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Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. The topic "store environment and merchandising mix" present in any retail store greatly influences the customer satisfaction level and the customer perception towards that store. This study helps to improve the store environment to increase the sales and to attract the customers.
Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. The topic "store environment and merchandising mix" present i…