http://www.Indiamike.

com

Search Engine Optimization Report

2012

Contents

1. 1. 2. 3. 4. 5. 6. 2. 1. 2. 3. 4. 5. 6. 3. 1. 2. 3. 4. 5. 4. SEO Audit ...................................................................................................................................... 3 Site Crawl .................................................................................................................................. 3 Canonical URL check ............................................................................................................. 3 Check for use of Flash/Frames/Ajax ............................................................................... 3 Google Banned URL check .................................................................................................. 4 Sitemap ...................................................................................................................................... 4 Site Index Ratio ...................................................................................................................... 4 Site Analysis ................................................................................................................................. 5 Title and Description Tags .................................................................................................. 5 Keywords Meta Tags ............................................................................................................. 5 Keyword Density ..................................................................................................................... 5 Header Tags ............................................................................................................................. 5 Robots Tag ................................................................................................................................ 6 Navigation ................................................................................................................................. 6 Competitor Analysis .................................................................................................................. 7 Identified top 5 keywords ................................................................................................... 7 Traffic Details ........................................................................................................................... 7 Search Engine Ranking Position ....................................................................................... 7 Back links .................................................................................................................................. 7 Presence on Online Social Media ...................................................................................... 7 About Regalix ............................................................................................................................... 9

1. SEO Audit

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Search engine optimization improves the organic traffic to the website by increasing the search engine ranking position (SERP) and also it helps the crawler index all the pages of the website. SEO can be used to generate traffic through organic listings over the long term. We have conducted an SEO audit for your website and below are the observations from the same. We have analyzed your home page www.indiamike.com

1. Site Crawl
The site is checked with a site crawler simulator to check if the site can be crawled by the search engine bots. If the web pages are not crawled then the web pages wont be listed out in the search engine database and web page wont be shown up in the search engine results like Google and Yahoo. Result: Site had been crawled by site crawl simulator. Recommendations: No Recommendation.

2. Canonical URL check

A canonical problem exists were a site can be found by using the www. version (http://www.yoursite.co.uk) and the non www. version (http://yoursite.co.uk) This creates a problem because it can be seen as duplicate content by the search engines and one version can be removed from their indexes the problem arises when the wrong version is deleted (this is usually the non www. version) Result: This site had a canonical issue. Recommendations: This site have canonical tag

3. Check for use of Flash/Frames/Ajax

Search engines cannot crawl and index flash, frames and Ajax. Excess usage of the above mentioned techniques tamper the visibility and performance of the website in search engine results. Result: There is no use of .swf file ,but it use Frame on www.flipkart.com Recommendations: If there is an excess usage of image and flash on your site then try to optimize your site using image tag.

4. Google Banned URL check

This check looks to see if a URL has been banned from the Google, this can be for a variety of reasons and action needs to be taken if it has been removed from the index Result: This site is not banned. Recommendations: NA

5. Sitemap

A site map is essential for every web site in order to keep the site linked well; each page should at least be linked to the sitemap. A good site infrastructure allows the search engine spiders to crawl the entire site and therefore ensure all pages of the site are present in the indexes of the major search engines. Result: This site dont have Sitemap. Recommendations: Sitemap helps for the easy navigation for the visitors. and helps google bot to crawl a site easily.

6. Site Index Ratio

If the site has many web pages and only few pages have been indexed that means all the pages are not reachable by crawler. This number can be increased by submitting sitemap to search engines and creating search engine friendly navigation.

Result: This site dont have any sitemap. Recommendations: To create sitemap one have to go xml -sitemap.com

2. Site Analysis
1. Title and Description Tags
Title tag is an element which defines the title of the document. Title tag defines the web page; it holds utmost importance in search engines. Title tag is the one which appears during search results in bold letters. The primary keyword of the webpage should be present in the title tag and it can have 2 3 keywords. Result: www.flipkart.com include keywords in there title and description meta tag. Recommendations:No recommendation

2. Keywords Meta Tags

The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the web page is targeting. Result: This site include keyword in there keyword meta tag. Recommendations: No recommendation.

3. Keyword Density
A measure of search engine relevancy based on how prominent keywords appeared within the content of a page. Ideal keyword density for keyword is 3 5%. Keyword density assures the content is keyword rich and it increases the content and meta tag relevancy. Result: This site follow keyword density rule. Recommendations: No reccomdation,.

4. Header Tags

Header tags are heading tags in HTML. There are 6 predefined headings, ranging from <H1> to <H6> which tells a visitor and search engines the topic of the web page. Result: This site has no heading tag. Recommendations: It is recommend using your primary keyword in H1 tag for optimization

5. Robots Tag
This tag enables you to control whether a web page is to be indexed or not. This tag is optional hence a web page will be spidered by a search engine spider if this tag is missing. Result: This site has robots.txt file Recommendations: No Recommendations

6. Navigation

Navigation indicates whether site is crawl able means each and every webpage can be reachable by search engines or not at the same time it shows how user friendly is the navigation of the website. Result: This site has good navigation and contains no broken links. Recommendations: No recommendation

3. Competitor Analysis
1. Identified top 5 keywords
The SEO audit of the site has shortlisted 5 keywords from the website content and the space that the business operates. These keywords have been shortlisted based on their respective search volumes on Google.

S.No 1 2 3 4 5

Keywords India Travel Forum Hotels in india India Mike India forums Guide India

Google Search Volume 110 22200 2900 110000 6600

2. Traffic Details

3. Search Engine Ranking Position

Traffic indicates the number of visitors coming to a website. More traffic indicates that the website is a popular website. Website Popularity is one of the criteria used by search engines to gauge the position in the search results. Site popularity is also indicated by Alexa rank, the lower the rank the more popular the website.

For the shortlisted five keywords we have determined the position of your website www.indiamike.com

S.no 1 2 3 4 5

Keywords India Travel Forum Hotels in India India Mike India forums Guide India

Google SERP 1,1 .. 1,1

4. Back links
Back links indicate the incoming links to a website. Back links help in SERP, indicating the popularity of the website by the number of users linking to the page. This forms one of the factors considered by the Search Engines for positioning on the search engine result page. Social media is taking precedence in the online world. Social media is favored by people and crawlers. People spend a lot of time on social media like facebook, linkedin, digg, twitter and crawlers/search engines like to follow people.

5. Presence on Online Social Media

Presence of a website on social media indicates that the business is at par with the technology and provides more visibility to the business. It helps people to find business on internet and crawlers to visit your site easily and regularly.