Sagar GRP Print

Chapter1. Background 1.
1 Retail Industry In India

Retailing consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the enduser. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-toconsumer (B2C) transactions and mail order, are forms of non-shop retailing.
Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.Global retail is experiencing an explosive modernization as investment rushes into developing markets. From small proprietors with a mainly local focus, retails ambitions now stretch worldwide, embracing the latest trends in marketing, distribution and supply. Modern retail grew between 25 percent in India and 13 percent in both China and Russia. As the wealthiest markets mature, more retailers are pursuing new growth opportunities. They are eyeing countries new to modern retailing, smaller cities (as larger cities become saturated), and customer segments hungry for specialty products. Retailers that can identify the most promising markets will become fierce global competitorsable to saturate the obvious markets and gain first-mover
Page | 1
advantage in new ones. India is one of the largest and fastest growing economies in the world. Growing in tandem with the economy is the Indian retail sector. Retail is one of Indias largest industries, contributing to about 12 per cent of the gross domestic product (GDP) and providing employment to over 8 per cent of the nations workforce. The share of retail trade in the country's GDP is likely to reach 20 per cent by end of 2011. India's retail market is currently valued at around US$ 511 billion. India's overall retail sector is expected to rise to US$ 833 billion by 2013 and to US$ 1.3 trillion by 2018, at a compounded annual growth rate (CAGR) of 10 per cent. Being a democratic country with high growth rates, consumer spending has risen sharply as the young population (more than 33 percent of the country is below the age of 15) has seen a significant increase in its disposable income. Consumer spending rose an impressive 75 per cent in the past four years alone. Also, organized retail, which accounts for almost 5 per cent of the market, is expected to grow at a CAGR of 40 per cent from US$ 20 billion in 2007 to US$ 107 billion by 2013.
1.2 Current Scenario

India is the country having the most unorganized retail market. Traditionally it is a family livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailers function in less than 500 square feet of shopping space. Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs 35,000 crore in the year 2005-06. The Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 per cent indicating a huge potential market opportunity that is lying in the waiting for the consumer-savvy organized retailer.
Purchasing power of Indian urban consumer is growing and branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly becoming lifestyle products that are widely accepted by the urban Indian consumer. Indian retailers need to advantage of this growth and aiming to grow, diversify and introduce new formats have to pay more attention to the brand building process. The emphasis here is on retail as a brand rather than retailers selling brands. The focus should be on branding the retail business itself. In their preparation
Page | 2
to face fierce competitive pressure, Indian retailers must come to recognize the value of building their own stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and
reputation into a coherent retail brand strategy.
There is no doubt that the Indian retail scene is booming. A number of large corporate houses Tatas, Rahejas, Piramalss, Goenkas have already made their foray into this arena, with beauty and health stores, supermarkets, self-service music stores, newage book stores, every-day-low-price stores, computers and peripherals stores, office equipment stores and home/building construction stores. Today the organized players have attacked every retail category. The Indian retail scene has witnessed too many players in too short a time, crowding several categories without looking at their core competencies, or having a well thought out branding strategy.
1.3 Challenges and Growth In Indian Market

Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing workingwomen population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector in India.
Page | 3
Several challenges: Foreign investment is allowed in retail operations only up to a limit of 51 per cent foreign equity, and only in businesses that are selling a single brand (brands such as Louis Vuitton, and most recently Marks and Spencer, have taken advantage of this route). The industry is facing a severe shortage of talented professionals, especially at the middle-management level. Lack of adequate infrastructure with respect to roads, electricity, cold chains and ports has further led to the impediment of a pan-India network of
suppliers. Due to these constraints, retail chains have to resort to multiple vendors for their requirements, thereby, raising costs and prices. Even though the government is attempting to implement a uniform valueadded tax across states, the system is currently plagued with differential tax rates for various states leading to increased costs and complexities in establishing an effective distribution network. Stringent labor laws govern the number of hours worked and minimum wages to be paid leading to limited flexibility of operations and employment of parttime employees. Multiple clearances are required by the same company for opening new outlets adding to the costs incurred and time taken to expand presence in the country. Government restrictions on the FDI are leading to an absence of foreign players resulting into limited exposure to best practices. Non- availability of government land and zonal restrictions has made it difficult to find a good real estate in terms of location and size. Also lack of clear ownership titles and high stamp duty has resulted in disorganized nature of transactions.
Page | 4
Growth of Retail Sector In India

Retail and real estate are the two booming sectors of India in the present times. And if industry experts are to be believed, the prospects of both the sectors are mutually dependent on each other. Retail, one of Indias largest industries, has presently emerged as one of the most dynamic and fast paced industries of our times with several players entering the market. Accounting for over 10 per cent of the countrys GDP and around eight per cent of the employment retailing in India is gradually inching its way toward becoming the next boom industry.
As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex- malls and huge complexes offer shopping, entertainment and food all under one roof, the concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. This has also contributed to large-scale investments in the real estate sector with major national and global players investing in developing the infrastructure and construction of the retailing business. The trends that are driving the growth of the retail sector in India are

Low share of organized retailing Falling real estate prices Increase in disposable income and customer aspiration Increase in expenditure for luxury items (CHART)
Another credible factor in the prospects of the retail sector in India is the increase in the young working population. In India, hefty pay packets, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector. These key factors have been the growth drivers of the organized retail sector in India which now boast of retailing almost all the preferences of life Apparel & Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home &
Page | 5
Office Products, Travel and Leisure and many more. With this the retail sector in India is witnessing rejuvenation as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores.
The retailing configuration in India is fast developing as shopping malls are increasingly becoming familiar in large cities. When it comes to development of retail space specially the malls, the Tier II cities are no longer behind in the race. If development plans till 2007 is studied it shows the projection of 220 shopping malls, with 139 malls in metros and the remaining 81 in the Tier II cities. The government of states like Delhi and National Capital Region (NCR) are very upbeat about permitting the use of land for commercial development thus increasing the availability of land for retail space; thus making NCR render to 50% of the malls in India. India is being seen as a potential goldmine for retail investors from over the world and latest research has rated India as the top destination for retailers for an attractive emerging retail market. Indias vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. Even though India has well over 5 million retail outlets, the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term. This presents international retailing specialists with a great opportunity. The organized retail sector is expected to grow stronger than GDP growth in the next five years driven by changing lifestyles, burgeoning income and favorable demographic outline.
Page | 6
Industry Evolution

Traditionally retailing in India can be traced to The emergence of the neighborhood Kirana stores catering to the convenience of the consumers
Era of government support for rural retail: Indigenous franchise model of store chains run by Khadi & Village Industries Commission
1980s experienced slow change as India began to open up economy. Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains
Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches
The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers.
For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
Post 1995 onwards saw an emergence of shopping centers Mainly in urban areas, with facilities like car parking Targeted to provide a complete destination experience for all segments of society
Emergence of hyper and super markets trying to provide customer with 3 V Value, Variety and Volume
Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid.
At year end of 2020 the size of the Indian organized retail industry is estimated at Rs. 16,000 crore.
Page | 7
1.4 FOREIGN DIRECT INVESTMENT IN RETAIL

The Department of Industrial Policy & Promotion issues the guidelines for Foreign Direct Investment in India.FDI upto 51% has been allowed in retail trade of single brand products with prior government approval and under certain condition. Products to be sold should be of a single brand only. Products should be sold under the same brand internationally. Single Brand product retailing would cover only products that are branded during manufacturing. For example: an umbrella brand like Christian Dior would not be allowed to stock different brands like jadore, Pure Passion and Dior Addict in one store currently permitted routes for foreign direct investment are: Franchising

Rights are granted by one party to another for some stipulated amount of money Franchisee is allowed to conduct business using Franchisers know how and brand name
Cash & Carry (Wholesale Trade)
Allowed 100% FDI under the automatic route by FIPB, model is designed in a way that the wholesaler deals with small retailers
Joint Venture

International brands provides equity and support to a local Indian entity Share of the foreign player is restricted to 49%
Distribution
International Player sets up a distribution office in India and supplies products for sale to local retailers
Can also set up franchised outlets for brands
Page | 8
1.5 SWOT ANALYSIS OF THE INDIAN APPAREL MARKET
Strengths Increase in disposable income Brand conscious customers Availability of cheap finance Growing domestic market, increase in number of malls
Weaknesses Predominance of unorganized sector Technological obloscence in the supply chain
Opportunities Increasing demand for luxury brands from middle class Research and development can help the companies to move across the value chain Threats Increased competition in the domestic market Cheaper imports. Changing governments policy on FDI
Page | 9
1.6 FUTURE GROUP

