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PETER BUCHENAU, HR COACH IMPRINT
AND MANAGING DIRECTOR OF “THE
R I G H T WAY, ” A C O N S U LT I N G Publisher: Barbara Schädler
NETWORK, ON SLEEP GUIDELINES (Address of Publisher: Fujitsu Siemens Computers,
Domagkstrasse 28, 80807 Munich, Germany,
AND THE HABIT OF SELF-SABOTAGE Tel.: +49 (0) 1805/372-100)
Further information on the topics covered in impact Publishing Company: BurdaYukom Publishing GmbH,
Konrad-Zuse-Platz 11, 81829 Munich, Germany,
Tel.: +49 (0) 89/30620-0
can be obtained by using the enclosed fax form or via
especially if taking them regularly. Many
executives underestimate the damaging effect
of the drugs, and neglect the simplest alterna-
‘Guidelines are the Internet addresses provided.
Project Coordination Fujitsu Siemens Computers:
Claudia Schubert, E-Mail: claudia.schubert@
fujitsu-siemens.com, Tel.: +49 (0) 211/6178-1172
Editor in Chief, BurdaYukom Publishing:
tives, such as relaxation techniques, mas-
sages, light reading or listening to music, as a
way to doze off. On the other hand, nobody
not a solution’ VISIT – THE EUROPEAN IT FORUM
“For a better business. For a better planet.” is the motto of this year’s
Markus Czeslik (resp.)
Editorial: Thomas Escher, Dr. Christian Fill,
Alexander Gutzmer
will find it easy to go to sleep if tossing and I M PA C T: How can managers make sure that their employees are getting a Editors, International Edition: Patricia Preston,
VISIT, taking place in Augsburg, Germany, from November 7 to Asa C. Tomash
turning over problems in bed, ruminating sufficient amount sleep? November 8. If you are interested in technologies relevant in both Contributors: Prem Lata Gupta, Prof. Lorenz M. Hilty,
on personal conflicts, or watching disturbing BUCHENA U: Sleep guidelines are not a solution—they just put restraints business matters and environmental matters and wish to keep energy Markus Howest, Christoph Hus, Martin Kaluza,
Wolfgang Miedl, Erik Wegener
television programs. on employees. Managers would do better to encourage their staff to engage in consumption as low as possible, you will find valuable inspiration
Managing Editor: Thomas Walter
US sleep researcher Czeisler goes so far as to sports—that is always a good alternative. here. More information at: www.fujitsu-siemens.com/visit
Art Direction: Blasius Thätter
think that sleep guidelines in the office are
Graphic Design: Olaf Puppe
called for—in much the same way as the pro- What can stressed managers do to get a better night's sleep? C O R P O R AT E S O C I A L R E S P O N S I B I L I T Y Production: Wolfram Götz (resp.), Franz Kantner,
tection for non-smokers or job security. He It's generally just a case of a lack of discipline. Managers invent a thousand excuses Cornelia Sauer
Fujitsu Siemens Computers pledges responsibility in all aspects
thinks companies that follow such rules are for not doing it. Here a personal coach or a stress-regulation trainer can help. But Photo Editor: Beate Blank (resp.), Elisabeth Wighton
of corporate activity—ranging from development to production
“verifiably more creative and productive.” that trainer must actually participate when it’s time for athletic activities. A coach EPP: Rüdiger Hergerdt, Silvana Mayrthaler
and the daily interaction with customers and suppliers. On this
The key points of Czeisler's guidelines stipu- who just sits on the couch isn't going to be a lot of use. Coordination eJournal: Christoph Scholze
Web site, you will find information on how the company meets
late that no one should work more than 12 its obligations to society and the environment: Advertisement Sales: Adrian Peipp (resp.),
hours at a stretch (which is against the law in As for stress regulation—what are the key points of this concept? Arabellastrasse 23, 81925 Munich, Germany
www.fujitsu-siemens.com/aboutus/sor Tel.: +49 (0) 89/9250-3649
several countries anyway), executives who In the initial interviews we analyze how stress affects managers. Then we develop
Printer: Pinsker Druck und Medien, Pinskerstrasse 1,
travel a lot should avoid night flights if pos- an individually tailored stress-regulation program, taking into account factors 84048 Mainburg, Germany
PRIMERGY AND ESPRIMO
sible, and managerial staff should really take such as organization, work, diet and exercise and bringing them into balance. Reprint: Written editorial consent is required for any,
their sleep seriously. Demand has risen, but we can’t list any references by name. After all, people Green IT has long been practiced by Fujitsu Siemens Computers. The com- even partial, reproduction of content. This also applies
pany continues to invest in innovative technologies, used by CIOs to lower to electronic databases and the reproduction on
do not like to admit that they are stressed or have been in the past. electronic media (e.g. CD-ROM). All product names
Fit after a power nap energy consumption and thus reduce their IT budget. Find current examples are trademarks of Fujitsu Siemens Computers or other
such as the PRIMERGY TX 120 and the ESPRIMO Professional series at these businesses.
