Invertis University, Bareilly Proposed Scheme of Instructions (MBA) Year -1 Semester-1 Course: MBA Full Time Sl. No.

Paper Code 1 MBA101 2 MBA102 3 MBA103 4 MBA104 5 MBA105 6 MBA106 7 MBA107 8 MBA108 Paper Name Fundamental to Management Managerial Economics Quantitative Techniques for Management Financial Accounting for Managers Marketing Management Business Communication Organizational Behaviour Managerial Computing Total Credit Institutional Course: (Qualifying Nature) 1. Basic English (MBA198) Year-1 Semester-2 Course: MBA Full Time Sl. No. Paper Paper Name Code 1 MBA201 Management Science 2 MBA202 Business Environment 3 MBA203 Financial Management 4 MBA204 Management Accounting 5 MBA205 Production and Operations Management 6 MBA206 Research Methodology 7 MBA207 Legal Aspects of Business 8 MBA208 Human Resource Management Total Credit Institutional Course: (Qualifying Nature) 1. Human Values & Professional Ethics (MBA298) Year-2 Semester-3 Course: MBA Full Time Sl. No. Paper Code Paper Name 1 MBA301 Strategic Management 2 MBA302 Supply Chain Management 3 MBA303 Management Information System 4 Spec. Group 1 Paper 1 5 Spec. Group 1 Paper 2 6 Spec. Group 2 Paper 1 7 Spec. Group 2 Paper 2 8 MBA396 Summer Training Project Report Viva Total Credit Institutional Course: (Optional Nature) 1. Foreign Language (Japanese/French/German) (MBA398) Edit Year-2 Semester-4 L+T+P 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 2+0+2 Credit 4 4 4 4 4 4 4 4 32 Edit Paper

2 Hours

L+T+P 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0

Credit 4 4 4 4 4 4 4 4 32 2 Hours Edit Paper

L+T+P 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 3+1+0 0+2+0

Credit 4 4 4 4 4 4 4 6 34 2 Hours

Course: MBA Full Time Sl. No. Paper Code Paper Name 1 MBA401 Entrepreneurship Development 2 MBA402 Consumer Behaviour/Industry Oriented Paper 3 Spec. Group 1 Paper 3 4 Spec. Group 1 Paper 4 5 Spec. Group 2 Paper 3 6 Spec. Group 2 Paper 4 7 MBA491 Capstone Total Credit Institutional Course: (Qualifying Nature) 1. Aptitude Course (MBA498) List of Elective Courses

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Credit 4 4 4 4 4 4 4 30

4 Hours

AREA-1: FINANCE MBA311: Financial Derivatives MBA312: Utilization of Fund- Both Short Term and Long Term MBA313: Investment Management MBA411: Direct and Indirect Taxes MBA412: Management of Insurance MBA413: Financial Markets, Institutions and Instruments

AREA-2: MARKETING MBA316: IMC and Brand Management MBA317: Sales and Distribution Management MBA318: Service Marketing MBA416: International Marketing MBA417: Rural Marketing MBA418: Retail Marketing

AREA-3: HUMAN RESOURCE MBA321: Employee welfare and Labour Legislation MBA322: Training and Development MBA323: Global Human Resource Management MBA421: Strategic Human Resource Management MBA422: Performance Management MBA423: Organizational Change and Development

AREA-4: INTERNATIONAL BUSINESS MBA326: International Finance Management MBA327: Export- Import Policy, Procedure and Documentation MBA328: International Logistics Management MBA416: International Marketing MBA427: International Trade MBA428: Global Institutions and Trade Blocs

AREA-5: INFORMATION TECHNOLOGY MBA331: Managing IT-Enabled Services MBA332: DBMS Marketing MBA333: Business Intelligence and Data Mining MBA431: Software Project Management Environment MBA432: Enterprise Resource Planning MBA433: Data Communications and Networking Security

AREA-6: Hospitality & Tourism MBA336:Hospitality & Tourism Management MBA337: Hospitality, Tourism Planning & MBA318:Service Marketing MBA436: Hospitality & Tourism Business MBA437: Service Sanitation & Risk Management MBA438:Hospitality Information System

MBA101: Fundamental of Management

L T PC 3 1 0 4
UNIT I (6 Hours): Management: Concept, Nature, Importance, Management: Art and Science, Management As a Profession, Management Vs. Administration, Management Skills, Levels of Management Evolution of Management: Early contributions, Taylor and Scientific Management, Fayols Administrative Management, Bureaucracy, Hawthorne Experiments and Human Relations, Social System Approach, Decision Theory Approach. UNIT II (10 Hours): Social Responsibility of Managers and Ethics in Managing. Introduction to Functions of Management. Planning: Nature, Scope, Objectives and Significance of Planning, Types of Planning, Process of Planning, Barriers to Effective Planning, Planning Premises and Forecasting, MBO- Peter Drucker, Decision Making. UNIT III (10 Hours): Organizing: Concept, Organisation Theories, Forms of Organisational Structure, Departmentation, Span of Control, Delegation of Authority, Authority & Responsibility, Organisational Design. UNIT IV (10 Hours): Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment & Selection, Training & Development, Performance Appraisal. Directing: Concept, Direction and Supervision UNIT V (10 Hours): Motivation: Concept, Motivation and Performance, Special Motivation Techniques: Money, participation, reward systems, Quality of Work Life, Job Enrichment & Morale Building. Leadership: Concept and functions, Process and models of Leadership Development UNIT VI (10 Hours): Controlling: Concept, Methods: Pre-control: Concurrent Control: Post-control, An Integrated Control System, The Quality Concept: Factors affecting Quality, Developing a Quality Control System, Total Quality Control. Change and Development: Model for Managing Change, Forces for Change, Need for Change, Alternative Change Techniques, New Trends in Organizational Change. Suggested Reading:
th

1. 2. 3. 4. 5. 6.

Management- Stoner, Freeman & Gilbert Jr , Prentice Hall of India, 2007, 6 Ed. Essentials of management- Koontz Harold & Weihrich Heniz Tata McGraw Hill, 2008, 5th Ed.
th

Management - Robbins & Coulter, Prentice Hall of India, 2008, 9 Ed. Fundamentals of Management: Essential Concepts and Applications- Robbins S.P. and Decenzo David A,
th

Pearson Education,2008, 6 Ed Management: A Global and Entrepreneurial Perspective- Weihrich Heinz and Koontz Harold McGraw Hill,
th

2008, 12 Ed. Management- Concepts, Practices & Cases- Ghunman & Aswathappa, Tata McGraw Hill, 2010, 1st Ed.

MBA102: Managerial Economics L T PC 3 1 0 4 UNIT I (6 Hours): Definition, Nature and Scope of Managerial Economics, Basic Economic Concepts:-Marginal & Incremental Concept, Discounting & Compounding, Opportunity Cost and Production Possibility Curve, Applications of Economics in Managerial Decisions Making UNIT II (10 Hours): Utility Concept: Meaning, Types & Law of Diminishing Marginal Utility , Budget Line, Indifference Curve & Consumer Equilibrium, Partial vs General Equilibrium, Law of Equi-Marginal Utility, Ordinal Utility Approach, Indifference Curves UNIT III (10 Hours): Demand Analysis: Determinants of Market Demand - Law of Demand - Elasticity of Demand ,Measurement and its Use - Demand Forecasting - Techniques of Demand Forecasting, Supply Analysis: Law of Supply, Elasticity of Supply and its Managerial use UNIT IV (10 Hours): Production & Cost Analysis: Meaning & Concept of Production, Factors of Production & Production Function, Fixed & Variable Factors, Short Run Production Analysis (Law of Variable Proportions), Long Run Production Analysis (Law of Returns to Scale), and ISOQUANT & Factor Substitutability, Cost Concepts and Analysis, Short Run & Long Run Cost Curves and its Managerial Use UNIT V (10 Hours) Pricing and Output Determination - Pricing Decisions Under Different Market Forms Like Perfect Competition, Monopoly, Oligopoly, Monopolistic, - Pricing Methods Prevalent Pricing Practices UNIT VI (10 Hours) Revenue & Profit Concept, Inflation, National Income & Control Measures: TR, AR, MR & their Relationships, Maximization of Profit, Break-Even Analysis, Elementary Idea of National Income, Inflation, Fiscal & Monetary Measures for Controlling Inflation Suggested Reading: 1. Economics: Principles and Application- N.Gregory Mankiw, South-Western Cengage Learning, 2007, 1st Ed. 2. Managerial Economics- Suma Damodaran, Oxford University Press, 2010, 2 nd Ed. 3. Managerial Economics- H.L. Ahuja, S. Chand, 2010, 4th Ed. 4. Managerial Economics - D.Salvatore 5. Managerial Economics - Mote, Paul and Gupta 6. Managerial Economics - Varshney and Maheshwari 7. Managerial Economics - D.C.Hauge

MBA103: Quantitative Techniques for Management L T P C 3 1 0 4

UNIT 1 (6 Sessions):- Meaning, Definition, Scope,limitation & role of statistics in management decision making.Primary & Secondary Data:Presentation of Data

UNIT II (8 Sessions) Measures of Central Tendency (Mean, Median & Mode) & their applications. Measures of Dispersion; Range, mean deviation, standard deviation, coefficient of Variation, skewness & kurtosis. UNIT-III(10 Sessions):-Correlation- Meaning & types of correlation; Karl person & Spearman Rank correlation. Regression:- Meaning, regression equations & their applications : partial , multiple correlation & regression; An overview UNIT-IV(8Sessions):- Probability Concepts: Definitions(classical & statistical), probability laws, Bayes theorem & its application; Elementary idea probability distribution(Binomial, Poisson & normal) & its applications.Formulation of Hypothesis: Test based on t, f and chisquare . . UNIT V (10 Sessions) :Time Series:- Time series & its components; Models of time series; Additive & Multiplicative Models. Measurement of Trend :Linear & Non Linear. (Moving Average & Least Square Methods). Applications in business decision making. Index numbers:- Meaning, Types & Uses of Index numbers; construction of index numbers (Price, quantity & volume indices); fixed base & chain base methods. Time ;Factor reversal & Circular tests UNIT VI (10 Sessions):- Derivatives & Differentiation; Definition & concept, basic laws of differentiations; Maxima & Minima; use of differentiation in business decision making. Integration; Definition, integration by parts & economic applications. Suggested Readings:-1) Business Statistics- Gupta S.P & Gupta M.P ; Sultan Chand & Sons,New Delhi,2008,14th Ed 2) Business Mathematics- Sancheti,D.C & Kapoor,V.K ;Sultan Chand & Sons, New Delhi,2008,11th Ed 3) Mathematics for Management- Raghavachari ; Tata Mcgraw Hill education.2007,2nd Ed 4) Business Statistics-Beri, G.C; Tata Mcgraw Hill education 2006 , 3rd ed

MBA104: Financial Accounting for Managers L T PC 3 1 0 4 UNIT I (6 Hours): Accounting Concepts, Conventions and Principles, Accounting- Definition, Branches, Purpose, Audience, Evolution, Foundation, Capital Maintenance, and Development, Accounting as a Measurement and Valuation System, Exercises and Case Studies UNIT II (10 Hours): Double Entry System of Accounting, Accounting Equation: Concept and Application, Journalizing of Transactions; Preparation of Final Accounts, Profit & Loss Account, Profit & Loss Appropriation Account and Balance Sheet, Adjustments of Various Transactions, Exercises and Case Studies UNIT III (10 Hours): Theoretical Concepts: Business Entity Concept, Forms of Companies, Fundamental Documents, Characteristics of Companies, Shares and Share Capital, Debentures/Bonds, SEBI Guidelines for Issue of Shares, Annual Accounts, Form and Contents of Statements, Forms of Balance Sheet: Horizontal & Vertical, Reserves Classification UNIT IV (10 Hours): Ratio Analysis- Solvency Ratios, Profitability Ratios, Activity Ratios, Liquidity Ratios, Market Capitalization Ratios; Common Size Statement; Comparative Balance Sheet and Trend Analysis UNIT V (10 Hours): Funds Flow Statement: Meaning, Concept of Gross and Net Working Capital, Preparation of Schedule of Changes in Working Capital, Preparation of Funds Flow Statement and its analysis; Cash Flow Statement: Various Cash and Non-Cash Transactions, Flow of Cash, Preparation of Cash Flow Statement and its Analysis UNIT VI (10 Hours): Accounting Standards Preparation Procedure, ICAI and Company, Act, Brief Concept of AS 2 Inventory Valuation and AS 6- Depreciation Accounting, Consolidated Procedure Computerization of Accounts, Disclosure of Accounts, Matching of Indian Accounting Standards with International Accounting Standards

Suggested Readings: nd 1. Financial Accounting: A Managerial Perspective, Narayanswami, PHI,2008, 2 Edition st 2. Financial Accounting for Management, Mukherjee, Tata McGraw Hill, 2009 1 Edition 3. Financial Accounting for Management, Ramchandran & Kakani Tata McGraw Hill, 2010 nd 2 Edition. st 4. Accounting and Finance for Managers, Ghosh T P, Taxman,1998, 1 Edition rd 5. Financial Accounting for Managers, Ghosh T.P, Taxman,1998, 3 Edition nd 6. Financial Accounting for Management, Gupta Ambrish, Pearson Education,2002, 2 Edition

7. Fundamentals of Accounting and Financial Analysis, Chowdhary Anil, Pearson st Education2000, 1 Edition

MBA105: Marketing Management L T PC 3 1 0 4 UNIT I (6 Hours): Introduction, Definition, Importance and Scope of Marketing; Philosophies of Marketing Management, Marketing Vs Selling; Core Concepts of Marketing Management; Marketing Mix; Functions of Marketing Management UNIT II (10 Hours): Marketing Organizations, Holistic Marketing, Qualities of Marketing Manager; Marketing Environment, Factors Affecting Marketing Environment; Identifying and Analyzing Competitors, Designing Competitive Strategies for Leaders, Challengers, Followers and Niches; Strategic Marketing Planning; Marketing Information System and Marketing Research UNIT III (10 Hours): Market Segmentation, Benefits / Purpose and Limitations of Market Segmentations, Market Segmentation Procedure, Basis for Consumer/Industrial Market Segmentation; Market Targeting Introduction, Procedure; Product Positioning - Introduction, Objectives, Usefulness, Differentiating the Product, Product Positioning Strategy; Consumer and Business buying Behavior - Introduction, Importance & Process UNIT IV (10 Hours): Product Decisions: New Product Development-Concept and Necessity for Development, Failure of New Products, Product Planning and Development Process, Product-Mix and Product Line Decisions, Branding and Packaging Decisions, Product Life Cycle - Stages and Strategies. Pricing Decisions: Pricing Objectives, Policies, Methods of Setting Price, Pricing Strategies UNIT V (10 Hours): Marketing Channel System - Functions and Flows; Channel Design, Channel ManagementSelection, Training, Motivation and Evaluation of Channel Members; Channel Dynamics- VMS, HMS, MMS;, Channels of Distribution for Consumer/ Industrial Products, Current Trends in Wholesaling and Retailing UNIT VI (10 Hours): Integrated Marketing Communication- Process and Mix; Advertising; Sales Promotion and Public Relation Decisions; Direct Marketing; Personal Selling- Objectives, Structure, Size; A Brief Account of International Marketing, Marketing of Services, Rural Marketing, Customer Relationship Marketing, Electronic Marketing, Direct Marketing through Internet Suggested Readings: 1. Marketing Management: A South Asian Perspective- Kotler Philip, Keller Kevin Lane, Koshy Abraham and Jha Mithileshwar , Pearson, 2009, 13 th Ed. 2. Marketing Management: Planning, Implementation and Control- Ramaswamy V.S. and Namakumari S, Macmillian, 2006 (Reprint), 3rd Ed. 3. Marketing Management: Planning, Implementation and Control- Kotler Philip Pearson Education, 2007, 13th Ed. 4. Principles of Marketing - Kotler, Philip and Armstrong Graw, PHI, 2008, 12th Ed. 5. Marketing concept & Cases special Indian Edition- Etzel M.J., Walker B.J. and Stanton William J, Tata McGraw Hill, 2010, 11th Ed.

