Design

innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design
innovation
Design Innovation Initative: 2012
For complex sicetal problems, design can offer
people-centred approaches that can achieve
better solutions.
SOCIETAL CHALLENGES _ Europe 2020
Growth
Wealth
Sustainability
EDII European Design Innovation Initative
European Comission, DG Enterprise and Industry
creativwirtschaft.at
Europa / Horizon 2020
Manufacturing, value added (% of GDP) Source: Worldbank
Manufacturing, value added (% of GDP) Source: Worldbank
10%
15%
20%
25%
30%
1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009
Manufacturing, value added (% of GDP, Source World Bank
USA
OECD
EU
AUSTRIA
DENMARK
GERMANY
3
5
6
.
0
0
0
number of enterprises in austria
3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
1
2
7
.
0
0
0
employees
3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
1
2
7
.
0
0
0
employees
9
2
.
0
0
0
self-employed
3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
1
2
7
.
0
0
0
employees
9
2
.
0
0
0
self-employed
1
8

5
0
0

0
0
0

0
0
0

Total turnover

more than mechanical

and chemical industry
7

2
0
0

0
0
0

0
0
0

net added value

3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
1
2
7
.
0
0
0
employees
9
2
.
0
0
0
self-employed
1
8

5
0
0

0
0
0

0
0
0

Total turnover

more than mechanical

and chemical industry
7

2
0
0

0
0
0

0
0
0

net added value

Density of CI Enterprises by Districts
1,5-3 6 > 3-6 > 1,5
Per 1.000 Inhabitants
250
Each 100 investment
in design equals 250
turnover.
3
5
6
.
0
0
0
number of enterprises in austria
10%
creative industries
1
2
7
.
0
0
0
employees
9
2
.
0
0
0
self-employed
1
8

