Executive Summary: Fun To Be No.1

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EXECUTIVE SUMMARY
The study was conducted with respect to the Organization Study at Vega Auto Accessories Pvt.Ltd., Belgaum. The report initiates with the brief introduction to the entire helmet industry, its history and its current scenario. The report also consists of a brief study about the company profile of Vega Auto Accessories Pvt.Ltd. The entire company is under the management of Chandak family. The product profile consists of varieties of helmet models, its price etc. Vega has the highest market share in the premium segment Indian market. There are no local competitors for the company. It has only a few big competitors in India. Vegas products have passed the stringent test of the Department of Transport USA (DOT). They are now associated with Compact Composite (Italy) for high quality of fiber glass. The company is into both B2C and B2B Marketing of its products. Helmet manufacturing at Vega is basically on a large scale and the products are marketed and sold to both domestic and international clients under the brand name of Vega helmets. Vega Auto has a tall organization structure. It has 8 departments with good manpower & other resources. The report consists brief information about the various departments of the company with job responsibilities of each member in the hierarchy. It also consists the SWOT analysis of the company.
Finally this report includes the findings, observation and suggestions followed by the conclusion.
A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME
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GENERAL INTRODUCTION INDIAN HISTORY OF HELMETS

The usage of helmets in India can be traced by from the ages of Dwaparyug. A helmet has been usage as a protective and safety tool. Discovery of plastic, polymer and viscous liquid changed the outlook of helmets in India. Prior to independence the usage of helmet in India as part of travelling requirement was significantly less. So helmets were mostly imported from England. Indias first helmet manufacturer Steel Bird (1964), entered with wide variety of helmets at premium pieces (starting from Rs.750). Later on many companies followed the suite, few the mention are Concord Helmets (1965), Studs Helmet (1968), Vega Helmets (1981) and many other companies. As per the section 129 of Motor Vehicles Act 1988 (India), PROTECTIVE HEAD GEAR means a helmet which by virtue of its shape, material and construction, could reasonably expected to afford person driving or riding on a motor cycle a degree or protection from injury in the event of an accident and is securely fastened to the head of the wearer by means of straps or other fastenings of provided on the headgear. Helmet industry has gained a widespread importance since last two decade or so this is mainly because of the importance given by the concerned regulatory authorities in various states and central government. In India helmet industry is growing at a rate of 24% (2009-2010). And which many state governments implement compulsory use of helmet shall contribute higher growth rate in terms of helmets. More recently Delhi, Tamil Nadu, Kerala, Andhra Pradesh, Maharashtra and many others have implemented compulsory use of helmets while using two-wheelers.
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Following are the list of Companies (Organized) in Indian markets: Sl No 1 2 3 4 5 COMPANY Vega Auto Accessories Pvt.Ltd Studs Accessories Pvt.Ltd Steel Bird Hi-tech India Ltd Aerostar Helmets Ltd MPA Helmets Ltd PLACE Belgaum Hyderabad New Delhi Kolkata Mumbai
Helmet Industry in India is categorized into organized. Due to cheap and easy availability on road side, many small scale manufacturers have able to perform very well and are quite successful in making better profit. Today only 10%of the total 6million helmets Sold in the country go through the organized channels and are ISI-marked. The organized players in the industry do not have the capability so many helmets meet the expected stock requirements at various two-wheeler dealerships across the country.
VISION, MISSION AND QUALITY POLICIES OF THE COMPANY
VISION:
Our vision is to create brand and to provide right products to the exacting demands of the quality conscious customers at a competitive pricing structure. Vega appreciates commitment for teamwork, continuous improvement and developing mutually beneficial relationship with the customers.
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MISSION:
Our mission is customer satisfaction through continuous efforts on always finding better ways to do things and protect the interest of our customers by selling exclusively to the both industrial and two-wheelers users. We appreciate the opportunity to earn our customer safety by providing quality products recognized by Bureau of Indian Standards (ISI). Vega=Quality + Products
QUALITY POLICY:
Vega is committed to provide consistent quality products to esteemed customers worldwide. To achieve this objective management on its part fully committed to quality and provides all resources to accomplish this task. The company is approved by Bureau of Indian Standards (ISI) 4151 standards and specifications vide 9526-1980.We are committed to continuously improve the effectiveness of the quality management system so as to, Reduce cost, customer complaints and analyze the customer feedback to improve customer satisfaction. Improve productivity by effective utilization of work force and facilities. Manufacture best quality helmets and other related accessories according to the National and International standards. Excellence and cost effectiveness by doing right work at first time.
LOGO AND BASELINE Logo:
Baseline:
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Meaning of the name Vega: Great One