6. Marketing Management- Saxena Rajan, Tata McGraw Hill, 2010 (2nd reprint), 4th Ed.

MBA106: Business Communication

L T PC 3 1 0 4
UNIT I (6 Hours): Organisational Communication: Defining Communication, Communication Models (Message Model and Inferential Model), General Vs. Managerial Communication, Role of Communication, Principles of Communication (7 Cs of Communication), Barriers to Effective Communication, Overcoming Barriers. UNIT II (10 Hours): Types of Communication: Classification-Formal vs. Informal, Internal vs. External, Verbal vs. Non-Verbal, Oral vs. Written (characteristics, advantages and disadvantages), Dimensions of Communication (downward, upward, lateral and horizontal), Communication Networks, Effective Use of Grapevine Communication. ActivityPresentations UNIT III (10 Hours): Contemporary Issues: Computer Mediated Communication Impact of Technology on Communication, Documentation, Video-Conferencing, E-mails, Social-Networking. Inter-Cultural Communication, Gender Neutral Language. Communication & Decision Making, Team Building & Leadership Skills, Negotiation Skills, Conflict Resolution, Crisis Communication, UNIT IV (10 Hours): Employment Communication: Career Planning, Scanning Job Advertisements, Making Resume. Preparing for Group Discussions & Job Interviews. Activities Group Discussions & Mock Interviews UNIT V (10 Hours): Writing for Management: Business Correspondence-Sales & Credit Letters, Inquiry letters, Claim and Adjustment Letters, Quotations, Order Placement, Writing Call Letters and Appointment Letters. Writing Reports, Proposals, Tenders. Notices, Memorandum, Circulars, Office Orders. UNIT VI (10 Hours): Meetings & Conferences, Writing Agenda & Minutes of Meetings. Managing Media, Writing for Press, Business Etiquettes (for local & global communication), Enhancing Personality Traits, Case Study Analysis Suggested Reading: 1. Business Communication- Bovee & Thill, Pearson Education, 2002. 7th Ed. 2. Business Communication Strategies- Matthukutty Monippally, Tata McGraw Hill. 2006. 12th Ed. 3. Business Communication and Personality Development- Bishwajeet Dass, Ipsita Satpathy, Excel Books, New Delhi, 2008. 1st Ed. 4. Effective Technical Communication- Barun K. Mitra, Oxford University Press, New York, 2007. 4th Ed. 5. Effective Business Communication- AC Buddy, Cengage Learning, New Delhi, 2008. 2nd Ed. 6. Technical Writing- Sharon J. Gerson, Pearson Education, 2004. 1st Ed. 7. Soft Skills- K. Alex, S. Chand & Co. Pvt. Ltd., New Delhi, 2009. 1st Ed. 8. More Effective Communication: A Manual for Professionals- J.V. Vilanilam, Response Books Pvt. Ltd., New Delhi, 2000. 1st Ed.

MBA107: Organisational Behaviour

L T PC 3 1 0 4
UNIT I (6 Hours): Concept, Nature, Models of Organizational Behaviour, Management Challenge, Relationship with Other Fields. UNIT II (10 Hours): Perception and attribution: Concept, nature and importance, Perceptual biases; Personality- Meaning of personality Development of personality, Theories of personality: Neo-personality theory, Jungian theory, MBTI theory, Erickson theory; Attitude- Nature and dimensions of attitude Job Satisfaction - Organizational Commitment, Learning -Principles and theories of Learning UNIT III (10 Hours): Motivation Concept, importance, theories of Motivation Maslow need hierarchy, Herzberg two factor model, McClelland achievement motivation theory, Vroom theory of expectancy. Leadership - Definition - Importance Leadership Styles, Theories of Leadership: Traits, Blake and Mouton managerial grid, Fiedlers contingency Model, Hersey & Blanchard model. UNIT IV (10 Hours): Group Dynamics: Definition, Stages of Group Development, Group Cohesiveness, Formal and Informal Groups, Group Shift, Group think, Conflict Management: Concept, Functionality and Dys-functionality of Conflict, Classification of Conflict, Conflict resolution. UNIT V (10 Hours) Organisational Power and Politics: Concept, Sources of Power, Political Implications of Power in Organization: Dysfunctional uses of Power. Management of Change Importance, Forces responsible for change, Resistance to change, Overcoming resistance to change, Organizational Development as a tool for introduction of change. UNIT VI (10 Hours) Organizational Culture and climate, Emotional Intelligence: Concept and importance. Stress Management: Concept of stress, Sources of stress, management of Stress. Suggested Reading: 1. Organizational Behaviour -Robbins Stephen P., Pearson Education, 2007,13th Ed. 2. Organizational Behaviour: Human Behaviour at Work- Newstrom John W., Tata McGraw Hill, 2007, 12th Ed. 3. Organizational Behaviour- Mc Shane L. Steven, Glinow Mary Ann Von & Sharma R. Tata McGraw Hill, 2004, 4th Ed. 4. Organizational Behaviour - Luthans Fred, Tata Mc Graw Hill, 2005,10th Ed. 5. Organisational Behaviour- Aswathappa K., Himalaya Publishing House, 2010, 8th Ed.

MBA108: Managerial Computing

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction of Computers :Introduction and definition of computer, Functional Components of a Computer System, Primary Memories, Secondary Memories Computer Characteristics, Advantages and Limitations of a Computer; Batch. UNIT II (10 Hours): Hardware: Input devices - Keyboard, Mouse, Voice Recognition Devices, Scanner, MICR, OMR, OCR, Bar code reader, Digital camera Cell Phone etc. Output devices - Visual Display Unit, Printers, Plotters etc. Storage Devices Magnetic Storage Devices, Optical Storage Devices, Flash Memory etc. Software: Introduction, System Software, Application Software, Types of Software with Example, Device Drivers, Compiler, Interpreter and Assembler, Introduction to Embedded Software. Operating System: Definition, OS services, OS Types, Elements of GUI based operating system. Introduction of Windows operating system. UNIT III (10 Hours): MS-Office: Basics of MS-Word, MS-Excel and MS-PowerPoint, Application of these software, Preparation of Questionnaires, Presentations, Tables and Reports. Database Management System: Objective of DBMS, 3-level Architecture of DBMS, Concept of Data Mining. Advantages of DBMS. UNIT IV (10 Hours): Computer Networks: Definition, Types of computer networks, Network topologies, Components of computer networks (servers, workstations, network interface cards, hub, switches, cables, etc.), Internet: Overview of Internet, Advantages of Internet, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search Engines, e-mail, Downloading & Uploading from Internet, Types of Internet Connection. UNIT V (10 Hours): E-commerce: Introduction, Comparison between Traditional commerce and E-commerce, Advantages & Disadvantages of e-commerce, Smart Card, Debit Card, Credit Card, Introduction of EDI and its Components, Digital Signature, e-Cash, e-Cheque. UNIT VI (10 Hours): Applications of Information Technology: Information Technology (IT) applied to various functional areas of management, such as Production, Marketing, Human Resource, Finance and Materials Management. Suggested Readings: 1. Using Information Technology Complete Edition- Brian Williams, Stacey Sawyer, TMH, 2003, 1st Edition. 2. Fundamental of Computers- E. Balagurusamy, TMH, 2009, 1st Edition 3. Computer Fundamentals- Dr. LARRY LONG-John Wiley, 2004,1st Edition 4. Computer Fundamentals- Anita Goel, Pearson, 2010,1st Edition

MBA201: Management science L T P C 3 1 0 4

UNIT 1 (8 Sessions):QT & Operation Research :-Uses, Scope & Application of Quantitative Techniques & OR in Decision making. OR Models & Limitations of Quantitative Techniques. Decision Making Environment:- Decision Making under certainty, uncertainty & Risk situations. Decision tree approach & its applications. UNIT II (18 Sessions) :Linear Programming: Meaning of LPP, Mathematical formulations of LP Models, its application in different types of decision-making problems; graphical & simplex method of solving LP Problems, & Duality & its application. Transportation Problem :Meaning & Mathematical Formulation, Initial basic feasible Solution, Different methods of finding feasible solutions, Optimization using MODI Method ,Degeneracy . Assignment problem: Assignment Model as a particular case of a transportation Model. Formulation of Assignment problems, Solution of Assignment problems using Hungarion Method ( Minimization and Maximization), Route Allocation(Travelling Sales Man problem) UNIT III (12 Sessions):Game Theory: Concept of game: Two person zero-sum game, Pure and mixed strategy games; Saddle point, Odds Method, Dominance method , Algebraic Method & graphical method for solving mixed strategy game. Sequencing problem: n jobs & two machines, n jobs & three machines, two jobs & m- machines problems. UNIT-1V (18 Sessions):Waiting Line Models:-Introduction & scope,Queuing System,Eliments of Queing System,Queuing Discipline Characteristics of M/M/I Queue Model(Infinite & Finite populations); Probability calculations and Application of M/M/C (Infinite population).Application of Queue model for better service to the customers. Replacement Problem: Replacement of Assets that deteriorate with time; replacement of assets which fail suddenly. Project Management: Rules for drawing network diagram, Application of CPM & PERT Techniques in Project Planning & Control.

Suggested Readings:1) Quantitative Techniques in Management by N.D. Vohra (Tata Mcgraw Hill ) 2) Operation Research by J.K.Sharma (Pearson) 3) Operation Research by Taha (Prentice Hall ) 4) Operations Research by Heera & Gupta (S. Chand & Sons)

MBA202: Business Environment L T PC 3 1 0 4 UNIT I (6 Hours): Environmental Scanning; Meaning, Nature& Scope of Business Environment, Economic, Non Economic, Internal, External Environment & its Interaction, Overview of Political, SocioCultural, Legal, Technological & Global Environment, Environmental Scanning Techniques & its Monitoring UNIT II (10 Hours): Economic environment:- A Brief Review of Economic Planning in India; Industrial Policy Pre1991 & Post 1991; Fiscal Policies- Objective, Budget, Direct & Indirect Taxes, Revenue & Expenditure of Center & States, Role of Finance Commission, Foreign Trade & EXIM Policy, Disinvestment Since 1991, Policy on Foreign Direct Investment in Indian Industry UNIT III (10 Hours): Economic Development: Major Issues of Development, India as a Developing Economy, Primary, Secondary & Tertiary Sectors in Indian Economy, Structure of Industries in Indian Economy, Development of Private Sector & MNC in India UNIT IV (10 Hours): Political & Legal Environment: Consumer Protection Act, Industry Sickness, BIFR, MRTP, FEMA & Special Provision of SICA UNIT V (10 Hours): Money & Capital Market: Features & Components of Indian Financial Systems, Objectives, Features, Structure of Money Market & Capital Market, Stock Exchanges, Depository Systems in India, Brief of Options, Futures & Derivatives UNIT VI (10 Hours): Global & Technological Environment:- Multinational Corporation, Foreign Collaborations & Technology Transfer, Role of World Bank, IMF & its Importance to India, Rupee Devaluation & its Impact, WTO & India Suggested Readings: 1. Business Environment text and cases - Francis Cherunaliam, Himalaya, 2007, 17th Ed. 2. Business environment- Sheikh & Saleem, Pearson, 2006, 2nd Ed. 3. Business Environment- Text & cases - Justin Paul, Tata McGraw Hill, 2009, 2nd Ed. 4. Essentials of Business environment - K. Aswathapa, Himalaya 2007, 9th Edition 5. Economic survey reports of Government of India

MBA203: Financial Management

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction: Evolution of Financial Management, Scope and Objectives of financial management, Profit maximization Vs. Wealth maximization Function of Finance Manager and Financial decision areas, Time Value of Money, Risk and Return Analysis UNIT II (10 Hours): Capital Forecasting: Capital Budgeting Process, Project Selection, Techniques and its application; Cost Concept, Return for the projects to be evaluated - PBP, ARR, NPV, IRR, Ranking the projects. UNIT III (14 Hours): Capital Structure: Determinants of Capital Structure, Capital Structure Theories. Cost of Capital: Cost of equity, Preference Shares, Debentures / Bonds and Retained Earnings, weighted average cost of capital and implications. Leverage Analysis: Operating and Financial Leverage and combined leverage along-with implications; EBIT-EPS Analysis & Indifference Points. UNIT IV (10 Hours): Working Capital Decision: Concept, factors affecting working capital requirements, Determining working capital requirements, Sources of working capital, Management of cash, Inventory Management and Management of Receivables. UNIT V (6 Hours): Management of Retained Earnings: Retained earnings & Dividend Policy, Consideration in dividend policy, Forms of Dividends, Dividend Theories Walters Model, Gordons Model and Modigliani Miller Model; Factors affecting dividend decision, and Bonus Shares. UNIT VI (10 Hours): Corporate Restructuring: Reasons and factors affecting Mergers, Acquisitions, Takeovers and sell-offs. Recent developments: Introduction to concepts of EVA, MVA, and CAPM. Stock Split: Meaning, Objectives, Component, Stock Split vs. Bonus Shares and Reverse Stock Split. Suggested Readings: 1. Financial Management, I M Pandey Vikas Publishing House 2006, 9th Edition 2. Financial Management, Knott G, Palgrave 2004, 3. Financial Management, Khan and Jain, Tata McGraw Hill, 3rd Ed. 4. Financial Management, S.N.Maheswari, Sultan & Sons, Delhi 2010, 7th Ed. 5. Fundamentals of Financial Management, Prasanna Chandra, TMH-2004, 4th Ed. 6. Financial Management, R P Rustagi, Galgotia-2000, 2nd revised Ed. 7. Principles of Managerial Finance, Lawrence J. Gitman, Pearson Education-2009, 11th Ed. 8. Financial Management, Ravi M. Kishor, Taxmann-2010 1st Ed. 9. Financial Policy and Management Accounting, B. Banerjee, PHI, New Delhi-2009, 8th Ed.

MBA204: Management Accounting

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction: Accounting for Management, Role of Cost in decision making, Comparison of Management Accounting and Cost Accounting, types of cost, cost concepts, Elements of cost-Materials, Labour and overheads and their Allocation and Apportionment, preparation of Cost Sheet, Methods of Costing, Reconciliation of Cost and Financial Accounting. UNIT II (10 Hours): Marginal Costing: Marginal Costing versus Absorption Costing, Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications, Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing, multi product pricing, replacement, sales etc. Differential Costing and Incremental Costing: Concept, uses and applications, Methods of calculation of these costs and their role in management decision making like sales, replacement, buying etc. UNIT III (10 Hours): Standard Costing: Concept of standard costs, establishing various cost standards, calculation of Material Variance, Labour Variance, and Overhead Variance, and its applications and implications. UNIT IV (10 Hours): Budgeting: Concept of Budget, Budgeting and Budgetary Control, Types of Budget, Static and Flexible Budgeting, Preparation of Cash Budget, Sales Budget, Production Budget, Materials Budget, Capital Expenditure Budget and Master Budget, Advantages and Limitations of Budgetary Control. UNIT V (10 Hours): Responsibility Accounting: Concept and various approaches to Responsibility Accounting, concept of investment center, cost center, profit center and responsibility center and its managerial implications, UNIT VI (10 Hours): Transfer Pricing : concept, types & importance ; Neo Concepts for Decision Making: Activity Based Costing, Cost Management, Value Chain Analysis, Target Costing & Life Cycle Costing : concept, strategies and applications of each. Suggested Readings: 1. Introduction to Management Accounting- Horngren et al, Pearson, 2002, 12th Ed. 2. Management Accounting- Khan and Jain, Tata McGraw-Hill, 2000, 3rd Ed. 3. Management Accounting- Pandey I M, Vikas Publishing, 2004, 3rd Ed. 4. Accounting for Management- Bhattacharyya S K and Dearden J, Vikas Publishing, 2007, 8th Ed.
st

5. 6.

Management Accounting- Principles and Practice, Sahaf M A, Vikas Publishing, 2000, 1 Ed.
st

Cost & Management Accounting- Ravi M. Kishor, Taxmann, 2010, 1 Ed.

