, LLC

2012 Rate Card and Specification Guide

www.podiatrytoday.com

www.hmpcommunications.com

PodiatryToday

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General information
editorial description (mission statement)
Podiatry Today is an award-winning, premier publication that emphasizes informative, how-to clinical features and columns as well as insightful practice management articles. What the Readers Are Saying About Podiatry Today Out of all the journals, (Podiatry Today) is the most useful and pertinent with good discussions on subjects. Podiatry Today is the number one magazine for podiatrists. Podiatry Today keeps me up to date on new products, procedures and practice management. I read every issue and apply all pearls to my daily practice.
Signet Research, ad study May 2011

staff:
executive vice president Peter Norris, (800) 237-7285 pnorris@hmpcommunications.com vice president/Group publisher, Wound care/podiatry division Jeremy Bowden, (610) 560-4154 jbowden@hmpcommunications.com national sales manager Jeff Cieszkowski, (610) 560-4198 jeffc@hmpcommunications.com national sales manager Kristen Membrino, (610) 560-4175 kmembrino@hmpcommunications.com sales associate Sydney Slater, (610) 560-4197 sslater@hmpcommunications.com sales associate Kelly Lemly, (610) 560-4151 klemly@hmpcommunications.com classified sales associate Tara Fields, (800) 237-7285, ext. 259 tfields@hmpcommunications.com executive editor/vice president, special projects Jeff Hall, (800) 237-7285, ext. 214 jhall@hmpcommunications.com senior editor Brian McCurdy, (800) 237-7285, ext. 225 bmccurdy@hmpcommunications.com special projects editor Stephanie Wasek, (800) 237-7285, ext. 209 swasek@hmpcommunications.com production/circulation director Kathy Murphy, (800) 237-7285, ext. 252 kmurphy@hmpcommunications.com audience development manager Bill Malriat (800) 237-7285, ext. 350 bmalriat@hmpcommunications.com circulation manager Bonnie Shannon, (800) 237-7285, ext. 246 bshannon@hmpcommunications.com art director Luke Weidner, (800) 237-7285, ext. 265 lweidner@hmpcommunications.com senior production manager Andrea Steiger, (800) 237-7285, ext. 267 asteiger@hmpcommunications.com president: Bill Norton controller: Meredith Cymbor-Jones

100% 80% 60% 40% 20% 0% Podiatry Today Podiatry Management

91% 69% 53% 42% 22%

JAPMA JFAS Lower Extremity Review

issuance

frequency: monthly issue date: first day of month

established 1988 subscription rates

Free for qualified podiatric medical practitioners in the United States. All other subscription rates are as follows: United States, $118 annual and $18 single copies; foreign, $165 annual and $31 single copies.

advertisers index YeS advertisinG acceptance & copy

All advertising is subject to the publishers approval.

services to advertisers
enduring materials, outserts, bellybands, sponsored subscriptions, Internet ads, ad testing, meeting planning and more. Please contact Jeff Cieszkowski, National Sales Manager, at jeffc@hmpcommunications.com. For reprints/eprints, contact Brian McCurdy, Senior editor, at bmccurdy@hmpcommunications.com.

special issues
12th Annual Diabetes Theme Issue (March) Annual Ad Study Issue (May) 12th Annual Wound Care Theme Issue (July) 13th Annual Heel Pain Theme Issue (November)

, LLC

PodiatryToday

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circulation and rates 2012 b/W display advertisinG rates:

1 pg 1x 6x 12x 24x 36x 48x 72x 96x $3,175 $2,860 $2,390 $2,200 $2,050 $1,915 $1,840 $1,785 1/2 pg $2,160 $1,940 $1,590 $1,520 $1,450 $1,390 $1,330 $1,270 1/3 pg $1,750 $1,540 $1,300 $1,240 $1,185 $1,140 $1,115 $1,090 1/4 pg $1,230 $1,130 $975 $925 $880 $815 $770 $740

color rates
Four-color rate per page: $1,000 additional For pricing on special color combinations, please call the publisher or sales representative.