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 75 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 80,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The groups speciality retail formats include supermarket chain Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain - Home Town and rural retail chain, Aadhaar, among others. It also operates popular shopping portal. Future Capital Holdings, the groups financial arm provides investment advisory to assets worth over $1 Billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. Other group companies include, Future General, the groups insurance venture in partnership with Italys General Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and
Page | 10
distribution solutions to group companies and business partners and Future Media, a retail media initiative. The groups presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family entertainment centres, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Groups joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom Communications. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indianness. The groups corporate credo is, Rewrite rules, Retain values. Food: In food business, the group offers a host of options. Food Bazaar - a chain of large supermarkets; Brew Bar - a beer bar; caf Bollywood - a national chain of eateries; Chamosa - a pan-Indian chain of snack counters, and Sports Bar - a bistro focused on the world of sports.
Fashion: The group offers a variety of options in fashion. Its brands include ALL, Blue Sky, Central, Etam, Fashion Station, Gini & Jony, Navaras, Pantaloons, and Top10.
Home & Electronics: Options include: Collection i - a lifestyle furniture store; Electronics Bazaar - offers branded electronic goods and appliances; e-zone trendiest electronics items; Furniture Bazaar - entire range of Home Furniture; Home Town - one stop destination for all the home needs.
Leisure & Entertainment: Options are: Bowling Co. - state-of-the-art premium family entertainment centre, offering multiple, novel and unique leisure and entertainment options; F 123 - offers a wide range of gaming options ranging from bowling and pool to redeinteractive video games to bumper cars.
Page | 11
Wellness & Beauty: Options are: Health Village - a state-of-the art spa and yoga centre; Star & Sitara: Beauty salon for men and women; Tulsi - provides access to the best allopathic, ayurvedic and homeopathic medicinal products; Turmeric - offers beauty products like colour cosmetics, fragrances, herbal and specialty skin items, hair products and bath accessories.
Books & Music: Future Group's brand - "Depot" offers Books, CDs, and stationery items.
CORE VALUES
Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect and Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity and Positivity: Simplicity and positivity in our thought, business and
action.
Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature.
Page | 12
1.7 PANTALOONS
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Pantaloon's headquarter is in Mumbai. The company currently operates over 5 million square feet of retail space and has plans to increase it to 30 million sq. ft by 2011. Pantaloon has plans to open over 3000 new stores by 2010.
Pantaloon's origin can be traced to 1987 when the company was incorporated as Mens Wear Private Limited. The company launched Pantaloons trouser, India's first formal trouser brand. In 1992, Pantaloon launched its IPO. In 1994, The Pantaloon Shoppe - exclusive menswear store in franchisee format was launched across the country. Pantaloon started distribution of distribution of branded garments through multi-brand retail outlets across the nation. In 2001, Big Bazaar, India's first hypermarket chain was launched. In 2002, Food Bazaar, the supermarket chain was launched. In 2006, Future Capital Holdings, the company's financial arm launched real estate funds, "Kshitij" and "Horizon" and private equity fund "Indivision". The company is also planning forays into insurance and consumer credit. 1.7.1 SWOT ANALYSIS OF PANTALOONS RETAIL INDIA LIMITED: Strength Pioneer in the industry, largest market share and capitalization. Reputation for value for money(Competitive pricing), convenience and a wide range of products all in one store. Presence in major cities. Highly Strategic human resource management and development. It invests time and money in training people, and retaining them. Most trusted and respected brand by the consumers. Being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits and out perform their rivals.
Page | 13
Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of it competitors.
Weakness: Pantaloons does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets. PRIL is the Worlds largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. Each business line faces competition from specialty companies. Fashion segment, Shoppers Stop, Trent, Lifestyle. In hypermarket-RPG (Spencers),Trent (Star India Bazaar) In Food business, Reliance Fresh, Spinach, Food World. Opportunities: Huge untapped market (The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2010 making India one of the largest consumer markets of the world). Organized retail is only 3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and reach INR 1, 00, 000 Crore by 2010. To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets. New locations and store types offer PRIL opportunities to exploit market development.(Diversification into insurance , property, and variety of products and stores). Opportunities exist for PRIL to continue with its current strategy of large, super centres. Rural Retailing.
Page | 14
Threats: Being number one means that you are the target of competition.(Extra competition and new competitors entering the market could unsteady pantaloons retail India). A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits. Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services. Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India. The actions of a competitor could be a major threat against pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand. Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping. If unorganized retailers are put together, they are parallel to a large supermarket with little overheads, high degree of flexibility in merchandise, display, prices and turnover. Entry of well settled international player like Wall Mart and Zara in India.
Page | 15
1.8 PANTALOONS NOIDA (GIP MALL)
STORE AREA : LOCATION :
27,000 SQUARE FOOT
Sector 38 A , NOIDA , Utta Pradesh Great India Place, Plot No. A-2, Sector 38 A, NOIDA, Pin - 201 301 Uttar Pradesh
Address :
Phone :
95210 - 245 8918
1.8.1 ORGANIZATIONAL CHART: STORE MANAGER RETAIL OPERATION MANAGER HR MANAGER VM MANAGER ADMINISTRATER WAREHOUSE MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER DEPARTMENT MANAGER MARKETING MANAGER - Mr. JATIN BHAMBRI - Mr. ANIL - Ms. MEGHA GUPTA - Mr. KULWANT - Mr. PRAVEEN SRIVASTAV - Mr. RAJ SINGH - Mr. ANIL SHARMA - Mr. RAJESH - Mr. RAJAT JAIN - Ms. CHAHAT - Mr. AMIT GUPTA - Mr. RISHABH GUPTA
DEPARTMENTS IN THE STORE (Apparels)

1. MENS FORMALS 2. MENS PARTYWEAR 3. MENS CASUAL 4. MENS DENIM 5. WOMEN ETHNICWEAR
Page | 16
6. WOMENS YOUNG FASHION 7. WOMEN FORMAL & WESTERN WEAR 8. KIDS AND INFANTS
Page | 17
Chapter 2. RESEARCH OBJECTIVE AND METODOLOGY

SCOPE & OBJECTIVES
Scope
An efficient marketing plays a vital role in the success of any organization. A marketing activity has to design very carefully so that the Companys Brand keep going to remain in consumer minds and enables consumers to distinguish their product from the competitors. This study provides a birds eye view of the targeted customers both Primary and Secondary consumers at Trade area. At the time of special event or sales period, this study is very useful to increase the customer footfall and customer conversion rate. After thorough analysis of various facts and figures a set of recommendations with regards to marketing management has being given. The company would find it useful to look into the viability of the implications of these recommendations, once implemented and are expected to fetch immense benefits to the company in there long run. It is thus clear that this project would serve a variety of purposes and its scope is very wide open
Page | 18
Objective
Primary objective: Effective mapping of Primary and Secondary Consumer of Trade Zone can enable Company to define its Marketing Strategy and to maintain the leadership position in that domain. Secondary objective: To identify how the customer loyalty program act as a vital marketing tools. To identify how loyalty program helps to maintain the competitive advantage. To identify the how the loyalty program helps in mapping to customers and helps to keep and increase the number of loyal customers. Explain the concept and importance of Catchment in marketing management for continuous improvement of the organization. To identify the Competitors in the Trade Zone. To identify the Hangouts places in the Trade Zone. To identify the Targeted and Potential Customers. To identify the traffic between the consumers and the Store
Develop capability and skills in handling of decision making in marketing policies and planning.
Page | 19
METHODOLOGY
Data Collection There are two types of sources available for data collection regarding research purpose: primary and secondary data. In this research study, both primary and secondary sources are utilized. Secondary data is obtained from the books, journal articles and internet while primary source depends on the telephonic survey. The author depends on both the sources for theoretical and empirical data. As there is very rare published material available about apparel market in India, so author have to depend on telephonic survey results for empirical data. Primary data As discussed by Yanni & Shishhang (2005), primary data is the data collected through original research pertaining to the particular research question asked. According to Kotler (Kotler, P.1996, Marketing management: analysis, planning, implementation and control, 9ed.), the data needed by researcher might not exist, or the existing data might be dated, inaccurate, incomplete, or unreliable. In this case the researcher will have to collect primary data at greater cost and longer delay but probably with more relevance and accuracy. The process of Primary data collection may involve some disadvantages or problems (Ghauri, P. & Gronhaug, K. 2005); long time & cost required and difficult to get access to the respondents, careful application of tools & methods for analysis, and quality of information may effect due to ability of respondents. There are several choices for primary data collection i.e. survey (questionnaire), interview, observations and experiments. The primary data here is collected through a comprehensive questionnaire in this research. These choices are shown in figure
Page | 20
Figure 2.1 Primary Data Sources Source: Ghauri, P. & Gronhaug, K. (2005). Research Methods in business Studies, 3ed. Prentice Hall
Secondary data Secondary data are useful not only to find information to solve research problem but also helps to better understand and explain the research problem. It includes books, journal articles, online data sources of firms, government, semi-government organizations (Ghauri, P. & Gronhaug, K. 2005). Using secondary data clearly have some advantages as saving time and money, high quality and reliability, and helpful in segmentation. From Ghauri & Gronhaug, do not bypass secondary data. Begin with secondary dat and only the secondary are wxhausted or show diminishing returns, proceed to primary data. Seconday data, in this research will be obtained from NIFT library including books and electronic sources available. Further, secondary data can be categorized into internal and external data (Proctor, T. 2005). Internal Data Internal data are data that come from an organizations daily operations about sales, advertising, inventory record, salespersons feedback etc. External Data External data belongs to the outside sources of an organization. External data are found in numerous forms.
Page | 21
Chapter 3. LITERATURE REVIEW

CATCHMENT SYNONYMS CATEGORY: OR RELATED TERMS: term; Catchment Area feature
DEFINITION: The resource area of an archaeological site; the geographical area in which the inhabitants of a village or camp obtain resources. site catchment SYNONYMS CATEGORY: OR RELATED TERMS: Site Territory, Catchment Area Feature
DEFINITION: The area surrounding a settlement or camp that is habitually used by

the inhabitants as a source of materials for food, tool making, and the like. It is defined as the total area from which all the animals, plants and artifacts of which there are remains preserved on the site, are derived. Each group of people living on the site is assumed to have had a 'territory', the area around the site which they habitually exploited.
site catchment analysis
SYNONYMS CATEGORY:
OR
RELATED
TERMS:
SCA
(site-catchment
analysis) Technique
DEFINITION: A method of reconstructing the economy of a site by studying the resources that are available within a reasonable distance, generally 1-2 hours' walking time from the site. The technique was devised by E. Higgs and C. Vita-Finzi for 'the study of the relationship between technology and those natural resources lying within economic range of individual sites', an extension of the least-cost principle. The catchment area is defined by drawing a circle around the site; the radius has often been set at 5 km (i.e. an hour's walk) for agriculturists and 10 km (i.e. two hours' walk) for hunter-gatherers, figures which represent ethnographically observed averages. Within the catchment area the proportions of such resources as arable or pastoral land are calculated, and from these figures conclusions can be drawn concerning the nature and function of the site. The technique offers a valuable and reasonably objective method for analyzing relationships between site location,
Page | 22
technology, and available resources. This type of off-site" analysis can concentrate on the total area from which a site's contents have been derived." (View exact match) Higgs, Eric Sidney (1908-1976) CATEGORY: Person
DEFINITION: A British archaeologist who pioneered the technique of site catchment analysis, started the study of palaeoeconomy, and did innovative work on the origins of agriculture. Location Analysis CATEGORY: Technique
DEFINITION: Any of a set of techniques borrowed from geography to study the relationships between a site or sites and the environment. The relationship between sites can be examined in different ways: nearest-neighbor analysis, network analysis, rank-size rule, central place theory, and site catchment analysis. Location analysis is the search for additional information from the geographical placing and spacing of sites, the significance of which can sometimes be tested mathematically.
The archaeology wordsmith, http://www.archaeologywordsmith.com/lookup.php?category=&where=headword&term s=catchment. [Accessed 3rd March 2011]

Page | 23
Chapter 4. PANTALOONS CREATING VALUE IN MARKET:

Market doesnt Exist they are created.
4.1 Extending to Market 1.

New Technology
New Products
Existing Market
New Concepts of Use
New Outlets
2 3 4
Pantaloons continuously working on to trap the new potential customers. Re-launching of green card is a part of it. Recently Pantaloons opened its 52nd Pantaloons in South Extension in New Delhi. This shows that Pantaloons is moving forward to trap the virgin market or areas.
Page | 24
4.2 Extending to Market 2.
New Technology New Market New Value
Existing Market
New Products
New Concepts of Use
New Outlets
With the entrance to new market, its difficult for pantaloons to maintain large with line. So, Pantaloons change its business strategies and start working on more on Depth rather than Width of assortment. With the expansion of its retail outlet, Pantaloons also improved its technical strength. Now Inventory Management is being done exclusively on SAP and In-store management of Sales and Customer data on REM.
New value: Ultimately, for whom are your Products Important.