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COMPANY PROFILE
Name of the Company: Founded: Address: Vega Auto Accessories Pvt. Ltd 1981 BEMCILE, Industrial area Udyambag BELGAUM -560016 (KARNATAKA) INDIA. Capital: Total area: Type of business: Chairman of the comapany: Managing director and Chief executive: 25crores 160000sq.feet Manufacturers and Exporters Mr.Premraj.Z.Chandak Mr.Dilip.Chandak
Directors:
Mr.Giridhar.P.Chandak Mr.Suhas.P.Chandak Mr.Uttam.P.Chandak
Monthly Production Capacity: Staff: Workers: Bankers:
45000 50 280 HDFC, SBI, State bank of Mysore
Web site:
www.Vegaauto.com
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PRODUCT PROFILE
Vega Auto Accessories Pvt.Ltd. is one of the leading Helmet manufacturing industries in India. It also produce caps, T-shirts, bags, and also markets the small parts of Helmet like locks, visors, Helmet stickers. Vega Auto Accessories have mainly two types of Helmets. 1. OPEN FACE HELMETS 2. FULL FACE HELMETS
1. OPEN FACE HELMETS: Rally Genesis Laser ii Genesis Pulsar
2. FULL FACE HELMETS Integra Extreme Turbo Voyager Interior Galacit Phalanx Street hawk Dominator Dirt track Formula hp The company has 34 types of models 5 in open face and 12 in Full face. These models can be painted in different 11 colors.
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OPEN SPACE HELMET
FULL FACE HELMET
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Sizing Chart Proper Helmet Fit

Measuring your head is a starting point for the entire sizing procedure. Due to varying shapes, heads that are apparently the same size when measured by a tape may not necessarily fit the same size helmet.
A cloth tape measure may be used to make your initial measurements. The circumference of your head should be measured at a point approximately one inch above the eyebrows in front and at a point in the back of the head that results in the largest possible measurement. Take several measurements to make sure you have the largest one.
ADULT SIZES - Approximate Measurements Helmet Sizes 2XS XS S M L XL 2XL Head Circumference Inches 18 1/8" - 19" 19 1/8 "- 20" 20 1/8" - 21" 21 1/8" - 22" 22 1/8" - 23" 23 1/8" - 24" 24 1/8" - 25" Head Circumference Metric 46 - 49 cm 49 - 51 cm 52 - 54 cm 54 - 56 cm 57 - 59 cm 59 - 61 cm 62 - 64cm Hat Sizes 5 3/4 6 6 1/8 - 6 3/8 6 1/2 - 6 5/8 6 3/4 7 7-7 7 3/8 - 7 5/8 7 3/4 8
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Sizing Chart Proper Helmet Fit

CHILDREN'S SIZES - Approximate Measurements
Head Circumference Inches 17 5/8" - 18" 18 1/8" - 18 1/2" 18 5/8" - 19" Head Circumference Metric 45 - 46 cm 46 - 47 cm 48 - 49 cm
Helmet Sizes S M L
Hat Sizes Infant/Toddler Toddler/Youth Youth
Colour Combination Helmet Base Colours ............................................................
Black
Dull Black
Silver
Red
Dull Red
Blue
Dull Blue
White
Antrasite
Graphic Colours ............................................................
Silver
Red
Blue
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VEGA AUTO ACCESSORIES PVT.LTD. PLOT NO.12B, 3Y.NO 342, BEMCIEL, INDUSTRIAL ESTATE, UDYAMBAG BELGAUM, KARNATAKA, INDIA.
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INFRASTRUCTURE FACILITIES
Vega Auto Accessories is an amalgam of latest technologies advanced software and excellent manpower aimed to deliver an exclusive range of highly secured helmets to its clients. Vega Auto accessories total build up area is 40000sq feet, with 200 manpower capacity. It has acquainted itself with various department like, HRD, Production, Marketing, Finance, packaging ect.
The company provides Hospital and Ambulance facilities for its workers, and there is special Aqua guard facility for drinking water.
The following is a small detail of our infrastructural abilities. Latest CAD/CAM tool from Delcam Latest power shape software for modeling PS-Moldmark and PS-rander software to deliver perfect finishing touch Delcams powermill and ArtCam for designing Exclusive products.
The company has a special guest house to entertain its guest. It has meeting hall and separate hall for training the employees.
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A BRIEF GENERAL INTRODUCTION ON VEGA AUTO ACCESSORIES