aGency commission
15% to recognized agencies provided invoices are paid within 30 days.

classified advertisinG
All our prices are net. Classified advertising rates are NOT available online. For additional details, please contact: Tara Fields, Classified Sales Associate, at (800) 237-7285, ext. 259, or tfields@hmpcommunications.com.

bleed
No charge

earned rates
Rates are based on number of insertions placed during each 12-month period. Insertions used by a parent company and its subsidiaries are combined to determine the earned rate. Accrue frequency discounts for insertions in other HMP Communications titles: WOUNDS, Ostomy/Wound Management and Todays Wound Clinic.

circulation
Podiatry Today is one of the few publications in the market that has its circulation certified by BPA Worldwide. This important milestone ensures advertisers of our ability to deliver the podiatry market month in and month out. The circulation of Podiatry Today is as follows:

cover and premium positions

cover 2: Earned rate plus 40% and four-color charge cover 3: earned rate plus 25% and four-color charge cover 4: earned rate plus 50% and four-color charge columns, departments: earned rate plus 20% and four-color charge

2012 circulation
Podiatrists Residents Students total 11,972 410 505 12,887

inserts
The insert rate is the black-and-white earned rate times the number of insert pages.

HMP Communications 83 General Warren Boulevard, Suite 100 Malvern, PA 19355

PodiatryToday
publication trim size:
7.875 x 10.75

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mechanical requirements
insert sizes:
standard inserts: 8.125 x 11 Minimum stock weight = 70 lb. text; Maximum weight = 100 lb. text quantity: 15,000 (includes spoilage) trimming: Ads and inserts: .125 off head and foot and .125 off face and bind edge. Live matter should be kept .25 inside final trim size of 7.875 x 10.75. shipping: Ship all inserts to: Publishers Press, Attn: Podiatry Today 100 Frank e. Simon Ave. Shepherdsville, KY 40165 (877) 468-1970 Each carton must be identified with the publications name, issue date, and quantity.

bleed ads
bleed size spread full page 2/3 page vertical 2/3 page horizontal 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 16.25" x 11" 8.125" x 11" 5.125" x 11" 8.125" x 7" 3.875" x 11" 8.125" x 5.375" 2.625" x 11" 8.125" x 3.75" trim size 15.75" x 10.75" 7.875" x 10.75" 5" x 10.75" 7.875" x 6.875" 3.75" x 10.75" 7.875" x 5.25" 2.5" x 10.75" 7.875" x 3.625"

french Gatefold cover

bleed size left flap center right flap 4.5" x 11" 7.875" x 11" 4.5" x 11" trim size 4.25" x 10.75" 7.625" x 10.75" 4.25 x 10.75

ad materials must be submitted via Ads At HMP

Digital ad files must be submitted at http://www.hmpcommunications.com/ads. To submit your ad, please complete the required fields and select the desired magazine and issue date from the drop-down menu. Next, upload the PDF/x-1a file and click submit. PDF/x-1a is HMPs accepted ad file format. A PDF/x-1a is an industry-standard term referring to a refined, press-ready, universally accepted PDF file created from a desktop publishing application. HMPs PDF/x-1a file specifications at a glance: Fonts must be embedded. Images and colors should be grayscale color mode CMYK or grayscale, never RGB or LAB color modes. Spot colors must be converted to CMYK unless running an additional PMS color. OPI must never be included in the file. Maximum total ink density is 300%. Resolution must be 300 dpi for four-color or grayscale images. Resolution must be 1200 dpi or higher for bitmap images. The only acceptable ICC profile is U.S. Web Coated(SWOP) v2, or none should be applied. Overprinting should always be turned off, unless the design element requires it. 1/8 bleed must be provided on all sides for bleed ads. Crop and/or registration marks should offset a minimum of 1/8. Transparency attributes need to be flattened when exporting the PDF. Ad should be supplied at the correct trim size. If you have questions regarding material submission, contact Andrea Steiger, Senior Production Manager asteiger@hmpcommunications.com (610) 650-0500 or (800) 237-7285, ext. 267

non-bleed ads
full page 2/3 page vertical 2/3 page horizontal 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal 6.875" x 9.75" 4.5" x 9.75" 6.875" x 6.375" 3.25" x 9.75" 6.875" x 4.75" 2" x 9.75" 6.875" x 3.125"

mechanical requirements:
Allow .125 trim on all four sides for full bleed ads. Allow .25 safety margin on all four sides to clear trim.