Page | 25
4.3 Generic Value Chain of Pantaloons:
Technology Developmen t
Source Sophistication - Patents - Product/ Process
Product Design
Manufacturin g
Integration - Raw materials - Capacity - Location - Procurement - Parts
Marketing
Distribution Service
- Function - Physical characteristics - Aesthetics - Quality
Prices - Advertising/ Promotion - Sales force - Package
Channels - Integration - Inventory Warehousing - Transport
Complementa ry Shipping, Parking - Relaxed Exchange Policy - Alteration - Prices
- Brand
choices
production - Assem bly
In the value chain of Pantaloons, we will go through the Marketing Process of Pantaloons Pantaloons allocate 1.5% of Annual Sales target of store into Marketing activities. Green card loyalty program introduce as one of the marketing tools for tracking of profitable customers and to know their liking and forecast the design and demands. Fashion Friday is a promotional day, which is specially for Green card customer. On this day they will get 5% additional discount. Various promotional offers has been introduced according to the seasons, occasions and events.
Page | 26
Business and Private Users
4.4 Change in Business Pattern of Pantaloons:
Conventional View:
New View
Supply Base Nodal Firm
Company
Design
Design
Distribution Channel
Multiple Channels
Consumer Firewall
Targeted Customers
Business and private27 Page | users
Conventional View
Designers as Form givers (Responsible for final form in all its details)
New View Designers as Enablers (Creating systems enabling users to take vital decisions)
Both will continue to coexist for the foreseeable future.
Conventional View The Designer and The Design Process.
New View: Plural not singular. Designers function in teams, at various levels, in different ways, with varied methods ,processes and outcomes.
Page | 28
4.5 Original Brand Management of Pantaloons

Two products. They do exactly the same thing just as well as each other. They look and feel similar. They are identically priced. As a consumer, how do you choose between them? Youll probably go for the brand you feel most empathy for. You might have seen advertising which appealed to you. Your friends might have bought one recently. You might like the products image. What youre doing is identifying with the softer, emotional resonance of a brand. What does it say about you that you own an Apple iBook rather than a Sony Viao PC? That you prefer Nike to Adidas trainers? That you drink Buxton mineral water rather than Evian? That youve plumped for an Orange mobile phone as opposed to one from Virgin? Theyre subtle signifiers, but consciously or subconsciously they say something Its the role of marketing, working in tandem with design, to create desirable auras around brands. Together with market research, marketing and design are key strategic components of business which have a significant mutual dependence. All three are concerned with connecting to customers and determining the look and feel, features, functionality and appeal of a service or product range. They are collectively responsible for reaching out and touching the consumer, so a close relationship. The aim of market research and design is to find out what really makes consumers tick. To find out what appeals to them and why? Quantitative market research tends to rely on results collated from hundreds of questionnaires. Qualitative market research is more indepth, using controlled inter views with individuals or small demographically differentiated groups to eke out attitudes and opinions. Design research can, in addition, help to discover customers unexpressed needs because it is not predicated solely on existing knowledge. These findings may then be filtered through into design concepts and product planning. Both marketing and design play a pivotal role in product planning. Whether youre involved in the design of a financial service, a website or a machine tool, you need to bring together the same basic elements. Firstly, the needs of the end-user within the context of the market. Then, your companys resources - these may include technology, manufacturing or IT.
Page | 29
Finally, your corporate vision and strategic objectives. These fundamental parameters will define your product. Valid, intelligent marketing should be able to express eloquently the soul of the product. It should use elements unearthed during the research and design phases of the production process to entice and delight potential customers. In other words, it should take whats already there and build a credible story around it. And if its a story people want to hear, theyll buy your product rather than your competitors.
Original Brand Management of Pantaloons
OEM: Original Equipment Manufacture ODM: Original Design Manufacture OBM: Original Brand Management Page | 30
4.6 Original Strategy Management
Page | 31
Chapter 5. GREEN CARD FACILITIES 5.1 Pantaloons Facilities for Consumers:

Objective: To ensure customer delight by providing customers with a complete shopping experience. 1. Parking Area Directions for the Parking area to be clear. Parking assistance to be ensured If required, Attendant with umbrellas to assist customers from the parking lot to store during rainy season. 2. Umbrellas An assistant to carry the umbrellas to assist the customers to and from the parking lot during the rainy season. An assistant to carry the umbrellas to assist the customers. 3. Wheelchairs Every store to have at least one wheelchair for customer convenience. Wheel chair available signage to be present at the store entrance and at the CSD. 4. Store Ambience Music : Music should be played continuously at the store. The music should not be too loud or too soft. Music must be turned down while making announcements Temperature: The temperature throughout the store to be pleasant i.e. not too warm and not too cold.
Page | 32
Aroma: An odorless or fragrant environment to be ensured in the store. No bad odour or stink to be present at any part of the store. 5. Lighting The overall lighting in the store to be bright. Peak and non-Peak hour lights to be well demarcated ensuring that the store is not dim at any point.
6. Drinking Water Drinking Water facility to be displayed in the Store Directory and clear signages and directions for the same to be prominently displayed. The dispenser/ water cooler areas to be clean, hygienic and dry. Disposable glasses to be present at the drinking water cooler and to be replenished at regular intervals. 7. Rest Rooms: Rest Room facility to be displayed in the Store Directory and clear signages and directions for the same to be prominently displayed. Ladies and Gents Restrooms to be demarcated clearly. The rest room areas to be clean, hygienic and dry. Hand dryer / Tissue / Soap to be available at all times. 8. Mothers Room: A private area/room to be demarked for lactating mothers with new born babies for feeding and changing etc. A signage indicating Mothers Room to be present outside the room with clean directions. A comfortable sofa to be made available and changing table to be present in the room. 9. Trial Rooms
Page | 33
Trial Room Signage and directions to be clear and prominent 10. Customer Seating Arrangements Every floor of the store to provide for customer seating arrangement.
3.2 Pantaloons Green Card Loyalty Program:

Your Green Card is your passport to a whole new world of exclusive benefits and privileges. Instant Discounts:
Star Members
Free Enrolment and start getting 5 % discount on every Friday.
3 Star Members
5% discount on every purchase
5 Star Members
Page | 34
An exclusive 7.5% discount on every purchase.
7 Star Members
Assistance shopping and 10% discount on every purchase.
3.3 Additional Benefits to the consumer

Complimentary Parking Complimentary Home Drop Relaxed 90 Days Return Policy. Complimentary Shipping Across India. Exclusive Sales Preview
For 3/5/7 Star Green card Members: Exclusive Billing Counters. Complimentary Home Drop.
For 7 Star Green card Members: Assisted Shopping.
Page | 35
Chapter 6. POSITIONING OF NOIDA PANTALOONS GREED CARD MEMBERS IN NORTH ZONE AND STRATEGIC ANALYSIS:
6.1 GC Member Details April 11

Chart:
468 PT-NOIDA-GREAT INDIA PLACE North 11% 471 PT-GURGAONAMBI MALL North 5%
Total Base
472 PT-NEW DELHISAKET North 9%
462 PT-NEW DELHI-CROSS RIVER MALL North 8%
466 PT-NEW DELHIROHINI North 11%
480 PT-AGRA-TDI MALL North 1% 486 PT-GHAZIABADSHIPRA MALL North 6%
Other 16% 459 PT-LUCKNOWSAHARA GUNJ North 9% 246 PT-GURGAONSAHARA MALL North 14% 489 PT-Zirakpur North 6% 241 PTKANPUR-VIP ROAD North 12% 242 PTALLAHABADVINAYAK CITY CENTER North 5% 1451 PT-LUCKNOWPHOENIX MALL North 2% 1453 PT-NEW DELHIVASANT KUNJAMBIENCE MALL North 1%
(For Reference see exhibit no. 1.1 )
Graph no. 1
In total base number of Green card members, GIP NOIDA Pantaloons hold the share of 11%, This indicates that the NOIDA pantaloons hold one the prime location in NOIDA. The Floor size of this store is 27,000 square foot in contrast Ambience Mall North Pantaloons have the floor size of 40,000 square foot but having the Green card member 5 % only.
Page | 36
Difference between the total memberships to active membership.

PT-GHAZIABADSHIPRA MALL 3% PT-NEW PT-AGRA-TDI MALL DELHI-SAKET 2% 8% PT-GURGAONAMBI MALL 4% PT-NOIDA-GREAT INDIA PLACE 9% PT-NEW DELHIROHINI 12%
Difference
PT-Zirakpur 0%
PT-NEW DELHI- PT-LUCKNOWVASANT PHOENIX MALL 0% KUNJAMBIENCE MALL 0%
PT-KANPUR-VIP ROAD 24%
PT-GURGAONSAHARA MALL 20%
PT-ALLAHABADVINAYAK CITY CENTER 0%
PT-NEW DELHICROSS RIVER MALL 8%
PT-LUCKNOWSAHARA GUNJ 10%
(For Reference see exhibit no. 1.1)
Graph no. 2
But in loosing loyal customers GIP pantaloons have 9%. This includes a huge chunk of profitable customers.
Page | 37
6.2 Member level wise Count:

Analysis on Level Wise: 1 Star Customer:
Store PT-AGRA-TDI MALL PT-ALLAHABAD-VINAYAK CITY CENTER PT-GHAZIABAD-SHIPRA MALL PT-GURGAON-AMBI MALL PT-GURGAON-SAHARA MALL PT-LUCKNOW-PHOENIX MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NEW DELHI-SAKET PT-NEW DELHI-VASANT KUNJ-AMBIENCE MALL PT-NOIDA-GREAT INDIA PLACE PT-Zirakpur Grand Total Total 1924 17552 18559 14152 32491 7014 22483 20800 28216 21951 5554 30617 20000 241313
Table no. 1 NOIDA Pantaloons hold second largest number of 1 star customers.
Page | 38
Comparison of 3,5 and 7 star customers

Sum of 3 Star Sum of 5 Star 4279 3164 2332 2411 Sum of 7 Star 3507 4033 3488 2867
2809 2241
948 943 1095 802 893 606 822 601 595 581 517 224 189 204 286 9 4 159 270 168 163 121 125 182 90 106 7 35 18
Graph no. 3
Pantaloons NOIDA holds 3488 members of 3 star , 802 members of 5 star and 159 members of 7 stars. After getting the details of one star customers, we can say that the GIP Pantaloons fails to convert the one star members into advance level. This factor also shows that the GIP pantaloons has good customers footfall.
Page | 39
3, 5 and 7 Star Customers:

Store Sum Star PT-AGRA-TDI MALL PT-ALLAHABAD-VINAYAK CITY CENTER PT-GHAZIABAD-SHIPRA MALL PT-GURGAON-AMBI MALL PT-GURGAON-SAHARA MALL PT-LUCKNOW-PHOENIX MALL PT-LUCKNOW-SAHARA GUNJ 3164 822 601 224 189 4210 3201 2332 4279 606 517 948 90 125 182 18 2974 5409 714 2809 581 121 3511 106 2241 of 3 Sum Star 35 595 of 5 Sum of 7 Total Star 7 163 148 2999
PT-NEW DELHI-CROSS RIVER 2411 MALL PT-NEW DELHI-ROHINI PT-NEW DELHI-SAKET PT-NEW 3507 4033
943 1095 9
204 286 4
4654 5414 181
DELHI-VASANT 168
KUNJ-AMBIENCE MALL PT-NOIDA-GREAT PLACE PT-Zirakpur 2867 893 270 4030 INDIA 3488 802 159 4449
Table no. 2 NOIDA Pantaloons holds the third position in total Green Card Members.
Page | 40
Contribution of 7 Star Customers:

PT-ALLAHABAD- PT-GHAZIABAD- PT-GURGAONPT-NEW DELHIPT-NOIDA-GREAT PT-Zirakpur PT-AGRA-TDI MALL PT-NEW VINAYAK CITY SHIPRA MALL VASANT KUNJ- PLACE 8% AMBI MALL INDIA 0% DELHICENTER AMBIENCE MALL 3% 4% 4% SAKET 5% 0% 8% PT-GURGAONPT-NEW DELHISAHARA MALL ROHINI 5% 6% PT-NEW DELHICROSS RIVER MALL 5% PT-LUCKNOWSAHARA GUNJ 6% PT-LUCKNOWPHOENIX MALL 1%
PT-KANPUR-VIP ROAD 45%
Graph no. 4
Pantaloons Kanpur holds the top position in 7 star customers. Whereas all store in North Zone have the 4 to 6 % of 7 star customers.
Page | 41
Pie Chart of Green card contribution of Pantaloons NOIDA:
PT-NOIDA-GREAT INDIA PLACE

5 Star Star 7 3 Star 2% 1% 10%
1 Star 87%
Graph no. 5
Most of the loyal customers are from 1 star category. Pantaloons NOIDA has to look more seriously for 1 star customers and their location. So as to attracts them in Sales or offers period.
Page | 42
6.3 Existing & New Members Contribution For April 11

Store code Store Zone New Members % Exsting Members % Total
241
PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK
North
1,946,729
8%
21,464,875 92% 23,411,604
242
CITY CENTER
North
2,990,251
25%
9,172,852
75% 12,163,103
246
PT-GURGAON-SAHARA MALL
North
3,579,069
31%
8,137,163
69% 11,716,232
459
PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER
North
2,205,015
25%
6,667,378
75% 8,872,393
462
MALL
North
2,058,414
33%
4,182,263
67% 6,240,677
466
PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA
North
2,534,793
33%
5,263,861
67% 7,798,654
468
PLACE
North
4,431,247
37%
7,700,120
63% 12,131,367
471
PT-GURGAON-AMBI MALL
North
2,293,695
26%
6,410,106
74% 8,703,801
472
PT-NEW DELHI-SAKET
North
2,704,315
20%
10,911,288 80% 13,615,603
486
PT-GHAZIABAD-SHIPRA MALL
North
2,161,372
24%
6,796,364
76% 8,957,736
489
PT-Zirakpur
North
5,032,005
39%
7,750,065
61% 12,782,070
1451
PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT
North
1,368,558
28%
3,582,421
72% 4,950,979
1453
KUNJ-AMBIENCE MALL
North
2,186,912
42%
3,017,370
58% 5,204,282
Table no. 3 When we look up in sale GIP Pantaloons comes in top 5 stores. This shows that the conversion rate is comparative good.
Page | 43
But when we look the sales contribution from new and existing members, it is 37% and 63%. Conversion rate of existing members is third lowest for this store. In contrast PT- Kanpur has an excellent conversion rate of existing customers. It may possible that the consumers of NOIDA store are not satisfied with the service or not aware of the promotion of Pantaloons. Instead of average conversion of existing members, PT- NOIDA has good sale. This factor shows that the purchasing power of this trade zone is good in comparison to other store.
6.4 Enrollments of April 11
Graph no.6
Page | 44
After the re-launching of Green card in December 2010, Most of the consumers are linked to the Pantaloons. PT-NOIDA holds 9 % of total new enrolment. This shows that customers welcomed this move and looking forward to join Pantaloons.
6.5 Daily Avg. Enrollments April 11
Store code 241 Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK 242 246 459 462 466 468 471 472 486 489 1451 CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW 1453 DELHI-VASANT KUNJNorth Table no. 4 108 CITY North North North North North North North North North North North 153 100 77 60 80 101 45 80 83 110 60 Zone North Count 35
AMBIENCE MALL
Page | 45
1453 PTNEW DELHIVASANT 1451 PT-LUCKNOWKUNJPHOENIX MALL AMBIENCE North MALL North 6% 10% 489 PT-Zirakpur North 10%
Daily Avg. Enrollments April 11 Count 241 PT-KANPURVIP ROAD North 3%
242 PT-ALLAHABADVINAYAK CITY CENTER North 14% 246 PT-GURGAONSAHARA MALL North 9%
486 PT-GHAZIABADSHIPRA MALL North 8% 472 PT-NEW DELHI-SAKET 471 PT-GURGAONAMBI MALL North North 7% 4%
459 PT-LUCKNOWSAHARA GUNJ North 468 PT7% NOIDA- 462 PT-NEW GREAT DELHI-CROSS INDIA RIVER MALL 466 PT-NEW DELHI- PLACE North ROHINI North North 6% 7% 9%
Graph no. 7
6.6 Frequency of visits April 11

Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJNorth 1.17 CITY North North North North North North North North North North North 1.42 1.19 1.27 1.23 1.21 1.16 1.14 1.24 1.26 1.20 1.29 Zone North Avg. 1.76
AMBIENCE MALL
Table no. 5
Page | 46
6.7 Avg. Ticket Size April 11

Store Zone Avg.
PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER CITY
North
1,887
North
1,414
PT-GURGAON-SAHARA MALL
North
1,696
PT-LUCKNOW-SAHARA GUNJ
North
1,417
PT-NEW DELHI-CROSS RIVER MALL
North
1,495
PT-NEW DELHI-ROHINI
North
1,487
PT-NOIDA-GREAT INDIA PLACE
North
1,411
PT-GURGAON-AMBI MALL
North
1,732
PT-NEW DELHI-SAKET
North
1,722
PT-GHAZIABAD-SHIPRA MALL
North
1,381
PT-Zirakpur
North
1,689
PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJ-
North
1,454
AMBIENCE MALL
North
1,651
Table no. 6
Ticket Size= Average value/ Bill.
Page | 47
PT-NOIDA has to sell more number of merchandise in one bill, this is only possible through assistance services and effective communication of Floor Staff with Consumers.
6.8 Sector Wise Green card Holder Analysis:
Contribution of Green Card
Catchment Sector 78%
Other 22%
Others 22%
Graph no. 8
Most of the Green card members are from Catchment Sector. From marketing point of view the trade zone in NOIDA is very important. Pantaloons has to go for new and effective way of branding. Since we have seen the potential of this trade zone. Most of the National and International Brands must be looking for the potential customers.
Without any proper allocation of target customers of Pantaloons, effective
branding is difficult and too expensive.
Page | 48
Chapter 7. CATCHMENT 7.1 Need of Catchment: After the analysis of Green card in North Zone Pantaloons and Comparing the PT-NOIDA status, we come to a conclusion that the NOIDA belt has immense potential. But still PT-NOIDA fails to use the full potential of it. PT-NOIDA has to come up with effective promotion and marketing ideas. Due to constraint in marketing budget the fails to reach their customers. The store has to identify their both Primary and Secondary Consumers locations and go for the effective marketing. In addition it also has to identify the competitors which act as a barriers to attract the consumer or in conversion rate. To overcome these problems we go for Catchment Exercise to know the exact mapping of consumers and competitors.
Definition:
Catchment analysis is basically a tool for area mapping of that local market to finds the locations of the competitors, customers and traffic between them, in order to quantify the sizes and potentials of that local catchment areas and market of that area as whole.
Page | 49
7.2 NOIDA Outlook:

NOIDA short for the New Okhla Industrial Development Authority, is an area under the management of the New Okhla Industrial Development Authority (also called NOIDA). NOIDA came into administrative existence on 17 April 1976 and celebrates 17 April as "NOIDA Day". Abhishek Sinha set it up as part of an urbanization thrust during the controversial Emergency period (1975-1977). The city was created under the UP Industrial Area Development Act. It has first-class amenities and is considered to be one of the more modern cities of Uttar Pradesh state of India. It is also home to the NOIDA Film City. NOIDA is located in Gautam Budh Nagar district of Uttar Pradesh state. The district's administrative headquarters are in the nearby town of Surajpur. However, the district's highest government official, the District Magistrate (DM), resides in NOIDA. The city is a part of the NOIDA-Dadri Vidhan Sabha (state assembly) constituency and Gautam Budh Nagar Lok Sabha (parliamentary) constituency.
7.2.1 Economy of NOIDA:

NOIDA is a major hub for multinational firms outsourcing IT services i.e. TSYS International, IBM, AON Hewitt, Fujitsu, CSC, Fiserv, TCS, HCL, Tech Mahindra, Adobe, DELL, Patni Computers, Corbus, Accenture, JK Tech., Metlife, Many large Software and Business Process Outsourcing (BPO) companies have their offices in the city. Many other companies have their Indian branch offices in NOIDA, because of the Special Economic Zone, the suburban atmosphere in NOIDA and its proximity to Delhi. NOIDA also has the head office of the Software Technology Park, established by the Government of India to promote the software industry. NOIDA is a major hub of industry. NOIDA has quickly emerged as a hub for automobile ancillary units, with companies like Escorts, Honda-SIEL and New Holland Tractors (JV of FIAT with Ford). A Daewoo plant was also located in the
Page | 50
city, but has since closed. Major manufacturers and others like ALSTOM, ISGEC, LG, Samsung, and music company T-series also have their corporate in the city.
7.3 The Great India Mall:

This mall is situated in NOIDA 18, near Metro. Many National and International Brands are situated here. Due to the cluster of so many brands, it attracts consumer and the ambience of this mall able to keep consumer for a long time. In NOIDA region the impact of this mall is good.
7.4 Pantaloons Marketing Plan and budget for PT NOIDA:

For Primary Consumer (For End Consumer) : Promotional Gift Vouchers Green card Discount Fashion Friday Attractive Gift on billing of above Rs. 10,000.00 Holdings at Hangout, Roads and major destination For Secondary Consumer (Business to Business) Promotional gift vouchers Attractive gift sets. Marketing Budget for Pantaloons NOIDA Store = 1.5 % of 24.25 Corer = Rs. 36,37,500
Page | 51
7.5 Catchment Map:
Catchment Area
The Great India Place Mall
The Star Mark is GIP Mall. The encircled area is catchment area for this Store.
Page | 52
7.6 Catchment Area Analysis:
TTA (30 to 45 Mins