Vega Auto Accessories Pvt.Ltd was started in the year 1981 the plant is located in the heart of the industrial area at Udyambag in Belgaum. Vega is owned by the CHANDAK. The founder and the chairman of the company is Mr.Premraj.Z.Chandak has given a new dimension to the helmet manufacturing in the initial years of its inception. The initial investment of the company is Rs. 10lacks.
Vega is private Ltd and export oriented company and it is one of the leading manufacturers and exporters of helmets and related accessories. Vega has achieved a great success in delivering quality helmets and related accessories. Vega is one of its kind it has its unique style of carrying on manufacturing process in an efficient manner. Vega rings the bell in every automobile enthusiasts mind as one of the leading brands in the premium segment in the helmet trade, the company with ideology of safety and fashion has become a pioneer in promoting helmets as designer head gear apart from being a means of safety with their vast range entirely approved by the Bureau of Indian Standards (ISI). Quality and not quantity has always been the motto of Vega to conquer a position in the market as a brand of synonym quality, the quality features have been reinforced their association with compact composite.
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. Designation
Chairman Managing Director Director Marketing Director Finance Director of Human Resource Director Production
Functional Heads
Mr.Premraj.Z.Chandak Mr.Dilip.P.Chandak Mr.Giridhari.P.Chandak Mr.Dilip.P.Chandak Mrs.Sangeetha.Chandak Mr.Suhas.P.Chandak
Vega with its network of over 320 dealers crisscrossing the country has not only established itself nationwide but also has been able to mark its presence in overseas market also like USA,UK,GERMANY,ISRAIL,ITALY and many more other countries. Vega has a capacity of manufacturing of 2000 helmets per day. The manufacturing process of the helmets involves the various types of molding like FRP hand lay ups, RTM, Balloon molding, Plastic injection molding etc. a high tech paint shop with polyurethanes and Ultra violate (UV) coating systems. Highly equipped stitching machine Units and the vacuum metalizing machines and Deep coating plant gives best finish of chrome and nickel on helmets and various shades of mercury coating on visors. The testing lab is designed to test the toughest safety standards in the world like ISI, DOT and ECE etc. The entire development and production is contrived in 50000sq.feet area of beautiful building with the state of Art and Technology.
NATURE OF BUSINESS CARRIED

Vega Auto Accessories is a manufacturing unit. The company is into both B2C and B2B marketing of its products. Helmet manufacturing at Vega is basically on a large scale and products are marketed and sold to both domestic and international clients under the brand name of Vega helmets. Vega is also in the business of auto accessories.
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Type of Business Type of Products Target Markets
Manufacturing Mass Production National International
IDEOLOGY OF VEGA
Promotion of helmets as a designer headgear apart from safety element. Bring out a vast range of helmets to cater to the demands of customers. Compliance with the norms of the bureau of Indian Standards (ISI). Believe in unity is strength.
STRUCTURE OF VEGA AUTO ACCESSORIES Pvt.Ltd

Structure is the organization chart and associated with the information that shows who reports whom and how tasks are both divided up and integrated. In other words, the structure describes the hierarchy of authority and accountability in an organizations units relate to each other: centralized, functional divisions (top to down); decentralized (the trend in larger organizations); matrix, network, holdings etc. these relations are frequently diagrammed in organizational charts. Most organization use some mix of structures matrix or network and pyramidal to accomplish their goals.
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ORGANIZATIONAL HIERARCHY
CHAIRMAN
MANAGING DIRECTOR
Director Administration \ Finance \ Marketing
Director Production
Director Research & Development
Human Resources Development
Purchase
Quality Control
Legal Consultan t
Marketin g Manger
Account Manager
Production Team
HR Manager
Sale Force
Account section Recruitmen t House Keeping
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STUDY OF FUCTIONAL DEAPRTMENTS
Vega Auto Accessories basically comprises of the following departments : 1. Marketing department. 2. Production department. 3. Human resource department. 4. Purchase and stores departments. 5. Research and developments department. 6. Finance department. 7. Assembly and Quality control department. 8. Packaging and dispatching department.
1. MARKETING DEPARTMENT
Vega is engaged under manufacturing and marketing of auto accessories and safety equipments. Their helmets brands have national as well as international recognition. All types of safety equipments are marketed. The helmets with visors, without visors, half face, full face, off-road, open face and novelty helmets are manufactured. The department is headed by Mr.Giridhar.P.Chandak. Marketing department has well qualified assistance and sales force employees who assess the requirements of customer and accordingly provide needed service to customers. Vega is only a wholesale marketing of 95% and least concentrated on retail marketing of only 5%. The company has participated in various national levels exhibitions like:
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Sl no.
1 2 3 4 5
Name of the exhibition
Place
Year
Vaahan Yatra National motor cross championship The 4th Mumbai auto show National motocross championship Team Rally Day Goa
Bangalore Goa Mumbai Goa Goa
2004 2004 2004 2005 2005
E- Marketing
Online marketing has been started at Vega, E-marketing is handled by the marketing managers in the Vega. Online marketing manager is Mr. Arun.Bhavan. E- Marketing is marketing the products online. Anybody, from any corner of the world can purchase the Vega helmets. Distribution Channel: Vega has an immense network of distribution channels; it has a network of around 320 dealers. The organization appoints only one single dealer in a particular area This is done in order to prevent unhealthy competition. Vega Manufacturers
Dealers
Customers
Target customers: Youths and Youngsters.
Director marketing and marketing manager- Mr.Giridhar.P.Chandak. Assistant marketing manager-Mr.Vishal.Gitte and Mr.Vishal.Gavas.
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Distribution channel of Marketing Department:
PRODUCER
Retail
Consumer
Distribution
Dealer
Business
Business segmentation
2. PRODUCTION DEPARTMENT
The production process starts when the units gets job card which contains the details of the product such as Model, color and design of the helmets. Director of the Production - Mr.Suhas.P.Chandak Production manager - Mr.Nagesh.Belagaukar.
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WORK FLOW
MOLDING
LINE REMOVING
CUTTING & FILLING
DRILLING & SLOT
PRIMER
FIRST PUTTY SANDING
FIRST PUTTY
PV SANDING
TOUCH UP
SANDING
FINAL INSPECTION
PAINTING
INSPECTION
LACQUER
STICKER & LOGO
SANDING
ASSEMBLY
PACKAGING & DISCHARGE
Production process:
The helmet production process is divided into three different units such as Molding Unit. Tailoring Unit. Assembly Unit.
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Fun to be No.1 MOLDING UNIT: 1) Making moulds: The moulds are prepared of the fiber glass paper. The R&D Department gives the design as per the customer requirement. If it is an export the importer supplies the designs. 2) Making of Helmet shell: After the fiber glass is stitched in the moulds with the help of the resin and the hardness is added to the resin. It is also important one. 3) Drying: After 20-30 minutes in the atmosphere to get dry. If the climate is cold then the heating bulbs are used to dry the molds. 4) Cutting the shell: Once the shell is dried it is opened and extra fiber glasses cut to get a proper shape. 5) Sanding: The sanding paper is used to level the shells. 6) Lambi: This is a paste that covers the tiny holes on the helmet shell. 7) Sanding: The sanding paper is used to remove the extra lambi paste on the helmet shell. This is done when the lambi is dried. 8) Cutting and drilling: The helmet shell is cut as per the design and the holes are drilled for the ventilation 9) Lambi: This is a paste that covers the tiny holes on the helmet shell. 10) Sanding: The sanding paper is used to level the shells. 11) Primer: The primer is applied on the helmet shell to have a smooth surface. 12) Polishing: The helmet shell is polished with the help of the polishing machine to give more smoothness to the surface. These helmet shells are transferred to the assembly unit for the further process.
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Fun to be No.1 Tailoring unit: 1) Gumming: The thermocol of a helmet shape are gummed and kept for a day. 2) Grinding: The thermocol is cut into proper size with the help of the grinding machine so that fit properly in the shell. 3) Cutting foam: The foam is cut as per the models in different pieces 4) Stitching: Different parts of the foam are stitched. Ex. Belt etc. 5) Pasting: The foam is pasted to the thermocol shell. Then the lining cloth is used to cover the foam. These thermocol shells are then send to the assembly unit. Assembly unit: 1) Sanding: The helmet shell which comes from the molding unit are leveled by sanding. 2) Painting: The helmet shells are painted as per the specifications given in the job card. The painted shell is kept for a day to get dry. If there are two or more colors then it takes long time to get the helmet painted. 3) Stickers: The stickers are stitched on the helmet that has the model name the logo of the company. 4) Laser: This is like a polishing liquid that is sprayed on the helmet shell to give the shine. It makes the surface water proof and stickers and paints are protected. 5) Beading: The rubber ring is used to cover the helmet Connors and then the thermocol shell is pasted in the helmet shell. The locks are attached to it. The last process is to attach the visor if the helmet is full face. Finally these helmets are ready for packaging.
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3. HUMAN RESOURCE DEPARTMENT