paper stock:

text: 50 lb. coated enamel cover: 100 lb. UV coated, book weight

type of bindinG:
Perfect bound (adhesive)

insert requirements:
Please furnish multiple-page inserts folded. Any unusual gatefolds or devices must be submitted in advance for approval. All inserts are subject to acceptance by the publisher. Insert closing date is one month before publication date.

HMP Communications 83 General Warren Boulevard, Suite 100 Malvern, PA 19355

PodiatryToday
January

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2012 editorial calendar

bonus distribution: New York Podiatric Clinical Conference ads close: December 5 materials due: December 9 feature articles Current Concepts In DVT Prophylaxis Alternatives In Fixation For Osteoporotic Bone Managing Stress Fractures In Athletes When Is A Pediatric Flatfoot A Pathologic Flatfoot? Essential Insights On Treating Psoriatic Lesions Seven Secrets To Maximizing Collections

april
bonus distribution: Midwest Podiatry Conference; Symposium On Advanced Wound Care (SAWC) (Spring) ads close: March 1 materials due: March 8 feature articles Treatment Insights On Intractable Plantar Keratoses Current Concepts In Plantar Plate Repair A Guide To Orthotic Treatment For Metatarsalgia Keys To The Biomechanical Evaluation Of Symptomatic Adult-Acquired Flatfoot Point-Counterpoint: Is A Lateral Release Necessary For Hallux Valgus Correction? Psychosocial Aspects Of Treating Patients With Chronic Wounds

July
theme issue: 12th Annual Wound Care Issue ads close: June 1 materials due: June 8 feature articles A Closer Look At Combining Biologic Therapies For Chronic Wounds A Guide To Current And Emerging NPWT Therapies How To Assess The Bacterial Burden Of DFUs What The Future Holds For Stem Cells In Wound Care Emerging Insights In Diagnosing And Treating Osteomyelitis Keys To Treating Chronic Venous Stasis Ulcers

february
ads close: January 5 materials due: January 12 feature articles Current And Emerging Insights On Hammertoe Implants A Guide To Compression Dressings For Venous Ulcers Point-Counterpoint: Leg Length Discrepancy: Is It Functional Or Structural? Case Studies In Lower Extremity Gout Understanding The Biomechanical Effects Of The Evans Calcaneal Osteotomy Social Media: Can It Be Beneficial For Your Practice?

auGust may (ad study issue)

ads close: April 2 materials due: April 9 feature articles A Closer Look At The State Of Podiatric Residency Training Emerging Insights On Second Crossover Toe Deformity Recognizing And Treating Barefoot Running Injuries A Guide To Electronic Foot Drop Stimulators Keys To Optimal Management Of Open Fractures Secrets To Making The Transition To EMR bonus distribution: American Podiatric Medical Association Annual Meeting ads close: July 2 materials due: July 10 feature articles Top Ten Innovations In Podiatry A Closer Look At Minimalist Running Shoes Tendon Balancing And The Second MPJ: What You Should Know Orthotics And The Diabetic Foot: What The Evidence Reveals Point-Counterpoint: Achilles Tendon Repair: Is A Percutaneous Approach Better Than An Open Approach? Essential Keys To A Pre-Op Biomechanical evaluation

march
bonus distribution: American College of Foot and Ankle Surgeons (ACFAS); Diabetic Foot Global Conference theme issue: 12th Annual Diabetes Issue ads close: February 1 materials due: February 9 feature articles Emerging Evidence On Treating The Charcot Foot Treating Onychomycosis In Patients With Diabetes Transitioning To Advanced Therapies For DFUs: Are Four Weeks And 50% The Magic Numbers? Current Concepts In Surgical Offloading Of The Diabetic Foot Managing Equinus In Patients With Diabetes Emerging Vascular Interventions In The Diabetic Foot

