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Project - 2

Research Methodology

Submitted by :- Sanjay Shah, Roll No:12 8/9/2010

Questionnaire Advertisement and pulsar

Personal Details Name:Age:Occupation:Gender:-

1. How far do you think that advertisement are real ? 0% 50% 100%

2. Do you think that advertisement are essential for promotion of a better product ? Yes No

3. What comes in your mind when you hear about pulsar? Speed Mileage Sporty look 4. Do you watch the advertisement of Bajaj Pulsar? Yes No

5. Do advertisement of Pulsar attract you to buy the add one ? Yes No

6. Are you satisfied with the recent advertisement of brand Pulsar? Yes No

7. Do you watch Pulsar Stuntmania? Yes No

8. Do you imitate the stunts done by the stunt person at Pulsar stuntmania? Yes No

9. What influence you the most the brand Pulsar or the add one? pulsar adds

10.Do you think female models are to be used for advertisement of brand Pulsar? Yes No

11.Would you like to see someone as brand Ambassador of brand Pulsar? Yes No

12.Do you think advertisements of Pulsar are enough to win over Hero Honda? Yes No

13.which model you prefer among Pulsar? 135cc 150cc 180cc 200cc 220cc 14.Does the advertisement of Pulsar attract only male customers or youngsters? Yes No

15.Do you think advertisement of Pulsar only states it as a stunt machine? Yes No

16.Last but not the least do you think that advertisement of Pulsar follow the moral ethics? Yes No

Interview Method [Direct]

1) What is your first opinion when you watch pulsar Adds? __________________________________________________________________________ 2) What is there in Pulsar that drive you crazy about it? ___________________________________________________________________________ 3) Have you ever visited Pulsar Showroom? ___________________________________________________________________________ 4) Do you think that advertisement of pulsar follow the moral ethics? ___________________________________________________________________________ 5) Do you think stunt perform in pulsar Adds are dangerous and young people shouldnt imitate them? ___________________________________________________________________________ 6) Why do you think that Pulsar Adds are only endorsed by male models? Is there any scope for female model in the Adds? ___________________________________________________________________________ 7) Do you think the Brand like Pulsar need advertisements? ___________________________________________________________________________ 8) What is the best part you feel about the Pulsar Adds? ___________________________________________________________________________