Human resource management at Vega is taken care by Human Resource Department. Director HR and HR manager : Mrs.Sangeeta.D.Chandak. Senior manager : Mr.Parashuram.M List of workers table P-Permanent T-Temporary Unit Type of worker Male Female Total Molding P 2 8 10 T 20 62 82 Tailoring P 2 0 2 T 34 4 38 Assembly P 18 4 22 T 12 34 46 88 112 200 Total
4. PURCHASE AND STORES DEPARTMENT

Mr.Giridhari.P.Chandak manages the purchase and stores department. The store department will be responsible for holding all the necessary tools, spares, raw materials, brought out items and equipments required to service the manufacturing process.
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Fun to be No.1 Major suppliers of raw materials are:
Name of the supplier Ashirwad polymers Graphica Serry prints
Raw materials supplied ABS Stickers
Place Bombay Pune
Haininge Hongfa Malo laminates
Fabric glass
China Ahmadabad
Sheela foams Prajacta industries
Foams
Delhi
Helmet locks, screws, fabrics Satara etc.
Color bond Goa thermo pack
Paint Thermocol
Mumbai Goa
5. Research and developments department.

The most important unit for the production management cell is the research and development engineer which looks in to the safety and support standards of the products. This department functions under the control of Mr.Uttam.P.Chandak. This unit is key for the Vega. There is a separate laboratory facility where all the tests for quality takes place like ISI etc. this is also called as quality control unit comes under R and D department. Director of R and D: Mr.Uttam.P.Chandak. R and D manager: Mr.Yousuf.Jakati
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6. FINANCE DEPARTMENT
Mr.Dilip.P.Chandak, the MD and CEO, heads the finance department. All the financial affairs related to the company are delt with through this department. This department is fully computerized, therefore its very easy to maintain the accounts. The finance department takes care of all the finance requirement of all departments of the organization. This department maintains a balance between the finance requirement and profitability of the organization. Director of Finance: Mr.Dilip.P.Chandak. Finance manager : Mr.Prakash.Saraf. The bank transactions of Vega are carried through STATE BANK OF INDIA. Turnover (2010): 13.5crore. Assets of the company: 3.5crore. Net profit: 15%.
7. QUALITY CONTROL DEPARTMENT

