VISION STATEMENT To be the best and leading fast food provider around the globe I.

Short, Readability and Inspiring

The vision statement of McDonald is understandable and quite short in conveying on what they want to bring for their customers. The word of best may cover in term of quality, service to the customer and cleanliness environment when customers enjoying their meals. . Besides that, in term of readability and inspiring, McDonald used a simple words and straight forward sentence which is easy to interpret and also inspire or motivate them to give most excellent products to the customers. An example of vision that not good in term of readability is Procter & Gambles vision statement To be, and be recognized as, the beast consumer product company in the world.

II.

Clear vision and not too vague Vision statement is not too vague since McDonald reveal what type of business that they involve in which is to be the best and leading fast food provider. The vision of the company is more specific whereby it mentions and reveals in what type of business operation they involve which is in fast food industry. An example of vision statement that too vague is PepsiCos vision statement which is Responsibility is to continually improve all aspect of the world in which we operateenvironment, social, economic-creating a better tomorrow than today. The vision statement is too vague where PepsiCo should reveal they are in beverage and food business.

III.

Answer the basic question what they want to become Basically, statement of To be the best and leading fast food provider around the globe was answered what actually McDonald want to become. It is important where it provides the foundation or guideline for developing a comprehensive mission statement. Thus, it provide a foundation for developing a clear mission statement.

MISSION STATEMENT McDonald's brand mission is to be our customers' favorite place and way to eat, and improve our operations to provide the most delicious fast food that meet our customers' expectations. No. 1 2 3 4 5 6 7 8 9 Customers McDonald had mention about their customers where To be our customers favorite place and way to eat, and improve our operation to provide the most delicious fast food that meet our customers expectation Product and Services McDonald also had mention about what are their product and services which is Provide the most delicious fast food that meet our customers expectation Concern for survival, growth and profitability Concern for survival, growth and profitability also had cover in their mission statement which is to be our customers favorite place and way to eat. Philosophy Mention about their basic beliefs, value and aspiration of the company which is to be our customers favorite place and way to eat and to provide the most delicious fast food that meet our customers expectation. Component Customers Product and Services Markets Technology Concern for survival, growth and profitability Philosophy Self-Concept Concern for Public Image Concern for Employees Yes/No Yes Yes No No Yes Yes No No No