MBA205: Production & Operations Management

L T PC 3 1 0 4
UNIT I (6 Hours): Operations Management An overview, Definition of production and operations management, Production Cycle, Classification of operations, Responsibilities of Operations Manager, Product Design. UNIT II (10 Hours): Plant Location, Layout Planning, Forecasting as a planning tool, Forecasting types and methods, Exponential smoothening, Measurement of errors, Productivity and Work study, Method study, Work Measurement. UNIT III (10 Hours): Production Planning techniques, Routing Decisions, Line of Balance, Scheduling types & principles, master production schedule, Capacity Planning UNIT IV (10 Hours): Material Planning and Control, Inventory Management Objectives, Factors, Process, Inventory control techniquesABC, VED, EOQ, SED, FSN analysis. UNIT V (10 Hours): Automation: Introduction, Types of Automation, Computer Integrated Manufacturing, Reasons for Automation, Advantages and disadvantages of Automation, Automation Strategies, Automated Flow Lines, Automated Guided Vehicles Systems, waste management UNIT VI (10 Hours): Basic concepts of quality, dimensions of quality, Jurans quality trilogy, Demings 14 principles, PDCA cycle, Quality circles, Quality improvement and cost reduction- 7QC tools and 7 new QC tools, ISO 9000-2000 clauses, coverage QS 9000 clauses, Six Sigma, Total Productive Maintenance (TPM) Suggested Readings: 1. Production and Operations Management- S.N Chary, Tata McGraw-Hill, 2006, 4th Edition 2. Production & Operations Management- P Rama Murthy, New Age international publication, 2005, 3rd Edition 3. Operations Management- McGregor D, McGraw-Hill, 2006, 7th Edition 4. Production and Operations Management- Haleem A, Galgotia Books, 2004, 3rdEdition 5. Production & Operations Managemen- Bedi Kanishka, Oxford University Press, 2005, 4th Edition

MBA206: Research Methodology L T P C 3 1 0 4 Unit I (10 Lectures) Introduction: Concept and application of business research, objectives of research, methods of research, quantitative and qualitative research, role and significance of research, research methods versus research methodology. Research process, identification and formulation of research problem, concept of variables, types of variables, hypothesis, developing hypothesis, Research Design: concept and types of research design, Exploratory, Descriptive, causal, experimental research design, factorial research design, Problems encountered by researchers. Unit II (12 Lectures) Data Collection: Primary and secondary sources of data, Methods of Collecting Primary Data, Advantages & Disadvantages of Primary Data & Secondary Data, Essentials Characteristics for Selecting Secondary Data. Basic Methods of Collecting Data: Observation Method -Advantages & Disadvantages, Methods of Observation, Survey Methods: Questionnaire, advantages and disadvantages, mail questionnaire, internet survey, problem of non response, suggestions to over come non-response, Preparation of Questionnaire and Schedule, Types of Questions, Sequencing of Questions, Length of Questionnaire, Precautions in Preparation of Questionnaire and Collection of Data. Interview method, advantage and disadvantage. Types of Scales: nominal, ordinal, interval and ratio scales, Difficulty of Measurement, Sources of Error, Criteria for a Good Scale, reliability of scales, Cronbachs alpha (with the help of SPSS). Unit III (10 Lectures) Sampling: Census versus sample enumeration, advantages of sampling over census, limitations of sampling, Types of sampling: probability sampling simple random, stratified, systematic, cluster, multistage sampling, Non-probability sampling judgment, quota, convenience, purposive sampling. Sampling and non-sampling errors, Sample size: Different approaches of determining size of sample. Unit IV (16 Lectures) Tabulation and Graphical Presentation: Coding, Editing and Tabulation of Data, Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance, Use of SPSS & MS Excel in Data Analysis, Hypothesis testing. Measure of central tendency: mean, median, mode. SPSS based Data Analysis: Correlation, Rank Correlation, Regression (Bi-variate and Multi-variate), tTest, Chi square test, Analysis of variance, factor analysis, cluster analysis. Unit V (8 Lectures) Report Preparation: Types and Layout of Research Report, Precautions in Preparing the Research Report.

Bibliography and Annexure in the Report : Their Significance, Drawing Conclusions, Suggestions and Recommendations to the Concerned Persons.

Suggested Readings: 1. Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9 Edition) nd 2. Saunders - Research Methods for Business students (Pearson Education, 2 Edition, 2007) 3. Panneer Selvam - Research Methodology (Prentice Hall of India, Edition 2008) 4. Gravetter - Research Method for Behavourial Sciences (Cengage Learning) 5. Zikmund, William G., Business Research Methods, 7 th ed. Cengage Learning, India. 6. Beri G.C - Marketing Research (Tata Mc Graw Hill, 4 Edition) 7. Kothari C R Research Methodology Methods & Techniques (New Age International Publishers, 2 Edition, 2004) 8. Churchill Gilbert A. and Iacobuce Dawn - Marketing Research Methodological th Foundation (Cengage Learning, 9 Ed.) 9. Byod & Others - Marketing Research (All India Traveler Book Seller) nd 10. Nargundkar - Marketing Research (Tata McGraw Hill, 2 Ed.)
nd th th

MBA207: LEGAL ASPECTS OF BUSINESS

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction - Overview and sources of Business laws in India. The Constitution of India with special reference to economic principles, provision regarding trade and commerce with special reference to provisions regarding division of powers between the Union and the states (enshrined in schedule VII and Art.246 and Art 301 to 305) UNIT II (10 Hours): THE INFORMATION TECHNOLOGY ACT, 2000: Significance of E- Commerce and e-governance, business operations under this new Law. Important terms in IT Act, digital signature, certifying authority, computer resources, cyber crimes, offences and penalties. THE RIGHT TO INFORMATION ACT, 2005: Background, importance of right to information with special reference to the Constitutional provisions, salient features covering important terms in the Act, powers and functions of information officers, transparency, rights of the citizens to get information from Public Authorities. (Central and State Government), offences and penalties under the Act. UNIT III (10 Hours): GENERAL PRINCIPLES OF CONTRACT: formation of contract-meaning of offer, kinds of offers, acceptance, promise, consideration. Essential s of an agreement to become a contract competency or capacity of parties, free consent, meaning and effect of coercion, undue influence, misrepresentation, fraud, mistake, Unlawful objects, agreements without consideration and their exceptions, agreements specially declared void by the Act. Impossible agreement. Difference between: void and voidable agreements, agreement and contract. UNIT IV (6 Hours): AN OVERVIEW OF THE SALE OF GOODS ACT,1930: Sale, an agreement to sell, transfer of property in good,stipulations as conditions and warranties, doctrine of caveat emptor and doctrine of Nemo debet quod no habet, rights of unpaid seller. THE CONSUMER PROTECTION ACT, 1986: Rights of a Consumer, Defects and deficiencies, services included under the Act, grievance redressal procedure by Consumer forums at District, State and National level. UNIT V (10 Hours): THE PARTNERSHIP ACT,1932: Formation of partnership firm, essentials of a partnership agreement, mutual rights and duties of partners, minor partner his rights and liabilities, incoming and outdoor partner, ,effect of nonregistration of the firm, dissolution of the firm. THE LIMITED LIABILITY PARTNERSHIP ACT, 2008: Salient features of the Act, Incorporation of limited liability partnership, its rights and duties, a comparative study of Partnership and the Limited liability partnership Act. UNIT VI (10 Hours): INDIAN COMPANIES ACT, 1956 Incorporation of a company, doctrine of lifting the corporate veil memorandum of Association, articles of association, principle of Ultra vires and Indoor management difference between private and public company, different kinds of meetings, Prospectus. Suggested Readings: 1. S.S. Gulsan, Business Law, 14th Edition, 2008, Excel Books 2. Akhileshwar Pathak, Legal Aspects of Business, 4th edition,2009, Tata Mcgra Hill 3. K.R. Bulchandani, Business Law for Management, 4th edition,2004, Himalaya Publishing House. 4. Avtar singh, Contract Act 10th edition,2008,Eastern Book Company 5. Bare Acts-Eastern Book Company

M03-208: Human Resource Management

L T PC 3 1 0 4
UNIT I (6 Hours): Human Resource Management: Meaning, scope and role of human resource management, Difference between HRM and Personnel Management, qualities of HR manager. Strategic Human Resource Management: Concept, role, process & implementation of strategic management in HR. UNIT II (10 Hours): Human Resource Planning: Definition, purposes & process. Human resource Information system (HRIS), HR Accounting and Audit, Job Analysis: Job description and job specifications. Recruitment and Selection: Concept, procedure & sources of recruitment. Selection process; methods of selection; types of tests- principles of testing. Interviewing methods for selection. Induction: Concept and objectives of induction/orientation. Induction in Indian industries, advantages of formal induction and orientation. UNIT III (10 Hours): Performance Appraisal: Definition, Purpose of appraisal, Procedures and techniques including 360 degree performance appraisal. Training and Development: concept, assessment of training needs, importance, objectives. Methods and issues of training and management development programmes, Effectiveness evaluation. UNIT IV (10 Hours): Job Evaluation and Compensation administration: Concept and Methods of Job evaluation. Employee remuneration and wage legislation: principles and objectives of wage and salary administration, employee compensation, rewards, incentives and fringe benefits. Wage levels and wage structure. Wage differentials. Wage determination (fixation) process and factors influencing wage determination. Concept of minimum, fair and living wage, components of pay structure in India. Incentive Payments: Meaning and definition, Incentive schemes in Indian Industries, Fringe Benefits. UNIT V (10 Hours): Discipline and Grievance Procedures, Industrial relations: Nature, importance and approaches. Promotion, Transfer and Separation: Promotion- purpose, principles and types; Transfer-reason, principles and types, Separation- lay-off, resignation, dismissal, Golden Handshake, retrenchment, Voluntary Retirement Scheme UNIT VI (10 Hours) Employee Welfare and Social Security: concept and significance of employee welfare and social security measures. Statutory and voluntary welfare measures in the organization. Safety and hygienic working conditions in the organization. Suggested Readings: 1. Managing Human Resources: Bohalander; Thomson learning Books, 12th edition 2. Human Resource Management, Ivancevich: Text and Cases, Excel Books, 2nd edition. 3. Human Resource Management, Beardwell- Macmillan, 4th edition. 4. Managing Human Resource, Monappa; Macmillan, 9th edition. 5. Human Resource Management, Dessler, Prentice Hall, 10th edition 6. Human Resource Management, Decenzo and Robbins Prentice Hall of India, 3rd Ed.

MBA-298 Human Values and Professional Ethics 40 Hours Unit I : Introduction : Concept of values, value formation, nature of values. Categories of values: material, social, aesthetic, ethical, cultural, religious and spiritual values. Value crisis in the contemporary Indian society. Ethics: development of ethics, ethical dilemma, ethical decision- making process, relevance of ethics and values in business. (8 lectures) Unit II : Human Values and Indian Ethos: Different perceptions of human values, behavioral scientists approach, humanity, human aspirations, hope and joy, human values and freedom, creativity, love and wisdom, relative and absolute values, truth, goodness and beauty, Satyam Shivam Sundaram. (8 lectures) Unit III : Religious and Social Values: Values of Justice, democracy, nationalism, secularism, national integration, human dignity and human rights, education system and values. Four Purusharthas, the five debts, nishkama karma, sthithapragya, Concept of unity of all life, Buddha and Jain philosophy, Gandhism--Truth and Non-violence. Cases/Exercises (6 lectures) Unit IV: Human Values and Corporate World: Interpersonal relationships in work group, Indian heritage in production and consumption, corporate responsibility of business, corporate social responsibility towards customers and shareholders. Case Study (5 lectures) Unit V: Stress Management: Meaning, sources and consequences of stress, stress management and detached involvement, stress reduction through yoga and meditation. Exercises and cases (6 lectures) Unit VI: Globalization and Values: Technology and human values, ethical issues in international business, westernization and modernization, business ethics in Japan, UK & USA Case Study (7 lectures)

Reference Books: 1. Chakraborty, S. K.: Foundations of Managerial Work Contributions from Indian Thought, Himalaya Publishing House Delhi 1998. 2. S.K. Chakravarthy: Managerial Effectiveness and Quality of Work Life Indian Insights, Tata McGraw Hill Publishing Co. Ltd. New Delhi 1987.

3. Chakravarty S. K. Management by Values, Oxford University Press, 1991. 4. Parathasarthy, Human Values & Management: 20 Key Principles for Modern Management, Ane Books Pvt. Ltd. 5. Sekhar R. C. Ethical Choices in Business, Response Books, New Delhi, 1997. 6. Ananta K Giri, Values, Ethics and Business: Challenges for Education and Management, Rawat Publication, Jaipur. 7. Tripathy A. N. Human Values New Age International Publishers 2003. 8. Banerjee B P, Foundations of Ethics and Management, Excel Books, 2005.

MBA301: Strategic Management

L T PC 3 1 0 4
UNIT I (6 Hours) Introduction: Nature, scope, and importance of strategy and strategic management. Defining strategic Intent: Vision, Mission, Goals and Objectives. Process of strategic management and levels at which strategy operates. Role of strategists. Impact of Globalization. UNIT II (10 Hours) Environmental Appraisal: Concept of environment, components of environment (Economic, legal, social, political and technological). Environmental scanning techniques- ETOP, QUEST, Gap Analysis, SWOT analysis and TOWS Matrix. Internal Appraisal The internal environment, organisational capabilities in various Functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF). Strategic Budget and Audit. UNIT III (10 Hours) Corporate level Strategies: Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy. Business level strategiesPorters framework of competitive strategies; Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance, Building and use of Core Competence. Functional Level strategies. Mergers & Acquisitions, Strategic Alliances, Takeover, Joint Venture. UNIT IV (10 Hours) Strategic Analysis and Choice: Corporate level analysis (BCG, GE Nine-cell, Hofers Product market evolution, Corporate Parenting and Shell Directional policy Matrix). Industry level analysis; Porters 5 forces model. Qualitative factors in strategic choice. UNIT V (10 Hours) Strategy Implementation: Resource allocation, Projects and Procedural issues. Organistion structure and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social responsibility. Mc Kinseys 7S Model, Organization Life Cycle, Operational and derived functional plans to implement strategy. Integration of functional plans. Strategic control and operational Control. Organistional systems and Techniques of Strategic evaluation. UNIT VI (10 Hours) Corporate Governance: Corporate Board: Attributes, Duties, Responsibilities, Liabilities. Corporate Disclosure and Investor Protection. Corporate Restructuring and Revival of Sick Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime. SEBI Regulations. Takeover Codes. Emerging Trends in Corporate Governance. Suggested Reading: 1. Strategic Management Concepts and Cases- F.R.David, Prentice Hall of India, 2007, 11th Ed 2. Business Policy and Strategic Management- Lawrence R.Jauch., Glueck William F., Frank Brothers, 2004, 6th Ed 3. Strategic Management- Pearce II John A. and Robinson J.R., Richard B. And Amita Mittal, McGraw Hill, 2010, 10th Ed 4. Strategic Management and Business Policy- Wheelen Thomas L., Hunger J. David and Rangaragjan Krish, Pearson Education, 2010 1st Ed 5. Cases in Strategic Management- Budhiraja S.B. and Athreya M.B., Tata McGraw Hill, 2003, 1st Ed 6. Business Policy and Strategic Management- Kazmi Azar, Tata McGraw Hill, 2008, 3rd Ed 7. Strategic Management: Concepts and Cases- Thomson and Strickland, Tata McGraw Hill, 2003, 13th Ed 8. Corporate Governance- A. C. Fernando, Pearson, 2008, 2nd Ed.

9.