Quality control department is managed by Mr.Suhas.P.Chandak. Quality control is the main thing which is required by the production company. The Vega has ISO 9000 200 I quality marks and it products ISI quality helmets. The quality control department is emphasis on quality maintenance at the every stage of the production. The products are produced according to the specification and the quality is maintained at every stage. Manufacturing the specified quality and quantity of helmets given by clients by and customers. There are supervisors who regularly check every helmet so that quality is maintained. After each process is finished the supervisor check the product and it is not standard then they reject the sample. At last the final testing is done and the product is passed to selling it of the desired quality.
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8. PACKAGING AND DISPATCHING

Once the helmet is completely manufactured and inspected, the helmets are put in the cotton bags and then packed into individual card board boxes to prevent any damages to goods. These individual boxes are further packed into master boxes one master boxes consists of 12 individual helmet boxes, these master boxes are sent in to the dispatching unit. And these boxes are dispatched to transport. Packing and dispatching manager: Mr.Rafiq
Requirements in packing: Labeling: Here the company label stickers are put on the product for the identification of brand. Trade mark: In this process the trademark like ISI are sticked on the product for its guarantee, for its reliableness by the known authority. Bar-coding: Here the code which is only read by the company machines are labeled. Packing-I: Here the first packing is done ie plastic cover packing Packing-II: Here the second packing means the first plastic covered products are put in the boxes for its safety. Packing-III: Here the third packing means the second plastic covered item are then packed in for Box its parcel to out side the country.
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SWOT ANALYSIS FOR VEGA AUTO ACCESSORIES PVT.LTD

A SWOT analysis is a tool, used in management and strategy formulation. It can help to identify Strengths, Weakness, Opportunities and Threats of particular company.
INTERNAL Strength Weakness
EXTERNAL Opportunity Threat
Strength and weakness are internal factors that create value or destroy value. They can include assets, skills or resources that a company has at its disposal, compared to its competitors. They can be measured using internal assessment or external benchmarking. Opportunities and strengths are internal factors that create value or destroy value. A company cannot control them. But they emerge from either the competitive dynamics of the industry/market or from demographic, economic, political, technical, social, legal or cultural factors.
STRENGTH Vega helmet has got good image in India as well as in foreign market. Vega has good export capability for foreign market. Vega products are high quality and follows latest unique style. Vega adopts modern technology and high tech equipments and machineries. WEAKNESS Less focus on domestic market. There is no facility of canteen No definite selection and recruitment procedure. OPPORTUNITIES Good tie up with motorcycle manufacturers and dealers. Adopt e-marketing technique to increase the sales volume. Globalization in market.
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Fun to be No.1 Scope in making the company fully machineries. Well maintained value for the business. THREATES Increasing number of competitors. No permanency of design accepted by the customer. Foreign companies are trying to enter in the Indian market.
The major threat for the company is from local manufactures, who sell the helmet for half
price.
STATEMENT OF THE PROBLEM

What are the various parameters that determine the satisfaction and Loyalty; customer perception for Vega helmets vis--vis its competitors?.
Need for the study

Helmet industry in India is growing gradually. The demand for two wheeler has directly influenced the demand for helmets and other reasons for safety regulations followed by High courts for compulsory usage in many states across the country. A Vega, the marketing department wants to know, What customers think about Vega vis--vis its competitors? What is the need of the customers in Vega helmet? What all consumers expecting from Vega helmet?
OBJECTIVE OF THE STUDY

The objective of the study is A study on consumer level of satisfaction towards Vega helmets. To identify the loyalty of the customers towards Vega helmets. To measure the specific reason for satisfaction and dissatisfaction with Vega helmets. To identify the recommendation of Vega helmets to other by existing customers.
To know the recent trend in helmet market.

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SCOPE OF THE STUDY

The scope of the study is The scope of the study is mainly to know the current level of customer satisfaction. Scope of the study knows loyalty of the customer towards the company. To give suggestion regarding improvement of performance standard of the company. To inform the management about the current level.
METHEDOLOGY Research design:

The objective of the study has been achieved by using both primary and secondary datas. The datas obtained for the study was primarily from field investigation carried out among the helmet users.
Data collection method: Primary data

