Beruflich Dokumente
Kultur Dokumente
Rimi Obra-Ratwatte BSc (Hons) MSc RPHNutr Senior Nutrition Business Partner
1920s: Kelloggs exported cereal to England. In 1923, Kellogg hired the first Dietitian to work in the food industry. Kellogg introduced cereals in individual servings for use in hospitals, hotels and rail dining cars. Kellogg's Rice Krispies launched in 1928.
Benefits of Breakfast?
Research shows that people who eat breakfast cereal are healthier: Have a healthier body weight and lower BMI! Better nutrition: Higher Carbohydrate Lower Fat and Sat Fat Higher Fibre Better micronutrient intakes/status: Leading source of Iron Significant source of B-vitamins, Folic Acid Lower Cholesterol Greater milk consumption: 40%! Breakfast eaters mood and cognition: Lower stress Better performance
1 in 5 Adults 6.2 million Men skip breakfast 4.3 million Women skip breakfast
1 in 6 Children 1.7 million Children aged 0-5 skip breakfast 1.4 million Children aged 6-10 skip breakfast 2.3 million Children aged 11-16 skip breakfast
Sipping Data: Taylor Nelson and Sofres (TNS) Family Food Panel 2003
Who Is Skipping?
1 in 6 Children Skip Breakfast Everyday!
UK kids spend 413million during the school year on sweets, crisps, and fizzy drinks eaten on The way to school. Plethora of research shows a direct link between skipping breakfast and increased propensity to weight gain and compromised micronutrient intake.
Go beyond Nutrition to Health & Wellbeing which is fingerprinted on all products, promotions, formulations marketing and advertising. Kelloggs products and promotions provide vehicles to enable our consumers to live a healthier life!
We believe that all foods have a place in the diet with balance and
moderation, and that regular activity, together with a balanced diet, is integral to a healthy lifestyle.
Helping to make activity, fun, measurable, rewarding and sustainable for families. Pedometer for bikes (records speed, distance and includes a stopwatch).
Token collection for Free pedometer or code collection to obtain at reduced price.
Cycle rout maps on website in UK & Ireland. Cycle 10 challenge if cycled 10miles in 1 week to enter competition to win a new bike. Free cycle safety check with Halfords.
275,000 Given Away 2007
More than 1 million breakfasts being served at breakfast clubs supported by Kelloggs and ContinYou each year.
Breakfast Clubs Plus provides a support service for setting up or improving a club. The clubs provide educational, social and nutritional benefits e.g. Punctuality, Readiness for learning, Socialising. This has an accumulative effect. Kelloggs and ContinYou reward best practice in breakfast clubs for catering staff, teachers and pupils. Annual breakfast clubs awards showcase good practise 2008 established the first ever national register of breakfast clubs
Kelloggs was the first company to print nutrition messages and recipes on pack in the 1930s!
2005 April
2006 May
2007 June
2008 March
GDAs used in all Kelloggs Markets 27 EU Member Similar to RDAsIn conjunction with States. other 5 leading Per serving. GDAs now adopted manufacturers for a by 64* companies harmonised approach (6 retailers, 3 Similar to RDAs foodservice, Per serving. 2 convenience store chains and 53 manufacturing
Launched 1915! Harnesses all the science on Bran Fibre. Fibre = so much more than digestive health.
Broadening health messaging to broaden appeal.
Kelloggs All Bran Now has 55% less salt than before Reduced twice in 2yrs
Kelloggs All Bran Bran Flakes Now has 37% less salt than before Kelloggs Special K Now has 47% less salt than before
Replaced with
non hydrogenated LT3 fat.
Kelloggs : Science
People who eat Breakfast Cereals are slimmer than those who dont!
Thank You!
EMAIL: Rimi.Obra-Ratwatte@Kellogg.com