Tahir Manan Auto Link

Manan Auto Link Pvt. Ltd.
Certificate
It is hereby certified that the work incorporated in the thesis submitted entitled ``Consumer satisfaction towards inquiry handling at Manan Auto Link`` submitted by Belim Tahir A comprises the result of independent and original investigation carried out me. The material which obtained (and used) from other sources has been duly acknowledged in the thesis.
Date: Place: Signature of the student
It is certified that the work mentioned above is carried out under my guidance.
Date: Place: Signature of the faculty guide
Summer Internship Report.(LJICA)
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PREFACE
Experience makes a man perfect
Training is a bridge between the theory and practical aspects of knowledge
Theoretical knowledge of any field is very important but if it is not backed by practical training it is worthless. Particularly for the management students it is most essential to have real idea about the functioning of the organization as they are going to enter into the corporate world.
The principle activity of in plant training is to learn management and decisipline, which is equally important. This training provides golden opportunities to all the students to interact with the working environment.
At the end of the first year we had an opportunity to undergo in plant training in Manan auto link. There I was given project on ``Consumer satisfaction towards inquiry handling at Manan Auto Link`` where we studied various aspects regarding customer behaviour and marketing of the organization. In this report we have tried my best to cover all the relevant informationwe are sure we can cope up with the requirement of practical situation. We come across there in brief manner.
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ACKNOWLEDGEMET
As a student of management, I take the opportunity to thank Gujarat Technological University for introducing the course of Masters of Business Administration, to make the students more efficient and perfect manager of tomorrow. It gave me a real time experience, as how an organization works. I owe my regard and sincere gratitude to for granting permission to do summer training in such a prestigious organization.
I have obliged to get training in such an organization like manan auto link,vijay cross road, Ahmedabad which is ahmedabad`s finest marutisuzuki dealer. we would like to thanks MBA Dpt. Who has given us opportunity to make a project repot at manan auto link.
From My training I received lots of help from all the members of the respective department. They taught us the real aspects of their practical work which we could not have learned without their help. We are also thankful to my faculty guide Prof.Mikin shah and other faculty members who helped us a lot during the project.
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Index
1 2 3 4 5 6 7 8 9 10 11 12 Executive Summary Industry Profile Company Profile Dealers Profile Departmental study Research Methodology Data analysis Findings of research Suggestions Conclusion Bibliography Annexure 5 7 27 45 55 65 75 92 95 97 99 101
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EXECUTIVE SUMMARY
In this project I am trying to find the segmentation of cars sell by manan auto link and its effect on customer I am also trying to study the sales trend followed by MarutiSuzuki .In my study I had followed different method to find and analyze the data I am using primary data as well as secondary data. Before our study lots of study is being done but none had tried to research on Manan auto link and Maruti Suzuki segmentation and its effect on sales trend. I had used the questionnaire method to study the Maruti Suzuki sales in manan auto link. I had asked question to dealer. In Ahmedabad. and tried to know that what are the cars which they are selling more what is the sales trend of Maruti which kind of cars customer is demanding more and why. What modification should Manan auto link make in its strategy to take an edge over competitors? I am also using secondary data to analyze the sales trend of Maruti Suzuki. In which I had studied the Maruti shares condition in the market. Its profit and lose its market share and many more. I had analyzed where Dealer having an edge over competitor and where it is lacking behind. How it would improve its sales trend.
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Introduction to project
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Industry Profile
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The history of the automobile begins as early as 1769, with the creation of automobiles capable of human transport. In 1806, the first cars powered by internal combustion engines running on fuel gas appeared, which led to the introduction in 1885 of the ubiquitous modern gasoline- or petrolfueled internal combustion engine. Cars powered by electricity briefly appeared at the turn of the 20th century but largely disappeared from commonality until the turn of the 21st century, when interest in low- and zero-emissions transportation was reignited. As such, the early history of the automobile can be divided into a number of eras based on the prevalent method of automotive propulsion during that time. Later periods were defined by trends in exterior styling and size and utility preferences.
Eras of invention
Pioneer inventors
German engineer Karl Benz, the inventor of numerous car-related technologies, is generally regarded as the inventor of the modern automobile. The four-stroke petrol (gasoline) internal combustion engine that constitutes the most prevalent form of modern automotive propulsion is a creation of German inventor Nikolaus Otto. The similar four-stroke diesel engine was also invented by a German, Rudolf Diesel. The hydrogen fuel cell, one of the technologies hailed as a replacement for gasoline as an energy source for cars, was discovered in principle by yet another German, Christian Friedrich Schnbein, in 1838. The battery electric car owes its beginnings to Hungarian nyos Jedlik, one of the inventors of the electric motor, and Gaston Plant, who invented the lead-acid battery in 1859.
Early automobiles
Steam automobiles See also: History of steam road vehicles
Cugnot's steam wagon, the second (1771) version
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Ferdinand Verbiest, a member of a Jesuit mission in China, built the first steam-powered vehicle around 1672, designed as a toy for the Chinese Emperor, it being of small scale and unable to carry a driver or passenger but, quite possibly, the first working steam-powered vehicle ('auto-mobile').
A replica of Richard Trevithick's 1801 road locomotive 'Puffing Devil' Steam-powered self-propelled vehicles are thought to have been devised in the late-18th century. Nicolas-Joseph Cugnot demonstrated his fardier vapeur, an experimental steam-driven artillery tractor, in 1770 and 1771. Cugnot's design proved to be impractical and his invention was not developed in his native France, the centre of innovation passing to Great Britain. By 1784, William Murdoch had built a working model of a steam carriage in Redruth, and in 1801 Richard Trevithick was running a full-sized vehicle on the road in Camborne. Such vehicles were in vogue for a time, and over the next decades such innovations as hand brakes, multi-speed transmissions, and better steering developed. Some were commercially successful in providing mass transit, until a backlash against these large speedy vehicles resulted in passing a law, the Locomotive Act, in 1865 requiring self-propelled vehicles on public roads in the United Kingdom be preceded by a man on foot waving a red flag and blowing a horn. This effectively killed road auto development in the UK for most of the rest of the 19th century. as inventors and engineers shifted their efforts to improvements in railway locomotives. The law was not repealed until 1896, although the need for the red flag was removed in 1878. In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled carriage with a steam engine. He finished working on it in 1791. Some of its features included a flywheel, brake, gearbox, and bearing, which are also the features of a modern automobile. His design had three roadwheels. Unfortunately, as with many of his inventions, the government failed to see the potential market and it was not developed further.
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The first automobile patent in the United States was granted to Oliver Evans in 1789. In 1805, Evans demonstrated his first successful self-propelled vehicle, which not only was the first automobile in the USA, but was also the first amphibious vehicle, as his steam-powered vehicle was able to travel on roadwheels on land, and via a paddle wheel in the water. Among other efforts, in 1815, a professor at Prague Polytechnich, Josef Bozek, built an oil-fired steam car and Walter Hancock, builder and operator of London steam buses, in 1838 built a fourseat steam phaeton. Electric automobiles See also: History of the electric vehicle In 1828, nyos Jedlik, a Hungarian who invented an early type of electric motor, created a tiny model car powered by his new motor. In 1834, Vermont blacksmith Thomas Davenport, the inventor of the first American DC electrical motor, installed his motor in a small model car, which he operated on a short circular electrified track. In 1835, Professor Sibrandus Stratingh of Groningen, the Netherlands and his assistant Christopher Becker created a small-scale electrical car, powered by non-rechargeable primary cells. In 1838, Scotsman Robert Davidson built an electric locomotive that attained a speed of 4 miles per hour (6 km/h). In England, a patent was granted in 1840 for the use of rail tracks as conductors of electric current, and similar American patents were issued to Lilley and Colten in 1847. Between 1832 and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first crude electric carriage, powered by nonrechargeable primary cells. Internal combustion engines
1885-built Benz Patent Motorwagen, the first car to go into production with an internal combustion engine
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1870, Vienna, Austria: world's first gasoline-run vehicle, the 'first Marcus car'
The second Marcus car of 1888 (Technical Museum Vienna) Early attempts at making and using internal combustion engines were hampered by the lack of suitable fuels, particularly liquids, and the earliest engines used gas mixtures. Early experimenters using gases included, in 1806, Swiss engineer Franois Isaac de Rivaz who built an internal combustion engine powered by a hydrogen and oxygen mixture, and in 1826, Englishman Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using it to propel a vehicle up Shooter's Hill in south-east London. Belgian-born Etienne Lenoir's Hippomobile with a hydrogen-gas-fuelled one-cylinder internal combustion engine made a test drive from Paris to Joinville-le-Pont in 1860, covering some nine kilometres in about three hours. A later version was propelled by coal gas. A Delamare-Deboutteville vehicle was patented and trialled in 1884. About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor Siegfried Marcus put a liquid-fuelled internal combustion engine on a simple handcart which made him the first man
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to propel a vehicle by means of gasoline. Today, this car is known as "the first Marcus car". In 1883, Marcus secured a German patent for a low-voltage ignition system of the magneto type; this was his only automotive patent. This design was used for all further engines, and the four-seat "second Marcus car" of 1888/89. This ignition, in conjunction with the "rotating-brush carburetor", made the second car's design very innovative. It is generally acknowledged that the first really practical automobiles with petrol/gasolinepowered internal combustion engines were completed almost simultaneously by several German inventors working independently: Karl Benz built his first automobile in 1885 in Mannheim. Benz was granted a patent for his automobile on 29 January 1886, and began the first production of automobiles in 1888, after Bertha Benz, his wife, had proved - with the first long-distance trip in August 1888, from Mannheim to Pforzheim and back - that the horseless coach was absolutely suitable for daily use. Since 2008 a Bertha Benz Memorial Route commemorates this event. Soon after, Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from scratch to be an automobile, rather than a horse-drawn carriage fitted with an engine. They also are usually credited with invention of the first motorcycle in 1886, but Italy's Enrico Bernardi of the University of Padua, in 1882, patented a 0.024 horsepower (17.9 W) 122 cc (7.4 cu in) onecylinder petrol motor, fitting it into his son's tricycle, making it at least a candidate for the first automobile, and first motorcycle;. Bernardi enlarged the tricycle in 1892 to carry two adults. One of the first four-wheeled petrol-driven automobiles in Britain was built in Birmingham in 1895 by Frederick William Lanchester, who also patented the disc brake; and the first electric starter was installed on an Arnold, an adaptation of the Benz Velo, built between 1895 and 1898. In all the turmoil, many early pioneers are nearly forgotten. In 1891, John William Lambert built a three-wheeler in Ohio City, Ohio, which was destroyed in a fire the same year, while Henry Nadig constructed a four-wheeler in Allentown, Pennsylvania. It is likely they were not the only ones. Veteran era