Questionnaire was filled by the respective customer in order to collect information related to the customer satisfaction towards Vega Auto Accessories.
Secondary data
Secondary data was collected through company records, websites, auto magazines.
Sampling
Sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for samples. The samples are studied for the population who are the customers of Vega Accessories Pvt.Ltd. Research design is needed because it facilitates smooth railing of the various research operations there by making research as effective as possible yielding maximum information with minimal expenditure of effort. Sample The sample size of the research is 100 respondents.
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Analysis for Customer satisfaction towards Vega helmets.
A brief introduction of respondents: Gender: Gender Frequency Percent valid Cumulative Percent Male Female Total 90 10 100 90.0 10.0 100.0 90.0 10.0 100.0 90.0 100.0
Gender:
15 %
Male 85 % Female
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Age: Age Frequency Percent Valid Percent 16-22 23-30 30-45 46-above Total 58 30 10 2 100 58.0 30.0 10.0 2.0 100.0 58.0 30.0 10.0 2.0 100.0 Cumulative Percent 58.0 88.0 98.0 100.0
Age:
16-22 23-30 30-45 48
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Occupation: Frequency Student Employee Business House wife Total 60 21 18 1 100 percent 60.0 21.0 18.0 1.0 100.0 Valid percent 60.0 21.0 18.0 1.0 100.0 Cumulative percent 60.0 81.0 99.0 100.0
occuaption:
Student Employee Business House wife
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Vehicle you use: Frequency Percent Valid Percent Motorcycle Scooter Moped Eco-Bike Total 64 16 13 7 100 64.0 16.0 13.0 7.0 100.0 64.0 16.0 13.0 7.0 100.0 64.0 80.0 93.0 100.0 Cumulative Percent
Vehicle you use:
Motorcycle scooter Moped eco-bike
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1. You use your Helmet while riding vehicle? Helmet while riding:
Yes No Total Frequency Percent Valid percent 59 59.0 59.0 41 100 41.0 100.0 41.0 100.0 Cumulative Percent 59.0 100.0
Helmet While Riding:

60 50 40 30 20 10 0 Yes No Helmet While Riding
Interpretation: The above table shows that 59% of the respondents use the Helmet while riding on vehicle. On the other hand 41% of the respondents dont use the helmet while riding on vehicle Majority of the respondents uses the Helmet while riding on vehicle (All respondents responses are taken into consideration)
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2. Do you use VEGA HELMET? Use Vega Helmet:

Yes No Total Frequency 50 50 100 Percent 50.0 50.0 100.0 Valid Percent 50.0 50.0 100.0 Cumulative Percent 50.0 100.0
Use vega helmet:

50 45 40 35 30 25 20 15 10 5 0 Yes No
Interpretation: The above table shows that 50% of the respondents use the VEGA HELMET. On the other hand 50% of the respondents use the other company Helmets.
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3. How long have you been a customer of VEGAHELMET?
Frequency Percent From last 6 month From last 18 month From last 12 month From last 24 months More than 24 month Not marked total 13 9 19 8 2 49 100 13.0 9.0 19.0 8.0 2.0 49.0 100.0
Valid Percent 13.0 9.0 19.0 8.0 2.0 49.0 100.0
Cumulative percent 13.0 22.0 41.0 49.0 51.0 100.0
Customer of vega
50 45 40 35 30 25 20 15 10 5 0 From last 6 month From last 18 month From last 12 month From last 24 month More than 24 month Not marked
Interpretation: The above table shows that 13% respondents use vega helmet from last 6 months. Next 9% says from last 8 months. Next 19% says from last 12 months. Next 8% says from last 24 months. And final 2% says last more than 24 months.
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4. What type of helmet you use? Type of helmet used

Frequency Percent Full face Open face Off road Other Not marked Total 31 14 1 6 48 100 31.0 14.0 1.0 6.0 48.0 100.0 Valid Percent 31.0 14.0 1.0 6.0 48.0 100.0 Cumulative percent 31.0 45.0 46.0 52.0 100.0
Type of helmet used

50 45 40 35 30 25 20 15 10 5 0 Full face open face off road other Not marked
Interpretation: The above table shows that 31% of the respondents use the full-face helmet. Next 14% use the open-face helmets. Next 1% use the off-road helmets. And final 6% use the other type of helmets
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Frequency Percent Definitely Probably Not sure Probably not Definitely not Total 45 32 15 3 5 100 45.0 32.0 15.0 3.0 5.0 100.0 Valid Percent 45.0 32.0 15.0 3.0 5.0 100.0 Cumulative percent 45.0 77.0 92.0 95.0 100.0
Purchase vega helmet

45 40 35 30 25 20 15 10 5 0 Definitely Probably Not sure Probably not Definitely not Purchase vega helmet
Interpretation: The above table shows that 45% of the respondents definitely purchase Vega helmets again. Next 32% probably purchase again. Next 15% are not sure about purchase. Other 3% probably not purchase again. Final 5% says definitely not purchase.
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6. Would you recommend your friends to purchase VEGA HELMET? Recommend friends
Frequency Percent Definitely Probably Not sure Probably not Definitely not Total 42 39 14 2 3 100 42.0 39.0 14.0 2.0 3.0 100.0 Valid Percent 42.0 39.0 14.0 2.0 3.0 100.0 Cumulative percent 42.0 81.0 95.0 97.0 100.0
Recommend friends
45 40 35 30 25 20 15 10 5 0 Definitely Probably Not sure Probably not Definitely not
Interpretation: The above table shows that 42% of the respondents definitely recommend purchasing vega helmet to their friends. 39% probably recommend. 14% respondent not sure. Next 2% probably not recommends. Final 3% is respondents definitely not.
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7. How satisfied you are with the price & quality of VEGA HELMET? Characteristics of Vega (price & quality)
Frequency Very dissatisfied Dissatisfied Neither satisfied nor dissatisfied Satisfied 48 Very satisfied 100 Total 100.0 100.0 48.0 48.0 100.0 1 6 11 34 Percent 1.0 6.0 11.0 34.0 Valid Percent 1.0 6.0 11.0 34.0 Cumulative percent 1.0 7.0 18.0 52.0
price & quality

