This pie chart explains the gender of respondents.

It shows that most of our questionarres

are filled by Female gender and their percentage is 55.95%. Then 42.06% are filled by the Male gender. Remaining 1.98% are Missing. By missing we mean that our respondents intentionally dont mention their gender due to any reason or they forgot to mention it while filling the questionarres.

This pie chart tells the age level of the respondents.

24.21% belongs to the age group of 15-19. 66.27% belongs to the age group of 20-25. 6.75% belongs to the age group of 26-30. 0% belongs to the age group of 31-35. And 1.98% belongs to the age group of 40 And Above. 0.79% of the respondents are Missing (they didnt respond to this question).

The pie chart of occupation shows that most of our questionnaires have been filled by
the Students because their percentage is most high i.e. 80.95%. Then the percentage of Service Business persons is 7.94%. Least percentage is of House Wives i.e. 3.17%. Remaining 7.94% are Missing. (they didnt respond to this statement.)

income level of our respondents. Pie chart shows that most of the respondents income level ranges from 10,000-25,000 because their percentage is 25.00%. The percentage of respondents income ranging from 26,000-50,000 is 11.11%. The percentage of respondents income ranging from 51,000-75,000 is 6.35%. The percentage of respondents income ranging from 76,000-100,000 is 0.41%. Then percentage of respondents income ranging from 100,000 Or Above is 5.16%. And hence the remaining percentage of respondents is Missing i.e. 51.98% (they didnt respond to this statement.)

The above pie chart explains the

favorite celebrity endorses PEPSI. Results showed that 30.95% of respondents are 50% sure to PEPSI. 26.19% respondents are 0% sure to buy it. 19.84% respondents are 25% sure to buy it. 11.51% are 75% sure to buy it and 8.33% are 100% sure to buy PEPSI. Rest of the 3.17% respondents didnt answer this question.

The chart explains the behavior of the respondents if their

This chart explains whether celebrity endorsement increases the sales and the result tells
that 57.94% respondents answered that Yes it increases the sales. 24.60% answered that No it dont. 14.68% answered that they Dont Know. Hence the remaining 1.98% respondents didnt respond to this question i.e. Missing.

The above pie chart explains the purchasing decisions of the consumers. According to
the pie chart the purchasing behavior of the respondents for purchasing the PEPSI is due to the Availability and its result in percentage is 44.05%. The influence of the Brand Quality on respondents is 42.06%. The factor that has lowest influence on respondents for purchasing is Celebrity Image and its percentage is 11.90%. Remaining 1.98% is Missing (they didnt respond to this statement.).

above pie chart explains the purchasing decision of the respondents due to the celebrity endorsement. The resulting percentage shows their behavior i.e. 32.94% respondents say that their purchasing is Sometimes based on celebrity endorsement. 28.57% respondents say that their decision is Never based on celebrity endorsement. 27.78% respondents say that their purchase decision is Rarely based on celebrity endorsement. Respondents whose purchase decision is Mostly based on celebrity endorsement are 7.94% and rest of the 2.78% belongs to the Missing group (they didnt respond to this statement.)

The

This question explains weather male endorser influences more effectively than the
female. The result shows that: 43.25% respondents Strongly Agree to this statement. 16.67% respondents Agree to this statement. 5.95% are Neutral about this statement. 26.19% respondents Disagree to this statement. 5.95% respondents Strongly Agree to this statement. 1.98% Missing (respondents didnt answer this statement.)

The above pie chart explains that whether or not repeating advertisement increases the
chances of buying the product. The results show that: 7.14% respondents Strongly Agree to this statement. 29.37% respondents Agree to this statement. 29.37% are Neutral about this statement. 13.89% respondents Disagree to this statement. 7.94% respondents Strongly Agree to this statement. 1.98% Missing (respondents didnt answer this statement.)

From the above results we have concluded that most of the respondents agree upon that the use of celebrity endorsement increases the sales. There is an increase in the sale of the products that are being advertised by the celebrities. Then the purchase decision of the respondents is mostly based on the celebrity endorsements. This means that if their favorite celebrities endorse the products they are most likely to use those endorsed products. No matter the celebrity used is male or female; the message is conveyed effectively through both genders. When the advertisement is continuously repeated it somehow creates a positive impression on the minds of the consumers. But the availability of the product is also necessary because if the endorsement is very effective but the product is not available in the market then there is no advantage of endorsement.