The French 1898 Renault Voiturette
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The first production of automobiles was by Karl Benz in 1888 in Germany and, under licence from Benz, in France by Emile Roger. There were numerous others, including tricycle builders Rudolf Egg, Edward Butler, and Lon Bolle. Bolle, using a 650 cc (40 cu in) engine of his own design, enabled his driver, Jamin, to average 45 kilometres per hour (28.0 mph) in the 1897 Paris-Tourville rally. By 1900, mass production of automobiles had begun in France and the United States. The first company formed exclusively to build automobiles was Panhard et Levassor in France, which also introduced the first four-cylinder engine. Formed in 1889, Panhard was quickly followed by Peugeot two years later. By the start of the 20th century, the automobile industry was beginning to take off in western Europe, especially in France, where 30,204 were produced in 1903, representing 48.8% of world automobile production that year
The first automobile in Japan, a French Panhard-Levassor, in 1898
1903 World's Work Article
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In the United States, brothers Charles and Frank Duryea founded the Duryea Motor Wagon Company in 1893, becoming the first American automobile manufacturing company. However, it was Ransom E. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who would dominate this era of automobile production. Its large scale production line was running in 1902. Within a year, Cadillac (formed from the Henry Ford Company), Winton, and Ford were producing cars in the thousands. Within a few years, a dizzying assortment of technologies were being produced by hundreds of producers all over the western world. Steam, electricity and petrol/gasoline-powered automobiles competed for decades, with petrol/gasoline internal combustion engines achieving dominance in the 1910s. Dual- and even quad-engine cars were designed, and engine displacement ranged to more than a dozen litres. Many modern advances, including gas/electric hybrids, multi-valve engines, overhead camshafts, and four-wheel drive, were attempted, and discarded at this time. In 1898, Louis Renault had a De Dion-Bouton modified, with fixed drive shaft and ring and pinion gear, making "perhaps the first hot rod in history" and bringing Renault and his brothers into the car industry. Innovation was rapid and rampant, with no clear standards for basic vehicle architectures, body styles, construction materials, or controls. Many veteran cars use a tiller, rather than a wheel for steering, for example, and most operated at a single speed. Chain drive was dominant over the drive shaft, and closed bodies were extremely rare. Drum brakes were introduced by Renault in 1902. The next year, Dutch designer Jacobus Spijker built the first fourwheel drive racing car; it never competed and it would be 1965 and the Jensen FF before four wheel drive was used on a production car. Innovation was not limited to the vehicles themselves, either. Increasing numbers of cars propelled the growth of the petroleum industry, as well as the development of technology to produce gasoline (replacing kerosene and coal oil) and of improvements in heat-tolerant mineral oil lubricants (replacing vegetable and animal oils). There were social effects, also. Music would be made about cars, such as "In My Merry Oldsmobile" (a tradition that continues) while, in 1896, William Jennings Bryan would be the first presidential candidate to campaign in a car (a donated Mueller), in Decatur, Illinois. Three years later, Jacob German would start a tradition for New York City cabdrivers when he sped down Lexington Avenue, at the "reckless" speed of 12 mph (19 km/h). Also in 1899, Akron, Ohio, adopted the first self-propelled paddy wagon.
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In My Merry Oldsmobile songbook featuring an Oldsmobile Curved Dash automobile (produced 1901-1907) and period driving clothing By 1900, it was possible to talk about a national automotive industry in many countries, including Belgium (home to Vincke, which copied Benz; Germain, a pseudo-Panhard; and Linon and Nagant, both based on the Gobron-Brilli), Switzerland (led by Fritz Henriod, Rudolf Egg, Saurer, Johann Weber, and Lorenz Popp), Vagnfabrik AB in Sweden, Hammel (by A. F. Hammel and H. U. Johansen at Copenhagen, in Denmark, beginning around 1886), Irgens (starting in Bergen, Norway, in 1883, but without success), Italy (where FIAT started in 1899), and as far afield as Australia (where Pioneer set up shop in 1898, with an already archaic paraffin-fuelled centre-pivotsteered wagon). Meanwhile, the export trade had begun to be global, with Koch exporting cars and trucks from Paris to Tunisia, Egypt, Iran, and the Dutch East Indies. On 5 November 1895, George B. Selden was granted a United States patent for a two-stroke automobile engine (U.S. Patent 549,160). This patent did more to hinder than encourage development of autos in the USA. Selden licensed his patent to most major American auto makers, collecting a fee on every car they produced. The Studebaker brothers, having become the world's leading manufacturers of horse-drawn vehicles, made a transition to electric automobiles in 1902, and gasoline engines in 1904, but also continued to build horse-drawn vehicles until 1919. In 1908, the first South American automobile was built in Peru, the Grieve. Throughout the veteran car era, however, automobiles were seen as more of a novelty than a genuinely useful device. Breakdowns were frequent, fuel was difficult to obtain, roads suitable for travelling were scarce, and rapid innovation meant that a year-old car was nearly worthless. Major breakthroughs in proving the usefulness of the automobile came with the historic long-distance drive of Bertha Benz in 1888, when she travelled more than 80 kilometres (50 mi) from Mannheim to Pforzheim, to make people aware of the potential of the vehicles her husband, Karl Benz, manufactured, and after Horatio Nelson Jackson's successful trans-continental drive across the United States in 1903.
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Brass or Edwardian era
T-model Ford car parked outside Geelong Library at its launch in Australia in 1915 Main article: Brass Era car Named for the widespread use of brass in the United States, the Brass (or Edwardian) Era lasted from roughly 1905 through to the beginning of World War I in 1914. 1905 was a signal year in the development of the automobile, marking the point when the majority of sales shifted from the hobbyist and enthusiast to the average user. Within the 15 years that make up this era, the various experimental designs and alternate power systems would be marginalised. Although the modern touring car had been invented earlier, it was not until Panhard et Levassor's Systme Panhard was widely licensed and adopted that recognisable and standardised automobiles were created. This system specified front-engined, rearwheel drive internal combustion engined cars with a sliding gear transmission. Traditional coachstyle vehicles were rapidly abandoned, and buckboard runabouts lost favour with the introduction of tonneaus and other less-expensive touring bodies. Throughout this era, development of automotive technology was rapid, due in part to hundreds of small manufacturers competing to gain the world's attention. Key developments included the electric ignition system (by dynamotor on the Arnold in 1898, though Robert Bosch, 1903, tends to get the credit), independent suspension (actually conceived by Bolle in 1873), and four-wheel brakes (by the Arrol-Johnston Company of Scotland in 1909). Leaf springs were widely used for suspension, though many other systems were still in use, with angle steel taking over from armored wood as the frame material of choice. Transmissions and throttle controls were widely adopted, allowing a variety of cruising speeds, though vehicles generally still had discrete speed settings, rather than the infinitely variable system familiar in cars of later eras. Safety glass also made its debut, patented by John Wood in England in 1905. (It would not become standard equipment until 1926, on a Rickenbacker.) Between 1907 and 1912 in the United States, the high-wheel motor buggy (resembling the horse buggy of before 1900) was in its heyday, with over seventy-five makers including Holsman (Chicago), IHC (Chicago), and Sears (which sold via catalog); the high-wheeler would be killed by the Model T. In 1912, Hupp (in the U.S., supplied by Hale & Irwin) and BSA (in the UK)
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pioneered the use of all-steel bodies, joined in 1914 by Dodge (who produced Model T bodies). While it would be another two decades before all-steel bodies would be standard, the change would mean improved supplies of superior-quality wood for furniture makers. Some examples of cars of the period included
19081927 Ford Model T the most widely produced and available car of the era. It used a planetary transmission, and had a pedal-based control system.
1910 Mercer Raceabout regarded as one of the first sports cars, the Raceabout expressed the exuberance of the driving public, as did the similarly-conceived American Underslung and Hispano-Suiza Alphonso.
19101920 Bugatti Type 13 a notable racing and touring model with advanced engineering and design. Similar models were the Types 15, 17, 22, and 23.
Vintage era
1926 Austin 7 Box saloon
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Lineup of Ford Model As Main article: Vintage car The vintage era lasted from the end of World War I (1919), through the Wall Street Crash at the end of 1929. During this period, the front-engined car came to dominate, with closed bodies and standardised controls becoming the norm. In 1919, 90% of cars sold were open; by 1929, 90% were closed. Development of the internal combustion engine continued at a rapid pace, with multivalve and overhead camshaft engines produced at the high end, and V8, V12, and even V16 engines conceived for the ultra-rich. Also in 1919, hydraulic brakes were invented by Malcolm Loughead (co-founder of Lockheed); they were adopted by Duesenberg for their 1921 Model A. Three years later, Hermann Rieseler of Vulcan Motor invented the first automatic transmission, which had two-speed planetary gearbox, torque converter, and lockup clutch; it never entered production. (Its like would only become an available option in 1940.) Just at the end of the vintage era, tempered glass (now standard equipment in side windows) was invented in France. Exemplary vintage vehicles:
19221939 Austin 7 the Austin Seven was one of the most widely copied vehicles ever, serving as a template for cars around the world, from BMW to Nissan.
19241929 Bugatti Type 35 the Type 35 was one of the most successful racing cars of all time, with over 1,000 victories in five years.
19221931 Lancia Lambda very advanced car for the time, first car to feature a loadbearing monocoque-type body and independent front suspension.
19251928 Hanomag 2 / 10 PS early example of envelope styling, without separate fenders (wings) and running boards.
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19271931 Ford Model A (1927-1931) after keeping the brass era Model T in production for too long, Ford broke from the past by restarting its model series with the 1927 Model A. More than 4 million were produced, making it the best-selling model of the era.
1930 Cadillac V-16 developed at the height of the vintage era, the V16-powered Cadillac would join Bugatti's Royale as the most legendary ultra-luxury cars of the era.
Pre-WWII era