50 40 30 20 10 0 Very dissatisfied Dissatisfied Neither satisfied nor Dissatisfied satisfied very satisfied
Interpretation: The above table shows that 48% respondents are very satisfied with the following characteristics of vega helmet. 34% of the respondent are satisfied with the following characteristics of the vega helmet.11% are neither satisfied nor dissatisfied with the characteristics of the vega helmet. Nect 6% are dissatisfied with the characteristics of vega helmet. Final 1% is very dissatisfied with the vega helmet.
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Fun to be No.1 8. How satisfied you are with your Helmet? Satisfied with your helmet
Frequency Percent Very satisfied Satisfied Neutral Dis-satisfied Very dis-satisfied Total 31 45 18 5 1 100 31.0 45.0 18.0 5.0 1.0 100.0 Valid Percent 31.0 45.0 18.0 5.0 1.0 100.0 Cumulative percent 31.0 76.0 94.0 99.0 100.0
satisfied with your helmet

45 40 35 30 25 20 15 10 5 0 Very satisfied Satisfied Netural Dis-satisified Very -satisfied
Interpretation: The above table shows that 31% respondents are very satisfied with their helmet. 45% are satisfied with helmet. 18% are neutral with their helmet. Next 5% are dissatisfied with their helmet. Final 1% are very dissatisfied with their helmet.
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Fun to be No.1 9. Please rate your level of agreement with the following statements? A. level of agreements (increased loyalty towards Vega)
Frequency Percent Completely disagree Disagree 22 Neutral 23 Agree 21 Completely agree 100 Total 100.0 100.0 21.0 21.0 100.0 23.0 23.0 79.0 22.0 22.0 56.0 21 13 21.0 13.0 Valid Percent 21.0 13.0 Cumulative percent 21.0 34.0
Increased loyalty towards Vega

25 20 15 10 5 0 Completely Disagree Disagree Neutral Agree Completely agree
Interpretation: The above table shows that 21% of the respondents says completely agree 23% of the respondents says agree 23% of the respondents says neutral 13% of the respondents says disagree.21% of the respondent says they disagree.
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Fun to be No.1 B. level of agreement (deserves loyalty)

Frequency Percent Completely disagree Disagree 16 Neutral 18 Agree 26 Completely agree 100 Total 100.0 100.0 26.0 26.0 100.0 18.0 18.0 74.0 16.0 16.0 56.0 19 21 19.0 21.0 Valid Percent 19.0 21.0 Cumulative percent 19.0 40.0
Increased loyalty towards Vega

30 25 20 15 10 5 0 Completely Disagree Disagree Neutral Agree Completely agree
Interpretation: The above table shows that 26% of the respondents says completely agree. 18% of the respondents say agree. 16% of the respondents say neutral.21% of the respondents says disagree.19% of the respondents say they disagree
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10. What specifically are you satisfied or dissatisfied with your Vega Helmet? Reasons for satisfaction of respondent with Vega Helmet are Quality Safety Comfort Varity of product Keeping customer fully informed Design
Interpretation:
Various reasons are given by the customers for the satisfaction like quality of the helmet, design, safety, comfort while using it, availability of huge rand of products and keeping customer fully informed about its new products etc Reasons for the dissatisfaction of respondents with Vega Helmet are No company showrooms Lack of advertisements Price
Interpretation:
Various reasons are given by customers for dissatisfaction like no company showrooms, lack of advertisements, price etc. The company need more focused approach for satisfying the customers.
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11. Do you think Helmet should make compulsory? Helmet should be made compulsory
Frequency Yes No Total 85 15 100 Percent 85.0 15.0 100.0 Valid percent 85.0 15.0 100.0 Cumulative percent 85.0 100.0
Helmet should made compulsory

