Social responsibility

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Jump to: navigation, search For other types of responsibility, see Responsibility (disambiguation). This article includes a list of references, related reading or external links, but its sources remain unclear because it lacks inline citations. Please improve this article by introducing more precise citations. (February 2010) Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment.[1] This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals. Businesses can use ethical decision making to secure their businesses by making decisions that allow for government agencies to minimize their involvement with the corporation. (Kaliski, 2001) For instance if a company is and follows the n En onm n l P o on n y (EPA) guidelines for emissions on dangerous pollutants and even goes an extra step to get involved in the community and address those concerns that the public might have; they would be less to have the EPA investigate them for environmental concerns.[2] nf n element of current thinking about privacy, however, stresses "self-regulation" rather than market o o nm n m h n m fo p o n p on l nfo m on ( w , 1997) According to some experts, most rules and regulations are formed due to public outcry, which threatens profit maximization and therefore the well-being of the shareholder, and that if there is not outcry there often will be limited regulation.[3] Critics argue that Corporate social responsibility (CSR) distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful Tricorp corporations though there is no systematic evidence to support these criticisms. A significant number of studies have shown no negative influence on shareholder results from CSR but rather, a slightly positive correlation with improved shareholder returns.[4]

Contents
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1 Student Social Responsibility 2 Corporate Social Responsibility

3 Emerging Normative Status of Social Responsibility 4 See also 5 References 6 Further reading

[edit] Student Social Responsibility

Student social responsibility or SSR is the responsibility of every student for his/her actions. It is morally binding on everyone to act in such a way that the people immediately around them are not adversely affected. It is a commitment everyone has towards the society contributing ow o l, ul u l n olo l u . R b on n n u l h . In of giving importance only to those areas where one has material interests the individual supports issues for philanthropic reasons. It forms the base for CSR or Corporate Social Responsibility because if everyone in a business organization does his/her bit the bigger things automatically fall into place. The trends however show that big charitable organizations recorded high growth due to the SR efforts of individuals and not corporates or the government. ISR may be slightly impractical, especially in the modern competitive world, where everyone works for self-interest, but it will succeed if we take decisions based on what will benefit a large number of people and p yon fun m n l h . n u l w n m k ou m ll on bu on o o y by on n mon y o u wo hy NGO , n ou ou by u n ou consumption, E.g. by switching off lights or computers when not in use helps companies reduce their carbon footprints on the earth. In every religion be it Islam, Hinduism, Buddhism, Jainism or Christianity great stress has been laid upon individual social responsibility. In the Bhagwat Gita, also known h m n m n p Lo K hn h jun wh h pon b l as a king are. The Karma Yoga tells us about the fruits of our labour and how they are directly related with our individual actions. According to Karma Yoga a company which does good work will reap their benefits and vice-versa.

[edit] Corporate Social Responsibility

Corporate Social Responsibility or CSR has been defined by Lord Holme and Richard Watts in Th Wo l Bu n Coun l fo u n bl D lopm n publ on M k n Goo Bu n n h on nu n omm m n by bu n ob h h lly n on bu e to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large". CSR is one of the newest management strategies where companies try to create a positive impact on society while doing business. There is no clear-cut definition of what CSR comprises. Every company has different CSR objectives though the main motive is the same. All companies have a two point agenda- to improve qualitatively (the management of people and processes) and quantitatively (the impact on society). The second is as important as the first and stake holders of every company are n n ly k n n n n h ou l -the activities of the company and how these [5] are impacting the environment and society.

[edit] Emerging Normative Status of Social Responsibility

Social responsibility as a non-binding, or soft law principle has received some normative status in relation to private and public corporations in the United Nations Educational, Social and Cultural Organization (UNESCO) Universal Declaration on Bioethics and Human Rights developed by the UNESCO International Bioethics Committee particularly in relation to child and maternal welfare.[6](Faunce and Nasu 2009) The International Organization for Standardization (ISO) is developing an international standard to provide guidelines for adopting and disseminating social responsibility: ISO 26000 - Social Responsibility. Due for publication in 2010, this standard will "encourage voluntary commitment to social responsibility and will lead to common guidance on concepts, definitions and methods of evaluation." (ISO, 2009) The standard describes itself as a guide for dialogue and language, not a constraining or certifiable management standard.[7]

[edit] See also

Scuppie Corporate Social Responsibility Social enterprise Social entrepreneurship Socially responsible investing Inclusive business SA8000 Shareholder primacy Social Accountability International