Citron Traction Avant Main article: Classic car The pre-war part of the classic era began with the Great Depression in 1930, and ended with the recovery after World War II, commonly placed at 1948. It was in this period that integrated fenders and fully-closed bodies began to dominate sales, with the new saloon/sedan body style even incorporating a trunk or boot at the rear for storage. The old open-top runabouts, phaetons, and touring cars were phased out by the end of the classic era as wings, running boards, and headlights were gradually integrated with the body of the car. By the 1930s, most of the mechanical technology used in today's automobiles had been invented, although some things were later "re-invented", and credited to someone else. For example, frontwheel drive was re-introduced by Andr Citron with the launch of the Traction Avant in 1934, though it had appeared several years earlier in road cars made by Alvis and Cord, and in racing cars by Miller (and may have appeared as early as 1897). In the same vein, independent suspension was originally conceived by Amde Bolle in 1873, but not put in production until appearing on the low-volume Mercedes-Benz 380 in 1933, which prodded American makers to use it more widely. In 1930, the number of auto manufacturers declined sharply as the industry consolidated and matured, thanks in part to the effects of the Great Depression.
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Exemplary pre-war automobiles:
19321939 Alvis Speed 20 and Speed 25 the first cars with all-synchromesh gearbox.
19321948 Ford V-8 introduction of the powerful flathead V8 in mainstream vehicles, setting new performance and efficiency standards.
19341940 Bugatti Type 57 a singular refined automobile for the wealthy.
19341956 Citron Traction Avant the first mass-produced front-wheel drive car, built with monocoque chassis.
19361955 MG T series sports cars with youth appeal at an affordable price.
19382003 Volkswagen Beetle a design for efficiency and low price, which progressed over 60 years with minimal basic change.
19361939 Rolls-Royce Phantom III V12 engined pinnacle of pre-war engineering, with technological advances not seen in most other manufacturers until the 1960s. Superior performance and quality.
Post-war era
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1953 Morris Minor Series II
Jaguar E-type coupe
1985 Mini See also: Antique car Automobile design finally emerged from the shadow of World War II in 1949, the year that in the United States saw the introduction of high-compression V8 engines and modern bodies from General Motors' Oldsmobile and Cadillac brands. The unibody/strut-suspended 1951 Ford Consul joined the 1948 Morris Minor and 1949 Rover P4 in waking up the automobile market in the United Kingdom. In Italy, Enzo Ferrari was beginning his 250 series, just as Lancia introduced the revolutionary V6-powered Aurelia. Throughout the 1950s, engine power and vehicle speeds rose, designs became more integrated and artful, and cars spread across the world. Alec Issigonis' Mini and Fiat's 500 diminutive cars swept Europe, while the similar kei car class put Japan on wheels for the first time. The legendary Volkswagen Beetle survived Hitler's Germany to shake up the small-car market in the Americas. Ultra luxury, exemplified in America by the Cadillac Eldorado Brougham, reappeared after a long absence, and grand tourers (GT), like the Ferrari Americas, swept across Europe. The market changed somewhat in the 1960s, as Detroit began to worry about foreign competition, the European makers adopted ever-higher technology, and Japan appeared as a serious carSummer Internship Report.(LJICA)
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producing nation. General Motors, Chrysler, and Ford tried radical small cars, like the GM Abodies, but had little success. Captive imports and badge engineering swept through the US and UK as amalgamated groups like the British Motor Corporation consolidated the market. BMC's revolutionary space-saving Mini, which first appeared in 1959, captured large sales worldwide. Minis were marketed under the Austin and Morris names, until Mini became a marque in its own right in 1969. The trend for corporate consolidation reached Italy as niche makers like Maserati, Ferrari, and Lancia were acquired by larger companies. By the end of the decade, the number of automobile marques had been greatly reduced. In America, performance became a prime focus of marketing, exemplified by pony cars and muscle cars. In 1964 the popular Ford Mustang appeared. In 1967, Chevrolet released the Camaro to compete with the Mustang. But everything changed in the 1970s as the 1973 oil crisis, automobile emissions control rules, Japanese and European imports, and stagnant innovation wreaked havoc on the American industry. Though somewhat ironically, full-size sedans staged a major comeback in the years between the energy crisis, with makes such as Cadillac and Lincoln staging their best sales years ever in the late 70s. Small performance cars from BMW, Toyota, and Nissan took the place of big-engined cars from America and Italy. On the technology front, the biggest developments of the era were the widespread use of independent suspensions, wider application of fuel injection, and an increasing focus on safety in the design of automobiles. The hottest technologies of the 1960s were NSU's "Wankel engine", the gas turbine, and the turbocharger. Of these, only the last, pioneered by General Motors but popularised by BMW and Saab, was to see widespread use. Mazda had much success with its "Rotary" engine which, however, acquired a reputation as a polluting gas-guzzler. Other Wankel licensees, including Mercedes-Benz and General Motors, never put their designs into production after the 1973 oil crisis. (Mazda's hydrogen-fuelled successor was later to demonstrate potential as an "ultimate eco-car") Rover and Chrysler both produced experimental gas turbine cars to no effect.
A so-called yank tank in Havana, Cuba Cuba is famous for retaining its pre-1959 cars, known as yank tanks or maquinas, which have been kept since the Cuban revolution when the influx of new cars slowed because of a US trade embargo.
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Exemplary post-war cars:
19481971 Morris Minor a popular, and typical post-war car exported around the world.
19592000 Mini this quintessential small car lasted for four decades, and is one of the most famous cars of all time.
19611975 Jaguar E-type the E-type saved Jaguar on the track and in the showroom, and was a standard for design and innovation in the 1960s.
1964present Ford Mustang the pony car that became one of the best-selling and mostcollected cars of the era.
1969 Datsun 240Z one of the first Japanese sports cars to be a smash hit with the North American public, it paved the way for future decades of Japanese strength in the automotive industry. It was affordable, well built, and had great success both on the track and in the showroom.
Modern era
The wedge profile of the 1967 NSU Ro 80 was often copied in subsequent decades The modern era is normally defined as the 25 years preceding the current year. However, there are some technical and design aspects that differentiate modern cars from antiques. Without considering the future of the car, the modern era has been one of increasing standardisation, platform sharing, and computer-aided design.
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Some particularly notable advances in modern times are the widespread of front-wheel drive and all-wheel drive, the adoption of the diesel engine, and the ubiquity of fuel injection. While all of these advances were first attempted in earlier eras, they so dominate the market today that it is easy to overlook their significance. Nearly all modern passenger cars are front-wheel drive monocoque/unibody designs, with transversely-mounted engines, but this design was considered radical as late as the 1960s. Body styles have changed as well in the modern era. Three types, the hatchback, minivan, and sport utility vehicle, dominate today's market,yet are relatively recent concepts. All originally emphasised practicality, but have mutated into today's high-powered luxury crossover SUV and sports wagon. The rise of pickup trucks in the United States, and SUVs worldwide has changed the face of motoring, with these "trucks" coming to command more than half of the world automobile market. The modern era has also seen rapidly rising fuel efficiency and engine output. Once the automobile emissions concerns of the 1970s were conquered with computerised engine management systems, power began to rise rapidly. In the 1980s, a powerful sports car might have produced 200 horsepower (150 kW) just 20 years later, average passenger cars have engines that powerful, and some performance models offer three times as much power.
Exemplary modern cars:
1966present Toyota Corolla a simple small Japanese saloon/sedan that has come to be the best-selling car of all time.
1967 NSU Ro 80 the basic wedge profile of this design was much emulated in subsequent decades.
1970present Range Rover the first take on the combination of luxury and four-wheel drive utility, the original 'SUV'. Such was the popularity of the original Range Rover Classic that a new model was not brought out until 1994.[27]
1973present Mercedes-Benz S-Class electronic Anti-lock Braking System, supplemental restraint airbags, seat belt pretensioners, and electronic traction control
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systems all made their debut on the S-Class. These features would later become standard throughout the car industry.
1975present BMW 3 Series the 3 Series has been on Car and Driver magazine's annual Ten Best list 17 times, making it the longest running entry in the list.
1977present Honda Accord saloon/sedan this Japanese sedan became the most popular car in the United States in the 1990s, pushing the Ford Taurus aside, and setting the stage for today's upscale Asian sedans.
19811989 Dodge Aries and Plymouth Reliant the "K-cars" that saved Chrysler as a major manufacturer. These models were some of the first successful American front-wheel drive, fuel-efficient compact cars.
1983present Chrysler minivans the two-box minivan design nearly pushed the station wagon out of the market, and presaged today's crossover SUVs.
1986present Ford Taurus this mid-sized front-wheel drive sedan with modern computer-assisted design dominated the American market in the late 1980s, and created a design revolution in North America.
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Company Profile
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Maruti Suzuki India Limited is a publicly listed automaker in India. It is the largest automobile manufacturer inSouth Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007,Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in Delhi. Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzukis are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzukis (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Suzuki Alto tops the sales charts and Maruti Suzuki Swift is the largest selling in A2 segment. Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, in India Hindu's lord Hanuman is known as "maruti", was associated to the Maruti 800 model
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More than half the cars sold in India are Maruti Suzuki cars. The company is a subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti Suzuki. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models, Maruti 800, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara. Swift, Swift DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzukis technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific. Maruti Suzuki India Limited Today Maruti Suzuki India Limited (MSIL, formerly named Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company's two manufacturing facilities are located at Gurgaon and Manesar, south of New Delhi. The Manesar and Gurgaon facilities have a combined capability to produce over a million (1,000,000) passenger car units annually. Recently, the company has announced a further investment of Rs1,700 crore (Rs 17 billion) for enhancing the production capacity by 250,000 units annually. The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco. At the end of March 2010, Maruti had a market share of 53.3 per cent of the Indian passenger car market (including C segment). The company sold a record 10,18,365 vehicles in 2009-10 including 1,47,575 units of exports.
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Maruti Suzuki's revenue has grown consistently over the years. In 2003-04, it recorded net sales of Rs 93,456 million that rose to Rs 109,108 million in 2004-05. In 2005-06 net sales touched Rs 120,034 million and further rose to Rs 145,922 million in 2006-07. In 2007-08 Maruti Suzuki's net sales was Rs 178,603 million, rising further to Rs 203, 583 million in 2008-09. During the last fiscal (2009-10),the company posted a revenue of Rs 301,197 million. The CAGR over two years is 27% for net sales. The company is listed on Bombay Stock Exchange and National Stock Exchange. The company has over 7,600 employees on its rolls. The Government of Japan has honoured Maruti Suzuki with the METI Award for promotion of Japanese brand in India. Maruti Suzuki is one of the six companies, as also one among two outside Japan, to have received this prestigious award.
Partner for the joint venture

