QUESTIONNAIRE

Respected respondent, I am a student of MBA at university of management and technology Lahore. I am conducting a survey on media viewership in the Pakistan market. In this regard, I need your support in the form of responses to this questionnaire. Q.1. Have you any interest in getting information for current Affairs. 1. Yes 2. No

Q.2. which source do you use for getting information. TV Newspaper Radio Nothing

Q.3.For which purpose do you watching TV. Information Drama News Movies sports All

Q.4. at which time do you prefer to watch TV? Morning Afternoon Evening Night Midnight

Q.5 at what time you watch TV? Morning 8:00 am to 11:00 am

Afternoon

12:00 pm to 3:00 pm

Evening

4:00 pm to 6:00 pm

Night

7:00 pm to 11:00 pm

Mid night

12:00am to 6:00 am

Q.6.For how long do you watch TV? 1-2 (hours) 3-5 (hours) 6-8 (hours) Other..please specify

Q.7. what are you most favorable program? Rate as per the importance Very important Drama Morning shows Current Affair programs Sports News Movies 1 1 1 1 1 1 Important 2 2 2 2 2 2 Neutral 3 3 3 3 3 3 Unimportant 4 4 4 4 4 4 Not Important at all 5 5 5 5 5 5

Q.8. IN YOUR OPINION. Which the following channels create a sensation (breaking news) to attract the viewers? Strong agree agree Neutral disagree Strong disagree

GEO NEWS EXPRESS NEWS ARY NEWS DAWN NEWS DUNYA NEWS SAMA NEWS AAJ NEWS PTV NEWS CITY 42 CHANNEL 5 ROYAL NEWS NEWS ONE AWAAZ NEWS

1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5

Q.9.Do you think political parties influence the electronic media?

1 Strongly Agree

2 Agree

3 Neutral

4 Disagree

5 Strongly Disagree

Q.10.people are shifting their interest from entertainment to news channel.

1 Strongly Agree

2 Agree

3 Neutral

4 Disagree

5 Strongly Disagree

Q.11.what type of news you want to see on news channel. 1. 2. 3. 4. Political Social Economic and Business All of the above

Q.12. which news channels do you prefer for information, kindly rate as per importance. Very important GEO NEWS EXPRESS NEWS ARY NEWS DAWN NEWS DUNYA NEWS SAMA NEWS PTV NEWS CITY 42 AAJ NEWS CHANNEL 5 ROYAL NEWS NEWS ONE AWAAZ NEWS 1 1 1 1 1 1 1 1 1 1 1 1 1 Important 2 2 2 2 2 2 2 2 2 2 2 2 2 Neutral 3 3 3 3 3 3 3 3 3 3 3 3 3 Unimportant 4 4 4 4 4 4 4 4 4 4 4 4 4 Not important at all 5 5 5 5 5 5 5 5 5 5 5 5

Q13. In your opinion which News channel covers mostly violence and Anarchy news government level? Strong agree agree Neutral disagree Strong disagree

GEO NEWS EXPRESS NEWS ARY NEWS DAWN NEWS DUNYA NEWS SAMA NEWS PTV NEWS CITY 42 AAJ NEWS CHANNEL 5 ROYAL NEWS NEWS ONE AWAAZ NEWS

1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5

Q.14.Do you like to watch GEO NEWS? 1. 2. 3. Yes No If no then please go to Q.16

Q.15.If yes, then what do you like most about GEO NEWS? 1. 2. 3. 4. 5. Talk shows Morning shows Comic programs Breaking news Current Affair programs

Q.16. what do you dislike most about GEO NEWS? 1. 2. 3. 4. 5. Talk shows Morning shows Comic programs Breaking news Current Affair programs

Q.17.Do you think that GEO NEWS portrays a negative image of Pakistan for viewers in Pakistan and abroad. 1 Strongly Agree 2 Agree 3 Neutral 4 Disagree 5 Strongly Disagree

Q.18. prime time is most important in attracting viewers. 1 Strongly Agree 2 Agree 3 Neutral 4 Disagree 5 Strongly Disagree

Q 19 would you like to suggest anything to geo news kindly show your opinion. ----------------------------------------------------------------------------------------------------------------------------- ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ -------------------------------------------------------------------------------------------------------------------------------------------------------------Q.20. Gender 1. Male 2. Female

Q.21. Age Below 18(years) 18-29 (years) 30-45 (years) Above 45 (years)

Q 22 your occupation. 1. Business man 2. Agriculture 3. Student 4. Government employee

Q.23. Income ranges Below 15000 15001 to 30000 30001 to 50000 50001 to75000 75001 to 100,000 More then 100,000 (Rs) (Rs) (Rs) (Rs) (Rs) (Rs)

Q.24. you belong to 1. Rural 2. Urban

Q.25. Marital status 1. Single 2. Married

Q.26. No. of people in the house hold ()

Q.27. Education Below Metric Matric F.A/F.sc Graduate Masters Any other please specify