Strategy Safari-The complete Guide through the Wilds of Strategic Management, Henry MintzbergPearson Education India, 2004. 10. The Fortune at the Bottom of the Pyramid- Eradicating Poverty through Profits, C.K. Prahalad- Pearson Education India, 2004

MBA302: Supply Chain Management

L T PC 3 1 0 4
UNIT I (6 Hours) Introduction: Evolution, Basic Concept & Philosophy, Integration of SCM, Essential features, Various Flows, Strategic Fit in SCM, Derivers and Metrics, Network Design and Operations, Value Chain Analysis UNIT II (10 Hours) Purchasing & Vendor Management: Centralized and Decentralized purchasing, Purchase Functions, Policies, Mathematical Model for Vendor Rating, Single Vendor Concept, Negotiations UNIT III (10 Hours) Inventory Management: Concept, Forecasting, Inventory Related Costs, Various EOQ models, Cycle Inventory, Multiechelon Cycle Inventory, Types of Inventory, Just-In-Time & Kanban System of Inventory Management, RFID, Lead time, Re-order Point, ABC, SDE/VED, FSN Analysis, Management of stores UNIT IV (10 Hours) Logistics Defined, Logistics Costs, Different Models, Logistics Sub-System, Inbound and Outbound logistics, 3 PL and 4 PL, Transport Strategy and Decisions, Cross Docking, Vehicle Scheduling, Managing Returnables: Product recall, Demand & Defective Merchandise, Bullwhip effect, CPFR, Distribution and Warehousing Management, Inland Container Depot (ICD) & Container Freight Station (CFS) Terminals UNIT V (10 Hours) Pricing & Revenue Management, Benchmarking-concept, Features and Implementation, Outsourcing, Demand Chain Management, TQM & Six Sigma, Supply Chain Restructuring UNIT VI (10 Hours) Role of IT in SCM, CRM, SRM Suggested Readings: 1. Designing and Managing the Supply Chain, D. Simchi-Levi, P.Kaminsky, Edith S.L., Ravi Shanker, Tata McGraw Hill, 2008, 3rd Ed. 2. Logistics and Supply Chain Management- Raghuram G., Macmillan, 2000, 5th Ed. 3. Living Supply Chains- John Gattorna, Pearson, 2009, 2nd Ed. 4. Logistics & Supply Chain Management - Critofer Martin, Pearson, 2001, 5th Edition 5. Operations Management- B. Mahadevan, Pearson, 2010, 1st Ed. 6. Supply Chain Management- B.S. Sahay and A.K. Gupta, Macmillan, 2007, 1st Ed. 7. Supply Chain Management- Text and cases, Jannat Shah, Pearson, 2009, 1st Ed. 8. Supply Chain Management- Chopra Sunil, Peter Meindl & D.V Kalra, Pearson, 2010, 4th Ed. 9. Word Class Supply Management- Burt, Dobler, Starling, Tata McGraw Hill, 2009, 7th Ed.

MBA303: Management Information System

L T PC 3 1 0 4
UNIT I (6 Hours) Foundation Concepts: Information Systems in Business, Information System, Information Technologies, Information System Framework for Business Professional, Fundamental Role of IS in Business, Trends in Information System, Role of e-Business in Business, Managerial Challenges of IT. UNIT II (10 Hours) System Concepts: Concept of Data and Information, System, Feedback and Control, Components of IS, Resources of IS, Activities of IS. Information System: Types/Classification of Information Systems, Operations Support System (OSS), Management Support System(MSS), Transaction Processing System(TPS), Process Control System(PCS), Enterprise Collaboration System(ECS), Management Information System(MIS), Decision Support System(DSS), Expert System(ES), Executive Information System(EIS), Cross Functional Information Systems. UNIT III (10 Hours) Role of MIS: Strategic Advantage with MIS, Competitive Strategy Concept, The Value Chain and Strategic IS, Using IT for Strategic Advantage: Business Process Re-engineering, Creating a Virtual Company, Improving Business Quality: Total Quality Management, Becoming an Agile Company, Building a Knowledge Creating Company. Role of Technology in MIS: Artificial Intelligence (AI), Applications Of Artificial Intelligence: Neural Networks, Genetic Algorithm, Fuzzy Logical Control System, Virtual Reality. UNIT IV (10 Hours) Developing MIS Systems: System Development Life Cycle. Investigation Phase, Prototyping, Feasibility Analysis, System Analysis (DFD and ER Diagram), System Design, Implementing Business Systems, Testing, Documenting, Training, Conversion and Maintenance. UNIT V (10 Hours) Managing Knowledge: Dimensions of Knowledge, Knowledge Management Value Chain, Types of Knowledge Management Systems, Structured and Semi structured Knowledge Management System, Knowledge Work Systems, Capturing Knowledge. Decision Support System: DSS Components, Online Analytical Processing, What-If Analysis, Sensitivity Analysis, Goal Seeking Analysis, Optimization Analysis, Data Mining for Decision Support. UNIT VI (10 Hours) Applications: Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Security and Ethical Challenges Of IT, Ethical Responsibility - Business Ethics, Technology Ethics; Cyber Crime and Privacy Issues. Suggested Reading: 1. 2. 3. 4. 5. Management Information System- OBrien James, Tata McGraw Hill, 2010,12 Edition Management Information Systems: Managing the Digital Firms- Laudon K C and Laudon J P,Prentice Hall, 2010,11th Edition Management Information System- Jawedkar W S, Tata McGraw Hill, 2009, 4th Edition
nd th

Management Information System- Davis & Olson, Tata McGraw Hill, 2004, 2 Edition
nd

Fundamentals of Information Systems- Stair & Reynolds, Thompson, 2009, 2 Edition

MBA 401: Entrepreneurship Development

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction: Entrepreneurship, Benefits of Entrepreneurship in Developing and Developed Economy, Intrapreneurship, Entrepreneurial Traits, Types of Entrepreneurs, Family Business, Motivational Theories for Entrepreneurship, Growth and Problems of Women Entrepreneurship, PESTLE for Entrepreneurship Development, Barriers to Entrepreneurship. UNIT II (10 Hours): Creativity: Idea generation and opportunity identification, Creativity process, Creative Problem Solving Heuristics, Brainstorming, Synectics, Value Analysis. Innovation: Process of Innovation, Types of Innovation, Benefits of Innovation, Sources of Innovation, Barriers to Innovation, Innovation and Intellectual Property Rights. UNIT III (8 Hours): Developing Business Plan: Meaning of Business Plan and its process, Advantages of Business Planning, Feasibility study. Types of firms: proprietorship, partnership, private limited company and Joint Stock Company. UNIT IV (8 Hours): Project Management: Project Definition, Characteristics of a good project, Project life cycle, Project Appraisal, Social Cost Benefit Analysis, Project Financing, Venture Capital, Project Implementation. UNIT V (10 Hours): Promoting Agencies: Role of Government in Entrepreneurship Development, Incentives for Entrepreneurship, Special Economic Zones (SEZ), Export Processing Zones (EPZ). National Institute of Entrepreneurship & Small Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB), Indian Institute of Entrepreneurship, State Financial Corporations, Centre for Entrepreneurship Development, SIDBI, NABARD, IDBI, SIDO, Small Industries Service Institute (SISI), District Industry Centre (DIC). UNIT VI (10 Hours): Entrepreneurship in Global Context: Reasons of going across national boundaries, Understanding Political, Economic, Social and Technological environment of host country, International vs domestic entrepreneurship, Stages of economic development, Entry strategy for international business: exporting, licensing, franchising, joint venture, green field investment. Mergers & Acquisitions. Suggested Readings: 1. Entrepreneurship : New Venture Creation, Holt (Prentice-Hall) 2000. 4th Ed 2. Entrepreneurship, Robert D Hisrich, Michael P Peters, Dean A Shepherd, Tata McGraw-Hill Companies, 2007, 6th Ed 3. Project Management K Nagarajan, New Age International, 2010, 3rd Edition. 4. Entrepreneurial Development Potential Beyond Boundaries, Desai Vasant, Himalaya Publishing House, 2010. 1st Ed 5. Creativity in Organisations, Nina Jacob, Wheeler, 1998. 2nd Ed 6. Understanding Enterprise: Entrepreneurship and Small Business, Bridge S et al. Palgrave, 2003. 2 nd Ed 7. Strategic Management, Hunger J D and Wheelen T L, Addison-Wesley, 2004. 9th Ed 8. Entrepreneurship, Dollinger M J, Prentice-Hall, 2003. 3rd Ed

MBA402: Consumer Behavior

L T PC 3 1 0 4
UNIT I (06 Hours) Evolution of Consumer behavior; Product philosophy to marketing philosophy; Introduction to consumer behavior; Consumer & customer; Nature & characteristics of Indian consumers; understanding consumers & market segments; Factors affecting consumer behavior. UNIT II (10 Hours) Environmental influences on consumer behavior; Motivation, perception, learning, Attitude, personality & their marketing implications. Cultural influences, Social , class, family & reference groups influences on individual consumers. Innovation, Diffusion of innovation & adoption process. UNIT III (10 Hours) Perceptual mapping, Strategic marketing application; Market segmentation strategies, Targeting & positioning strategies; repositioning; Store choice & shopping behavior; in-store stimuli; point of purchase UNIT IV (10 Hours) Consumer buying decision process, Pre & Post purchase processes; Consumption & evaluation; Different consumer behavior Models; Nikosia model, Howard Model, Howard-Sheth Model, Webster and Wind Model and Sheth Industrial Buyer Behaviour Model. UNIT V (10 Hours) Jago Grahak (Consumer Awareness): Consumer information, environmental concerns, Consumerism- A social fad, consumer rights, Consumer Protection: Consumer Protection Act 1986, Central consumer protection council, state consumer protection councils, consumer disputes redressal agencies, consumer disputes redressal forum, National Consumer Disputes Redressal Commission. Consumer research; Strategies & Methodologies; methods of gathering consumer information UNIT VI (10 Hours) Customer Relationship Management; Meaning & Significance of CRM, Types of CRM Strategies for building relationship marketing, CRM Vs Customer retention, CRM Process-Benefits, CRM process for marketing organizations, brand switching behaviour-CRM, Meaning, Importance of e-CRM, Difference Between CRM & eCRM Suggested Readings: 1. Consumer Behavior - David, Loudan & Bitta, Tata McGraw Hill, 2002, 4th Ed. 2. Consumer Behaviour - Leon Schiffman, Lesslie Lazar Kanuk-Pearson/PHI,2008, 8th Ed. 3. Consumer Behavior - Michael R.Solomon, PHI, New Delhi,2003, 5th Ed. 4. Customer Relationship Management- Peeru Ahamed & Sagadevan Vikas Publishing,2006,1st print

MBA311: Financial Derivatives

L T PC 3 1 0 4
UNIT I (6 Hours) Financial Derivatives: Concepts relating to derivatives. World Derivatives Markets; Types of orders, Risks of Derivatives, Commodity Derivatives, Derivative Market in India: Present position in India - regulation, working and trading activity. UNIT II (10 Hours) Introduction to Currency Markets: Exchange Rate, Currency Futures: Trading, Clearing, Settlement and Risk Management Strategies using Currency Futures: Hedging, Speculation in Currency Futures, Equity Derivatives: Trading Futures, Trading Options, Derivatives Trading on the Exchange UNIT III (10 Hours) Options: Definition, Pricing of option, Option strategies, Specifications of Options Intrinsic Value and Time Value Options, Valuation of options; Binomial Option Pricing Model; Black-Scholes model for Call Options, Valuation of put options. Option markets. UNIT IV (10 Hours) Future contracts: Introduction to Futures, Trading mechanism, Clearing & settlement system Pricing of futures. UNIT V (10 Hours) Managing Market Risk: Hedging schemes - delta hedging, theta, gamma; Relationship in delta, theta and gamma; Vega and rho; Portfolio insurance UNIT IV (10 Hours) SWAPS: Definition of SWAP, Types of SWAP, Role of Financial Intermediary Warehousing Valuation of SWAP, Forward Contract: Introduction to forward, Forward rate agreement, Pricing of a FRA, Advantages and Disadvantages of FRA Suggested Readings: 1. Gupta, S.K. (2005). Financial Derivatives. Prentice Hall of India, 2007 2. Chew, Lilian: Managing Derivative Risk, John Wiley, New Jersey. 3. Das, Satyajit: Swap & Derivative financing, Probus 4. Indian Institute of Banking & Finance, Commodity Derivatives , Macmillan India Ltd, 1st edition, 2007 5. Hull, J.: Options: Futures and other Derivatives, Prentice Hall, New Delhi.6th edition, 2006 6. Kolb, Robert W: Understanding Futures Markets, Prentice Hall Inc., New Delhi.2006

MBA312: Utilisation of Funds- Both Short Term and Long Term

L T PC 3 1 0 4
UNIT I (8 Hours): Introduction to Working Capital: Conceptual Study of Working Capital, Working Capital Cycle, Computation of Working Capital, ProfitabilityLiquidity trade-off, Working Capital Financing Policy Aggressive, Moderate & Defensive. UNIT II (10 Hours): Management of Cash and Receivables: Cash management- Determination of Cash requirements and Cash Management Models, Marketable Securities: Concept, types, reasons for holding marketable securities. Receivables: Concepts and objectives of receivables management, factors affecting size of receivables and policies for managing accounts receivables, Credit Rating including credit collection period and Credit Management in India. UNIT III (8 Hours): Management of Inventory and Working Capital Financing: Inventory Management: Procurement procedure, Store procedure, issue of Stock, Inventory Controlling techniques . Working capital financing: Need and objectives of financing of working capital, short term credit, mechanism and cost-benefit analysis of alternative strategies for financing working capital.; Pattern and sources of Working Capital Financing in India. UNIT IV (10 Hours): Procurement of Funds- Cost of Capital (Cost of Equity, Preference and Long term Loans), Time Value of Money. Capital Budgeting: Techniques for evaluation like payback period method, accounting rate of return, Internal rate of return, Net present value and profitability index. Capital Rationing. UNIT V (10 Hours): Capital Budgeting Decisions- Certainty and Equivalent approach, Evaluation of risky investment proposals, Risk and Return Analysis, Decision tree analysis. Sensitivity Analysis, Risk adjusted Net present Value. UNIT VI (10 Hours): Capital Budgeting Decisions- Replacement Decisions, Impact of inflation on capital Budgeting decisions. Lease Financing- Overview, Mechanism, Evaluation- Models. Suggested Readings: 1. Financial Management- Pandey, I.M, Vikas Publication, 2005, 9th Ed. 2. Financial Management-Problems and solutions- Ravi M. Kishore, Taxman, 1st Ed. 3. Financial Management text and problems, Khan & Jain., Tata McGraw Hill, 2007, 5th Ed

MBA313: Investment Management and Business Valuation

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction of Investment Management: What is Investment? Financial and Economic Meaning of Investment, Investment vs. Speculation vs. Gambling, Why Investments are Important? Favourable Investment Factor, Investment Media, Features of an Investment Programme and Process of Investment Management. UNIT II (10 Hours): Financial Institutions, new issue market and stock exchange in India: Development Indian Financial System, Structure of Financial Markets, Financial Institutions, A Critique of the Indian Financial System, New Developments in the Financial System. Relationship b/w new issue market and stock exchange, Role of the New Issue market, Mechanics of Floating new Issues and Security Trading in Stock Exchanges, kinds of Trading Activity, Membership rules in Stock Exchange, Listing of Securities, Legal control of stock exchanges in India, Capital issues control. UNIT III (10 Hours): Investment Avenues: Investment Classification, Corporate Bonds, Bond Indenture, Features of Bonds, Types, Classification, Evaluation of Liabilities (like as Bond and Securities); Analysis Options, Warrants, Mutual Funds and Insurance. UNIT IV (14 Hours): Technical Analysis: Concept of Risk, Measures and calculation of risk and return, trade off, systematic and unsystematic risk components. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Portfolio concept, Portfolio risk and return, Beta as a measure of risk, calculation of beta, Selection of Portfolio: Markowitzs Theory, Single Index Model, Capital market theorem, CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. UNIT V (6 Hours): Valuation of Various Assets: Valuation Concept, Principles and Techniques; Valuation of Tangible Assets (like as Fixed Assets, Investments and Inventories); Valuation of Brand; Valuation of Real Estate. UNIT VI (10 Hours): Valuations of Business: Valuation of Goodwill, Patents and Copyrights; Valuation of Shares Including Preference Shares; Valuation of Business / Firm. Suggested Readings: 1. Management of Invest, Jack Clark Francis, McGraw Hill - 2002, 5th Ed. 2. Investment Analysis and Portfolio Management, Chandra P, Tata Mc Graw Hill - 2008, 3rd Ed. 3. Investment and Indian Perspective, Bodie, Kane, Marcus & Mohanti - 2010 TMH, 6th Ed. 4. Security Analysis and Portfolio Management, Pandian P Vikas, 1st Ed. 5. Investment Analysis and Portfolio Management, Ranganatham, Pearson Education, 1st Ed. 6. Valuation of Financial Reporting, Michael J. Mard, James R. Hitchner, Steven D. Hyden, John Wiley & Sons, 2nd Ed. 7. Valuation of Company Shares and Business, Adamson and Adamson, Law Book Company, Allahabad 8. Corporate Accounting, Mukherjee A. & Hanif M., McGraw-Hill-2009, 5th Ed.

