INTRODUCTION

Do you know what is Korean fever? Or Korean wave? I’m surely believe that you
have known it. This phenomenon has spread rapidly throughout Asian, Europe, and
even America.

Korean fever has contributed immensely in the changing style of our music
industry. Korean fever is following by the form of Many girlbands and boybands.

In Indonesia, Korean entertainment, the most outstanding one of Korean fever has
many fanatic fans, started from K-drama lover until Kpopers. Meanwhile in other
side, Korean style, business, culture, and language also infiltrated in Korean fever.

Many tokens show how Korean fever is so influential, such as our local Tv channel
that show Korean drama, Korean products those are sold in Indonesia, and many
more.

Korean fever is like globalisation, has positive and negative effects. What are the
positive and negative effects of Korean fever? Plagiarism issue is one of the negative
effect of Korean fever. Many Indonesian girlbands and boybands are issued with
plagiarism.

So, what is plagiarism? Why Indonesian girlbands and boybands are issued with
plagiarism? How should we respond Korean fever? And how should we overcome it?

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TABLE OF CONTENT

CONTENTS............................................................................................................................PAGE
COVER PAGE...............................................................................................................................1
INTRODUCTION...........................................................................................................................2
TABLE OF CONTENT..................................................................................................................3
EXECUTIVE SUMMARY............................................................................................................4
CONTENTS:
1. WHAT IS KOREAN FEVER?.........................................................................................5
2. WHERE DOES IT AFFECTED?.....................................................................................5
3. WHAT FIELD DOES IT AFFECT?................................................................................5
3.1. ENTERTAINMENT...................................................................................................5
3.1.1. KPOP.................................................................................................................5
3.1.1.1. WHAT IS KPOP?................................................................................5
3.1.1.2. PLAGIARISM......................................................................................6
3.1.1.3. KPOP IN INDONESIA........................................................................6
3.1.2. K-DRAMA........................................................................................................6
3.1.2.1. POPULARITY K-DRAMA IN INDONESIA...................................6
3.2. LANGUAGE AND CULTURE.................................................................................7
3.2.1. LANGUAGE.....................................................................................................7
3.2.1.1. KOREAN LANGUAGE IN INDONESIA.........................................7
3.2.2. CULTURE AND STYLE.................................................................................8
3.3. BUSINESS AND INDUSTRY....................................................................................8
3.3.1. ENTERTAINMENT BUSINESS AND INDUSTRY....................................8
3.3.2. KOREAN RESTAURANT..............................................................................8
3.3.3. INVESTMENT IN INDONESIA....................................................................9
3.3.4. KOREAN BEAUTY,HAIRSTYLE, AND FASHION IN INDONESIA.....9
3.3.5. OTHER KOREAN PRODUCTS....................................................................9
3.3.6. THEATRE MOVIE.........................................................................................9
EFFECTS AND IMPACTS...................................................................................................10
SOLUTION.............................................................................................................................11
CONCLUSION.......................................................................................................................11
REFERENCES.......................................................................................................................12

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 EXECUTIVE SUMMARY

Have you ever mind to go to Korea? Or met Korean actors/actresses? Or maybe you ever attracted
to buy Samsung’s galaxy tab?
If you ever,it means you have been influenced by Korean fever.
Nowaday, Korea is really popular. Many of us like it and the rest hate it. Why?
It named public opinions, some people think that Korea is enrich Indonesian culture, meanwhile
the other think that it ruins Indonesian culture.There are always issues that Korean men are
gay.And other issues said that Indonesian boybands/girlbands are copying Korean
girlbands/boybands.
So? What does make Korean fever interesting? Why do many people like kpop/k-drama? Does
Korean fever really ruin Indonesia own culture?

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 WHAT IS KOREAN FEVER?
Korean fever is the spread of Korean style and culture around the world. Korean culture and style
consist of Korean music and entertainment, Language, food, and culture, and also business and
industry. The spreading of Korean culture started from it’s products export around the world.
Unpredictably, Because of Korean fever, Korean entertainment export show significant Increasing
since 2002.

WHERE DOES IT AFFECTED ?

The spread of Korean fever is all over the world such as Asia, Europe, North Africa, North and
Latin America. In Asia, Korean fever especially plagued in Japan, China, Thailand, Malaysia and
also Indonesia.

WHAT FIELD DOES IT AFFECT?

KOREAN FEVER

Language, food , business and

ENTERTAINMENT
and culture industry

a.Entertainment
There’s no doubt that Korean entertainment progress has developed rapidly. Especially in
music.Korean music also renowned as K-pop/Korean Pop has become a large part of korean
fever.Korean film is also one of korean entertainment that became a part of Korean fever

KPOP
In 2000s, Korean music became a large part of Korean wave as the appearance of
Girlbands/boybands innovation.At first, K-pop started using internet especially youtube for
spreading Korean entertainment(music). And we all know
that this way succeed to bring Korean Music go
international.Many people around the world love Korean

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Music. The blend of attractive choreography and good vocal succeed dominate music fans all
over the world.

