ----------------------------------------------------

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15) Why do you want to shift in another company ? Law brokerage Good services Good research (Please Specify) More debit limit Less charges Other ----------------------------------------------------

16) Why do you want to close your Demate a/c. No Balance No more transaction Shifting in other place Shifting portfolio in other account Higher depository charges Other (Please Specify) ---------------------------------------------------17) What do you look forward to get from a brokerage firm ? --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------18) Personal Information Name : ---------------------------------------------------------------Age : ---------------------------------------------------------------Sex :---- ----------------------------------------------------------Contact No. : ---------------------------------------------------------------Address : ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

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