MBA411: Direct & Indirect Tax Laws

L T PC 3 1 0 4
UNIT I (8 Hours) General Framework of Direct and Indirect Taxation in India: Different direct tax laws and their inter-relationship in the scheme of taxation in India, importance of Income-tax Act ,Securities Transaction Tax, Wealth Tax. Special features of indirect tax levies - all pervasive nature, contribution to Government revenues; UNIT II (8 Hours) Basic concept of Income Tax: Income, person, assessee, assessment year, previous year, gross total income, total Income, Basis of charge- Scope of total income, residence and tax liability, income which does not form part of Total Income, Tax deductible at source UNIT III (10 Hours) Tax on Individual Income Computation of tax under the heads of Salaries, Income from House Property UNIT IV (12 Hours) Income from the head - Profits & Gains of Business, Capital Gains & Income from Other Sources, Deductions U/S 80. UNIT V (10 Hours) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning: for depreciation; Treatment of losses & unabsorbed items; Carry forward and set off losses. Tax and business reorganizations: merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision & Review UNIT VI (8 Hours) Central Excise Act 1994 and Excise planning, Customs Act and Customs Duties Planning, Service TaxProvisions of law and procedures. Constitutional provisions authorizing the levy and collection of duties of central excise, customs and central sales tax. Suggested Readings: 1. Direct Taxes Law and Practice - DR. V.K. Singhania, Taxmann Publications, 2. Systematic Approach to Income Tax and Sales Tax- Girish Ahuja & Ravi Gupta Bharat Law House 3. Indirect Taxes - Law and Practice - V.S. Datey Taxmann Publications, New Delhi 4. Indirect Taxes - V. Balachandran, Sultan Chand & Sons, New Delhi

MBA412: Management of Insurance

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction and Scope of Insurance- Historical perspective, Conceptual Framework, Meaning, Nature and Scope of Insurance, Classification of Insurance Business viz., Life Insurance and General Insurance. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Principles of Life Insurance and Governance of Insurance Business. UNIT II (10 Hours): Financial Aspects of Insurance Management- Role of Financial Institutions, Insurance Companies, Financial Market, Structure and functions, Mutual Funds, Housing Finance. Important Life Insurance Products and General Insurance Products, Determination of Premiums and Bonuses, Various Distribution Channels. UNIT III (10 Hours): Risk Management and Underwriting, Role of Actuaries- Product framing, Underwriting guidelines, Re-insurance. Preparation of Insurance Documents, Policy Conditions , Settlement of Claims. UNIT IV (10 Hours): Insurance Act 1938, Life Insurance Corporation Act 1956, IRDA Act 1999, Consumer Protection Act 1986. UNIT V (10 Hours): Ombudsman Scheme, Income Tax Act, Wealth Tax Act 1957, Married Women's Property Act 1874. UNIT VI (10 Hours): Code of Conduct in Advertisement, Financial Planning and Taxation, Bank Deposit Schemes, Unit Trust and Mutual Funds, Shares, Tax Benefits under Life Insurance Policies. Suggested Readings: 1. Insurance Management- Ganguly Anand, New Age International Publishers, 2002, 1st Ed. 2. Fundamentals of risk & Insurance- Vaughan & Vaughan, John Wiley & Sons, 2002 3. Indian Insurance Industry: Transition & Prospects- Srivastava D.C., New Century Publications, 2001 4. Life Insurance in India-, R. Haridas, New Century Publications, 2011

MBA413: Financial Markets, Institutions and Instruments

L T PC 3 1 0 4
UNIT I (6 Hours): Financial System: Components of Financial System, Institutions, Instruments, Market & Services, Nature and Role of Financial System, & Economic Development, Financial Sector Reforms. Financial Market- Meaning, definition, role and functions, constituents, Indian money and capital markets, Role of Financial Markets, Financial Market Globalization, Securities Traded in Financial Markets, Financial Market Regulation. UNIT II (10 Hours): Capital Market: Constituents, Functions, Capital Market instruments, New issue Market, Private Placement, Security Exchange Board of India, Regulation and Investor Protection. Secondary Market: Stock Exchange; Rules & Regulation of Trading & Settlement, Stock Market Reforms, Listing of Shares, Depositories System. Money Market: Constituents and functions, Types of Money Market, Government Security Market, Money Market Instruments, Regulations of the Money Market UNIT III (10 Hours): Call money market, commercial paper market commercial bill market, certificate of deposit market, Treasury bill market, government or gilt edged market. Foreign exchange Market: Nature, structure, types of transactions, exchange rate quotations, spot and forward; Arbitrage. UNIT IV (10 Hours): Financial Institutions -Meaning, characteristics, categories, Role of Financial Institutions in Financial Markets. Indian financial institutions: A brief historical perspective- Reserve Bank of India, Commercial Banks, Developmental Financial Institutions, Investment institutions, Role & Functions.An update on the performance of IDBI, ICICI, IFCI and SFCs, LIC and GIC. UNIT V (10 Hours): The banking institutions: Commercial banks the public and the private sectors- structure and comparative performance .The problems of competition; interest rates, spreads, and NPAs. Bank capital adequacy norms and capital market support. The Non- banking financial institutions; evolution, control by RBI and SEBI.A perspective on future role. Unit Trust of India and Mutual funds, IRDA. UNIT VI (10 Hours): Financial services concept, objectives /functions. Financial services market-constituents, growth of financial services in India, financial services sector-problems. Credit cards, debit cards, credit ratings, hire purchase finance, insurance services, factoring and Forfeiting, leasing, merchant banking, mutual funds, housing finance services, and micro financial services. Suggested Reading: 1. Financial Services -M.Y. Khan, Tata McGraw-Hill, New Delhi, 2004, 3rd Ed. 2. Marketing of Services-Harsh V.Verma, Global Business Press, 2002, 2nd Ed. 3. Foundations of Financial Markets and Institutions- Frank.J.Fabozzi & Franco Modigliani, Pearson Education Asia, 2002, 3rd Ed. 4. Indian Financial Systems- H.R Machiraju, Vikas Publishing House Pvt. Ltd., 2002, 2nd Ed. 5. Investments- William F. Sharpe, Prentice Hall, 1999, 6th Ed. 6. Fundamentals of Futures and Options Markets- John C. Hull, Prentice Hall, 2000, 5th Ed. 7. Capital Markets, Institutions and Instrument- Frank J. Fabozzi, Prentice Hall, 1996, 3rd Ed.

MBA316: Integrated Marketing Communication & Brand Management

L T PC 3 1 0 4
UNIT I (6 Hours) Introduction to Integrated Marketing Communications, IMC as integral part of marketing, Understanding Communication Process UNIT II (10 Hours) Research: A strategic advertising tool, Advertising Strategy, Creative Execution in Advertising, Media Planning and Strategy, Structure of Advertising and Promotions World. UNIT III (10 Hours) Sales Promotion, Direct Marketing, Public Relations, Publicity and Corporate Advertising Unconventional Promotional Media, Budgets, Objectives and Evaluation UNIT IV (10 Hours) Brand Management overview --- The history of Branding and its current importance, Brand Development & brand Extension, Product Vs Brands, Brand challenges and opportunities, The brand equity concept, IMC to Build Brand Equity, Measuring Brand Equity. UNIT V (10 Hours) Brand Leveraging & Brand Performance- Co-branding, celebrity endorsement. Designing and Implementing Branding Strategies, Brand extension and brand transferUNIT VI (10 Hours) Brand Positioning & Brand Building- Brand portfolios and market segmentation- Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values.

Suggested Reading: 1. Branding Concepts- Pati, Debashish, Macmillan Publishers India (2006), 1st Ed. 2. Brand Positioning Strategies for Competitive Advantage- Subrato Sengupta, Tata McGraw Hill, 2005, 2nd. 3. The New Strategic Brand Management- Kapfere, Jean-Noel, Kogan Page India Private Limited, 2005, 3rd 4. Brand Management Perspectives and Practices- Das, Naveen, ICFAI University Press, 2002, 2nd Ed. 5. Brand Management Financial Perspectives- Ray, ICFAI University Press, 2007, 1st Ed. 6. Advertising Management- Aaker, David A et al. Prentice Hall, India, 1996, 5th Ed. 7. Advertising and Promotion Management- Rossiter, John R, Percy, Larry. McGraw Hill, 1997, 2nd Ed.

MBA 317: SALES AND DISTRIBUTION MANAGEMENT L T PC 3 1 0 4

UNIT I (8 Sessions) Introduction: Selling Vs Marketing, Sales Management Process, Role of Sales Manager, Concept of Personal Selling, Sales Management and Salesmanship, Process of Personal Selling, Qualities of a Successful Salesperson. UNIT II (10 Sessions) Goals in Sales Management: Goal Setting Process in Sales Management; Analyzing Market Demand and Sales Potential, Techniques of Sales Forecasting; Preparation of Sales Budget; Formulating Selling Strategies; Designing Sales Territories and Sales Quota. UNIT III (10 Sessions) Sales Force Management: Organising the Sales Force, Designing the Structure and Size of Sales Force, Recruitment and Selection of Sales Force, Leading and Motivating the Sales Force, Training and Compensating the Sales Force, Sales Contests, Evaluation and Analysis. UNIT IV (10 Sessions) Introduction to Distribution Management: Concept of Distribution Channel, Importance of a Channel, Types of Channels, Channels for Consumer goods, Industrial Goods & Services, Integrated Marketing Channels Horizontal, Vertical, Multi Channel Marketing Systems UNIT V (10 Sessions) Channel Management: Forces of Distributing Systems, Distributors Selection and Appointment, Channel Conflicts and their Resolutions; Training, Motivating and Evaluating the Distributors Sales Team UNIT VI (8 Sessions) Distributors: Policies and Strategies; Market Logistics: Meaning and scope, Transportation & Warehousing; International Marketing Channel

Suggested Readings
Donaldson B - Sales Management: Principle, Process and Practice (Palgrave) 2008, 3e Panda, Sahadev- Sales & Distribution Management (Oxford) 2009 (13th impression),1e Spiro - Sales Force Management (Tata Mc Graw Hill) 2009,11e Still Richard R, Cundiff Edward W. and Govoni Norman A.P - Sales Management: Decisions, Strategies and Cases (PHI) 2008,5e Rosenbloom Marketing Channels (Cengage Learning) 2010 (Indian Reprint),7e Coughlan A.T., Stern Louis W., EL-Ansary A.I. and Anderson E - Marketing Channels (PHI/Pearson) 2009 ,7e Churchill, Ford, Walker-Sales Force Management (TMH) 2009, 9e

MBA 318: MARKETING OF SERVICES

L T PC 3 1 0 4

UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing, Product-Service Continuum, Characteristics of Services, Classification of Services; Expended service marketing mix, Services marketing triangle. Paradigms in Service Marketing - evolution and growth of service sector, Importance of Customer Relationship Management in Services UNIT II (8 Sessions) Understanding Customer Expectations and Perceptions of Services; Zone of Tolerance, Customer Satisfaction & Service Quality: Monitoring and measuring customer satisfaction, Service Quality Models: Gaps Model, SERVQUAL, Segmentation, Targeting and Positioning of Services UNIT III (14 Sessions) Augmented Services Marketing Mix: Service Product: Service Product Planning; Service Distribution: Distribution Strategies for Services, Role of Internet in distribution of Services; Promotion: Promotion objective for Services; Pricing: Factors involved in pricing a service product, Reshaping demand using effective pricing, People: The key role of service employees in a service business, Physical evidence- Importance of physical evidence in services, Servicescapes; Service Process- Concept of Service encounter, Service Blue Print, Strategies for managing inconsistency Customer role in services; Customers as Co-Producers; Self Service Technologies, Employee role in service delivery UNIT IV (10 Sessions) Marketing of Financial Services: Deciding the service quality, Understanding customer expectations, Segmenting, Targeting and positioning of financial services; Marketing Mix strategies with special reference to Credit Cards, home loans, Insurance and Banking, Marketing of Telecom and Hospitality services UNIT V (10 Sessions) Role of Communication in Service Marketing; People and Internal Communication; Process of Operations and Delivery of Services, demand variation and capacity constraints, Capacity Planning, Strategies for matching capacity and demand, Waiting line strategies; Role of Technology in Services Marketing. UNIT VI (6 Sessions) Services in Global Perspective: International Marketing of Services- Recent Trends, Principal Driving Force in Global Marketing of Services, Key Decisions in Global Marketing, Services Strategy and Organizing for Global Marketing. Suggested Readings:
Zeithaml - Services Marketing-Integrated Customer focus across the firm (Tata Mc Graw Hill) 2004, 3e Love lock Christopher - Services Marketing: People, Technology and Strategy (Pearson Education) 2009,5e Rama Mohana Rao - Services Marketing. (Person Education) 2009, 1e (last impression)

Govind Apte - Services Marketing (Oxford University Press) 2010, 1e (13 th Impression) Rajendra Nargundkar -Services Marketing (TMH) 2004, 2e Jauhari & Dutta- Services: Marketing, Operations & Management (Oxford University Press) 2009, 1e

MBA416: International Marketing

L T PC 3 1 0 4 UNIT I (10 Hours) Nature, scope and basis of international Marketing, Difference between domestic and international Marketing, Stages of International Marketing; EPRG framework; Scanning of international environment: Socio-cultural, Political-legal, Economical & Technological Environments; Emerging trends in International Marketing UNIT II (10 Hours) Product Planning in International Markets; International Product-Line Analysis; Product Design Strategy; New Product Development; Product Planning Matrix; International Product Life Cycle; Product Portfolio Matrix; Dimensions of Product Strategies; Product Repositioning Strategy Global Market Segmentation; Grouping of Countries; Market Segmentation through Perceptual Mapping UNIT III (10 Hours) Fundamentals of International Pricing; Value and Skimming Pricing; Pricing with Demand Curve; Penetration Pricing; Geographical Pricing; Dual Standards; Pricing Models; Price-Market Relationship; Cross Promotion and Pricing Strategy; Pricing Strategies Management; Other Pricing Modalities UNIT IV (10 Hours) What is International Advertising? Developing International Advertising Strategy; Advertising Concepts: Monte Carlo; Creative-Mix; International Marketing Mix; Advertising Environment; Advertising Process; Advertising Categories; Advertising and Buyer Perception; Advertising Styles International Brand Strategy; Brand Categories, Brand Drivers in International Markets; Brand Positioning and Advertising Evaluation Positioning Methods; UNIT VI (8 Hours) Profile of Principal Distribution Strategies; International Channel Selection; Distribution in Gray Market; Logistics Management; International Channel Management; Developing Logistics Strategy; Physical Distribution; Distribution Planning; Functional Excellence in Distribution Planning UNIT V (8 Hours) International Marketing Research need of marketing Research, Collecting, analysing and interpretation of data. Assessing international Market size and sales Potentials, managing international marketing research International sales management: Consultative Sales; Technical Sales; Commercial Sales and Direct Sales; Organizing the Sales force Suggested Readings: 1. Global Marketing Warren J. Keegan and Mark C. Green, Prentice Hall, 2007, 5 th Ed. 2. International Marketing - P.K. Vasudeva, Excel, 2010, 4th Ed. 3. International Marketing- Jain, Subhash., South Western Thomson Learning, 2008,6th Ed. 4. International Marketing- Cateura Philip and Graham John, Tata McGraw Hill, 2010 13 th Ed.

