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Introduction: Twitter launched in 2006 as a microblogging Research Example 1 : Reading the Riots
The Reading the Riots project on the summer 2011 disturbances included an analysis of UK Twitter use over the period (Procter et al, 2012). The patterns revealed offered useful insights into attitudes towards the riots, and the role that social media played in them. This is an example of primarily quantitative analysis, that harvests a vast number of tweets within a specific timeframe. Findings on trends, topics, locations and networks may be aggregated and visualised (see above, right). Ethical issues: alongside aggregated information, the project had a content analysis element, and identified tweets that were influential (highly shared /retweeted: see image below). This may raise concerns about the repurposing of tweets for research, but not strictly about confidentiality, as authors/ usernames are not shown. Popular tweets are perhaps unambiguously in the public domain.
service. In March 2012, Twitter claimed over 140 million active users, with 340 million tweets sent every day (Wasserman 2012). The platform has rapidly become a key domain for both generating and broadcasting news and events,, as evidenced by its frequent referencing by the mainstream media. As a prominent contemporary phenomenon, Twitter is of inevitable interest to academic researchers, both as a phenomenon in itself (a network, or imagined community); and as a medium for accessing and generating data for analysis. Three overlapping dimensions of Twitter that are of interest in considering research ethics, are reviewed in this poster.
Summary: Twitter offers rich opportunities for research Cognitive dimension: Is it authentic?
Twitter research may be conducted on naturally occurring, or purposely generated, tweets. Both raise questions of ethics and authenticity. Authenticity Naturally-occurring tweets Tweets generated for research Yes Focus-dependent Ethical access Difficult Possible
References:
Chew C, Eysenbach G (2010) Pandemics in the Age of Twitter: Content Analysis of Tweets during the 2009 H1N1 Outbreak. PLoS ONE 5(11): e14118. Gruzd, A., Wellman, B. and Takhteyev, Y. (2011) Imagining Twitter as an imagined community, American Behavioral Scientist 55, 10: 1294-1318
across disciplinary boundaries. There are a number of features of the platform that raise interesting dilemmas for ethical practice. Some published Twitter research neglects to discuss these issues or clearly outline decisions made in the areas of confidentiality and autonomy of the individuals who generated the data. Of particular interest are the assumptions potentially created by viewing Twitter unproblematically as a public platform.
Private
Protected accounts
Public
Highly followed #contributions
Privacy in the technological age can be understood using the concept of contextual integrity (Nissenbaum 2004). Setting, content and relationships for example, govern our constantly shifting expectations around the sharing of information. Underpinning expectations are context-dependent norms of appropriateness and distribution. Across social media platforms, these contextual boundaries and norms are under constant renegotiation. The figure above applies a contextual notion of privacy to Twitter domains.
The naturally occurring tweet is authentic to the setting., which may be regarded as important in qualitative research (Guba & Lincoln 1994 in Seale 2002). However, accessing, archiving and analysing a body of tweets raises questions of consent and privacy. Tweets generated for research (e.g. as responses to researcher questions) are less obviously authentic to the Twitter context. However, they may be authentic and meaningful, albeit short, utterances on specific topics. Ethical issues here centre on transparency. The researcher should be clear about their intentions to use responses as data, in order to respect the autonomy of potential participants and the authenticity of the research.
Marwick, A. E. and boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse and the imagined audience. New Media and Society, 13, 1: 114-33 Nissenbaum, H. (2004). Privacy as contextual integrity. Washington Law Review, 79: 1. Available: http://bit.ly/9Na41l Procter, R. et al (2012) Reading the riots on Twitter. Presentation to Social Research Association Social Media Conference, Leicester, March 2012. Available: http://bit.ly/M8SgTB Seale, C. (2002) Quality issues in qualitative inquiry, Qualitative Social Work, 1 (1): 97-110 Vieweg, K. (2010) The ethics of Twitter research. In Revisiting Research Ethics in the Facebook Era: Challenges in Emerging CSCW Research, Workshop, Savannah Georgia, February 2010. http://bit.ly/M8Smuk Wasserman , T. (2012) Twitter says it has 140 million users. Mashable 21 Mar 2012 http://on.mash.to/M8Sp9F Zimmer, M. (2010). But the data is already public. On the ethics of research in Facebook. Ethics and Information Technology 12, 4: 313-25