PLAGIARISM
What is Plagiarism? Plagiarism can be defined as "close imitation" or "purloining and
publication" of another author's "language, thoughts, ideas, or expressions," and the representation
of them as one's own original work but the notion remains problematic with nebulous
boundaries.The result of Korean fever especially K-pop, is the formed of Indonesian girlbands
and boybands but many people think that they are copying Koreangirlbands/boybands. So,
Indonesian girlbands and boybands are identic with plagiarism.

Why do Indonesian boybands/girlbands are always

issued with plagiarism?
1.Indonesian boybands/girlbands appeared when
Korean fever was a hot phenomenon in Indonesia
2.Indonesian boybands/girlbands style tends to
Korean boybands/girlbands style
3.Some Indonesian boybands/girlbands song sounds similar with Korean song.
4.Similarity choreography, etc.

Kpop in Indonesia
Realizing how fanatic Indonesian kpopers, many Indonesian boybands/girlbands delegated
performance in Indonesia. For instance, the latest performance of Super Junior that is called as
SS4INA was delegated in Jakarta, 27-29 April 2012.

Korean drama/K-drama
What is Korean drama?
Korean drama is a televised dramas that is produced in Korean Language. Many of These dramas
became popular in Asia and have contributed to Korean Fever and also Drama fever in some
countries.Besides Asia, K-drama also became popular in other parts of the world such as Latin
America and Middle East.

Popularity K-drama in Indonesia

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Our local TV channels, such as Indonsiar and O’channel show Korean drama. Recorded that there
are about 60 K-drama titles that shown in Indonesia local TV channels.
And why do Korean films can permeate and dominate Indonesian entertainment market? Since
Asian economy crisis in1999, Korean films are preferred because they are cheaper than
HongKong and Japanese films that were dominated before.
And then Korean films export was increasing dramatically.

Why Korean drama is considered better than Indonesian sinetron?

1.Korean drama has shorter episodes that makes the audiences are not going to bored.Korean
drama episodes never last more than 200 episodes.Meanwhile Indonesian sinetron episodes are
usually last more than 200 episodes.
2.The story of Korean drama never “beat-around-the-bush” .It makes the story never get boring to
watch.Meanwhile,Indonesian sinetron ,as we know,always exhausting to watch as the story that
“beat-around-the-bush”

b.Language and Culture

Language
Korean language(한국어/조선말) is the national language in both North and South Korea. This
language has many similarity with Japanese language.
The original Korean language writing system is Hangul.But there is also Hanja.
Korean language in Indonesia
Now, many people in Indonesia interested to learn Korean language as the Korean fever in
Indonesia
The reasons why many people in Indonesia interested to learn Korean Language?
1.Because they want to go to Korea. The interest for visiting Korea after Korean fever
phenomenon is increasing rapidly.
2.Prestige as k-popers. Many people in Indonesia feel that if they are a kpoper ,they required to
understand Korean language.

Culture&style
Many style of Korean has spread around the world. Korean hairstyle, make up, and beauty is one
of them that successfully influence beauty business in Indonesia. Even, there are some “Korean
hairstyle” salons in Jakarta. Ando salons is one of them. It shows that how large Korean fever
influence Indonesia.

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Many people also realize that Indonesian entertainment has obviously
copying Korean style, started from the form of many girlbands/boybands
and also Master ceremony in some Indonesian TV shows that copy Korean
style in fashion, haircut/style, and also how they “master” the show.
Other Korean culture and style is in the fashion,especially many Indonesian
online shops sell Korean products.

Which is better?Korean or Indonesian culture?

Every culture has its own unique style, that’s why we cannot determine
which culture is better. But as Indonesian, we have to love our own culture and conserve it.
Besides,Indonesian culture has been known and popular around the world before Korean fever.
Many historical statues are in Indonesia.We also know that Indonesian culture is varies as a result
of assimilation among nations happened because of this trading.

c.Business and Industry

Corporation between Indonesia and Korea has been delegated before Korean fever
phenomenon.The corporation materialized in Korean embassy establishment in Indonesia.

Entertainment business and industry

Since Korean fever phenomenon, Korean incoming from entertainment industry increasing. Many
Korean films and Musics(K-pop and K-drama) are exported around the world including
Indonesia. Now Korean entertainment industry intend to print more korean girlbands and
boybands to make Korean fever affects the entire world.
In business, many Korean products are sold in Indonesia. There are also some Korean
supermarket that was opened in Indonesia such as, Mugunghwa supermarket.

Korean restaurant
The trend of Korean also brought out Korean food as a Korean fever. In Indonesia, there are about
40 Korean food restaurant and 23 of them are in Jakarta such as Tobak Restaurant.

Investment in Indonesia
Korea turned out to have a great interest in investing in Indonesia. This was proved by the large
investment of South Korea in Indonesia.Nowaday, Korea has been recorded as the top five
investors in Indonesia after Singapore, United state, Japan, and Netherlands.
South Korea Interest to invest in Indonesia increasing from year to year, reflected in the number
of project that reached 242 projects.
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Since Posco, one of Korean steel industry, built pabric in Indonesia,another Korean companies
started to invest in Indonesia.