5
0
0

0
0
0

0
0
0

Total turnover

more than mechanical

and chemical industry
7

2
0
0

0
0
0

0
0
0

net added value

Density of CI Enterprises by Districts
1,5-3 6 > 3-6 > 1,5
Per 1.000 Inhabitants
100
2007/ 2010
Study: The Creative Motor for Regional Development
Supported Projects by the DG Regio and Structural Fonds
534 Projects
2007/ 2010
Study: The Creative Motor for Regional Development
Supported Projects by the DG Regio and Structural Fonds
534 Projects
2007/ 2010
Study: The Creative Motor for Regional Development
Supported Projects by the DG Regio and Structural Fonds
534 Projects
2007/ 2010
Study: The Creative Motor for Regional Development
Supported Projects by the DG Regio and Structural Fonds
534 Projects
2007/ 2010
Study: The Creative Motor for Regional Development
Supported Projects by the DG Regio and Structural Fonds
CoIIaboration
highly innovative and dynamic
Spot Markets
no long term partnership
burn out
difcult market entry
for newcommers
No networking
possibilities
highly networked
Main Centers
resillient structures
stable and dynamic
CoIIaboration
tendency for closure
No Networked Clusters
freezing structure
Development Production Marketing Sales
Development Production Marketing Sales
traditional value chain (supply chain)
within a single company
Development Production Marketing Sales
New value creation system
Development Production Marketing Sales
New value creation system
Apprenticship and vocational trainings
Apprenticship and vocational trainings
600 Aprentices
VINCI Vouchers IN Creative Industries
Develop and implement a voucher scheme to Encourage
the wider use of innovative creative industries services by
companies or organisations from other sectors
20a 5000 pilotproject than for one of 3 regions - irland
spain
Strengthen & professionalise SMEs innovation
capacity (smes are bying ci)
Create new relationships
between creative service providers on a national
and European level
Develop a Best Practice model
for a national Austrian creative voucher scheme
VINCI as a trigger
Policy learning
(Provisional Logo)
interational designers
Open Design Pop-Up Store,
Graz 2011
local production
fabrication on demand
no shipping costs
28 products and furniture
400 visitors
24 days store open
local value creation
5.000 visitors online
Global Design
Local Production
Global Design
Local Production
radius 150 km
b
b
b
Open Design Pop-Up Store,
Graz 2011
Bbda
Open Design Pop-Up Store,
Graz 2011
Bbda
Open Design Pop-Up Store,
Graz 2011
Bbda
Open Design Pop-Up Store,
Graz 2011
Bbda
by Evan Jones,
made of 20.000 pics from ickr
Bbda
www.ronen-kadushin.com
bna
by Laura K. on LOOKBOOK.nu
Bb
droog: make-me.com
Bba
Film setting Graphic design Layout Lithography Blue print Print Binding
Magazindesign vor 1990
Film setting Graphic design Layout Lithography Blue print Print Binding
Magazindesign vor 1990
Design
Desktop Publishing 2005
Film setting Graphic design Layout Lithography Blue print Print Binding
Magazindesign vor 1990
Design
Desktop Publishing 2005
Design
PRODUCT DESIGN 2012
Design
PRODUCT DESIGN 2012
Future Factory
Future Factory
production back to Europe
production on demand
collaborative fabrication
own production
Love the machine, hate the factory!
Cory Doctorow
MI68IANI8
IN8I8IAL E8IN Mh
MI68IANI8
Contact:
Gerin Trautenberger
Phone: +43 699 1902 96 06
Email: gerin@microgiants.com
Blog: gerin.microgiants.com
Twitter: g_rin
Microgiants Industrial Design GmbH
Westbahnstrasse 9/33b
1070 Wien
Credits
*Folie 01: Design Natascha Siencik@Microgiants
*Folie 04: Worldbank http://data.worldbank.org/indicator/NV.IND.MANF.ZS/countries/1W-AT-DE-FR-GB-US?display=graph
*Folie 06: 3 KreativeIndustries Bericht, cwa (Creative Industries Austria), Design Council UK (Design Innovation)
*Folie 07: FAS Netzwerkstudie 2010 (cwa)
Folie 15: TShirt: Monsterbild (www.flikr.com von SOCIALisBETTER) bHoodie Illustration: Jake Burke ohne c
Folie 17 Evan Jones, Flickr Bilder CC-by-SA see :http://www.flickr.com/photos/28594411@N06/3850745177/in/photostream/hotos/
28594411@N06/3754427478/in/photostream Folie 18: Mbeldesign: Ronen Kadushin http://www.ronen-kadushin.com/ bna
Folie 19: Bild Pour Clochard, http://lookbook.nu/look/99245-POUR-CLOCHARD-CHANEL, b by Laura K. on LOOKBOOK.nu
, http://www.flickr.com/photos/28594411@N06/
Folie 21: http://www.ditmar-neumann.de/fotosatz.html, http://www.aurelmaerki.ch/assets/images/auftraege/druckprozess.jpg
Folie 23: http://www.archdaily.com/36439/pike-loop-a-robot-built-installation-in-nyc/
*Folie 27: bersetzung Gerin Trautenberger, Schaubild: http://scottfisk.com/
*Folie 28: Rss Icon: http://www.easyvectors.com/browse/signs-symbols/new-rss-icon b StylishLab
*Folie 29: Washingtonhof: cc-by-sa Autor:Binter ba (email Erlaubnis )
Kirschblten: flickr, http://www.flickr.com/photos/nofrills/50338893/ nd (email Erlaubnis )
*
http://www.flickr.com/creativecommons/by-2.0/
http://www.flickr.com/creativecommons/
http://www.easyvectors.com/ Free Comercial Use
http://de.wikipedia.org/wiki/Creative_Commons
http://de.creativecommons.org/category/praxisbeispiele/
c
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Namennennung, nicht kommerziell, Weitergabe
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Namennennung, nicht kommerziell, keine
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Curabpamcns
http://scottfisk.com/
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