[edit] References
1. ^ Perceptions and Definitions of Social Responsibility http://inni.pacinst.org/inni/corporate_social_responsibility/standards_definitions.pdf, p.1. 2. ^ Kali-ski, B. (Ed.). Ethics in Management. (2001). Encyclopedia of Business and Finance (2nd ed., Vol. 1). New York: Macmillan Reference.p.2. 3. ^ J. Scott Armstrong (1977). "Social Irresponsibility in Management". Elsevier North-Holland Inc.. pp. 185213. http://marketing.wharton.upenn.edu/ideas/pdf/armstrong2/social.pdf. 4. ^ Carpenter, M., Bauer, T. & Eiderdown, B. (2010). Principles of Management v1.1. Arlington, NY: Flat World Knowledge.p.3. 5. ^ Corporate social responsibility http://www.mallenbaker.net/csr/definition.php p.6. 6. ^ Faucet TA and Nasty H. Normative Foundations of Technology Transfer and Transnational Benefit Principles in the UNESCO Universal Declaration on Bioethics and Human Rights Journal of Medicine and Philosophy , 0 : 1 26, 2009 dos:10.1093/jump/jhp021. http://law.anu.edu.au/StaffUploads/236-Art%20JMedPhilosUS09.pdf p.7. 7. ^ ISO - International Organization for Standardization. (2009), Social Responsibility - ISO 26000, Web site: http://www.iso.org/sr p.8.

Haynes, T. (n.d.). Social Responsibility and Organizational Ethics. Retrieved May 8, 2010, from Answers.com: http://www.answers.com/topic/social-responsibility-andorganizational-ethics Kalinda, B. (Ed.). Social Responsibility and Organizational Ethics. (2001). Encyclopedia of Business and Finance (2nd ed., Vol. 1). New York: Macmillan Reference.

Pride, William M., Hughes, Robert James, & Kickapoo, Jack R. (2008). Business (9th ed.) Boston, MA: Hough-ton McFarland Company. ISBN 0-618-77091-7

[edit] Further reading

Crane, Andrew, Abagail McWilliams, Dirk Matten, Jeremy Moon, and Donald S. Siegel (Editors) (2008). The Oxford Handbook of Corporate Social Responsibility. Oxford, England; New York, NY: Oxford University Press. ISBN 978-0-19-921159-3. Visser, Wayne, Dirk Matten, Manfred Pohl, and Nick Tolhurst (Editors) (2007). The A to Z of Corporate Social Responsibility. London, England; New York, NY: Wiley. ISBN 978-0-47072395-1. May, Steve, George Cheney, and Juliet Roper (2007). The Debate over Corporate Social Responsibility. Oxford, England; New York, NY: Oxford University Press. ISBN 978-0-19517882-1. OCLC 70292018. McBarnet, Doreen J., Aurora Voiculescu, and Tom Campbell (2007). The New Corporate Accountability: Corporate Social Responsibility and the Law. Cambridge, England: Cambridge University Press. ISBN 978-0-521-86818-1. OCLC 181421309. Rossi, Alice S. (2001). Caring and Doing for Others: Social Responsibility in the Domains of Family, Work, and Community. Chicago, IL: University of Chicago Press. ISBN 0-226-72872-2. OCLC 45064591. Salles, Denis (2011) "Responsibility based environmental governance" S.A.P.I.EN.S 4 (1) http://sapiens.revues.org/1092. Retrieved 15 June 2011 Zerk, Jennifer A. (2006). Multinationals and Corporate Social Responsibility: Limitations and Opportunities in International Law. Cambridge, UK: Cambridge University Press. ISBN 0-52184499-1. OCLC 76849750.

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v t e

Articles of the Universal Declaration of Human Rights

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General principles

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International Covenant on Civil and Political Rights

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International Covenant on Economic, Social and Cultural Rights

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Espaol Franais Portugus Svenska This page was last modified on 11 May 2012 at 15:55.Creative Commons AttributionShareAlike LicenseTerms of useWikimedia Foundation, Inc.Contact usPrivacy policyAbout WikipediaDisclaimerMobile view NEW TRENDS IN MARKETING

1. Direct Selling

Not: I u ob h y l ffo f om p k n up h phon o ol ll an industry list. This is no longer effective (partially since no one ever answers their phone!) Besides being a waste of time, the fear of rejection makes this scary to actually do. Hot: We are in the referral economy as John Jantsch frequently discusses. A company n u om lly pu n h m yb p l fo h le when a connector or past u om f h bu n o no h p o p . Don b f o lw y k fo referral or reference. Satisfied customers almost always are happy to give them.