Korean beauty,hairstyle and fashion in Indonesia

As we know that there is a Korean hairstyle Salon in Indonesia like Ando salon, it can’t cover
possibility that Korean beauty and hairstyle salons has plagued in Indonesia, especially Indonesia
teens nowaday want haircut like their idols.
Korean fever significantly be a trend in business too.

Fashion
Korean fashion products are distinguishly sold in online shop, the same as other Korean fever that
uses internet. But, Indonesian online shops also sell These Korean fashion products.
Korean fashion product is a trend among teens as the following trend of Korean
girlbands/boybands. And absolutely market will fulfill trend demands so they will gain profits
too.

Other Korean Products

Korean products in Indonesia comprise electronics, snacks, mobile, cosmetic, and other also
dominte in Indonesia market. Although it cannot exceed Chinese and Japanese products in
Indonesia, It almost beat Indonesian original products popularity, especially in electronics and
mobile.
Samsung is one of the very popular smartphone in Indonesia and world. It has been renowned as a
good smartphone before blackberry. Samsung company also claimed that they have dominated
71% Indonesian PC tablet market.

Theatre Movie
“I Am” is a Korean theatre movie that was produced by Sm entertainment. It is a semi-
documentation film of SM actress/actors’ early life and their effort to be successful. This film was
starred by SM actress/actors such as Girls generation members.
This film was released in Indonesian theatres at 18-20 May 2012.
And like been predicted, many I Am audience are Kpopers and K-drama lovers. Because of the
successful of this film, the film screening that was scheduled in only 3 days, extended until the
following week in Blitz Megaplex.

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 EFFECTS AND IMPACTS
POSITIVE:
1.Motivate Indonesia to develop ability and culture. Korean fever is the spread of their own
culture and it can motivate us to develop our culture. Maybe Indonesian fever can be a
phenomenon in the future.
2.Enrich Indonesian music industry. The innovation of girlbands and boybands made Indonesian
music genres more varies
3.Add Indonesian incoming by investment. As many Korean company that invests in Indonesia, it
means that Indonesian incoming from investment increases too.
4.Attract Korean fans to learn another country culture. Prestise as Kpopers encourage them to
learn Korean culture and language.
5.Strengthen corporation between Indonesia and Korea. Korean business and investment
encourage Indonesia to create condusive climate for business and also strengthen the corporation
between these two countries.
6.Encourage Indonesian company to be creative facing new trend. Trend is one of ceteris paribus
of demand, so with new trend, company should follow this to fulfill demand.

NEGATIVE:
1.Appear plagiarism that shows Indonesian entertainment is not creative. Indonesian
entertainment industry is considered “too-conserned-with-money” so they just follow the trend,
sluggish and inmotivated to be innovative.
2.Ruin Indonesia own culture. Korea has more liberal culture than Indonesia, also in dressing
culture, they allow using clothings that is not appropriate to Indonesian culture, and absolutely
this culture can ruin Indonesian habits and culture.
3.Indonesian products are less sold because of Korean and other import products are more
interesting for consumers. Korean products has better quality than Indonesian produt but the price
is still affordable. The sale of Korean products probably decrease interest in Indonesian own
products.
4.Trend Korean style changed Indonesian lifestyle that is might be not appropriate to Indonesian
lifestyle, such as high waisted short/hot pants that’s common in Korean but not in Indonesia.
5.Scrape interest to learn our own culture. Korean culture look more trendy and interesting as the
phenomenon of Korean fever, especially fans of Korean dramas and pop would like to learn
Korean than Indonesian culture.

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 SOLUTION

Korean fever is like globalisation,we have don’t have to be fanatic by rejecting it or too trendy by
accepting all. We have to be selected. We may trendy and like Korea, but never forget our own
country, Indonesia. We have to care more to our country than Korea. So, love our own culture
before loving another country’s culture.

CONCLUSION
Korean fever has given us a changing style and culture in Indonesia and one question that always
appears. How should we respond it?
Buy Indonesia own products. Maybe Indonesian products are not as good as Korean
products. But at least, Indonesian product should be listed in shopping list. It will
encourage Indonesian company to survive in Business rivalry and avoid it from going
bankrupt.
Selective of every culture that enters. We’d better reject every culture that ruins
Indonesian culture.
We may Trendy but adjust it with our own culture. It’s a better alternative than rejecting
other culture. Such as, using Korean fashion products that is still polite to use according to
Indonesian habits.
Accept the positive things, such as their effort and motivation to make Korean fever.
Conserve and develop our own culture. Culture is a heritage for the nation that has it.
Don’t let other culture ruins our own culture, or makes it disappear. So, developing culture
and learning it can protect the culture from possibility of extinction

LIKE KOREA,LOVE INDONESIA

This statement is very important to face Korean fever. Indonesia is our country, we have to love
Indonesia and devoted to it. We may like Korean music, films, products but never forget of our
own country.

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 References:
1.google.com
2.wikipedia.org
3.detik.com
4. yahoo.com
5.http://www.blitzmegaplex.com/en/schedule_movie.php?id=
MOV160
6.koreanchingu.wordpress.com

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