Pressure started mounting on Indira and Sanjay Gandhi to share the details of the progress on the Maruti Project. Since country's resources were made available by mother to her son's pet project. A delegation of Indian technocrats was assigned to hunt a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissanand Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible. In the initial rounds of discussion the giants had their bosses present and in the later rounds related to the technical discussions executives of these automobile giants were present. Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian delegation) egos and also convinced them about the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the government about its sincerity on the project. Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology), land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs.
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This helped Suzuki conscientiously nurse Maruti Suzuki through its infancy to become one of its flagship ventures. Joint venture related issues
Maruti Suzuki's A-Star vehicle during its unveiling in Pragati Maidan, Delhi. A-Star, Suzuki's fifth global car model, was designed and is made only in India.Besides being Suzuki's largest subsidiary in terms of car sales, Maruti Suzuki is also Suzuki's leading research and development arm outside Japan Relationship between the Government of India, under the United Front (India) coalition and Suzuki Motor Corporation over the joint venture was a point of heated debate in the Indian media till Suzuki Motor Corporation gained the controlling stake. This highly profitable joint venture that had a near monopolistic trade in the Indian automobile market and the nature of the partnership built up till then was the underlying reason for most issues. The success of the joint venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to 50% in 1992. In 1982 both the venture partners had entered into an agreement to nominate their candidate for the post of Managing Director and every Managing Director will have a tenure of five years Initially R.C.Bhargava, was the managing director of the company since the inception of the joint venture. Till today he is regarded as instrumental for the success of Maruti Suzuki. Joining in 1982 he held several key positions in the company before heading the company as Managing Director. Currently he is on the Board of Directors. After completing his five year tenure, Mr. Bhargava later assumed the office of Part-Time Chairman. The Government nominated Mr. S.S.L.N. Bhaskarudu as the Managing Director on 27 August 1997. Mr. Bhaskarudu had joined Maruti Suzuki in 1983 after spending 21 years in the Public sector undertaking Bharat Heavy Electricals Limited as General Manager. Later in 1987 he was promoted as Chief General Manager, 1988 as
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Director, Productions and Projects, 1989 Director, Materials and in 1993 as Joint Managing Director. Suzuki Motor Corporation didn't attend the Annual General Meeting of the Board with the reason of it being called on a short notice. Later Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu was "incompetent" and wanted someone else. However, the Ministry of Industries,Government of India refuted the charges. Media stated from the Maruti Suzuki sources that Bhaskarudu was interested to indigenise most of components for the models including gear boxes especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the Government and would not let it increase its stake in the venture If Maruti Suzuki would have been able to indigenise gear boxes then Maruti Suzuki would have been able to manufacture all the models without the technical assistance from Suzuki. Till today the issue of localization of gear boxes is highlighted in the press. The relation strained when Suzuki Motor Corporation moved to Delhi High Court to bring a stay order against the appointment of Mr. Bhaskarudu. The issue was resolved in an out-of-court settlement and both the parties agreed that R S S L N Bhaskarudu would serve up to 31 December 1999, and from 1 January 2000, Jagdish Khattar, Executive Director of Maruti Udyog Limited would assume charges as the Managing Director. Many politicians believed, and had stated in parliament that the Suzuki Motor Corporation is unwilling to localize manufacturing and reduce imports. This remains true, even today the gear boxes are still imported from Japan and are assembled at the Gurgaon facility.
Industrial relations For most of its history, Maruti Udyog Limited had relatively few problems with its labour force. Its emphasis of a Japanese work culture and the modern manufacturing process, first instituted in Japan in the 1970s, was accepted by the workforce of the company without any difficulty. But with the change in management in 1997, when it became predominantly government controlled for a while, and the conflict between the United Front Government and Suzuki may have been the cause of unrest among employees. A major row broke out in September 2000 when employees of Maruti Udyog Ltd (MUL) went on an indefinite strike, demanding among other things, revision of the incentive scheme offered and implementation of a pension scheme. Employees struck work for six hours in October 2000, irked over the suspension of nine employees, going on a six-hour toolsdown strike at its Gurgaon plant, demanding revision of the incentive-linked pay and threatened to fast to death if the suspended employees were not reinstated. About this time, the NDA government, following a disinvestments policy, proposed to sell part of its stake in Maruti Suzuki
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in a public offering. The Staff union opposed this sell-off plan on the grounds that the company will lose a major business advantage of being subsidised by the Government. The standoff with the management continued to December with a proposal by the management to end the two-month long agitation rejected with a demand for reinstatement of 92 dismissed workers, with four MUL employees going on a fast-unto-death. In December the company's shareholders met in New Delhi in an AGM that lasted 30 minutes. At the same time around 1500 plant workers from the MUL's Gurgaon facility were agitating outside the company's corporate office demanding commencement of production linked incentives, a better pension scheme and other benefits. The management has refused to pass on the benefits citing increased competition and lower margins.
Price wise classification of cars
1.
1000 (19901994)
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2. 3. 4. 5. 6. 7.
Zen (19932006) Esteem (19942008) Baleno (19992007) Zen Estilo (2006-2009) Versa (20012010) Grand Vitara XL7 (20032007)
Manufacturing facilities
Maruti Suzuki has two state-of-the-art manufacturing facilities in India.[12] Both manufacturing facilities have a combined production capacity of 1,000,000 vehicles annually.
Gurgaon Manufacturing Facility