STA (15 to 30 Mins
Sectors : 11, 12, 56, 22, 23, 51, 50, 33, 34, 62, 47
PTA (0 to 15 Mins)
Sectors : 28, 29, 19, 27, 15, 16, 15A, 15, 16, 16A, 17, 26
Sectors: 30, 37, 36, 21, 25, 31, 20
PTA Primary Trade Area STA Secondary Trade Area TTA Tertiary Trade Area
Page | 53
7.7 Primary Trade Area Analysis: PTA Primary Trade Area 7.7.1 Consumer Mapping of Primary Consumer
Main Secto r No. Secto r 28 Secto r 28 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 29 Secto r 19 Secto Block A Block B Ward no. 9 Mall Road Amaltash Marg Amaltash 320 128 Hindu Hindu High High 1.3 1.6
Page | 54
No of Communi Affluenc Colony Street Name Varun Gate no. 8 Enclave Varun Gate no. 7 Brahmaputra Apartment Ganga Apartment Lake Enclave Kachinar Marg Kachinar Marg 186 Hindu Middle 345 Hindu Middle 113 Hindu High 193 Hindu High HH ty e rating
Distance from Store
0.5
0.6
0.64
0.72
View Kachinar Marg 175 Hindu Middle 0.9
Apartment
Church View Kachinar Apartment Vijyant Enclave Mahavir Apartment Mall Road 330 Hindu High 0.98 Vijyant Marg 140 Hindu High 0.88 Marg 148 Hindu Middle 0.91
Ward no. 7
Mall Road Chameli
203
Hindu
Middle
1.04
Ward no. 8
Marg
56
Hindu
Middle
1.1
275
Hindu
Middle
1.01
r 19 Secto r 19 Secto r 27 Secto r 27 Secto r 27 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 15 Secto r 16 Secto r 16 Secto r 17 Secto r 26 Secto r 26 Secto r 26 C Block B Block A block Sector 17 Sector 16 A Sector 16 Block E Block D Block C Block B Block A Sector 15 A Block C Block B Block A Block C
Marg Amaltash Marg 198 Hindu High 1.1
Ashok Marg
180
Hindu
High
1.23
Ashok Marg
140
Hindu
High
Ashok Marg Dadri road,
350
Hindu
High
0.5
Udyog Marg
550
Hindu
High
2.7
DSC Marg
156
Hindu
High
2.43
DSC Marg
200
Hindu
High
2.3
DSC Marg
180
Muslim
Medium
2.08
DSC Marg
250
Muslim
Medium
1.87
DSC Marg
170
Muslim
Medium
1.9
Dsc Marg
150
Hindu
High
1.77
Dadri Road
200
Hindu
High
1.55
DSC Marg
600
Hindu
High
1.23
Ashok Marg
210
Hindu
High
1.92
Ashok Marg
110
Hindu
High
1.76
Ashok Marg
150
Hindu
High
1.67
Page | 55
Secto r 26 Secto r 26 E Block Ashok Marg 240 Hindu High 1.26 Table no. 7 Sector 26.17,16.19 and 28 are high in influence. Since they are in Primary Zone , So targeting this sector for initial promotion can be very profitable. Since these area are composed of mostly Industries and Students. D Block Ashok Marg 220 Hindu High 1.43
Page | 56
PTA Primary Trade Area 7.7.2 Consumer Mapping for Secondary Consumer:
Sectors Sector 29 Sector 19 Sector 27 Sector 16 Sector 16 A No. of companies/ Offices Total No. Employees 10 20 5 15 11 185 544 92 1072 1085
Table no. 8
Sector 16 and 16A are in High number of employees. Sector 19 has the highest number of offices but less number of employees. So B2B marketing in Sector 16 and Sector 16 A is the best option in Primary Trade Area.
Page | 57
PTA Primary Trade Area 7.7.3 Primary Trade Areas Schools and Educational Institute:
Sector Sector 29 Sector 28 Sector 29 Sector 27 Sector 16 A Sector 17 No. colleges/School 2 3 2 2 11 1 Total Strength 650 6250 870 3150 9650 700 Table no. 9
(For Reference see exhibit no. 1.6 ) Sector 17 3%
Total Strength Sector 29

3%
Sector 28 30% Sector 16 A 45%
Sector 27 15%
Sector 29 4%
Graph no. 9
For targeting the youth, which are most profitable customers in fashion industries, Educational institutes are the best option. In PTA, sector 16 A and 28
Page | 58
PTA Primary Trade Area 7.7.4 Primary Trade Areas Hangouts Places:
Sector Total No. of Hangout places/ Major destination Sector 29 Sector 19 Sector 27 Sector 15 Sector 16 Sector 17 Sector 26 (For Reference see exhibit no. 1.7 ) Sector 29, 19 and 27 can be used for mass marketing. Holdings and Pamphlets can be the effective marketing tools. These places can be targeted for social events. 11 14 21 8 8 3 6 Table no. 10
PTA Primary Trade Area 7.7.5 Primary Trade Areas Green card Customers:
Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector No. 29 28 19 27 15 A 15 16 A 16 17 26 1598 1648 1532 2076 678 1098 165 452 793 1031 Total Base Active Base 1289 1320 898 1893 329 747 78 329 593 826 Table no. 11
Page | 59
Each sector need to be marketed in the best effective way.
STA Secondary Trade Area 7.8.1 Secondary Trade Area Analysis:

Main Secto r No. Sector 37 Sector 37 Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 36 Sector 21 Sector 21 Sector 21 Sector 25 Sector J Block K Ashok Marg Ashok Marg 376 375 Hindu Hindu High High 2.36 2.36 Jal 2 Opp. Jal 2. Opp. Sec 36 Ram Vihar Person al HH Person al HH R Block P Block E Block road no. 1 836 Hindu High 2.22 Har Singar Marg 834 Hindu High 2.14 road no. 2 584 Hindu High 2.22 Chameli Marg Saheed Samarak Marg 545 Hindu High 2.55 306 Hindu High 1.7 Ashok Marg 750 Hindu Middle 1.4 Colony Street Name Gate no. 7 Gate no. 8 Captain Vijyant Thapar Marg Opp. Godavari 209 Hindu Middle 1.41 125 Hindu Middle 1.22 No of Communi HH ty Affluence Distance rating from Store
Complex Opp. Chinmaya
Mission Saheed Samarak Marg Saheed Samarak Marg
854
Hindu
Middle
1.48
592
Hindu
Middle
1.62
34
Sikh
High
1.8
Page | 60
25 Sector 25 Sector 25 Sector 25 Sector 25 Sector 31 Sector 20
Block L Block M Block K Block Staff Quarter Ashok Marg Sector 31 Sector 20 Amaltash Marg 1240 Hindu High 2.2 Table no. 12 Sector 36, 21, 31 and 20 are very high influence in nature. These sector can be treated as premium sector and hence there most of the 7 Star customers can be accepted from this sector. Each households are independent in nature. All these sectors are belongs to Army Personal, and because of this these sectors 37,30,36 are not open to Holdings and banners. Ashok Marg 350 Hindu High 2.39 114 Hindu Middle 2.16 Ashok Marg 389 Hindu High 2.3 Ashok Marg 372 Hindu High 2.26 Ashok Marg 374 Hindu High 2.36
Page | 61
STA Secondary Trade Area 7.8.2 Consumer Mapping for Secondary Consumer:
Staff Office BSNL Office Custom and Central Excise HDFC Bank Chinmaya Mission HDFC Bank State Bank of India Axis Bank Corporation Bnak Indian Overseas Bank Sector Sector 37 Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 21 Sector 31 Sector 31 Industry Govt. Govt. Bank NGO Bank Bank Bank Bank Bank Table no. 13 From B2B point of view, secondary trade area is not as conducive than primary trade zone. Number 8 29 10 40 20 10 10 10 15
Page | 62
STA Secondary Trade Area 7.8.3 Secondary Trade Areas Schools and Educational Institute:
Sector No. colleges/School Total Strength
Sector 37 Sector 30 Sector 36 Sector 21 Sector 25 Sector 31 Sector 20
3 2 1 3 1 3 1
1550 4800 300 1500 2000 1300 800 Table no. 14
For targeting the colleges, sector 30 and 21 is the best option for targeting
colleges and schools.
Page | 63
5.8.4 Secondary Trade Areas Hangouts Places:
Sector
Total No. of Hangout places/ Major destination
Sector 37 Sector 30 Sector 36 Sector 21 Sector 25 Sector 31 Sector 20
4 5 2 3 3 12 4 Table no. 15

Sector 20 12% Sector 37 12% Sector 30 15% Sector 31 37% Sector 36 6% Sector 25 9% Sector 21 9%
Graph no. 10 Sector 31has the highest % of hangouts places. So for the targeting of social events these area can be the best option. Then sector 20, 12 and 15 are the next options.
Page | 64
The sectors which has less companies, promotion can be done by targeting of major destination area.
7.8.5 Secondary Trade Areas Green card Customers:
Sectors Covered Sector Sector Sector Sector Sector Sector Sector
No. 37 30 36 21 25 31 20 1231 1779 1157 1098 1245 1409 983
Total Base
Active Base 983 1498 789 897 983 1239 549 Table no. 16
Difference
Sector 20 22% Sector 31 9% Sector 25 13% Sector 21 10%
Sector 37 13% Sector 30 14% Sector 36 19%
Graph no. 11
Pantaloons are losing customers mainly from sectors 20 and 36. Sector 20 and 36 dont have many hangouts places, companies and colleges. So the only way to do promotion of these sectors is to make a strategic
Page | 65
partnership with food retail industries , which are providing Door to Door service to these sectors. Rest Sectors have the hangout places and industries, but still they are loosing customers. So the company may go for new way of promotion like sponsoring social events , college shows etc.
7.9.1 Tertiary Trade Area Analysis:

No Secto r No. Secto r 11 Secto r 11 Secto r 56 Secto r 56 Secto r 12 Secto r 12 Secto r 55 Secto r 55 Secto r 55 Secto r 55 Secto r 22 Sector 22 Kamal Marg 200 Hindu High 4.01
Page | 66
Main Commun ity Affluenc e rating Distance from Store
of Colony Dhawalgiri Apartment Vyapar Marg Dalupura Sector 11 Road 750 488 Street Name HH
Hindu
High
3.84
Hindu
Medium
3.66
ESIC Colony
Maithli Marg
166
Hindu
High
4.17
Sector 56
Kamal Marg Viyapar
600
Hindu
High Middle+
Sector 12
Marg Dallupura
350
Hindu
High Middle+
3.77
Sector 12 Indian Building Oil
Road
400
Hindu
High
3.67
Maithli Marg
200
Hindu
High
5.02
Block C
Kamal Marg
125
Hindu
High
4.9
Block B
Kamal Marg
150
Hindu
High
4.5
Block A
Maithli Marg
170
Hindu
High
4.8
Secto r 22 Secto r 23 Secto r 23 Secto r 23 Gale Vihar Sector 23 Mudra Vihar Sector 22
Vindhyachal Marg 1500 Hindu Medium 3.8
Tulsi Marg
150
Hindu
High
4.02
Kamal Marg
200
Hindu
High
3.75
Kamal Marg Captain
98
Hindu
High
3.27
Secto r 51 Kendriya Vihar
Sashi Marg Captain
Kant 750 Hindu High 3.75
Secto r 51 Goel Residence
Sashi Marg Captain
Secto r 51 Secto r 50 Secto r 50 Secto r 50 Secto r 50 Sector 51 Rail Colony Kailash Dham Colony Mahagun Morpheus The Colony Amarpali Secto r 50 Secto r 50 Secto r 50 Secto Alok Vihar Palan ATS 1 Exotica Apartment Cresent Nagar
Sashi Marg
Jain Road
250
Hindu
High
4.85
Jain Road
200
Hindu
High
4.85
Jain Road
115
Hindu
High
4.85
Jain Road
155
Hindu
High
4.85
Jain Road
90
Hindu
High
4.85
Jain Road
350
Hindu
High
4.85
Jain Road
300 250
Hindu Hindu
High High
4.85 4.85
Page | 67
Groove Jain Road
r 50
Apartement Antariksh
Secto r 50 Secto r 50 Secto r 50
Green Apartment Sagar residency Assets Overseas Apartment Mahagun Jain Road 250 Hindu High 4.85 Jain Road 250 Hindu High 4.85 Jain Road 300 Hindu High 4.85
Secto r 50 Secto r 50 Secto r 50 Secto r 50
Maestro Apartment Windser Apartment Purvanchal Silver Estates Shiv Kamna Jain Road Captain 400 Hindu High 4.85 Jain Road 400 Hindu High 4.85 Jain Road 164 Hindu High 4.85 Jain Road 188 Hindu High 4.85
Apartment
Secto r 34
Himgiri Apartment
Sashi Marg Captain
Secto r 34
34
Pavilion Sashi Marg Captain
NOIDA
Secto r 34 Block A
Sashi Marg Captain
Secto r 34 Block B
Sashi Marg Captain
Secto r 34 Secto Block C NTPC
Sashi Marg
Kant 230 170 Hindu Hindu High High 3.8 3.97