2. Deal-a-Day Websites

Not: Offering coupons alone through Groupon, Living Social and other daily deal mechanism is not effective long term. This may get an immediate cash flow bump for your business, but it kills the gross margin or may even may make this particular transaction unprofitable. Hot: When these daily offers are used to attract new customers and then retain a lifetime value relationship, they can be worthwhile. Businesses are now turning to companies like Mob Manager that help follow up daily deal purchases with multiple emails that build a future relationship.

3. Giving Your Pitch

Not: Trying to sell a product because it will make the future custome b no lon is compelling. Pain Killers: E y omp ny n l o p h h fo u on h p n the business solves for the customer that has the money. People always buy when they are in pain. JJ Ramberg gives some great guidelines on building your elevator pitch in her OPEN Forum Crash Course.

4. Generating Web Traffic

Not: Using an outrageous YouTube video or other social media stunt that has nothing to do with your business to get website traffic that visits once and never comes again is ineffective. One and done also becomes very expensive. Hot: Building long-term relationships by consistently giving value through email is important. Common email marketing tools used at low cost are Vertical Response, Constant Contact and Mail Chimp. Developing your own house email list from those who are interested in your content is key.

5. Using Pay-Per-Click

Not: Experimenting with pay-per-click by using Google Adwords, Yahoo! Search Marketing or Microsoft adCenter without really understanding how a comprehensive

campaign works is a money waster. It only results in high priced ads and low conversion rates. Hot: Hiring a certified pay-per-click professional who actually does know how to drive qualified traffic on a budget will yield improved results.

6. Its Still the Web

Not: Ignoring the Internet b u no l n o lo l b k n mo bu n or a professional services provider is a big mistake. In 2012, if your business is not on the W b, o n x n h m n of mo on um . Hot: Cl m n you omp ny lo l l n s from Google, Bing and Dex Knows by verifying that all information is correct. Optimize your website for local shoppers who do research online but want to buy from a physical location.

7. More Mobile

Not: Your company website is not visible or usable from mobile PDA and tablet devices. Hot: H n n pp fo h on m jo pl fo m l k Phon n n o . P o p should be able to access information on your company through a mobile application that looks good on their phone or tablet.

8. The Social Media Hard Sell

Not: Attempting to use Twitter, LinkedIn or Facebook or other social media for a hard sell or spamming. Hot: Think social CRM. Use social media to make others aware of your expertise. Helpful conversations will develop loyal bonds from people who want to hear more from you.

9. More Content

Not: Pu n up blo y w k n h nk n h nou h o p you omp ny m . If you bu l , h y lly on om . Hot: Include the latest sharing buttons so readers can spread the content for you. The hot sharing buttons for 2012 are Twitter, Facebook, LinkedIn (for B2B businesses) and Google+, plus other selected ones specific to your industry or type of site. The ShareThis widget is an easy way to add these capabilities to any site

Top Marketing Trends For 2012

BY FIONA MCEACHRAN ON DECEMBER 9, 2011 IN BUSINESS MARKETING, SOCIAL MEDIA

Well its that time of the year again. To peer into the crystal ball and see what the future hold for marketing your business. Which opportunities will bring the most leads in 2012? Which will push your business to new heights and sweep away those competitors? Lets have a look at some forecasts on the web. The blogs are popping up everywhere, and nearly every marketer has an opinion about which method or madness will be hot stuff in the new year.

Top 5 Marketing Trends 2012 Infographics, Video and Social Media

On Frame Concepts, you will find their top 5 are:

Location Based Marketing (LBM) - This is all about delivering content (usually to mobile devices) to consumers based on their location. QR Codes - Their novelty factor has not worn off as quickly as some predicted and we are now seeing them used on ATL and BTL advertising Video - Think about running customer events over video or producing video newsletters Social (business applications) - Social is Trending in a big way. Not just for consumers and our online friends but also for businesses. Infographics - The way we consume information is changing and different audiences prefer to consume it in different ways.