The Gurgaon Manufacturing Facility has three fully integrated manufacturing plants and is spread over 300 acres. All three plants have an installed capacity of 350,000 vehicles annually but productivity improvements have enabled it to manufacture 700,000 vehicles annually. The Gurgaon facilities also manufacture 240,000 K-Series engines annually. The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. The Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni , Gypsy, Swift and Eeco.
Manesar Manufacturing Facility

The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100,000 vehicles annually but this was increased to 300,000 vehicles annually in October 2008. The Manesar Plant produces the A-star, Swift, Swift DZire and SX4.
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Sales and service network

Maruti Suzuki is one of the companies in India which has unparalleled sales and service network. As of June 2010 it currently has 800-plus dealerships across more than 500 cities in India. It plans to expand total number of dealerships to 1,000[. To ensure the vehicles sold by them are serviced properly, Maruti Suzuki has 800-plus dealer workshops, 1,945 Maruti Authorized Service Stations and 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti Suzuki trains the local staff. Other automobile companies have not been able to match this benchmark set by Maruti Suzuki. The Express Service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. The company has a sales network of 802 centres in 555 towns and cities, and provides service support to customers at 2,740 workshops in over 1,335 towns and cities (as on March 31, 2010). The company is focused on rapidly expanding the sales and service further across the country. In recent years, Suzuki Motor Corporation has made major strides towards making Maruti Suzuki India facilities as Suzukis Research and Development hub for Asia. In the process, Maruti Suzuki has introduced upgraded versions of all its existing products completely re-designed and styled inhouse. Maruti Suzuki engineers have worked with Suzuki engineers in Japan for the design of hugely successful Swift model. Maruti Suzuki is setting up a world class, dedicated R&D centre in Rohtak, Haryana at an investment of around Rs 1,250 crores (Rs 12.5 billion) . This will be SMCs only R&D centre outside Japan. The company exports to Europe via the newly developed car handling export terminal at Mundra port. It is part of enhancing its port infrastructure to meet the increasing export demand. This new port facility at Mundra, is developed at an investment of Rs 100 crore to cater to the larger export volumes.
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Maruti Insurance
Launched in 2002 Maruti Suzuki provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited This service started as a benefit or value addition to customers and was able to ramp up easily. By December 2005 they were able to sell more than two million insurance policies since its inception.
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Maruti Finance
To promote its bottom line growth, Maruti Suzuki launched Maruti Finance in January 2002. Prior to the start of this service Maruti Suzuki had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti Suzuki tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic partners in car finance. Again the company entered into a strategic partnership with SBI in March 2003 Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India. Citicorp Maruti Finance Limited is a joint venture between Citicorp Finance India and Maruti Udyog Limited its primary business stated by the company is "hire-purchase financing of Maruti Suzuki vehicles". Citi Finance India Limited is a wholly owned subsidiary of Citibank Overseas Investment Corporation,Delaware, which in turn is a 100% wholly owned subsidiary of Citibank N.A. Citi Finance India Limited holds 74% of the stake and Maruti Suzuki holds the remaining 26%. GE Capital, HDFC and Maruti Suzuki came together in 1995 to form Maruti Countrywide. Maruti claims that its finance program offers most competitive interest rates to its customers, which are lower by 0.25% to 0.5% from the market rates.maruti is the best car in the world
Maruti TrueValue
Main Article: Maruti True Value Maruti True service offered by Maruti Suzuki to its customers. It is a market place for used Maruti Suzuki Vehicles. One can buy, sell or exchange used Maruti Suzuki vehicles with the help of this service in India. As of 2009 there are 315 Maruti True Value outlets. N2N Fleet Management N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates. Its impressive list of clients who have signed up of this service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering, Doordarshan, Singer India, National Stock Exchange and Transworld. This fleet management service include end-to-end solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience services and Remarketing.[23]
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Accessories Many of the auto component companies other than Maruti Suzuki started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti Suzuki. Maruti Suzuki started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care products. These products are sold through dealer outlets and authorized service stations throughout India. Maruti Driving School
A Maruti Driving School in Chennai As part of its corporate social responsibility Maruti Suzuki launched the Maruti Driving School in Delhi. Later the services were extended to other cities of India as well. These schools are modelled on international standards, where learners go through classroom and practical sessions. Many international practices like road behaviour and attitudes are also taught in these schools. Before driving actual vehicles participants are trained on simulators. Issues and problems On February, 24, 2010, Maruti Suzuki India, announced recalling of 100,000 A-Star hatchbacks to fix a fuel leakage problem. the company will replace the gaskets for all 100,000 A-Star cars.[26] Exports Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300,000 cars. Since its inception export was one of the aspects government was keen to encourage. Every political party expected Maruti Suzuki to earn foreign currency.
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Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by Maruti Exports.
Market share of Maruti cars in Domestic area
Sales Volume of Maruti cars

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Automobile Industry History : In the year 1769, a French engineer by the name of Nicolas J. Cugnot invented the first automobile to run on roads. This automobile, in fact, was a self-powered, three-wheeled, military tractor that made the use of a steam engine. The range of the automobile, however, was very brief and at the most, it could only run at a stretch for fifteen minutes. In addition, these automobiles were not fit for the roads as the steam engines made them very heavy and large, and required ample starting time. Oliver Evans was the first to design a steam engine driven automobile the U.S. A Scotsman, Robert Anderson, was the first to invent an electric carriage between 1832 and 1839. However, Thomas Davenport of the U.S.A. and Scotsman Robert Davidson were amongst the first to invent more applicable automobiles, making use of non-rechargeable electric batteries in 1842. Development of roads made travelling comfortable and as a result, the short ranged, electric battery driven automobiles were no more the best option for travelling over longer distances. The Automobile Industry finally came of age with Henry Ford in 1914 for the bulk production of cars. This lead to the development of the industry and it first begun in the assembly lines of his car factory. The several methods adopted by Ford, made the new invention (that is, the car) popular amongst the rich as well as the masses. According the History of Automobile Industry US, dominated the automobile markets around the globe with no notable competitors. However, after the end of the Second World War in 1945, the Automobile Industry of other technologically advanced nations such as Japan and certain European nations gained momentum and within a very short period, beginning in the early 1980s, the U.S Automobile Industry was flooded with foreign automobile companies, especially those of Japan and Germany. The current trends of the Global Automobile Industry reveal that in the developed countries the Automobile Industries are stagnating as a result of the drooping car markets, whereas the Automobile Industry in the developing nations, such as, India and Brazil, have been consistently registering higher growth rates every passing year for their flourishing domestic automobile markets.
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India auto market is a promising industrial sector that is growing immensely every passing year. Passenger cars are referred to, through use of word "automobile." Whooping growth experienced by Indian auto market in last financial year itself, that is financial year end in February, 2007, was very close to a 18 percent over previous fiscal. This statistical fact is a glittering example of potential of growing auto industry in India. As per survey conducted by Society of Indian Auto Manufacturers, total number of automobiles manufactured by auto industry in India, throughout financial year 2006-07, was very close to 15.5 lakh (1.5 million) margin. Huge of number of automobiles manufactured by auto industry in India was an enormous growth upon number of autos manufactured during previous fiscal, that ended in 2006. Total number of cars that were exported from India were very close to 2.0 lakh (2.0 hundred thousand) margin, an encouraging sign for auto industry in India. Export of cars manufactured in India comprised nearly 13 percent of total number of cars manufactured domestically by auto industry in India. India auto market looks set to prosper, largely due to growing market for automobiles that is developing in India. In financial year that ended in February, 2004, Indian auto markets were fastest growing in world, with registered growth rate touching nearly 20 percent. Auto industry in India mainly comprises of small car section, which enjoys nearly a 2/3rd market share of entire market for autos in India. In this respect, Indian markets are largest in world for small cars, behind Japan. Indian passenger car market which ranks amongst largest in world, is poised to become even more larger and enter top five passenger car markets in world in next decade in the current scenario of recession the auto mobile sector is not that much affected compare to other industries so, the big giants of auto mobile sector are willing to take new products launches in the market and of course there are many competitors in these sector. The automobile sector now booming.
1970's
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Around 1970, Sanjay Gandhi, the then Prime Minister of India Indira Gandhi's younger son, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. Indira Gandhi's cabinet passed a unanimous resolution for the development and production of a "People's Car". Sanjay Gandhi's company was christened Maruti Limited. The name of the car was chosen as "Maruti", after a Hindu deity named Maruti. At that time Hindustan Motors' Ambassador was the chief car, and the company had come out with a new entrant, the Premier Padmini which was slowly gaining a part of the market share dominated by the Ambassador. For the next ten years, the Indian car market had stagnated at a volume of 30,000 to 40,000 cars for the decade ending 1983. Sanjay Gandhi was awarded the exclusive contract and licence to design, develop and manufacture the "People's Car". This exclusive rights of production generated some criticism in certain quarters, which was directly targeted at Indira Gandhi. Over the next few years, the company was sidelined due to the Bangladesh Liberation War and emergency. In the early days under the powerful patronage of Sanjay Gandhi, the company was provided with free land, tax breaks and funds. Till the end of 1970s, the company had not started the production and a prototype test model was welcomed with criticism and skepticism. The company went into liquidation in 1977. The media perceived it to be another area of growing corruption. Unfortunately, Maruti started to fly only after the death of Sanjay Gandhi, when Suzuki Motors joined the Government of India as a joint venture partner with 50% share. After his death, Indira Gandhi decided that the project should not be allowed to die. Maruti entered into this collaboration with Suzuki Motors, The collaboration heralded a revolution in the Indian car industry by producing the Maruti 800. The car went on sale on December 14, 1983. It created a record by taking 13 months time to go from design to rolling out cars from a production line.
1980's
The introduction of the Maruti 800 in 1983, marked the beginning of a revolution in the
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Indian automobile industry. Maruti Udyog brought in the latest technology then available, more fuelefficient cars, and brought down the prices of cars in India. This led to the creation of a huge market for Omni (1983) all car segments as the Indian middle class grew in size. This in-turn brought in more players to this segment. A number of auxiliary car parts making units were setup as most car manufacturers realised it was more cost effective to make their car parts in India rather than import them. Maruti's most major influence was in helping the component industry in the country because of its emphasis on localization and indegenisation. As in the beginning that sector hadn't grown much, Maruti had to start a dozen joint ventures with Indian entrepreneurs. It got them foreign collaborations, that led to collaborations for other manufacturers so that over a period of time the whole component industry was able to upgrade itself and improve its quality. Leading to a major existing export potential in vehicle components. It also brought in better methods of financing that allowed more people, who given their income levels could not afford to buy a car on their own, to buy cars. It still remains the leader not only in terms of market share but also in customer satisfaction surveys - it has consistently topped J. D. Power quality surveys, including 2005.
1990's By the year 1993 the company had sold up to 1,96,820 cars, mostly by selling its chief product the Maruti 800s. By March 1994, it produced one million vehicles, becoming the first Indian company to cross this milestone. It reached the two million mark in October, 1997 and rolled out its 4 millionth vehicle, an Alto-LX, on April 19, 2003.
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Dealers Profile
ABOUT MANAN AUTOLINK Being A graduate from BJ medical college, Ahmedabad having the biggest hospital in Asia, Dr. Anil Patel has selected the line of Automobile just his passion and interest in this field.
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He got dealership of kinetic Engg. Ltd Pune in 1994 due to his hard working and interest on in automobile. Showing good result in just one and half year Bajaj auto ltd gave their dealership of two wheeler in 1995
Since 1996 M/S Manan Motots Pvt. Ltd. has started his business as a dealer sold more than 10000 every year from just one year of starting, Mr Anil Patel take the dealership in top 20 in just one year of opration and now no.1 dealer in India from past two years just not sales but also in service and in customer satisfaction. Company has also selected Manan Motors for there professionally managed pro-biking showroom in whole gujrat.
In 2002 Manan group attach more one wing to their existing business, Manan teleservice, Distributor of Tata telecom India ltd.
In 2002 Manan group started Manan auto carriers for transportation of Bajaj two/three wheelers from company. Having 40 truck in the fleet Manan auto carrier, Manan motors now moving way ahead got C&F agency (two/three wheeler depot) from Bajaj Auto for whole Gujarat. In 2006 Manan group got the most appreciated dealership of four wheelers in passenger cars by Maruti Suzuki India Ltd, in just ninth moths of opration from march 2007, the dealership sold more than 1500 cars and expacting to sold more than 2500 in this one year of operation.
Brief overview of manan group of company
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Name of company: Manan Autolink Pvt.ltd (Autorised dealer of Maruti Suzuki India Ltd.) Existence since: 2007 Product and services : Passenger Cars (Sales and Service) Manpower: 300 Outlets/Branches : 4 (1 new car showroom, 2 workshop, 1 true value showroom) Turn Over : 60 cr in nine months
Ahivements : sold more than 1500 cars in just nine months from date of activation
Name of company : Manan mototrs Pvt.ltd. (Authorised Dealer of Bajaj Auto Ltd.) Existence since : 1996 Product and services : Two wheelers, Three wheelers (Sales snd service) Man power : 600 Outlets/Branches : 20 (9 Showrooms, 11 work shops) Turn over per annum : 100 cr
Achivements : Sold more than 15000 two-wheelers in a year, (Ranked as No.1 india in sales, service, spare) We have given Pro biking Delarship at ahemdabad. We are only dealer providing slaes & service for 200cc plus bilkes
Name of company : Manan Auto carriers
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(Authorised Transport Contractor of Bajaj Auto Ltd. Existence since : 2002 Product and services : Transportation Manpower : 125 No of trucks : 40 Outlets/Branches : one Turn over per annum : 1.5 cr
Achivements : We will provide 100 plus Truck up till March,2008 for Bajaj Auto. For Logistic & Transportaion business.
Name of the company : Manan Tata Teleservice (Authorised Distributor of Tata Telecom) Exixtence Since : 2003 Product and services : Transportation Manpower : 35 Outlets/Branches : oneTurn Over per Annum : 60 lacs Name of Company : Manan Finlease The firm was incorporated in july, 2007 for finance pupose. We have already financed 500 vehicals up till December, 2007, and expacting 900 vehicals during the financial year 2007,2008. at bBAJAJ products only. We are intending to expand same business on 3 & 4 wheelers in next year.
Name of Company : Manan Enterprise
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The firm was incorporated in June,2006 for finance purpose. We have already financed 1000+ three wheelers till December,2007 and expacting 900 vehicals during the financial year 2007.2008.
Name of company : Rainbow Flying Academy Pvt. Ltd. The company was incorporated on 2006. Mr. anil patel is chairman & Promotor of the company. We have been awarded flying Academy at Surat by ministry of Civil Aviaion. Its mainly commercial pilot training acadmy. We have already received approvel from Govt Authority. The total project cost will be 6.00 croroes. Govt. of India allotted 2.5acr land at surat airport for this training academy.
Name of company : Aashtha Education Charitable Trust The company was incorporated in 2007. Mr. anil patel is Trustee of the Charitable Trust. We are starting Engineering College at Himatnagar and it is under final stage. The Enineering pharmacy, BBA, MBA college will be started in the Acedemic year 2008-09
Market position of Manan Autolink