Page | 68
Ashok Marg
r 33
Township C&D Block
Secto r 33 Secto r 33 Secto r 33 Secto r 62 Secto r 62 Secto r 62 Secto r 62 Secto r 62 Flex Apartment Vinayak Apartment Vasant Apartment Sanchar Vihar Apartment Gaurav Secto r 62 Secto r 62 Secto r 47 Secto r 47 Sector 47 Jal Towers vayu Dadri Road 88 Hindu High 4.97 Table no. 17 Although it a tertiary area but most of the sectors from this area are of very high influence. Most of the households are independent in nature, so Door to Door service provider can be the best media to reach the target customers.
Page | 69
A & B Block
Ashok Marg
140
Hindu
High
3.97
Railway Vihar
Ashok Marg
220
Hindu
Medium
3.97
NTPC Shaurya PMO Apartment
Ashok Marg
120
Hindu
High
3.97
NH 24
700
Hindu
High
8.4
NH 24
400
Hindu
High
8.4
NH 24
130
Hindu
High
8.4
NH 24
90
Hindu
High
8.4
NH 24
130
Hindu
High
8.4
Adhikari Apartment Swagatam Apartment NH 24 150 Hindu High 8.4 NH 24 120 Hindu High 8.4
Dadri Road
340
Hindu
High
Main community is Hindu, but it is found that, there is no any special cluster
of community.
TTA Tertiary Trade Zone 7.9.2 Consumer Mapping for Secondary Consumer:
Sectors
No. of companies/ Offices
Total No. Employees
Sector 20 Sector 26 Sector 11 Sector 12 Sector 55 Sector 22 Sector 23 Sector 50 Sector 51 Sector 34 Sector 62 Sector 47
3 4 3 7 1 1 7 4 8 4 8 3
55 73 210 340 25 17 811 88 180 82 220 38
Table no. 18
Sector 11, 12, 23, 62 and 51 can be useful for B2B marketing in tertiary zone. Mostly IT industries are situated here and the employee of IT sector has high Purchasing Power than others.
Page | 70
7.9.3 Tertiary Trade Areas Schools and Educational Institute:
Major Colleges Sectors Sector 11 Sector 56 Sector 12 Sector 55 Sector 22 Sector 23 Sector 50 Sector 51 Sector 34 Sector 33 Sector 62 Sector 47 No. of Colleges/ Schools 4 3 3 1 3 4 2 2 4 5 17 1 Strength 4900 1500 2400 200 3000 3300 3700 1050 3350 5730 18990 900
Table no. 19
Sector 62 has the highest concentration of students. Sales promotion can be very effective in this area. Since the students are attracted towards the discount and sales of the store. Sector 33,34,11,22 and 23 are also shows the high concentration of the students.
Page | 71
7.9.4 Tertiary Trade Areas Hangout Places:
Sector
9 5 10 6 6 4 11 4 11 6 3 2
Table no. 20
Most of the organized hangout places is in Sector 12, 50, 34. Sector 62 has so many hangout places for students, but fragmented in nature.
Page | 72
7.9.5 Tertiary Trade Areas Green card Customers: Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector No. 11 56 12 23 22 55 51 50 34 33 62 47 Total Base 563 1093 1245 1168 983 543 1539 1374 1549 1562 2098 1512 Active Base 325 739 1062 873 697 370 1295 1062 1385 1498 1542 1387 Table no. 21 Sector 62 has maximum number of Green card customers, but on active side its 1542. Since most of the students, Industries are located here, so this area can be very useful for mapping of consumers.
Page | 73
Deactivated Customers Percentage.

Sector 47 4%
% of loosing Loyal Customers Sector 11

8%
Sector 33 2% Sector 34 5%
Sector 62 19%
Sector 56 12% Sector 55 10%
Sector 12 6%
Sector 51 10%
Sector 50 8%
Sector 22 10%
Sector 23 6%
Graph no. 12
Almost every sector is on same position of losing of the loyal customers. Sector 62 has the highest position in loosing of customers. Competitors, Traffic and lack of awareness of latest offer can be the reason for it.
Page | 74
7.10 Over all analysis on trade zone: 7.10.1 Percentage of active green card customers in Trade Zone.
Primary Trade Zone Secondary Trade Zone Tertiary Trade Zone 8302 6938 13812 Table no. 22
% of Green Card
Tertiary Trade Zone 47%
Primary Trade Zone 29% Secondary Trade Zone 24%
Graph no. 13
Tertiary Zone holds the maximum number of green card customers.
Page | 75
7.10.2 Trade area analysis of different zone:
Trade Zone
Total Holds
House Average
no.
of Green Customer 8302 6938 13812
Card
Customers (*5) 34330 46295 72585
Primary Trade Zone Secondary Trade Zone Tertiary Trade Zone
6866 9259 14517
Table no. 23
Green Card Customer
13812 6938 8302 72585
Average no. of Customers (*5)
46295 34330 14517 9259 6866 0 20000 40000 60000 80000
Total House Holds
Tertiary Trade Zone
Secondary Trade Zone
Primary Trade Zone
Graph no. 14
We try to compare the reach of Green card to the trade zone. Taken an average of 5 person in a family. Then we get the approx total of total household of in different trade zone. Still there is a huge difference between customer presence and green card customers.
Page | 76
ANALYSIS AND FINDINGS:

NOIDA area is a suitable and very profitable for the positioning of new brands. Still most of the consumers in NOIDA are untapped. Social club and committees are the best option for the promotional sell.
Most of the loyal customers from Pantaloons are from Tertiary Zone of
Pantaloons, so at the time of promotion these areas must be considered as the primary target for promotion.
Page | 77
CONCLUSION:
After the analysis of Trade area of PT-NOIDA, we conclude that it is a need of the time to get the location of the target consumers. FDI is about to introduce in India with a full fledge and the threat of foreign brands is there. After the proper catchment of trade zone, any company is in a position to communicate with the target consumer in its effective budget. In retail business both primary and secondary consumer are important. Catchment exercise also enables the firm to focus on the location of the competitors and their activities. This activity also enables the firm for the branding of the new product through effective marketing. In this case it enables Pantaloons customers to update with latest offers and regular motivation for customers to increase the footfall in the stores.
Page | 78
SUGGESTION/RECOMMENDATION:
After the analysis of Trade Area of PT-NOIDA, I came for certain suggestion 1. Most of the households in the NOIDA is Independent in nature. And these area is not allow for direct promotion. To overcome this, Pantaloons can make a strategic partnership with DOMINOS PIZZA. 2. Pamphlets with the food retails industry can be very useful. 3. Axis bank has maximum ATM machine in the NOIDA area. 4. Strategic partnership with AXIS bank , enables company to do the promotion in the ATM machine. 5. Most of the consumers prefer to travel from Metro Services in New Delhi and NOIDA. So promotion in Metro will be very effective to target both Business to Business Consumer and Primary Consumer. 6. Catchment exercise has to be exercise at regular time interval.
Page | 79
LIMITATIONS OF STUDY
This study has attempted to delve into some of the important issues. However it is admitted that there are some limitations in the conduct of this study which are as follows: The study has been undertaken on single Pantaloons Retail India Limited (NOIDA) but it was not possible to visit the other Store for this purpose and the study is restricted only to selected areas because quantitative information was very difficult to obtain. Some of empirical investigations could not be carried out in detail because of non availability of relevant information for undergoing those investigations. Major source of data in this regard was from those departments, which is very difficult to access as it is not possible to get confidential information. The data is selfreporting in nature which cannot be generalized. The possibility of error being introduced into the data ignorance or selective perception calls for cautious interpretations. Sampling errors can also be a possibility. There appear to be little updated information on as a lot of changes have taken place but we have not incorporated. Most of these are off-shoots of the self imposed restrictions during the process of research in order to keep the research.
Page | 80
BIBILIOGRAPHY / REFERENCES
www.futuregroup.com www.futurebytes.com The archaeology wordsmith, http://www.archaeologywordsmith.com/lookup.php?category=&where=headw ord&terms=catchment. [Accessed 3rd March 2011] The Pantaloons Retail India Limited. http://www.pantaloonretail.in/greencard.asp. [Accessed 12th April] The Pantaloons Retail India Limited. http://www.pantaloonretail.in/companyinfo.asp [Accessed 12th April]
Page | 81
ANNEXURE: 1. GC Member Details April 11
Store code 241 242 246 459 462 466 468 471 472 480 486 489 1451 1453
Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CITY CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-AGRA-TDI MALL PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur PT-LUCKNOW-PHOENIX MALL PT-NEW DELHI-VASANT KUNJ-AMBIENCE MALL
Zo ne No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth No rth
Total Base 52,050 20,553 61,751 38,981 32,995 47,272 45,103 21,504 36,817 4,419 25,763 24,173 7,729 5,735
Active Base 23,721
Differe nce 28,329 2
20,551 23,851 37,900 12,288 26,693 8,994 24,001 14,402 32,870 10,037 35,066 4,378 17,126 9,452 27,365 2,347 2,072 3,639 22,070 143 24,030 1 7,728 0 5,735
Page | 82
2. Member level wise Count:
Store code 241
Store PT-KANPUR-VIP ROAD PT-ALLAHABADVINAYAK CITY CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-AGRA-TDI MALL PT-GHAZIABADSHIPRA MALL
Zone North
1 Star 16,103
3 Star 3,943
5 Star 2,091
7 Star 1,584
242 246 459 462 466 468 471 472 480 486 489 1451
North North North North North North North North North North
17,552 32,491 22,483 20,800 28,216 30,617 14,152 21,951 1,924 18,559 20,000 7014
2,241 4,279 3,164 2,411 3,507 3,488 2,332 4,033 106 2,809 2,867 606
595 948 822 601 943 802 517 1,095 35 581 893 90
163 182 224 189 204 159 125 286 7 121 270 18
1453
PT-Zirakpur North PT-LUCKNOWPHOENIX MALL North PT-NEW DELHIVASANT KUNJAMBIENCE MALL North
5554
168
Page | 83
3. Enrollments April 11
Store code 241 242 246 459 462 466 468 471 472 486 489 1451 1453
Store PT-KANPUR-VIP ROAD PT-ALLAHABAD-VINAYAK CENTER PT-GURGAON-SAHARA MALL PT-LUCKNOW-SAHARA GUNJ PT-NEW DELHI-CROSS RIVER MALL PT-NEW DELHI-ROHINI PT-NOIDA-GREAT INDIA PLACE PT-GURGAON-AMBI MALL PT-NEW DELHI-SAKET PT-GHAZIABAD-SHIPRA MALL PT-Zirakpur
Zone North CITY North North North North North North North North North North
Count 1,090 4,749 3,099 2,375 1,848 2,483 3,116 1,386 2,484 2,560 3,423 1,866 3342
PT-LUCKNOW-PHOENIX MALL North PT-NEW DELHI-VASANT KUNJAMBIENCE MALL North
Page | 84
4. Sector Wise Green card Holder