June
bonus distribution: Western Foot And Ankle Conference ads close: May 1 materials due: May 9 feature articles Emerging Insights On Minimal Incision Osteotomies Current Concepts In Treating Tinea Pedis Is Shear The New Peak Plantar Pressure And Can We Measure It? A Closer Look At Interference Screws For Lateral Ankle Stabilization Keys To Diagnosing Peripheral Arterial Disease Return To Play For Young Athletes: Navigating The Concerns And Demands Of Parents And Coaches

september
bonus distribution: Symposium On Advanced Wound Care (SAWC) (Fall) ads close: August 1 materials due: August 9 feature articles Preventing Falls In The Elderly: Where DPMs Can Have An Impact A Guide To Treating Common Soccer Injuries Point-Counterpoint: Bioengineered Alternative Tissues: Are Dermoinductive Products Better Than Dermoconductive Products For DFUs? Pertinent Insights On Proximal Bunionectomies A Closer Look At Cosmetic Surgery Solutions In Podiatric Dermatology

PodiatryToday
october

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2012 editorial calendar

november
theme issue: 13th Annual Heel Pain Issue ads close: October 1 materials due: October 8 feature articles Platelet-Rich Plasma: Can It Have An Impact For Plantar Fasciitis? A Review Of Conservative Therapies For Achilles Tendonitis Keys To Addressing Posterior Heel Pain Understanding And Differentiating Between ESWT Devices A New Algorithm For Plantar Fasciitis How To Address Failed Tarsal Tunnel Surgery

december
ads close: November 1 materials due: November 8 feature articles When Do You Refer A Patient For Vascular Intervention? How To Address High IM Angles In Bunion Surgery Treating Lower-Extremity Issues Related To Back Pain A Guide To Techniques For Skin Biopsies Point-Counterpoint: Early Reconstruction Of Acute Charcot: Is It Better Than PostReconsolidation Reconstruction?

bonus distribution: Diabetic Limb Salvage (DLS) Conference ads close: August 31 materials due: September 10 feature articles Current Concepts In Surgery For Adult-Acquired Flatfoot Preventive Insights On Shoewear And Bike Fit For Cyclists A Guide To The Triple Arthrodesis For Hindfoot Deformities Case Studies In Laser Therapy For Onychomycosis What The Evidence Reveals About Midfoot Ulcers In Patients With Diabetes Billing For Orthotics: What You Should Know

* Article listings and convention schedule may be subject to change.

columns and departments

news & trends Late-breaking news stories and significant trends that are affecting the podiatric profession diabetes Watch Invaluable clinical insights, research updates and other helpful pointers in treating this increasingly prevalent disease practice builders Very practical advice and expert tips to help podiatrists overcome bureaucratic hurdles and increase revenue streams surgical pearls Straightforward, step-by-step pointers on surgical procedures and new techniques for podiatrists orthotics q&a Our renowned panel of experts discusses the nuances, design and impact of orthotic devices dermatology diagnosis A column of challenging dermatological case studies that test the diagnostic skills of podiatrists sports medicine A how-to primer for podiatrists in managing and treating common sports-related injuries treatment dilemmas A column that examines current and emerging modalities, and the treatment decision-making of podiatrists Wound care q&a Our panel of experts discusses the challenges of wound care and the efficacy of various treatment modalities technology in practice A column that takes a closer look at the technology and innovation behind a new product, device or procedure new products A monthly listing of the latest product innovations bolstered by an eye-catching design the forum A thought-provoking column in which DPMs take a stand on an issue or offer a personal view on some aspect of the profession

HMP Communications 83 General Warren Boulevard, Suite 100 Malvern, PA 19355