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In the franchise business we will understand after seeing the profile of the company that company has good experience about franchisee business and good managed company so manna auto link is very good working postion in the market and giving better service, so that customer satisfied with the services and also Maruti is known for better service.
No. 1 position : Kataria auto Pvt.LTD No. 2 position : Kiran auto Pvt.LTD No. 3 postion : Manan autolink Pvt. LTD No. 4 postion : Populer auto Pvt. LTD No. 5 positon : Nanada auto Pvt. LTD
We saw that Manan auto link stand on no.3 and its I think very good rank because the company started before just two year and in two year company is doing really well, its really excellent performance by Manan auto link Pvt.Ltd Current players Kataria auto Pvt.LTD Kiran auto Pvt.LTD Manan auto link Pvt. LTD Popular auto Pvt. LTD Nanada auto Pvt. LTD
The position that manan auto get in just nine months, its really amazing performance of manan auto group and in the competitive environment they are going smoothly with day to day increasing a sales, I think it is because of the hard working manpower without them it cant be possible so quickly and the top managers and group leaders has given proper training to employee so that they can work harder and harder.
Vision and mission of MANAN AUTOLINK
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vision Enrich the quality of life by offering products & services that meet the essential needs of people. Mission We shall be the most respected company in the businesses and geographies we operate in. Our growth and success will be achieved by:
Enhancing the value we deliver to our customers Being globally competitive Internationalization of our business Improving shareholder value Commitment to corporate sustainability Strengthening stakeholder relationships Providing new and innovative offerings
Employees are our strength, and we will create an environment that fosters achievement, learning and teamwork.
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Values
Excellence
Strive to achieve the highest possible standards in our day to day work and in the quality of the goods and service we provide Maintain consistency in applying high standards of performance Create an atmosphere that is open to change
Integrity
Conduct business fairly, with honesty and transparency Apply the highest ethical standards and adherence to Company values Walk our talk Comply with the laws, rules and practices that govern our industry
Innovation
Consider change a natural means of achieving added value Innovation starts with new thinking, new ideas and new ways of looking at things Value creativity Utilize skills to search for and apply new approaches and business solutions
Fairness
Adhere to fair play both in business and personal pursuits Treat people same under similar circumstances and be just and unbiased Encourage open communication and equal opportunity which foster the building of trust Responsible and sensitive to the countries, communities and environments in which we work
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Care Be sensitive to the needs of our customers, colleagues, suppliers, communities & all stakeholders Demonstrating empathy, support & co-operation at all times Demonstrating respect for human dignity and self esteem needs to everyone Being proactively conscious of consequences of behavior Ask any Indian to name a car brand, and surely the answer would be Maruti Suzuki & any Gujarati to name any reknown name in Automobile filed and surely the answer would be Manan!
Ask any Indian to name a car brand, and surely the answer would be Maruti Suzuki & any Gujarati to name any re-known name in Automobile filed and surely the answer would be Manan!
It is a relationship with the customer which has been won over years of delivering and exceeding expectations. The unique relationship of Maruti Suzuki and India is perhaps unprecedented in automotive history. It is the only car market leader to be ranked no.1.in Customer Satisfaction (CSI) over and over again.
Adding to this legacy, we present to you MANAN AUTOLINK A unit of Manan Group which is the most respectable name in the field of two wheelers in India. Established in April07, the dealership is already making waves through unmatched customer experience and satisfaction record. Equipped with world class sales facilities and state of the art service systems, Manan Autolink is dedicated to serve the customer in the best possible ways.
After successfully establishing, in just One year of operation from April, 2007, the dealership sold 2344 cars than means around 200 cars per month, despite stiff competition from strong and established dealers in Ahmedabad viz. Kataria, Kiran & Popular in Ahmedabad. Mr. Anil K. Patel, come from a modest family background of 5 brothers. Being A MBBS graduate from BJ medical collage, Ahmedabad, he has selected the line of Automobile just his passion and interest in this field.
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Following this path initially, he got dealership of Kinetic engg. Ltd. Pune in 1994 due to his hard working and interest on in automobile. Showing good result in just one and half year in Automobile, Bajaj Auto ltd gave their Dealership of two wheeler in 1995.
Since 1996 M/s Manan Motors Pvt. Ltd has started its business as dealer sold more than 10000 every year from just 1st year of starting. He took the dealership in top 20 in just 1st year of operation.
The dream of Mr. Patel has came true as Manan Bajaj is holding of crown of no.1 dealer in India in Sales, Service & Customer Satisfaction from last two years.
In 2002 Manan group attach more wings to their existing business i.e. Manan Teleservices, Distributor of Tata telecom India Ltd and Manan Auto Carriers for transportation of Bajaj two/three wheelers from Pune (owning 40 truck)
Before, starting the dealership of Maruti Suzuki, he was having dream to become the No. 1 dealership in four wheeler industries through this dealership and his dream is going in right direction looking the present scenario.
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DEPARTMENTAL STUDY
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THERE ARE THREE DEPARTMENT IN MANAN AUTOLINK