MBA 417 : RURAL MARKETING L T PC 3 1 0 4 UNIT I (08) Introduction to Rural Marketing: Rural Market-Characteristics and Dimensions, Market Size & Physical Structure of Rural Society, Socioeconomic Reforms, Classification of rural products and rural markets, Corporate interest in rural market, Constraints in Rural Marketing. UNIT II (10) Rural Consumers in India-Geographical Spread and differentiation, Behaviour of Rural consumers, Use of durables and non-durables by Indian rural folk; Rural Market Segmentation, Targeting and Positioning; Rural Demand Dimension - Tapping the Rural Markets: Thomson rule of Marketing Index, MICA rating, Lin Quest. UNIT III (10) Rural Marketing Mix: Product New Product Development for Rural market, Rural market and product life cycle; Price- objectives, strategies and methods; Promotion- IMC, rural communication-challenges and strategies; Distribution: Distribution pattern and methods in rural markets, Channel management in rural markets - Managing physical distribution in rural markets - Storage, warehousing and transportation; Rural marketing strategies: Rural Marketing of FMCG, Rural marketing of consumer durables. UNIT IV (10) Marketing of agricultural products: Agricultural inputs and their types, Agricultural marketing, Marketed & Marketable Surplus, Marketing rural non farm products; Social Structure of Rural Society; Different marketing agencies and institutions, Marketing Network, Government Efforts UNIT V (08) Agricultural Marketing Finance: Introduction to rural Financing, Agricultural and non agricultural finance, Sources of finance, NABARD, functions of NABARD, Schemes & Patterns of NABARD UNIT VI (10) Rural Market Research: Rural market mapping, Major techniques of marketing research, Methods of data collection, Dissemination of market information; The future of Rural Marketing, ICT, Public-Private Partnership, e-Rural Marketing, Suggested Readings: Krishnamacharyulu C S G, Ramakrishnan Lalitha -Rural- Marketing- Text & Cases (Pearson) 2011,2 e Ramakishen Y- New Perspectives in Rural & Ahicultural Marketing: (Jaico publishing) 2011,2 e Dogra Balram, Ghuman Karminder- Rural Marketing Concepts & Practices (Tata Mc Graw-Hill) 2009, 4th Reprint, 1e Gopalaswamy T P- Rural Marketing- Environment Problems & Strategies (Vikas Publishing House) 2009, Revised 3 e Velayudhan Sanal Kumar- Rural Marketing- Targeting the Non urban consumer (Response, SAGE Publication) 2002,1 e

MBA418: Retail Marketing L T PC 3 1 0 4 UNIT I (6 Hours) Introduction: The World of Retailing, Definition and Concept, Type of Retailers, Building and Sustaining Relationship, Retailing Scenario, Situation Analysis, Strategic Approach, Socio Demographic and Economic Change, Market Selection, Trading Area Analysis, Store Location, Site Selection UNIT II (10 Hours) Store Design Objective, External & Internal Layout, Structure as Part of Image, Atmospherics: Store Fittings, Retail Aesthetics and Promotions, Graphics and Signages, Floor Space Management, Planning Fixture and Merchandising Presentation, Display Techniques, Feature Four Way Fixture, Mannequins, Models, Atmospheric Lightings, Decor, Visual Merchandise UNIT III (6 Hours) Store and Non-Store Based Retailing, Multichannel Retailing, Customer Buying Behaviour, Catchment Area Analysis, Career in retailing, HRM: HRM in Retail, a Strategic Tool, Retailing Buying Objectives, Decisions UNIT IV (10 Hours) Financial Objectives: Accounting Statements, Financial Dimensions, Strategic Profit Model, Retail Pricing: Objective, Pricing Policies and Strategies, Price Sensitivity, Factors Influencing Pricing, Mark ups and Mark downs UNIT V (10 Hours) Private Labels: Concept, Store Brand, An Umbrella Brand, Retail Promotion Mix, Steps in Planning a Retail Advertising Campaign, Retail Communication and Promotion Mix, Consumerism and Ethics in Retailing UNIT VI (10 Hours) Corporate Social Responsibility, Product Misuse and Safety Issues, Retail Research and Audit Suggested Reading: 1. Retail Management: A Strategic Approach- Barry Berman & Joel R. Evans, PHI, 2007, 3rd Ed. 2. Retailing Marketing- Dravid Gilbert, Prentice Hall - Pearson Education, 2007, 4th Ed. 3. Retail Management- Gibson G. Vedamani, -Jaico Publishing House, 2004, 3rd Ed. 4. Retailing Management- Michael Levy, Barton A Weitz & Ajay Pandit, -Tata McGraw Hill, 2008, 2nd Ed. 5. Retailing Management- Swapna Pradhan, - Tata McGraw Hill, 2009, 3rd Ed.

MBA321: EMPLOYEES WELFARE AND LABOUR LEGISLATIONS

L T PC 3 1 0 4
UNIT I (10 Hours): INDUSTRIAL RELATIONS: Constitutional provisions regarding the welfare of employees, Role of Three Actors to Industrial Relations State, Employer & Employees, Causes for poor IR, Developing sound IR. Ethical approach to IR: Idea of trusteeship- Principles & features, Code of conduct. UNIT II (10 Hours): INDUSTRIAL DISPUTES (The Industrial Disputes Act, 1947:Definition, Causes of Industrial disputes, Types of Industrial disputes, Prevention of Industrial disputes, Settlement of Industrial disputes, Strike, Lock-out, Lay-off and Retrenchment and unfair labour practices. UNIT III (10 Hours): TRADE UNION & COLLECTIVE BARGAINING: Historical background of trade unions; Trade union movement in India, why do workers join unions. Trade Union; kinds, Theories, Problems, Functions, and Registration. Types of bargaining Collective bargaining in India, Prerequisites of collective bargaining, Grievance redressal & Disciplinary procedure. UNIT IV (10 Hours): THE FACTORIES ACT, 1948: Welfare provisions of the Act ,salient features, working hours and leaves. THE EMPLOYEES PROVIDENT FUND AND MISCELLANEOUS PROV. ACT, 1952: Relevance of the Act, salient features, beneficiaries of the Act, determination of contribution, deposit and withdrawal from the PF account. UNIT V (6 Hours): THE PAYMENT OF GRATUITY ACT, 1972: Applicability of the law, salient features, benefits provided under the Act. THE PAYMENT OF BONUS ACT, 1965: Applicability of the Act, welfare aspect of the Act, salient features of the Act, eligibility and disqualification for Bonus, calculation and payment of Bonus. UNIT VI (10 Hours): THE EMPLOYEES COMPENSATION ACT,1923: Aims and objects of the Act, meaning of compensation, meaning of dependent and their relevancy to provide compensation, types of incapacities or disabilities and amount of compensation paid therefor .appointment of commissioner and his power. THE EMPLOYEES STATE INSURANCE ACT, 1948: Objectives and relevancy of state Insurance Act,1948,Establishment of employees state Insurance corporation, composition of corporation and its functions, standing committee, constitution, powers and functions, Benefits provided under this Act: sickness benefit, maternity benefit, disablement benefit, dependents benefit, medical benefit, medical benefit council and its duties, regional boards, local committee Suggested Readings: 1. Industrial Relations B.D Singh, Excel Books, 2008, 2nd Ed. 2. Labour and Industrial Law Manual-Central Law Agency, 2010. 3. Labour and Industrial Law -S.N.Mishra, Central Law Publication, Allahabad. 4. Labour & Industrial Laws by P L Malik, Eastern Law Publication, 2010, 22nd Ed

MBA322: Training and Development

L T PC 3 1 0 4
UNIT I (6 Hours) Training Concept: Definition, Meaning, Objectives, need, Types, importance of Training, Difference of Education, Training and Development UNIT II (10 Hours) Process of training: Identification of job competencies, Identification of training needs (Person, Task, Organization Analyses), Assessment of training Needs: methods and processes UNIT III (10 Hours) Training Program: Trainer Identification, methods and techniques of training, Designing a training module (Cross Cultural, 69 Leadership, Training The Trainer, Change), Management Development Program, Budgeting Of Training UNIT IV (10 Hours) Learning: Principles and theories of learning, Reinforcement Theory, Social Learning Theory, Andragogy, Resistance To Training UNIT V (10 Hours) Technology in Training: CBT, Multimedia Training, E-Learning/Online Learning, Distance Learning UNIT VI (10 Hours) Evaluation of Training Program: Kirkpatrick Model Of Evaluation, CIRO Model, Cost-Benefit Analysis, ROI Of Training. Suggested Reading: 1. Training for Development- Sahu R. K., Excel Books, 2007, 1st Ed. 2. Training & Development Concepts & Application- Tapomoy Deb, Ane Books, 2006, 6th Ed. 3. Employee Training And Development- Raymond Noe, McGraw-Hill Companies, 2009, 4th Ed. 4. 360 Degree Feedback, Competency Mapping and Assessment Centre- Radha Sharma, McGraw-Hill Companies, 2010, 1st Ed

MBA323: Global Human Resource Management

L T PC 3 1 0 4
UNIT I (6 HOURS): Introduction: Global Business Scenario, Global integration, differentiation, Mastering expatriation and understanding diversity. UNIT II (10 HOURS): Global Human Resources Management: Recruitment, selection and staffing in International context, different approaches to multinational staffing decisions, recruitment methods using head-hunters, cross-national advertising, e-recruitment; Selection criteria and techniques, the challenges of Global Human Resource Management. UNIT III: (10 HOURS) Organizational dynamics and GHRM: Difference between Global HRM and Domestic HRM, role of culture and employee management issues, Linking HR to International expansion strategies. UNIT IV: (10 HOURS) Training and development in international context: Current scenario in international training and development, training & development of international staff, types of training, knowledge transfer in multinational companies. UNIT V (10HOURS): Global Compensation: Forms of compensation and factors that influence compensation policy, key components of international compensation, Approaches and compensation practices across the countries. UNIT VI (10 HOURS): International Labour Relations: Key issues in labour relations, HRM practices in different countries- Japan, USA, UK, India and China. Suggested Readings: 1. International Human Resource Management- K Aswathappa, Sadhna Das, Tata McGraw Hill, 2008, 8th Ed 2. International Human Resource Management- Tony Edwards, Chris Rees, Person Education, 2010, 2nd Ed 3. International Human Resource Management - Monir H Tayeb, Oxford University Press, 2005, 1st Ed 4. International Human resource Management PL Rao, Excel Books, 2009, 1st Ed.

MBA 421- Strategic Human Resource Management

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction: Strategic HR Concept, need and importance, Traditional vs Strategic HRM, HR as competitive advantage, Characteristics of contemporary HR, HRM practices and organizational outcomes. Alternative HR systems universalistic, contingency, configurational, congruence and integrated HR systems. Investment perspective of HR. Workforce diversity, Global competition, Global sourcing of labor. UNIT II (8 Hours): HR Strategy Formulation: Brief overview of strategic planning. HR strategy and HR Planning, HR contribution to strategy intelligence resource reallocation decisions. Cross training and flexible work assignment, Strategies for employee shortages, Strategies for employee surpluses. UNIT III (12 Hours): Sourcing and Managing Talent: Online recruitment, Employee referrals, Recruitment process outsourcing. Talent management and succession planning. Employee turnover and Retention Strategies, Quality of work life, work life balance, employee empowerment, employee involvement, Autonomous work teams. Creating a learning organization, competency mapping, multi-skilling, Cross cultural training. UNIT IV (7 Hours): Strategic Performance Management: Identifying Key Result Areas (KRA), Linking performance to pay, Skill based pay, Team based pay, Merit based promotions, Profit sharing, Executive compensation, variable pay. UNIT V (7 Hours): Rightsizing and Downsizing Strategies: Downsizing; Voluntary retirement schemes (VRS), HR outsourcing; Early retirement plans; Project based employment, UNIT VI (12 Hours): Implementing and Controlling Strategic HRM: Behavioral issues in strategy implementation, Human side of Mergers and Acquisitions, 7 step model for implementing HRs strategic role. Creating an HR scorecard. Measuring HR alignment. Approaches to evaluate HR functions: Audit approach, analytical approach, Balanced Scorecard perspective, Benchmarking, Accounting for HRM, Employee turnover rates and cost of absenteeism, measuring human resource cost. Suggested Readings: 1. Strategic Human Resource Management: A General Managerial Approach, Greer, Charles R. Pearson, 2000, 2nd 2. Strategic HRM Jeffery Mello, Thompson, New Delhi 3. Strategic HRM- Agarwal, Oxford University press, New Delhi 4. Human Resource Management- Garry Dessler, PHI, New Delhi 5. Human Resource Strategy, Dreher, George F., Dougherty, Thomas W. Tata McGraw Hill 6. Strategic HRM-Michael Armstrong, Kogan Page , London 7. The HR Scorecard-Becker, Brian E. et al. HBS Press 2001, 1st Ed

MBA 422: Performance Management

L T PC 3 1 0 4
UNIT I (6 Hours) Introduction: Definition of performance Management, The performance Management Contribution, Dangers of Poorly Implemented PM Systems, Aims and Role of PM Systems, Characteristics of an Ideal PM Systems, Performance Management Process, Performance Management and Strategic Planning. UNIT II (10 Hours) Performance Appraisal System Implementation: Defining Performance, Determinants of Performance, Performance Dimensions, Approaches to Measuring Performance, Diagnosing the Causes of Poor Performance, Differentiating task from contextual performance, Choosing a Performance Measurement Approach, Measuring Results and Behaviours, Gathering Performance Information, Implementing Performance Management System. UNIT III (10 Hours) Conducting Staff Appraisals: Introduction, Need, Skills Required, Role of the Appraiser, Job Description & Job Specification, Appraisal Methods, Raters Errors, Data Collection, Conducting an Appraisal Interview, Follow up & validation, present thoughts & future directions. UNIT IV (10 Hours) Performance Management & Employee Development: Personal Development plans, 360 Degree Feed Back as a Developmental Tool. UNIT V (10 Hours) Performance Management & Reward Systems: Performance Linked Remuneration System, Performance Linked Career Planning & Promotion Policy. UNIT VI (10 Hours) Performance Consulting: Concept, The Need for Performance Consulting, Role of the Performance Consulting, Designing and Using Performance Relationship Maps, Contracting for Performance Consulting Services, Organizing performance Improvement Department. Suggested Readings: 1. Performance Management- Dixit Varsha, Vrinda Publication, 1st Ed. 2. Performance Management- Herman Aguinis, Pearson Education, 2008, 2nd Ed 3. Performance Management- Cardy Robert L., PHI, 2008, 1st Ed 4. 360 degree feedback & Performance Management- TV Rao, 2000, Excel Books, 1st Ed 5. Performance Management System- Sahu R.K., Excel Books, 2007, 1st Ed 6. Strategies for Performance Management- Srivastava K. Dinesh, Excel Books, 2005, 1st Ed 7. Performance Management and Appraisal Systems- Rao, T.V., Sage Publications, 2005, HRD Ed 8. Performance Management- Michael Armstrong & Baron Angela, Jaico Publishing, 2007, 1st Ed

MBA423: Organizational Change & Development

L T PC 3 1 0 4
UNIT I (6 Hours) Concept of organization, function of organization, Typology of organization, Virtual Organization, Organizational Development: Definition, Values and Assumptions, Importance, Evolution: Kurt Lewin, Robert, McGregor UNIT II (10 Hours) Change: Introduction, meaning, need, implications. Personal Change: Meaning, understanding personal change, and personal change process, components of personal change: Self awareness, self analysis, self efficacy, self esteem, Organizational roles making organizational and personal role effective. UNIT III (10 Hours) Organizational Change: Definition, nature, types, forces, models of organizational change ,Force Field Analysis, Managerial approaches for implementing change, understanding the change process, Change management: leading the change process, facilitating change, dealing with individual and group resistances, intervention strategies. UNIT IV (10 Hours) Organizational Culture & Change: types of culture, importance, nature, formal & informal components of organizational culture, functions, creating & sustaining culture, designing strategy for cultural change, trans-global & cross cultural contents, researches on cultural differences in Organizations. UNIT V (10 Hours) Organizational Design: Basic Organisational Design and Restructuring Strategies. Work Organization: Analysing and Organising Work, New Forms of Organisation, Emerging Issues of Work Organisation and Quality of Work Life Balance UNIT VI (10 Hours) Organizational Analysis: Organisational Diagnosis-Tools and Techniques, Questionnaire as a Diagnostic Tool, Interview as a Diagnostic Too, Workshops, Task-forces and Other Methods Suggested Readings: 1. Change & Knowledge Management -R.L. Nandeshwar, Bala Krishna Jayasimha, Excel Books, 2010,1st Ed. 2. Management of Organizational Change -K Harigopal, Response Books, 2001, 1st Ed. 3. Managing Organizational Change -V Nilkant, S Ramnarayan Response Books 2004, 1st Ed. 4. Managing organizational change -Palmer, Dunford, Akin, Tata McGraw Hill, 2008, 1st Ed. 5. Organization Change and Development- Kavith Singh, Excel Books, 2006, 1st Ed.