He believes that it is far easier to last if the Why does our working culture tend to respect somebody who sleeps little rather Copyright: © by Fujitsu Siemens Computers and
links: www.fujitsu-siemens.com/products/standard_servers/tower
occasional nap is permitted. Even though than a person who gets a good night’s sleep? BurdaYukom Publishing GmbH. All rights are reserved,
www.fujitsu-siemens.com/products/deskbound/personal_computers in particular the rights of distribution; reproduction of
napping is looked down on in today’s mod- It's the result of a wrong scale of values. In Germany, for example, the only text and image; translation into other languages; and
ern society, which is so focused on achieve- people who are respected are the ones who work themselves into a stage of reproduction of any kind by means of photocopies,
microfilm, radio and television for all published articles
ment, research is practically unanimous burnout. And yet, improving the working culture and one’s own internal organ- and images. Editors and the publisher check all facts
A NEW ISSUE OF THE ONLINE JOURNAL
about the positive effects of it. “Short periods ization is far more essential. In Scandinavia, for example, you hardly find any- carefully. Should any technical or other details be erro-
neous or omissions have been made, the publisher shall
of sleep, up to 30 minutes, are amazingly one who is still at work after 5 p.m., even at management level. And in the Far You can have a look at the current edition not be liable. We regret that we are unable to return
restorative," confirms Göran Hajak of the East, exercise is writ large. I think we can learn a lot from this. of impact in a convenient electronic form as any press materials and marketing materials that are
well. You will find our digital magazine— sent to us.
German Sleep Society. Sleep researcher
which illustrates selected topics from impact Photo Credits: Cover: Illustration: Daniel Chang/
Czeisler thinks that just 20 minutes is Sturgesreps.com, Photo: Stefan Walter; P. 6 Illustration:
enough—otherwise the risk of feeling drowsy even more thoroughly—at www.fujitsu- Sylvia Neuner; P. 7 gettyimages (1); P. 8 Redux/laif;
siemens.com/impact/ejournal. Among other P. 9 Harry Hart/alimdi.net; P. 10 Accenture; P.11 Peter
afterwards becomes too high. Mario Filoxenidis, head of Siesta-Consulting Rigaud; P. 14 Fornfest; P.18–20 Maurice Haas; P. 22, 28,
Power napping is an accepted fact in many in Vienna, however, merely providing rooms More information on the subject of sleep and stories, we show you what pillars form the 34 Illustrations: Daniel Chang/ Sturgesreps.com; P. 25
basis of a green data center and how BMW gettyimages; P. 26–27 Sjaak Ramakers; P. 32 Ulrich
Japanese and American companies, but it for resting is not sufficient on its own. He power napping can be found at: Bredlow; P. 39–41 Stefan Walter; P. 43–45 BMW Group;
is still comparatively rare in Europe. At demands a corporate culture that makes pro- http://stress.about.com and wwww.umm.edu/ calls attention to itself with new car models. P. 46–48 Tom Rathmann; P. 50 corbis; P. 56 avatra-
the Zurich head office of business auditors visions for such breaks. “Companies should sleep/, or see Take a Nap! Change Your Life. In connection with the latter, you can listen images/Stefanie Sudek
PricewaterhouseCoopers, employees can openly communicate that power napping is by Sara C. Mednick (Workman Publishing) or to the original interview with BMW design
retire to “sphere rooms” to listen to relaxing desirable, and will not result in any disad- Permission to Nap: Taking Time to Restore Your expert Adrian van Hooydonk.
music or take a short nap. According to vantages for employees," he urges. Spirit by Jill Murphy Long (Sourcebooks).