(1) HUMAN RESOURSE DEPARTMENT.
(2) MARKETING DEPARTMENT.
(3) FINANCE DEPARTMENT.
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HUMAN RESOURCE DEPARTMENT
Human Resource Department:Summer Internship Report.(LJICA)
Page 56
Human resource management is one of the most complex and challenging fields of modern management. A human resource manager has to build up an effective workforce, handle the expectations of the employees and ensure that they perform at their best. He/she also has to take into account the firms responsibilities to the society that it operates in.
Human resource management is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resources to the end that individual, organizational and societal objectives are accomplished
Human resource management deals with the people dimension in management. Byars and Rue, say Human Resource Management encompasses those activities designed to provide for and co-ordinate the human resources of an organization. According to Ivancevich and Glueck, personnel/human resource management is the function performed in organization that facilitates the most effective use of people (employees) to achieve organizational and individual goals.
Human Resource is the greatest asset of any business enterprise. The workers are the heart of the organization. It is the manpower that operates the machines, processes the raw materials into a finished product and makes it possible to sale in the market. Henceforth we can say that personnel and HR department is the most essential department of organization in order to have a proper manpower planning, organizing, staffing, directing and controlling in order to achieve individual , social and organizational goals. TLCs most valuable assets are its employees. They provide an environment well, working and learning is consistent and respectful.
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FUNCTION OF HUMAN RESOURCE DEPARTMENT:-
The basic function of human resource section at the department is to take the care of the employees.
Recruitment Training and development Performance appraisal Induction Exit interviews Separation
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MARKETING DEPARTMENT
What is Marketing:Marketing is an organizational function and a set of process of creating, communicating, and delivering the value to the customer and managing the customer relationship in way that benefit the organization and its stack holders.
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Marketing Department:The Marketing Department is the Depertment in which the marketing is done of the specific product of the company/organization. In the Manan Autolink the Marketing Department is called sales department.
Mr.Sandeep Kumar is a General Manager of Sales Department of the Manan Autolink. He is a Hard-working, Honest, and Innovative person. There are Eight Team Leaders under the G.M. . Each team leader has six to eight sales executive.
In this showroom every morning there is a general meeting arranged of all the marketing employees and everyday the action plan is given to each employee. In the action plan mention that each sales executive follow up the customers given by the plan.
The G.M. gives the target to the sales executive to sale the cars. Each month the target of the selling the cars are 300 to 400. Each sales executive has sale minimum 6 car every month. If sales executive sale more than his target then the incentive is given to the sales executive.
The Promotion scheme is also offered during the special events as well as festival times. The general Manager is also arrange the Sunday special events for advertising the showroom and sale the car.
The sales executives are Divided in two parts. (1) Showroom sales executives.
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(2) Field sales executives.
Show room sales executive attend the customer who has walk in customer. While field executive go to the customer home and give the information about the car which customer has inquired.
Function of the Marketing Department:-
The function of Marketing Department is to sales the Maximum cars.
Achievement of the Marketing/sales Department:-
Currently the Marketing Department has sales the 300-400 cars per month. The target of the department is to sale the 600 cars per Month, .and become a no.1 dealer of Marutis among the all over country.
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FINANCE DEPARTMENT
Page 62
Finance Department:In the organization the finance department is related to the sales department. Mrs. Bina sukla is the Account Manager of Manan autolink. Mr. arun Sukla is the auto-finance Manager of Manan auto link. Mrs. Kinnari Patel is finance executive. Mr.Arun Sukla is Knowledgeable and Master mind in Auto finance. He is the Head of Auto finance Department. How the finance Department works:customer purchase the car from the showroom. The sales executive provide the finance facilities to that customer. If the customer purchase the car on loan, then DSE give the loan document is call KYC(know your customer). In this document include the Name,Address, PAN card, Driving Licence, Bank account detail. Then this document given to the account executive and he/she check on micro monitoring of that document. If there is some mistakes in the document then it is reverse to customer.if there is no mistake then it is given to the auto-finance manager and manager sign on it. then this document is given to bank which is contracted to the showroom. The bank is also check the customer detail like the customer have loan of any other bank or not. Then bank is pass the loan to the customer. The installment of the loan as well as interest rate is Pre-defined by the finance department as well as bank . the bank gives max. installment period of loan are 50 months.
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Research Methodology
Page 64
Literature review
This will include the subject related to what is market research. It will also focus on why market research in todays competitive world.
Meaning of Market Research
We define market research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
Component of Marketing Information System:
Many firms develops marketing information system that provides management with repaid and incredible detail about byers wants, preferences and behaviour. A marketing information system(MIS) consists of people, equipment , and procedure to gather, sort , analyze, evaluate, and distribute needed, timely and accurate information to marketing decision maker.
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Introduction of Research
A research paper presents the results of my investigations on a selected topic. Based on my own thoughts and the facts and ideas I have gathered from a variety of sources. A research paper is a creation that is uniquely mine. The experience of gathering, interpreting, and documenting information, developing and organizing ideas and conclusions, and communicating them clearly will prove to be an important and satisfying part of my education.
Research Methodology:
A Research Process is simply a planned, structured approach to inquiry that ensure that your investigation proceed in a logical, coherent way. There is no one perfect way to conduct a research investigation, so there is no single model of the research process as such. There is, however, a broadly accepted series of phase that should be a part of a process of research inquiry. I have also prepared my research process, which is mentioned as below:
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Page 67
Objective of Research:
The objective of research is to know the customer preference while purchasing the Maruti car from Manan Auto Link..
``Consumer satisfaction towards inquiry handling at Manan Auto Link``
``Factor Influcing customer`s decision``
``Overall preferance from manan auto``
Scope:- The Scope Of research is limitd to 1)Customers 2)Sales executives.
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Research Design:Discriptive research:Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who ,what, where, when and how... Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, Descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. In short descriptive research deals with everything that can be counted and studied. But there are always restrictions to that. Your research must have an impact to the lives of the people around you. For example, finding the most frequent disease that affects the children of a town. The reader of the research will know what to do to prevent that disease thus, more people will live a healthy life.
ADVANTAGES
The subject is being observed in a completely natural and unchanged natural environment. A good example of this would be an anthropologist who wanted to study a tribe without affecting their normal behavior in any way. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject. Descriptive research is often used as a pre-cursor to more quantitatively research designs, the general overview giving some valuable pointers as to what variables are worth testing quantitatively. Quantitative experiments are often expensive and time-consuming so it is often good sense to get an idea of what hypotheses are worth testing.
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DISADVANTAGES
Because there are no variables manipulated, there is no way to statistically analyze the results. Many scientists regard this type of study as very unreliable and unscientific. In addition, the results of observational studies are not repeatable, and so there can be no replication of the experiment and reviewing of the results.
Research Design
Research design can be thought of as the structure of research -- it is the "glue" that holds all of the elements in a research project together. We often describe a design using a concise notation that enables us to summarize a complex design structure efficiently Research design provides the glue that holds the research project together. A design is used to structure the research, to show how all of the major parts of the research project -- the samples or groups, measures, treatments or programs, and methods of assignment -- work together to try to address the central research questions. Our sample design is Primary Research. we have chosen our sample data as per the requirement of research. Then we have started to work on it. we have meeting with the customer and knew their views. and to fill our questionnaire.

Sample Size is of 75 Questionnaire. Research covered one hundred twenty five customer. .
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Data Collection Sources:
- Primary - Secondary
Primary Data Collection :The method of data collection in Primary data should be accurate. As it is a question of findings. There is step out sampling method was used. Questionnaire
Mode of Collection:
The mode of collection of my data is through Personal meeting to customer. For that, I have attend the customer who had visited the show room i. I have mentioned My questionnaire as annexure.
I have collected Primary Data through Questionnaire in which I have filled 75 questionnaire by direct meeting with customer.
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Secondary Data Collection:I have collected secondary data from: Websites Books Company litracture
Data collection instrument:

I have collected data through Questionnaire
Sampling Plan:My targeted population is customers of ``maruti Suzuki``
Sampling Unit
I have targeted customer who have visited ``manan auto link``
Sampling Method:The method of data collection in Primary data should be accurate. As it is a question of findings. There is step out sampling method was used. Questionnaire Step out sampling method
Sample size:I have collected Primary Data through Questionnaire in which I have filled 75 questionnaire by direct meeting with customer.
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Contribution:Study give idea to manan auto link about consumer satisfaction towards inquiry handling, and factor influencing customer`s decision give overall preference from manan auto link. study will helps manan auto link to server their customer better.
Limitation:Sample size is 75 respondents Some consumer do not give the answer properly so analysis of the question is some what difficult
Beneficiary:Research will helps Manan auto link to know consumer satisfaction towards inquiry handling, And also helps to get idea about factor influencing customer`s decision, And also give data regarding customers satisfaction towars Company. And they can identify their error and take corrective action to improve in competation
Page 73
Data Analysis
1).Gender wise classification of customers