MBA326: International Financial Management

L T PC 3 1 0 4
UNIT I (6 Hours) International Financial Environment: The Finance Function in Global Context, Distinguishing Features of International Finance, International Monetary System, International Financial Flows: Balance of Payments Framework, International Financial System -Markets and Institutions. UNIT II (10 Hours) Foreign Exchange Exposure: Introduction, Structure of Foreign Exchange Market, Mechanics of Currency Trading, Types of Transactions and Settlement Dates, Exchange Rate Quotations and Arbitrage, Exchange Rate Determination and Forecasting, Introduction to Currency Futures, Currency Options, Forwards and Swaps. UNIT III (10 Hours) Forex Risk Management: Management of Foreign Exchange RiskTranslation Exposure, Transaction Exposure and Economic Exposure, Hedging Managing operating exposure UNIT IV (10 Hours) International Financing: The international Financing Decision, International Equity Financing, Evaluating Borrowing Options, Funding Sources in International Capital Markets Eurocurrency Markets, Depository Receipts UNIT V (10 Hours) Financial Management of Multinational Corporations, Foreign Direct Investment, Cost of Capital and Capital Structure of Multinational Firms, Multinational Capital Budgeting, Multinational Working Capital Management. Control and Performance Evaluation of Multinational Companies. UNIT VI (10 Hours) International Taxation: Meaning Tax Principles, Double Taxation relief, bilateral relief, unilateral relief, Special Provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore, Financial centers. Suggested Reading: 1. International Financial Management- Apte, P.G.,Tata McGraw Hill Publishing Limited, 2007, 4th Ed. 2. International Financial Management- Gohraim Clark, Cengage Learning, 2008, 2nd Ed. 3. International Finance Management- S P Srinivasan & Dr B Janakiram, Biztantra Wiley Dreamtech, 2005. 3rd Ed. 4. Multinational Financial Management- Shapiro, A., Prentice Hall of India, 1995, 3rd Ed. 5. International Financial Management- Madura Jeff, Thomson Publications, 2006, 8th Ed. 6. Multinational Business Finance- David K. Eieteman, et al, Pearson, 2003, 10th Ed.

MBA327: ExportImport Policy, Procedures and Documentation

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction: Policy Framework for Indias Foreign Trade, Export-Import Policy, Infrastructural Support for Indias Foreign Trade, Consultative and Deliberative Bodies; Export Promotion Councils, Commodity Boards and Product Development Authorities; Export Inspection Agencies; Indian Council of Arbitration; FIEO, Commercial Representatives Abroad; State Governments and their Role in Trade Promotion. UNIT II (10 Hours): Setting up Export Company, Export Sales Contracts - Terms / Conditions, Terms of Shipment, Processing of Export Order; Export Procedures: Central Excise clearance; Custom clearance, Role of clearing and forwarding Agents, Shipment of Export Cargo, Export Credit, Export Credit Guarantees and Policies, Forward Exchange Cover, Duty draw-backs; Special Issues: Export by post parcel and by Air, GSP Certificates of origin. UNIT III (10 Hours): Importing Procedure: Import licensing policy, Actual user licensing, Replenishment licensing/Import/Export passbook, Capital Goods licensing / Export Houses/ Trading Houses. Foreign exchange regulations, Quality control and pre-shipment inspection. Procurement for Exports - Planning and Methods of Procurement for Exports; Custom Clearance of Imports - Regulations and Procedures; Managing Risks Involved in importing; Duty Exemption Schemes: Objectives, Benefits, Procedures and Documentation; Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. UNIT IV (10 Hours): Commercial and regulatory Documents: Performa Invoice, Commercial Invoices and its Attestation, Packing List, Inspection Certificate, Certificate of Origin, Shipping Bills, AR4 Form, Mate's Receipt, GR Form, Marine Insurance Policy, ECGC Policy, Bill of Exchange, Bank Realization Certificate, Bill of lading, Airway Bill, BSP Certificate / Special Consular Invoice and other related documents. UNIT V (10 Hours): Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes, Import Financing Schemes; Role of EXIM Bank and Commercial Banks; Export Credit and Foreign Exchange Covers, Export Credit and Guarantee Corporation (ECGC), Financial Guarantees; Export/Trading/ Star trading/ Superstar Trading Houses: Objective Criteria and Benefits; Policy for EOU / FTZ /EPZ units: Objectives, Criteria and Benefits; Procedures and Documentation. UNIT VI (6 Hours): Import Management in a Developing Economy: Foreign Exchange budgeting, Import procurement, methods, Import financing, Purchase contract, Import Canalization, Import under counter-trade, Monitoring and follow up of import contracts. Suggested Reading: 1. Export Policy Procedures and Documentation -M. I. Mahajan, Snow White Publications, 2010, 24th Ed. 2. Export What Where How, Paras Ram, Anupam Publishers, 2009, 43rd Ed. 3. EXIM policy 2009-14,Ministry of Commerce, Government of India, Delhi 4. International Business: text and cases, Francis Cherunilam, PHI, 2007, 4th Ed. 5. International Payments, Edward G. Hinkelman, World trade Press, 2009, 3rd Ed. 6. Handbook of ImportExport Procedures, Ministry of Commerce, Government of India

MBA328: International Logistics

L T PC 3 1 0 4
UNIT I (6 Hours): International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain UNIT II (10 Hours): Structure of Shipping Industry and World Seaborne Trade: Different type of Ships, Shipping Routes, Operating Ships-Linear and Tramp, Organization of Shipping Company. Volume and value of World Trade, World Tonnage, Flags of Convenience, Conference System, Chartering. UNIT III (10 Hours): Freight Structure and Role of Intermediaries: Principles of Freight Rates, Linear Freight Structure, Tramp Freight Structure, Shipping Agents, Freight Brokers, Freight Forwarders Stevedores. UNIT IV (10 Hours): Indian Shipping and Containerization: Ports in India, Developments in India Shipping, Ports Infrastructure Development, Shipping Association, Shipment of Govt. Controlled Cargo. Concept of Containerization, Classification of Constraints in Containerization, I.C.Ds. UNIT V (10 Hours): International Air transport: Concept of Air Transport, Advantages of Air Transport, Constraints, Air Cargo, Tariff Structure, I.A.T.A. Air freight insurance. International air freight tariffs, AWB (Air Waybill), Main airports of the world UNIT VI (10 Hours): Global trade environment: various trade supply chain management, Customs and International Contracts, Terms of Trade, Currency, INCO terms, Logistical packaging, 3PL and 4PL.

blocks/FTZ and their Regulations, Trade Term of Payment,

impact on Documentation, International

Suggested Reading: 1. International Logistics, Pierre David, Biztantra, 2009 2nd Ed 2. Logistic Management, Donald & David, Tata McGraw Hill, 2000 , 1st Ed 3. Strategic Logistic Management, Lambert, D et al, Tata McGraw Hill, 2003, 2nd Ed.

MBA427: International Trade

L T PC 3 1 0 4
UNIT I (6 Hours): International Trade: Meaning, Nature and Importance; International Trade Equilibrium, International Division of Labour and Specialisation UNIT II (10 Hours): International Trade & Economic Growth, Theories of International Trade, Balance of Payments (BOP), Balance of Trade (BOT), Balance of Payments and Balance of Trade Position of India UNIT III (10 Hours): Theories of Terms of Trade, Free Trade and Protection, Problem of International Liquidity, Regional Economic Cooperation, International Business Environment Geographical, Economic, Socio-cultural, Political and Legal Environment, Problems of Developing Countries UNIT IV (10 Hours): IMF, World Bank and associated institutions, GATT, WTO, UNCTAD, EU, SAARC, ASEAN, NAFTA UNIT V (10 Hours): Recent Trends in World Trade, Trade between Developed and Developing Countries, Globalisation UNIT VI (10 Hours): Indias Foreign Trade, Export Import Policy of India, , Foreign Direct Investment (FDI) in India, India and International Monetary Reforms, Institutional Infrastructure for Export Promotion in India Suggested Readings: 1. International Business- V. K. Bhalla & S Shiva Ramu ,Anmol Publications, N Delhi, 8th Ed 2. Foreign Trade - T. K. Velayudham ,Wheeler Publishing Co., N Delhi, 3rd Ed 3. International Business - K. Ashwathappa, Tata McGraw Hill, N Delhi, 4th Ed 4. International Trade and Export Management - Francis Cherunilam, Himalaya Publishing, 16th Ed 5. International Business Environment - J. Black, Prentice Hall, N Delhi 5th Ed

MBA428: Global Organizations and Trade Blocs

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction and Scope of International Institutions- Historical perspective, Conceptual Framework, Meaning, Nature and Scope of International institutions. Type of international institutions, Functions of International Institutions, Role of International Institutions . UNIT II (10 Hours): The International Monetary Fund (IMF):- Overview, History, Objectives, Members(Structure), Governance, Functions, International Monetary Fund: Globalization and crisis. The International Bank For Reconstruction and Development: The World Bank: Overview, History, Objectives, Members(Structure), Governance, Functions, Operations, Challenges faced by the organization. UNIT III (10 Hours): Asian Development Bank (ADB): Overview, Evolution of ADB, Objectives, Members, Functions, Operations, Policies and strategies. European Bank for Reconstruction and Development (EBRD) : Overview, History, Objectives, Members, Governance, Functions, Strategies and policies. UNIT IV (10 Hours): The World Trade Organization: Introduction, From General Agreement on Tariffs and Trade (GATT) to World Trade Organization. Organization chart, Objectives, Functions, Role and Advantages of WTO, The WTO and Other Organizations. UNCTAD: Evolution, UNCTADs Membership, Main activities, Functions, Relationship with other international organizations. UNIT V (10 Hours): The ASEAN: History, Organization chart, Functions, Role of ASEAN in Economic Integration. The United Nations: Evolution, UN At a glance, Structure and Organization, Main bodies,UN Charter, The United Nations and global Impact. UNIT VI (10 Hours): European Union : Overview, Evolution of EU, Member countries ,Working of EU,EU and other parts of the world, Global strategies of European Union .International Institutions and National Policies, Globalization and International Institutions, The Future Of International Institutions Suggested Readings: 1. International Business- Hill C.W., Tata McGraw Hill, 2006, 5th Ed. 2. International Institutions and Asian development- Shiro Armstrong and Vo Tri Thanh, Taylor & Francis, 2009,1st Ed. 3. Reform of the International Institutions- Peter Coffey and Robert J. Riley, Edward Elgar Publishing, 2006, 1st Ed. 4. International Institutions and National Policies- Xinyuan Dai, Cambridge University Press, 2007, 1st Ed.

MBA331: Managing IT- Enable Services

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction to ITES: Overview of ITES; Information Services; Interpersonal Communication; Shopping Services; Virtual Enterprises UNIT II (10 Hours): E-Commerce: Origin and Need of E-Commerce; Factors affecting E-Commerce; Business dimension and technological, dimension of E-Commerce; ITES frame work; Internet as an ITES enabler handling business transactions; Handling payments: Electronic Fund Transfer System, Digital Token an notational based electronic payment system, smart, card, credit card and emerging financial instruments UNIT III (10 Hours): B2B E-Commerce: B2B ITES models: supply oriented, buyer oriented, intermediary oriented; Just-in-time for B2B, commerce Mobile Commerce: Introduction to mobile commerce; Frame required for mobile computing; Challenges emerging in mobile, commerce security considerations. UNIT IV (10 Hours): ITES and Banking: changing dynamics in banking industry; Home banking and its implementation; Management issues, in on-line banking, ITES and retailing: On-line retail industry dynamics; On-line mercantile models from customer perspective; Management challenges in on-line retailing UNIT V (10 Hours): ITES and on-line publishing: On-line publishing approach from customer prospective; Supply chain management fundamentals; Intranets and Supply Chain Management; Managing retail supply chains, Supply chain Application Software.EDI: EDI application in business development; EDI technology; EDI as a re-engineering tool; Financial EDI UNIT VI (10 Hours): Indian Perspective: Benefits of E-Commerce; Drawbacks and limitations of E-Commerce; Major requirements in E-Business; Emerging trends and technologies in E-Business; From ITES to E-Business. Web security: Introduction; Firewalls and transaction security. Suggested Reading: 1. E- commerce- Bhaskar, Tata McGraw-Hill, 2004, 4th Ed. 2. Information technology for management- Lucas Jr H C, Tata McGraw- Hill, 1997, 6th Ed. 3. Electronic Commerce: A managers guide- Kalakota R, Pearson Education, 2000,4th Ed. 4. Business-to-Business Marketing- Michel D et al, Palgrave, 2003, 5th Ed.

MBA332: Database Management Systems

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction Database Systems-An overview of database management system, Database System Vs File System, Database system concepts and architecture, data models schema and instances, data independence and data base language and interfaces, Data definitions language, DML, Overall Database Structure. UNIT II (10 Hours): Data Modeling using Relational Data Model- Modeling Techniques-Different Types of Models. Hierarchical Database, Network Database, and Relational Database. Relational data model-Codd's Rules, Concept of Domain, Tuple, Cardinality. Introduction to ERD-ER model concepts, notation for ER diagram, mapping constraints, keys, Concepts of Super Key, candidate key, primary key, Generalization, aggregation. UNIT III (10 Hours): Normalization and Functional Dependencies-Functional dependencies, Concept of Anomalies. Advantages and disadvantages of Normalization, 1NF, 2NF, 3NF and BCNF with examples. UNIT IV (10 Hours): SQL-Basic Structure of SQL, Set Operations, Aggregate Functions, Null Values, Nested Sub queries, Views, Complex Queries, Modification of the Database, Joined Relations, Data-Definition Language. UNIT V (10 Hours): Introduction to object oriented database- Concept, Object binding in Oracle - Class, Attribute, Methods, Object type, Definition, Declaring and initializing, Methods, Alter and Drop type. UNIT V (6 Hours): Introduction to Distributed Database and Modern Database Technologies- parallel databases, multimedia databases, spatial and temporal databases, data warehousing and data mining, deductive databases.

Suggested Readings: 1. Database System Concepts, Silberschatz , Korth, Sudarshan, 2009,6th Ed. 2. Database Management System, Ramakrishna and Gehrke,Mc Graw Hill, 2010,3 rd Ed. 3. Schaums Outline of Fundamental of Relational Databases, Ramon A. Mata, Pauline K. Cushman, McGraw Hill, December, 2006, 1st Ed.

MBA333: Business Intelligence and Data Mining

L T PC 3 1 0 4
UNIT I (10 Hours): Introduction: Fundamentals of data mining, Data Mining Functionalities, Classification of Data Mining systems, Major issues in Data Mining. Data Pre-processing: Needs, Pre-processing the Data, Data Cleaning, Data Integration and Transformation, Data Reduction, Discretization and Concept Hierarchy Generation. UNIT II (10 Hours): Introduction: Data Warehouse and OLAP Technology for Data Mining, Data Warehouse Multidimensional Data Model, Data Warehouse Architecture, Data Warehouse Implementation, From Data Warehousing to Data Mining. Data Mining Primitives, Data Mining Query Languages. UNIT III (10 Hours): Concepts Description: Characterization and Comparison, Data Generalization and Summarization- Based Characterization. Analytical Characterization, Analysis of Attribute Relevance, Mining Class Comparisons: Discriminating between Different Classes, Mining Descriptive Statistical Measures in Large Databases. UNIT IV (10 Hours): Mining Association Rules in Databases: Association Rule Mining, Mining Single-Dimensional Boolean Association Rules from Transactional Databases, Mining Multilevel Association Rules from Transaction Databases, Mining Multidimensional Association Rules from Relational Databases and Data Warehouses, From Association Mining to Correlation Analysis. UNIT V (10 Hours): Classification and Prediction: Issues Regarding Classification and Prediction, Classification by Decision Tree Induction, Bayesian Classification, Classification by Back-propagation, Classification Based on Association Rule Mining, Other Classification Methods, Prediction, and Classifier Accuracy. UNIT VI (6 Hours): Cluster Analysis Introduction: Types of Data in Cluster Analysis, a Categorization of Major Clustering Methods, Partitioning Methods, Density-Based Methods, Outlier Analysis. Mining Complex Types of Data: Multidimensional Analysis and Descriptive Mining of Complex, Data Objects, Mining-Spatial Databases, Multimedia Databases, Time-Series and Sequence Data, Text Databases, World Wide Web. Suggested Reading: 1. Data Mining -Concepts and Techniques-Han, Kamber, Harcourt India, 2006, 3rd Ed. 2. Data Mining Introductory and advanced topics- Margaret H Dunham, Pearson, 2002, 1st Ed. 3. Data Mining Techniques- Arjun K. Pujari, University Press, 2001, 1st Ed.