Sectors Covered Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Sector Others Total No. 29 28 37 30 36 21 25 31 20 19 27 15 A 15 16 A 16 17 11 56 12 23 22 55 51 50 34 33 62 47 26 Total Base 1598 1648 1231 1779 1157 1098 1245 1409 983 1532 2076 678 1098 165 452 793 563 1093 1245 1168 983 543 1539 1374 1549 1562 2098 1512 1031 9901 45103 Active Base 1289 1320 983 1498 789 897 983 1239 549 898 1893 329 747 78 329 593 325 739 1062 873 697 370 1295 1062 1385 1498 1542 1387 826 7591 35066
Page | 85
5. Consumer Mapping for Secondary Consumer in Primary Trade Area:
Office Union Bank Western Union Money Transfer Mrignayni Indian Overseas Bank Axis Bank Oriental Bank of Commerce Yes Bank Inches Infotech PVT. LTD Sony Infraheight Spencers Dena Bank BSNL Office City Magistrate Office and Court Bank of Maharastra NOIDA Commerial Co-operative Bank Limited ICICI Bank Andhra Bank State Bank of Maysur Citizen Co-operative Bank NOIDA Post Offfice NOIDA Authority Environment and Policy HDFC Bank Vijaya Bank United India Insurance Company Indian Bank Karur Vijya Bank Yes Bank State Bank of India Punjab and Sindh Bank ING Vaisya Bank United Bank of India Punjab National Bank Khadi Gramodyog Bhavan
Sector Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 27 Sector 27 Sector 27
Industry Bank Bank Handicraft Company Bank Bank Bank Bank Real Estate Real Estate Food retailer Bank Govt. Govt. Bank Govt. Bank Bank Bank Bank Govt. Govt. Bank Bank Insurance Bank Bank Bank Bank Bank Bank Bank Bank Govt.
Staff Number 24 15 10 25 15 20 16 35 25 50 18 50 50 20 28 24 26 21 35 16 50 24 17 35 25 20 16 20 19 30 14 16 26
Page | 86
HDFC Bank Oriental Bank of Commerce NOIDA Post Office Ask Real One Pvt. Ltd SRF Technology Logix Park Pearson Authorized Test Centre Just Dial.Com HCL ICICI Retail Asset Division INNO Data ISO GEN MENHADRT HDFC Bank Axis Bank 50 Local Automobile Repairing Store Eagle Film Studio INOX Group Of Companies Dish TV Home Shop 18 MindMile Corporate Tower NEWS 24 HDFC Bank Network 18 INOX Tower Oil India Limited Aawaz TV Channel- CNN IBN
Sector 27 Sector 27 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A
Bank Bank Govt. IT IT IT Test Centre for Cat Service IT Bank IT IT IT Bank Bank Service Entertainment Entertainment Entertainment Advertising Private NEWS Bank NEWS Entertainment Govt. NEWS
16 20 40 30 100 200
120 100 38 100 130 130 19 15 50 80 130 70 140 230 60 20 60 65 180 50
Page | 87
6. Primary Trade Areas Schools And Educational Institute:
Major Colleges Nai Disha free Education Socirty School Lord Mahavir School (Kids, 1000) Vishwa Bharti Institute of Management Vishwa Bharti Public School Delhi Public School Institute of Fashion Trentz Marigold Public School Hill Crext School Cambridge School Apeejay School NTPC Power Management School Marwah Studio (Educaton Institute) ISOMES - International School of Entertainment Studies Century Communication Limited GAIL Tranning Institute BHEL Instruments Caliberation Centre Purple Row Art and Media Institute Power Management Institute Indian Express Multimedia Asian Academy of Film and Television ASSISI Convent Primary School
Sector 29 Sector 29 Sector 28 Sector 28 Sector 28 Sector 19 Sector 19 Sector 27 Sector 27 Sector 16 A Sector 16 A Sector 16 A Media and Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 16 A Sector 17
250 400 250 1500 4500 70 800 450 2700 3500 450 400 600 600 800 1200 500 600 450 550 700
Page | 88
7.
Primary Trade Areas Hangouts Places:
Other major Destinations/ Hangouts Brahmaputra Shopping Complex Ganga Shopping Complex Arun Vihar Instituional Club Nai Disha free Education Society School Bharadwaj Hospital Chirist Church Punjabi Association Lord Mahavir School (Kids, 1000) Charitable Physicotherapy Centre Samarkand Pearl Regency Muskan Medical and Maternity Care Community Centre Sri Sanatan Dhram Mandir Sri Sanatan Dhram Mandir Park Mother Dairy Tripati Eye Centre Indigo Gulf Hospital Max Hospital Agarwal Eye and Dental Care Abacas Brain and Gym Way to Career Consulting Services Bodisutra English Spoken Classes Mother Dairy Market Safal Pure Veg. Hotel PK Residency Parasvnath Plaza Sabka Bazar Pinkis Beauty Collection Fortune Inn Grazia, by Welcome Group Anjali Market Indira Market Kailash Hospital nad Heart Hospital Lotus Panche Beauty parlour Libra Book Store Delta Book Store
Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 29 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 19 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27
3 3 8 1 6 Temple 12 1 6 2 2 6 8 12 10 12 6 6 6 6 1 1 1 3 12 2 3 12 7 2 3 3 6 7 12 12
Mall Mall Gym, Club
Health
Schools Hospital Temple Other Schools Hospital Restaurant cum Bar Restaurant cum Bar Hospital Social Club Temple Park Food Retailer Hospital Hospital Hospital Hospital School Pvt. College Coaching Institute Shopping Market Food Retailer Hotel Local Market Food Retail Beauty Parlour Restaurant Cum Hotel Local Market Local Market Hospital Beauty Parlour Book Store Book Store
Page | 89
Agarwall Sweets Corner Sub Mall Country Vatica Loreal Allen Solley Bata Designer Launge Vinayak Hospital Revlon 350 Local shops Mother Dairy Super Bazar Sports Club Alka Cinema Hall Indian Oil Pump Gulmohar Market Ruchirs Park Mother Dairy Chor Bizzare Savoy Suites Mc. Donald Family Restaurant Barista MRF Automobiles Hotel Westend Grand Ashiyana Goodrej Interio Community Hall Tennis Court Gym Apollo Hospital Ramkrishan Vibekananda Mission New Delhi Fitness Kalim Restaurant Jaipuriya Plaza Nehru Park
Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 27 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 15 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 16 Sector 17 Sector 17 Sector 17 Sector 26 Sector 26 Sector 26 Sector 26 Sector 26 Sector 26
12 4 12 7 5 12 5 6 7 12
6 1 8 2 3 10
Food Retail Multiplex Holiday Planner Beauty Parlour Apparel Retailer Fotwear retailer Designer Wear Retailer Hospital Beauty Parlour Local Shops Food Retail Food Retail Social Club Theater Retail Shopping Mall Park Food Retail Hotel Hotel Restaurant Restaurant Automobile Retail Hotel Hotel cum Restaurant Retail Social Club Playground Gym Hospital School Gym Restaurant Mall Park
Page | 90
8. Secondary Trade Areas Major Colleges/School :

Major Colleges Chinmaya Bal Vihar Aman Public School Brahma Shri Sraswati Adi Shakti Matth Delhi Public School Aruna Play School Marshi Vidya Mandir Little Angle Nursery School Bal Bharti Public School Gemcraft Jewellery Institute Delhi Sunriseville Sr. Secondary School Saraswati Balika Vidya Mandir Primary School Nithari State ITI Training Centre Brahmanand Sr. Srcondary School
Sector 37 Sector 37 Sector 37 Sector 30 Sector 30 Sector 36 Sector 21 Sector 21 Sector 21 Sector 25 Sector 31 Sector 31 Sector 31 Sector 20
500 750 300 4500 300 1000 400 1000 100 2000 600 450 250 800
Page | 91
9. Secondary Trade Areas Hangouts Places:
Other major Destinations/ Hangouts Sector Godavari Complex 37 Sector Guru Nanak Mission 37 Sector Brahma Shri Sraswati Adishakti Matth 37 Sector Army Hospital 37 Sector Kirtiman Plaza 30 Sector Gold gym 30 Sector NMC Hospital 30 Sector Green Belt Park 30 Dr. Bhim Rao Ambedkar Multi Speciality Sector Hospital 30 Sector Community Centre 36 Sector NOIDA Garden Centre 36 Sector Spice World 21 Sector Safal Pure Veg 21 Sector Mother Dairy 21 Sector Jal Vayu Vihar Shopping Complex 25 Sector Finesse Beauty Saloon 25 Sector Bakery Shops (Jal vayu vihar complex) 25 Sector Surya Palace 31 Sector Senior Mall 31 Sector Mother Dairy 31 Sector Sabka Bazar 31 Sector Mobile Car Care 31 3 Temple 12 6 12 8 6 12 6 8 12 4 12 12 3 7 12 2 3 12 12 12 Mall Temple Musical School Hospital Shopping Complex Gym, Health Club Hospital Park Hospital Gym, Health Club Park Multiplex Food Retailer Food Retailer Shopping Mall Beauty Parlour Food Retailer Resaturant cum Hotel Mall Food Retailer Food Retailer Automobile Service
Page | 92
B Block Park Krishna Complex Times Classified (Krishna Complex) Dr. Alok Bhatia Dr. Dimple Gupta IMA Hospital Hanuman Mandir Mother Dairy Community Hall Hanuman Mandir Sector 25 Shopping Complex
Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 31 Sector 20 Sector 20 Sector 20 Sector 20
10 3 12 6 6 6 12 12 8 12 3
Park Shopping Complex Private Hospital Hospital Hospital Temple Food Retailer Social Club Temple Shopping Complex
10. Tertiary Trade Zone Major Offices and Institutes:

Staff Number 25 15 15 18 15 20 20
Office Income Tax Office Oriental Bank of Commerce Canara Bank State Bank of India (Personal Banking) Indian Overseas Bank HDFC Bank Corporation Bank NOIDA Entrepreneur Association Shai Exports Pvt. Limited WOCO Motherroom Elastomer Ltd. ICICI Bank IDBI Bank Mobile Cooperative Bank Limited
Sector Sector 20 Sector 20 Sector 20 Sector 26 Sector 26 Sector 26 Sector 26 Sector 11 Sector 11 Sector 11 Sector 12 Sector 12 Sector 12
Industry Govt. Bank Bank Bank Bank Bank Bank Association Apparel Exports Company Production House of Man Made fibre Bank Bank Bank
150 60 20 20 25
Page | 93
State Bank Of India Western Union Bank HDFC Bank Airtel Customer Care Office Citizen Cooperative Bank Limited Fedral Bank Bank of India Punjab and Sindh Bank National Capital Region HO (Sector 24) NOIDA Court Income Tax Office National Labour Institute ICICI Bank The Nanital Bank Limited HDFC Bank Indian Overseas Bank Bank Of Maharastra AXIS Bank Kotak Mahindra Bank Cooperation Bank Allahabad Bank LIC HDFC Bank Envirotech System Pvt. Ltd Axis Bank ORIENTAL BANK OF COMMERCE HDFC Bank Corporation Bank HDFC Bank Union Bank of India AXIS Bank Bank of India ICICI Bank Endmark Forex Services Private Limited Nuclear Power Corporation Limited Logix Cyber Park AXIS Bank Punjab National Bank Balaji Trading Company in NOIDA
Sector 12 Sector 12 Sector 12 Sector 12 Sector 55 Sector 22 Sector 23 Sector 23 Sector 23 Sector 23 Sector 23 Sector 23 Sector 50 Sector 50 Sector 50 Sector 50 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 47 Sector 47 Sector 47
Bank Bank Bank Service Bank Bank Bank Bank Govt. Govt. Govt. Govt. Bank Bank Bank Bank Bank Bank Bank Bank Bank Insurance Bank IT Company Bank Bank Bank Bank Bank Bank Bank Bank Bank Financial Institute Govt. IT Bank Bank Private
20 15 20 10 25 17 16 15 400 100 80 200 25 23 18 22 28 15 20 25 16 26 15 35 18 22 17 25 24 18 21 17 20
120 22 16
Page | 94
11.Tertiary Trade Zone: Tertiary Trade Areas Schools and Educational Institute:
Major Colleges Major Colleges Primary School NOIDA Modern School Nehru International Public School IGNOU Institute Uttrakhand Public School Senior Secondary Swikriti Primary School Sarla Chopra DAV Public School Rajkiya Vidhalaya Saraswati Sishu Mandir Primary School Adarsh Primary School Nurture Primary School Samarvillia High School Stepping Stone Public School Sarwodaya Public School National Fertilzers Limited FDDI Dhram Public High School NOIDA Public Senior Secondary School Ramagya School Kothari International School NIIT Institute NILGIRI HILL Public School Billabong High International School NOIDA Poly Technic College JSS Academy of Technical Education Shri Vinayaka M Centre for Development of Advance Computing ROCKWOORD PUBLIC SCHOOL Central School ASSISI Convent School Danceworx Academy Shiv Dayal School Jaypee Institute of Information Technology JSS Academy Of Technical Education Cadd Centre NOIDA Institute of Management Studies (NIMS) Kidzee Play School Picasso Animation College Hierank Business School
Sector Sector 11 Sector 11 Sector 11 Sector 11 Sector 56 Sector 56 Sector 56 Sector 12 Sector 12 Sector 12 Sector 55 Sector 22 Sector 22 Sector 22 Sector 23 Sector 23 Sector 23 Sector 23 Sector 50 Sector 50 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62 Sector 62
Strength 700 900 1800 1500 800 700 1500 1600 400 400 200 800 1500 700 300 1000 800 1200 3000 700 350 700 850 750 1200 550 1600 1800 900 550 880 2000 1500 1500 1000 890 500 550
Page | 95
WLC College Bioinformatics Institute of India Jaipuria institute of management MGM's College of Engineering & Technology IIFM INDIAN INSTITUTE OF MANAGEMENT LUCKNOW National College of Hotel Management National School Of Open Schooling National Institute for Traning of Highway Engineers IMS College Indus Valley Public School Jagran Public School
700 900 1200 1300 1000 1200 1400 2000 450 900 900
12. Tertiary Trade Areas Hangout Places:
Other major Destinations/ Hangouts Cheverolet Showroom Hero Honda Showroom Nawab Motors Shiv Market Jhandpura Sings Pride L Market Metro Heart Institute Metro Multispeciality Hostpital Mother Dairy Swami Kalyan Dev Park Nelson Garden Welfare Association C Block Park Sai Market Community Centre Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 11 Sector 56 Sector 56 Sector 56 Sector 56 Sector Showroom Showroom Automobile Retail Shop
Restaurant Local Market Hospital Hospital Food Retail Park Social Club Park Local Market Social Club
Page | 96
56 Metro Hospital and Heart Specialist Sector Hospital 12 Sector Mother Dairy Market 12 Sector HP Petrolium Gas 12 Sector City Hospital 12 Sector NOIDA Stadium (Sector 21) 12 Sector Sharma Market 12 Sector ESI Hospital 12 Sector O Block Market 12 Sector Community Hall 12 Sector Bercos Garden 12 Sector Mother Dairy 55 Sector Mother Dairy Market 55 Sector NOIDA 55 Park 55 Sector Park Plaza Hotel 55 Sector NOIDA Community Centre 55 Sector Natural Beauty Parlour 55 Sector Sanskriti Medical Centre 22 Sector Tirupati Hospital 22 Sector Shiv Mandir Market 22 Sector Srctor 22 Community Centre 22 Sector Mother Dairy 22 Sector H Block Market 22 Sector NOIDA Welfare Society Organization 23 Sector Harsh Multi Speciality Dental Care 23
Hospital Local FMCG Market
Hospital NOIDA Stadium (Sector 21) Local FMCG Market Hospital Local FMCG Market Social Club Garden Food Rtail Local FMCG Market Park Premium Hotel Cum Bar Social Club Beauty Parlour Hospital Hospital Local FMCG Market Social Club Food Retail Local FMCG Market Social Club Hospital
Page | 97
Bharat Petrolium Petrol Station Mother Dairy Market Anjali Market Studio 7 Make up Studio Dominos Sabka Bazar The Caspain Vivilla Vida Blu Line Thickness GYM Reebok NOIDA Community Centre Immanuel Marthoma Church Meghdoot Park Benefit Express Gym Value Bazar Coriander Restaurant Royal Garden ST. Mary Church NOIDA Malwani Restaurant NOIDA Hut Chauhan Vatika Restaurant Supreme Bakery Spicy Bonanza Foodex Multi Cuisines Restaurant B 13 Main Market Sector
Sector 23 Sector 23 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 50 Sector 51 Sector 51 Sector 51 Sector 51 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector 34 Sector
Retail Local FMCG Market Market Beauty Parlour Food Retail Food Retail Restaurant Restaurant Gym Retail Social Club Temple Park GYM Retail Resaturant Park Temple Restaurant Restaurant Restaurant Restaurant Restaurant Restaurant Local FMCG Market
Page | 98
Mother Dairy Raja saree palace and cosmetics Jasmine Market Iskon Temple Dipakshi Hospital Samvedna Hospital Evergreen Sweets Mother Dairy Anguri Devi Hospital TOT Mall Fortis Hospital Central Park Mughlai Restaurants Shipra Mall
34 Sector 34 Sector 34 Sector 34 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 33 Sector 62 Sector 62 Sector 47 Sector 47 Sector 62
Food Retail Beauty Parlour Local FMCG Market Temple Hospital Hospital Restaurant Food Retail Hospital Local FMCG Market Hospital Park Restaurant Complex
Page | 99

Sagar GRP Print

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Sagar GRP Print

Hochgeladen von

Copyright:

Verfügbare Formate

Chapter1. Background 1.

1 Retail Industry In India

1.2 Current Scenario

1.3 Challenges and Growth In Indian Market

Growth of Retail Sector In India

1.4 FOREIGN DIRECT INVESTMENT IN RETAIL

Cash & Carry (Wholesale Trade)

Can also set up franchised outlets for brands

1.5 SWOT ANALYSIS OF THE INDIAN APPAREL MARKET

Weaknesses Predominance of unorganized sector Technological obloscence in the supply chain

1.6 FUTURE GROUP

1.8 PANTALOONS NOIDA (GIP MALL)

STORE AREA : LOCATION :

27,000 SQUARE FOOT

95210 - 245 8918

DEPARTMENTS IN THE STORE (Apparels)

Chapter 2. RESEARCH OBJECTIVE AND METODOLOGY

Chapter 3. LITERATURE REVIEW

DEFINITION: The area surrounding a settlement or camp that is habitually used by

site catchment analysis

The archaeology wordsmith, http://www.archaeologywordsmith.com/lookup.php?category=&where=headword&term s=catchment. [Accessed 3rd March 2011]

Chapter 4. PANTALOONS CREATING VALUE IN MARKET:

4.1 Extending to Market 1.

New Concepts of Use

4.2 Extending to Market 2.

New Technology New Market New Value

New Concepts of Use

New value: Ultimately, for whom are your Products Important.

4.3 Generic Value Chain of Pantaloons:

- Function - Physical characteristics - Aesthetics - Quality

Prices - Advertising/ Promotion - Sales force - Package

Channels - Integration - Inventory Warehousing - Transport

Complementa ry Shipping, Parking - Relaxed Exchange Policy - Alteration - Prices

production - Assem bly

Business and Private Users

4.4 Change in Business Pattern of Pantaloons:

Supply Base Nodal Firm

Business and private27 Page | users

Both will continue to coexist for the foreseeable future.

Conventional View The Designer and The Design Process.

4.5 Original Brand Management of Pantaloons

Original Brand Management of Pantaloons

4.6 Original Strategy Management

Chapter 5. GREEN CARD FACILITIES 5.1 Pantaloons Facilities for Consumers:

3.2 Pantaloons Green Card Loyalty Program:

Free Enrolment and start getting 5 % discount on every Friday.

5% discount on every purchase

An exclusive 7.5% discount on every purchase.

Assistance shopping and 10% discount on every purchase.

3.3 Additional Benefits to the consumer

For 7 Star Green card Members: Assisted Shopping.

6.1 GC Member Details April 11

462 PT-NEW DELHI-CROSS RIVER MALL North 8%

466 PT-NEW DELHIROHINI North 11%

480 PT-AGRA-TDI MALL North 1% 486 PT-GHAZIABADSHIPRA MALL North 6%

(For Reference see exhibit no. 1.1 )

Difference between the total memberships to active membership.

PT-NEW DELHI- PT-LUCKNOWVASANT PHOENIX MALL 0% KUNJAMBIENCE MALL 0%

PT-KANPUR-VIP ROAD 24%

PT-GURGAONSAHARA MALL 20%

PT-ALLAHABADVINAYAK CITY CENTER 0%

PT-NEW DELHICROSS RIVER MALL 8%