Page 74
Interpretation: From above chart it is

seen that there are 8% Female had visited showroom and 92% male had visited the showroom.
2).Occuption wise classification

Page 75
Interpretation: From above chart it is

seen that there are .5% people who visited the showroom had occupation of Agriculture 0.5% people had self employed. 5% people had government employee. 15% people had professional. 25% people had private employee. 54% people had business
3).Income wise classification
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AnnualIncom e
90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 50000-100000 100001-500000 500001-1000000 100001-2000000 3.00% 10.00% 1% 85%
Interpretation: From above chart it is seen

that there are 3% People had who visited showroom had income between 50000and above 100000 85% people had income had between 100001 500000 10% people had income had between 500001 1000000 1% people had income had between 1000001 2000000 1% people had income had between 2000001 and above
Page 77
Interpretation: From the above chart we can

see that 33% people choose manan auto link by friends reference,4% people choose manan because of after sales service, 7% people choose manan because of price factor, 40% people choose manan because of location near by home, 9% people choose manan because of promotional schemes,3% people choose manan because of immidediate delivery
Page 78

that there are 48% people who know about Manan from Advertisement, 11% people know from Showroom. 27% people know from friend`s reference, 20% people know from Hordings,
Page 79

that there are 69% people who visited the showroom had not car.31% people had car.
Page 80

that there are 1.33%people had skoda, 1.33%people Had fiat 39% People had Hyundai 40% Maruti Suzuki,9.33 % Tata, 9.33% had Toyota
Page 81
Howwas the esponse of receptionist when youenter in show room?

80% 70% 60% 50% 40% 30% 20% 10% 0% Very Good Good Average Poor Very Poor Very Good, 11% Average, 9% Poor, 4.00% Good, 76.00%

that there are 9%people Told that receptionist response was average,76% people told that response was good,4% people told that response was poor,11% people told that response was very good.
Page 82
Interpretation: From above chart it

is seen that there are 15%people Had inquired about Alto.13.33% people had inquired about A-star.1.33%people had Inquired about maruti 800,13% had inquired about Ritz,21% had inquired about swift, 7% had inquired about swift desire,8% had inquired about sx4,19% had inquired about wagon R, 4% had inquired about Zen Estilo .
Page 83

that there are 9.33% people will purchase car in terms of cash., 90.67% people will purchase car in terms of Loan.
Page 84

that 6 % people Told that test drive was not offered to them. 94% people told that test drive was offered to them.
Page 85

that 40%people had not visited any other four wheeler`s show room,60% people had visited other four wheeler showroom.
Page 86

that 5% people told that popular is no1,9% people told that kiran is no1, 32% people told that kataria is no1, 53% people told that manan is no 1
Page 87

that 37.33% people had not purchase car from the showroom. 67.67% people had purchase car from the showroom
Page 88
IInterpretation: From above chart it is seen

that, 40% people had not purchase car from the showroom because of price factor, And other 60% people black this Question and give other reason.
Page 89
interpretation: from the above chart we can

see that 100% people say that they will
Page 90
Findings of research
During my research and as a result I found certain things which I would like to mentioned here:
Page 91
8% of female and 92% of male visited the showroom, 54% people who visited the showroom was businessman, 25% people was private employee,15% professional,5% was government employees. 85% people had annuan income between 100001 500000 43% people was come to know about manna by Advertisement,27% people come to know about friend`s reference,11% people come to know by hordings,20% people come to know about manan by showroom is near to their home 64% people did not have car,36% people had car, 20% people who visited the showroom had a maruti`s car,9% people had tata car and 20% people had Hyundai car, 76% people told that receptionist response was good,11% people had told that response was very good, 4% people had told that response was poor, 4% people had inquired about zen estilo, 19% people had inquired about Wagon R, 7% had inquired about swift desire,15 % people had inquired about alto. 91% people told that they will purchase the car in term of Loan, 9% people told that they will purchase the car in term of cash, 94% people told that test drive was offered to them, 60% people told that they have not visited any other four wheelere`s showroom,
53% people gave the fist rank to the Manan Autolink, 32% people gave the first rank to Kataria,
Page 92
40% people told that they have not purchase the car from the showroom because of the price factor
Page 93
Suggestions
There are only 11% people come to know about Manan by Hoardings. So our suggestion is that put the hoardings at that place where the Frequency of the people are Heavy. 76% people told that response of receptionist was good. So organization should try to improve in Manner of Receptionist. Receptionist should welcome the customer with Smiley face
Page 94
customer told to DSE for Drinking Water. DSE told to Peon but then after this Request is not taken seriously by Peon. So changes should be done in this system.
From the chart There is 21% people inquired about swift. Accept the swift no any other car got good inquiry. So advertise all other cars so other cars should be got good Market.
6% people had not asked for test drive. So ask all the people who visited the showroom and inquired about car. So the impression of the showroom is increased.
53% people gave the first rank to manan. Try to improve the Management of showroom and provide the customer satisfaction so more people give the first rank to our showroom.
40% people does not purchased the car due to the Price Factor. So give the more discount to the customer then the other showroom.
Provide the promotion schemes as well as Special event offer and Make the good Relation to the customer and attract the customer to the showroom.
Give the technical knowledge to the SE so he/she easily try to understand the customer.
Improve the communication Skill of SE, Try to Speak in clear tone.
After visit the Showroom or inquired the Car SE or Receptionist should send the Message to the customer to tell the Thank you for visiting our showroom
Page 95
Conclusion
The Success of Manan Auto link depends on its marketing strategy, Effectieve tools of consumer satisfaction should be
Page 96
improve, While improving tools of the customer satisfaction on other hand The company should also focus on betterment of sales force, And various kinds of promotion schemes should be executed in the company. As the company is lacking in the quick response to the customer a company should take corrective steps to eliminate the error.
Page 97
Bibliography
Page 98
(A) Books: Marketing Management Kotler Keller Koshy Jha Marketing Research -Luck and Rubin
(B) Websites:WWW.Maruti Suzuki.com
Page 99
ANNEXURES
QUESTIONNAIRE
Name:___________________________________________ Gender: Male Female

Page 100
Age: ____Years Marital Status: Single Family Members: ______ Mobile No______________ Married
Occupation: Government Employee Private Employee Professional Business Self employed Agriculture
Annual Income of Family: 50,000 -100,000
Page 101
1, 00,001 5, 00,000 5, 00,001 10, 00,000 10, 00,001 20, 00,000 20, 00,001 and above
1) How important following factors to you when you are selecting dealer for purchasing maruti car?
Very Important importan t Location Friends reference s Offers/dis count Immediat e delivery after sale services Show room lay out
Indifferent
Somewhat important
Not important
Page 102
2) Why do you choose the Manan Auto Link? Location Friends Immediate delivery Price factor After sales service Show room layout Various types of promotions schemes
3) How do you come to know about manan auto link?
Advertisement
Page 103
Hoardings Friends references By show room (resident of near by area)
4) Have you a car ?
Yes No
5) Which companys car you have? Maruti Suzuki Hyundai Toyota Tata Skoda Fiat Any other _________________________
Page 104
6) How was the response of receptionist when you entered in show room?
Very good Good Average Poor Very poor
7) Which maruti car you want inquired about ?
Maruti 800 Zen Estilo Alto Wagon-R A Star Omni

Page 105
Ritz Swift Swift Dzire SX4 Grand vitara
8) In which term will you purchase the car from this show room?
Cash Loan
9) Test drive was offered to you ?
Yes
Page 106
No
10) What do you think about sales executive who has attended you?
Very excellent Car demonstration skill Sales executives behavior Sales executives knowledge Sales executives communication Skill
Excellent
Indifferent
Poor
Very poor
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11) Have you visited any other four wheelers show room?
Yes No
If yes;
Then which one_______________________________
12) Give the rank of marutis show room in Ahmedabad.
Manan auto link pvt.ltd. Kataria auto pvt.ltd.

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Kiran auto pvt.ltd. Popular auto pvt.ltd. Nanda auto pvt.ltd.
13) Have you purchase the car from this show room?
Yes No
If No?
14) What is reason for NO?
Poor response from the staff Not provide good services Price factor Not provide immediate delivery
Any other_____________________________________
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15) Are you willing to refer this show room to your friends/ relatives?
Yes No
Page 110

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Date: Place: Signature of the student

Date: Place: Signature of the faculty guide

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Experience makes a man perfect

Training is a bridge between the theory and practical aspects of knowledge

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

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Cugnot's steam wagon, the second (1771) version

Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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The French 1898 Renault Voiturette

Summer Internship Report.(LJICA)

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The first automobile in Japan, a French Panhard-Levassor, in 1898

1903 World's Work Article

Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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Brass or Edwardian era

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1926 Austin 7 Box saloon

Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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Summer Internship Report.(LJICA)

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Exemplary pre-war automobiles:

19341940 Bugatti Type 57 a singular refined automobile for the wealthy.

19361955 MG T series sports cars with youth appeal at an affordable price.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

1953 Morris Minor Series II

Jaguar E-type coupe

Manan Auto Link Pvt. Ltd.

Manan Auto Link Pvt. Ltd.

Exemplary post-war cars:

Manan Auto Link Pvt. Ltd.

Exemplary modern cars:

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.

Summer Internship Report.(LJICA)

Manan Auto Link Pvt. Ltd.