90 80 70 60 50 40 30 20 10 0 Yes No
Interpretation: The above table shows that 85% respondents are in the favor that helmet should made compulsory. On the other hand 15% respondents are not in the favor
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Fun to be No.1 FINDINGS Vega Auto Accessories Pvt.Ltd. has one of the highest distribution network in India well as foreign countries i.e. it has a network of around 320 dealers across the world. Vega is the one of the good helmet manufacturing company in India. Quality id the most important factor concerned at Vega. Vega is now planning to expand the business. Vega has excellent infrastructure and modern machineries. There is a good relationship of employee with their superior management. Vega Auto Accessories provides good quality products to the customers. Company workers are well discipline and attend their duties in time. The organization is not providing more welfare facilities to the employees because there is huge number of temporary workers. There is a good relationship of employee with their superior management. There are no canteen facilities to their worker. The company has fully implemented TQM in the organization. There is a good relationship of employee with their superior management. Working environment in the company is good.
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SUGGESTIONS Helmets can be promoted by placing TV advertisement to grab more market share. Customer incentives. Give customers a reason to return to your business. Provide Safety measures to employee. Arranging motivational programs to employee. Provide canteen facilities to their workers. Provide Safety measures to contact and temporary employee.
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Fun to be No.1 CONCLUSION Vega is the no1 helmet export company in India with all modern technologies and a good infrastructure facility. The purpose of the research was to measure the factors that influence customer satisfaction and customer loyalty in market.
The factors with the significance on customer satisfaction are quality, design, color etc and the factors with the significance impact on customer loyalty are service after sales, quality and promotion.
The study was conducted in Belgaum. This may inhibit the generalizability of the findings, yet it is sufficient indication of satisfaction and loyalty variables.
It is very necessary to look in to the new technology on manufacturing of efficient and large number of helmets. There is a constant stream of light weight and new type of helmets being introduced for consumers.
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Fun to be No.1 ANNEXURE
Vega Auto Accessories Pvt.Ltd Vega Helmets cares your Head Customers details 1. Name2. Gender3. Age16-22 23-30 30-45 46 Above 4. OccupationStudent Employee Business House wife 5. Vehicle you useMotorcycle Scooter Moped Eco bike Male Female
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Vega Auto Accessories Pvt.Ltd. Customer Satisfaction towards Vega Auto Accessories Pvt. Ltd. 1. You use your Helmet while riding the Vehicle? Yes No 2. Do you use VEGA HELMET? Yes No 3. How long have you been a customer of VEGA HELMET? From last 6months from last 1year From last 2years more than 2years 4. What type of helmet you use? Full face Open space Off road other 5. Would you purchase VELMET HELMET again? Definitely Probably Definitely not probably not
not sure
6. Would you recommend your friends to purchase VEGA HELMET? Definitely Probably not sure Definitely not probably not 7. . How satisfied you are with the price & quality of VEGA HELMET?
Features
Very satisfied
Satisfied
Neither Dissatisfied satisfied nor dissatisfied
Very satisfied
Price& quality
8. How satisfied you are with your Helmet? Very satisfied Satisfied Dissatisfied Very satisfied
Neutral
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Fun to be No.1 9. Please rate your level of agreements with the following statement? (Scale is with 1-5, 5 being completely agree and 1being completely Disagree) 1 2 3 4 a Over the past years my loyalty increased towards company b I believe the company VEGA Auto accessories Pvt. Ltd deserves my loyalty
10. What specially are you satisfied or dissatisfied with your Vega Helmet? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------11. Do you think that Helmet should make compulsory? Yes No 12. Any suggestion from you to improve the product? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------THANKS FOR YOUR FEEDBACK WE ARE LISTENING AND YOUR RESPONSE WILL HELP US TO IMPROVE THE QUALITY OF YOUR MISTAKE
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BIBLOGRAPHY
Company reports. Company records. Company website : www.vegaauto.com
Company catalogue. Reference books: Philip .Kotler
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Fun to be No.

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

GENERAL INTRODUCTION INDIAN HISTORY OF HELMETS

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

VISION, MISSION AND QUALITY POLICIES OF THE COMPANY

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

LOGO AND BASELINE Logo:

Meaning of the name Vega: Great One

Mr.Giridhar.P.Chandak Mr.Suhas.P.Chandak Mr.Uttam.P.Chandak

Monthly Production Capacity: Staff: Workers: Bankers:

45000 50 280 HDFC, SBI, State bank of Mysore

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

1. OPEN FACE HELMETS: Rally Genesis Laser ii Genesis Pulsar

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

OPEN SPACE HELMET

FULL FACE HELMET

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Sizing Chart Proper Helmet Fit

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Sizing Chart Proper Helmet Fit

Hat Sizes Infant/Toddler Toddler/Youth Youth

Colour Combination Helmet Base Colours ............................................................

Graphic Colours ............................................................

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

A BRIEF GENERAL INTRODUCTION ON VEGA AUTO ACCESSORIES

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

NATURE OF BUSINESS CARRIED

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Type of Business Type of Products Target Markets

Manufacturing Mass Production National International

STRUCTURE OF VEGA AUTO ACCESSORIES Pvt.Ltd

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Director Administration \ Finance \ Marketing

Director Research & Development

Human Resources Development

Account section Recruitmen t House Keeping

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

STUDY OF FUCTIONAL DEAPRTMENTS

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Name of the exhibition

Bangalore Goa Mumbai Goa Goa

2004 2004 2004 2005 2005

Target customers: Youths and Youngsters.

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Distribution channel of Marketing Department:

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

CUTTING & FILLING

DRILLING & SLOT

FIRST PUTTY SANDING

STICKER & LOGO

PACKAGING & DISCHARGE

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

3. HUMAN RESOURCE DEPARTMENT

4. PURCHASE AND STORES DEPARTMENT

A.S.P COLLEGE OF COMMERCE, BIJAPUR M.B.A PROGRAMME

Fun to be No.1 Major suppliers of raw materials are:

Name of the supplier Ashirwad polymers Graphica Serry prints

Raw materials supplied ABS Stickers

Place Bombay Pune