MBA431: Software Project Management

L T PC 3 1 0 4
UNIT I (6 Hours): Introduction to Software Engineering: Software Characteristics and Applications, SDLC and Software Life Cycle Models, Classical Waterfall Model, Prototyping Model, Spiral Model. UNIT II (10 Hours): Introduction to Software Project Management, SPM Cycle, SPM Objectives, SPM Framework. Managing Software Projects: Process and Project Management, Project Management and the CMM, Project Management at Infosys. UNIT III (10 Hours): Software Project Planning: Planning Objectives, Project Plan and Types of Project Plan. Project Planning Infrastructure: The Process Database, The Process Capability Baseline, Process Assets and the Body of Knowledge System. Process Planning: The Infosys Development Process, Requirement Change Management, Process Planning for the ACIC Project. UNIT IV (10 Hours): Effort Estimation and Scheduling: Estimation and Scheduling Concepts, Size Cost and Effort Estimation Techniques, The Top Down Estimation Approach, The Use Case Points Approach, Effort Estimate of the ACIC Project. Project Scheduling-WBS, Gantt chart, PERT Chart, Activity Network and Critical Path Method, Overall Scheduling, Schedule of the ACIC Project. UNIT V (10 Hours): Quality Planning: Quality Concepts, Quantitative Quality Mgt. Planning, Defect Prevention Planning, Quality Plan of ACIC Project. Risk Management: Risk Assessment, Risk Control, Risk Mgt. Plan for ACIC Project. Software Configuration Management: Concepts of SCM, SCM Process, ACIC Configuration Management Plan. UNIT VI (10 Hours): Reviews: The Review Process, Data Collection, Monitoring and Control, Introduction to Reviews and the NAH Syndrome. Project Monitoring and Control: Project Tracking, Milestone Analysis, Activity Level Analysis using SPC, Defect analysis and Prevention, Process Monitoring and Audit. Project Closure: Project Closure Analysis, The ACIC Closure Analysis Report. Suggested Reading: 1. Software Project Management in Practice- Pankaj Jalote, Addition Wesley. 2002, 1st Ed. 2. Software Project Management- Mike Cotterell, Tata McGraw Hill, 2010, 5th Ed. 3. Software Engineering- Roger S Pressman, McGraw Hill International Edition, 2008, 6th Ed. 4. Fundamentals of Software Engineering- Rajib Mal, PHI, 2008, 3rd Ed.

MBA432: Enterprise Resource Planning

L T PC 3 1 0 4
UNIT I (6 Hours) ERP Introduction, Benefits, Origin, Evolution and Structure: Conceptual Model of ERP, The Evolution of ERP, The Structure of ERP. UNIT II (10 Hours) Overview of an enterprise: Why ERP is required and how can it help in development and deployment of information system in an enterprise? Case1: Manufacturing Industry Case2: Service Industry UNIT III (10 Hours) ERP- Functional Modules: Introduction, Standard Functional Modules, Extended ERP, Integration of ERP with SCM and CRM Applications, Concept of e-ERP. UNIT IV (10 Hours) ERP Implementation: Standard Methodology, As is Study, Requirement Engineering /Business Process Reengineering, Reverse Engineering, Batch data conversion from legacy system, Technology set up and testing, Issues/risks, Impacts, Solution/ mitigation. Case1: Why does ERP implementation fail in more than 50% cases? UNIT V (10 Hours) ERP software (any standard ERP package): Structure, concepts of Data Acquisition, Data Organization, Data Conversion/Reporting, Data Dissemination. Core Modules: Financials, Materials, Manufacturing/Conversions, Sales and Distribution, Human Resources. UNIT VI (10 Hours) ERP Software Services and Opportunities: Step by step implementation, Document management Systems, Document Linking, Process change and document change and control, ERP Database, Online services/Helpdesk, Control and security, Managing Communications and Training for ERP, Employment opportunities Suggested Reading: 1. ERP Demystified- Alexis Leon, Tata McGraw Hill, 2007, 1st Ed. 2. Enterprise wise Resource Planning- Rahul V. Altekar, Tata McGraw Hill, 2004, 1st Ed. 3. Enterprise Resource Planning Vinod Kumar Garg and Venkitakrishnan N K, PHI, 2003, 2nd Ed. 4. Concepts in Enterprise Resource-Planning - Joseph A Brady, Ellen F Monk, Bret Wagner, Thompson Course Technology, 2001, 1st Ed. 5. Enterprise Resource Planning- Mary Summer, Pearson Education-Prentice Hall, 2005, 1st Ed. 6. Using SAP R/3- Jonathan Blain, Prentice Hall of India, 1998, 2nd Ed.

MBA433: Data Communication and Networking Security

L T PC 3 1 0 4
UNIT I (6 Hours): Data Communication Basics: Data Communications, Networks, Protocols and Standards, Standards and Organizations, Topologies, Network Models (OSI and TCP/IP), History and administration of Internet. UNIT II (10 Hours): Application Layer: Client Server Paradigm, Addressing, E-mail, File Transfer, WWW, Video Conferencing, Chatting, Group Discussion: LISTSERV Transport Layer: Duties, TCP, UDP. Network Layer: Addressing, IP, Routing. UNIT III (10 Hours): Data Link layer: Duties, MAC Address, Error Control, MAC Protocols-Aloha, CSMA, CSMA/CD, CSMA/CA and CDMA Protocols. Physical Layer: Analog and Digital Communication, Modulation, Multiplexing, Guided and Unguided Media. UNIT IV (10 Hours): LAN Technology: Basic Concepts, Wired LAN IEEE802.3, Wireless LAN IEEE802.11, Bluetooth LAN IEEE802.15.WAN Technology: SONET, ATM. Connecting Devices: Repeaters, Bridges, Routers, Switches. UNIT V (10 Hours): Network and Internet Security: Introduction, Secret Key and Public Key Cryptography, Digital Signature, Security in the Internet, Firewalls, Access Control. Cyber Laws: Introduction to Cyber Laws. UNIT VI (10 Hours): Network Analysis, Design and Implementation: Network Development Life Cycle, Analysis, Design and Implementation Phases. Network Management: Configuration Management, Fault Management, Performance Management, Accounting Management, Security Management, Network Management Tools. Suggested Reading: 1. Business Data Communication - Behrouz A Frouzan, TMH, 2009, 1st Ed. 2. Computer Networks- Tomashi, Pearson Education, 2008, 1st Ed. 3. Data Communication and Computer Networks- Hallsall, F., Pearson Education, 2010, 3rd Ed.

MBA336: Hospitality & Tourism Management

L T P 3 1 0 UNIT I (6 Hours) History of Travel and role of Tourism, Tourism Infrastructure, Origin of important Tourist Components, Understanding Guest Services, Objectives, Strategies and Policies of Hotels, Hotel Administration, Hotel Organisation, Travel technology and distribution channels, Future Tourism and Hospitility Trends. UNIT II (10 Hours) CONCEPTS AND PRINCIPLES: Tourism Principles, Evolution of Tourism, Socio-Economic Facets of Tourism, Tourism Planning and Development, Modern Tourism, Travel Industry, Tourism Marketing, Future Tourism Management Concept, Case Studies. UNIT III (10 Hours) TOURISM AS A PRODUCT: Ancient Religions of India, Indian Culture, Art and Architecture, Performing Arts (Music, Dance and Drama), Nature based tourism, Adventure tourism, Organisation and Management of and event, Other tourism products. UNIT IV (10 Hours) ECOLOGY AND TOURISM: Basic Principles of Ecology and Environment, Human Ecology and Tourism, Tourism and Environment, Tourism and Ecological Impacts, Tourism and Common Property Resources, Tourism and Sustainable Development, Alternative Tourism, Tourism Policy and Environment. UNIT V (10 Hours) HOSPITALITY MANAGEMENT: Introduction to Hospitality Management, Classification & Category of Hotels, Ownership and Laws in Hospitality Industry, Functional Department and its Activities, Managerial Issues, Purchase and Storage, Marketing. UNIT VI (10 Hours) HOSPITALITY OPERATIONS: Understanding systems theory and principles, Systems in hospitality, Procurement and control, Stores, Maintenance, Environment and waste, Front office, Housekeeping, Food preparation and production, Holding, transportation and regeneration, Food Service and dining, Clearing and dish wash. Suggested Reading: 1. The Business of Tourism- Chris Holloway, R. Davidson, Claire Humphreys, Pearson, 2009, 8th Ed. 2. Tourism Planning, Policies, Processes and Relationships- C. Michael Hall, Pearson, 2007, 2nd Ed. 3. Marketing for Hospitality and Tourism- Philip Kotler, John Bowen, James Makens, Pearson, 2009, 5th Ed. 4. Hospitality Management- An Introduction- Tim Knowels, Pearson, 1998, 2nd Ed. 5. Hospitality Management and Organisational Behaviour- Laurie Mullins,Pearson , 2001 , 4th Ed.

MBA337: Hospitality, Tourism Planning & Marketing

L T P 3 1 0 UNIT I (6 Hours) Introduction to Hospitality: Meaning, Nature & scope. Hospitality Industry in World and Indian Context: Concept, Origin and Development over the ages, Future, Changing trends. UNIT II (10 Hours) Tourism and Hospitality: Definition of Tourism, Evolution of Tourism Industry, Components of Tourism, Concept of Domestic & International Tourism, Basic Travel Regulation, Significance & Impacts of Tourism: Socio Cultural, Economic & Environmental, Typologies of Tourism, Travel Motivators, Tourism Products of India . UNIT III (10 Hours) Understanding Tourism Planning: Conceptual meaning of Tourism Planning, Evolution of Tourism Planning, General Concepts of Planning, Levels and Types of Tourism Planning, Background Approach and planning scale. Public and Private sectors role in Tourism Development. UNIT IV (10 Hours) Hotel Management: Overview of the Accommodation Industry, Hotel Organization Structure, Classification of Hotels, Departments of Hotel, Hotel Categories. UNIT V (10 Hours) Laws & Guidelines: Recognition of Travel Agency, Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA, PATA, ICAO, WTO, UFTAA, FHRAI, TAAI. UNIT VI (10 Hours) Marketing for Hospitality and Tourism: Service Characteristics, Segmentation, Targeting and Positioning of Hospitality Industry, Marketing Mix and Marketing Strategies for Hospitality and

Tourism. Marketing of Airlines, Hotel, Resort, Travel Agencies and other tourism related services-Challenges and strategies Suggested Readings: 1. Marketing For Hospitality And Tourism- Philip Kotler, John T. Bowen, James C. Makens, Prentice Hall, 2009, 1st Ed. 2. Tourism Planning, Policies, Processes and Relationships- Michael Hall, 2007, 2nd Ed. 3. Marketing for Hospitality and Tourism- Prasanna Kumar, Tata McGraw Hill, 2010, 1st Ed. 4. Welcome to Hospitality- An introduction- Kye-Sung Chon, Raymond T. Sparrowe, Cengage learning, 2000, 2nd Ed.

MBA436: Hospitality and Tourism Business Environment

L T P 3 1 0 UNIT I (6 Hours) Introduction to hospitality industry: Concept and historical development with reference to vedic culture. Cross cultural hospitality. Hospitality and business environment. Economies of scale and scope in the hospitality industry. UNIT II (10 Hours) Detailed sectors: Food and beverage services, accommodation, entertainment, function and event management, recreation services. Categorization of hotel industry in India. Social and cultural influences of hospitality industry on consumer behaviour. UNIT III (10 Hours) Global scenario: An overview of growth of hospitality industry in the global economy. International hospitality industry-structure, characteristics and issues. Role of MNCs in the growth of Indian hospitality industry. UNIT IV (10 Hours) Introduction to tourism industry: Nature, concept and evolution. Tourism as a high priority industry for foreign investment. Essence of tourism planning. Tourism product development. Significance of hospitality in tourism industry. Factors influencing the international business environment of tourism. UNIT V (10 Hours) Recent trends: Information management and information systems in tourism. Current tourism trends in India. Electronic word of mouth in hospitality and tourism management. Travel and tourism technology trends.. Global hospitality outsourcing. UNIT VI (10 Hours) Corporate social responsibility: The business side of ethics in hospitality and tourism industry. Responsible hospitality and responsible tourism. Ecotourism and its impact on forest conservation. Geotourism and its basic principles. Suggested Readings: 1. Corporate strategy for hospitality - Tim Knowles, Pearson publication. 1995.2nd Ed.

2. Contemporary tourism and hospitality management- Jitendra K. Sharma, Kanishka publishers and distributors, 2006. 1st Ed. 3. The business of tourism management- John Beech and Simon Chadwick, Pearson publication, 2005, 2nd Ed.

MBA438: Hospitality Information System

L T P 3 1 0 UNIT I (6 Hours) Understanding Information Systems: Concept of Information, Classification of Information, Value of Information, Difference between data and information, Concept of Information System and its components, Role of Information System. UNIT II (10 Hours) Computer Hardware for Hospitality: Computer hardware Classifications - Input Devices, Output Devices, Storage Devices, Other Hardware Components-Peripherals, Internal Components, External Components. UNIT III (10 Hours) Computer Software for Hospitality: Word processing programs, Spreadsheet application programs, Database Programs, General-Purpose application programs, Business Software for Hospitality Organizations. UNIT IV (10 Hours) Computer networks for Hospitality: Introduction, Networking Data Resources, Computer Networks-Topologies, Network Connections, Telecommunications Media, Network Operating Systems-Intranets and Extranets. UNIT V (10 Hours) Hospitality Management and Internet: E-Commerce, E-Information and Distribution Systems, EBusiness Strategies and Solutions. UNIT VI (10 Hours)

Hospitality Functional Applications-Computer Reservation Systems (CRS) and Global Distribution Systems (GDS), Property Management Systems & Point-of Sale Systems, Accounting Control and Production Systems.

Suggested Readings: 1. Hospitality Information Systems and E-commerce- Dana V. Tesone , John Wiley and Sons , 2005 1st Ed. 2. Management Information System - James O Brien,Tata Mc Graw Hill, 2008,12th Ed. 3. E-Commerce and Information Technology in Hospitality and Tourism- ZongQing Zhou, Delmar learning a division of Thomson learning incorporation , 2003 ,1st Ed.

MBA437: Service Sanitation & Risk Management

L T P 3 1 0 UNIT I (6 Hours) Service Sanitation: Orientation of sanitation, Concepts, nature and importance, the micro world of service, providing safe services. The safe service handler, Contamination Process UNIT II (10 Hours) The flow of service sanitation, Protecting hygiene in preparation, Sanitation staff, Service sanitation system, Facility and equipment. UNIT III (10 Hours) Sanitary facility: Cleaning and sanitizing, Organising cleaning programme, integrated pest management, Safety regulation and standard, Training and accident programme UNIT IV (10 Hours) Conceptual framework for integrated risk management in hospitality, Risk assessment, Types of hazards, acceptability of risk, evaluation of risk UNIT V (10 Hours) Risk management and sanitation, vicious circle of poverty, current practices and sanitation in India, Environmental degradation, Disaster management UNIT VI (10 Hours) Governmental planning, Environmental and Municipal authorities, Governing and regulating authority of sanitation services, Service provider and donor and other funding organisation