My Predictions Business and Marketing Trends 2012

Annie from Saucy Social Media, shares My Predictions Business and Marketing Trends 2012 like:

The Rise of the Social Business - The social business is one that realises that their business must transform and include their employees, their customers, clients, partners in fact everyone in their sphere of influence as a part of their social marketing circle. Video Marketing will become a major influence with new sites dedicated to digital advertising Gamification - Gaming is now a part of the mindset of the new purchasing generation and we will see more gamification Collaboration we will see businesses begin to collaborate more often in local directories, local mobile marketing, deals, and in ways that take their marketing outside the box Social Media Will Die Out the words used to define social media marketing will change completely

PR, Communication, and Marketing Trends 2012

Jonathan Bean the COO at Mynewsdesk share his thoughts on PR, Communication, and Marketing Trends 2012:

Digital First - Companies and organizations are now, finally, giving digital marketing channels precedence over traditional, analog media. Decentralize Social Media - We believe that social media will become increasingly decentralized, forming the holistic honeycomb pattern I Get By With A Little Help From My Friends - The trick is to find your crowd, to find the people that will help you tell your story digitally. Customize This! people are choosing their own content, on their own terms. Brand News World - The purpose is to tell stories, but this method of content marketing emphasizes a neutral tone, lending credibility and trust to the brand.

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

Content Ninja, Joe Pulizzi shares his thoughts on the recent research report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends:

Increased adoption rate for some tactics -

Blogs (27% increase) White papers (19% increase) Videos (27% increase) YouTube: 47% increase LinkedIn: 39% increase Twitter: 35% increase Facebook: 30% increase Blogs: 45% increase Case studies: 32% increase Videos: 36% increase Webinars/webcasts: 25% increase

Marketers are using social media more frequently -

Content marketers are becoming more effective -

Content marketing spend is increasing - On average, 60% of respondents indicate that they plan to increase their content marketing budgets over the next 12 months.

Feel free to check out the FULL report here.

My Thoughts
There is no doubt that 2012 will bring change for small business owners looking to drive their marketing dollar further. Ive seen that Australian businesses have been unfortunately slow to adopt, and are wondering why they are losing business, as consumers are finding it easier to shop overseas. After reviewing a tonne of opinions, here are the ones I agree with:

Mobile and Tablet Boom

There is no denying that we are quickly becoming a world of smartphone (iPhone, Android, Blackberry) users and Tablet (iPad, Xoom, Galaxy Tab, Asus) carriers. This is changing the way we are accessing our information, and news, and businesses have the opportunity right now to take advantage, and run unique campaigns to these users. There are currently not many fisherman, but a whole lot of fish!

Location Based Marketing

Like Frame Concepts, I also feel that targeting locally will continue to be a big trend in 2012. The internet is becoming flooded with competition as more and more businesses jump online to start building their presence. Those that focus locally in their SEO (Search Engine Optimisation) and PPC (Pay Per Click) efforts, will see better and faster results in their campaign responses.

Death of the Brochure Website

Hubspot recently released research stating Companies that blog have 55% more website visitors. Businesses will need to quickly realise that their websites need to become more an online platform and foundation for all their online activity, and also turn it into an engagement tool, to share their knowledge with their customers, and listen to their feedback. The business websites that embrace the dynamic approach, and start implementing a blog and social strategy will be best positioned into the coming months.

Social will get more Social

Your customers are talking about your business online. And they will keep talking long into 2012, as the social networks continue to grow, and niche networks start to appear. Are you listening? The internet has provided business owners with a great variety of tools through which they can become more real, more trustworthy and build better relationships with their customers. These tools include:

Blogs Facebook LinkedIn Twitter YouTube and others.

Like any tool, it can be used correctly, or badly, just as an uneducated driver behind the wheel of a car can cause an accident, so can an uneducated business owner create accidents and damage their business brand incorrectly using social media. Social media is an investment, with some elements being measurable, and some elements avoiding measure. As Gary Vaynerchuk says What is the ROI of your mother?. With education, you can tell the difference, and make a difference!

Video Marketing
Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015 Cisco

What will this mean for your business? Opportunity if you act now! Video brochures, video newsletters, and video training on your products There are many options to consider. Somehow as consumers, we trust video more than text/ written words on a page. Maybe it has something to do with the authenticity of the person on the video. Either way, most of your customers are looking for an expert, who can communicate, and video is increasing as the channel to deliver this directly to them. Creating a video marketing strategy for 2012 needs to be in your marketing plan. And if youre video-shy, you may just need to get over it, find a staff member whos not, or get creative