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CONTENTS NATION WORLD BUSINESS TECHNOLOGY
Apple Unleashes
Its New Cat
By Zandro G. Rapadas, M.D.C.
STRATEGY POINTS
Apple's App Store is the largest on the Internet
both in terms of number of total apps and credit-
card accounts
Apple's latest iteration of the MacBook Pro
with Retina Display raises the bar in notebook
technology
Apple devices are the top choices among
e-mobile users in Southeast Asia
A
ppIe nc. IeId ILs IuLesL worIdwIde
conIerence oI upp deveIopers Irom 6o
counLrIes, wILI LIckeLs soId ouL In u record
1 Iour und q mInuLes, compured Lo IusL
yeur`s uImosL u week oI seIIIng.
Dubbed LIe WorIdwIde DeveIopers
ConIerence, or WWDC zo1z, LIe unnuuI
evenL opened June 11, 1o AM PucIhc LIme uL
LIe Moscone CenLer WesL In Sun runcIsco,
CuIIIornIu wILI AppIe CEO TIm Cook
deIIverIng LIe keynoLe, LogeLIer wILI senIor
VP Ior worIdwIde producL murkeLIng PIII
ScIIIIer, VP Ior Muc soILwure engIneerIng
CruIg ederIgII, und senIor VP oI IOS
soILwure ScoLL orsLuII, ussIsLed by cIose
Lo 1,ooo AppIe engIneers uL LIe week-Iong
conIerence sessIons und Iubs.
L Is LIe zrd edILIon oI LIe conIerence
und LIe hrsL Lo mIss AppIe`s IconIc co-
Iounder, SLeve Jobs, wIo wus uIso ILs
CEO Ior 1q yeurs (1qq;-zo11). Jobs pussed
uwuy In OcLober zo11, succumbIng Lo u
rure puncreuLIc cuncer, buL noL wILIouL
IeuvIng IIs successors wILI u Iew more
brIIIIunL Ideus Lo curry ouL, specuIuLIon
ubouL wIIcI Ius been conLInuIng umong
AppIe enLIusIusLs und LecI bIoggers sInce
Jobs` demIse, IncIudIng buzz ubouL u new
IPIone .
TIe conIerence cIurned ouL mujor
Iurdwure und soILwure upduLes, specIhcuIIy
wILI AppIe`s currenL generuLIon noLebooks,
LIe MucBook AIr und MucBook Pro, und
wILI ILs operuLIng sysLems - OS X Ior Muc
und IOS Ior IPud, IPod, und IPIone.
TIe conIerence opened wILI SIrI, the
InLuILIve vIrLuuI ussIsLunL In IPIone qs
LIuL Ius eurned good revIews Ior ILs
breukLIrougI IeuLures, guve u wurm
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49
:NKcenSEI8KVUXZ - June 18-24, 2012
Apple unleashes its new cat
weIcome Lo uII conIerence deIeguLes
und LoId LIem wIuL Lo expecL Irom LIe
conIerence. SIrI even suId In jesL LIuL sIe
Is excILed ubouL LIe new Sumsung, noL
LIe pIone, (buL) LIe reIrIgeruLor, Iubbu-
Iubbu. AppIe sued Sumsung In AprII zo11
Ior uIIeged puLenL InIrIngemenLs, und LIe
conIcL ruges on.
Cook sLurLed IIs keynoLe wILI AppIe`s
ucIIevemenLs In LIe prevIous yeur, sIurIng
LIuL LIe App SLore now Ius over qoo
mIIIIon credIL-curd uccounLs, wIIcI Ie suId
Is LIe IurgesL unywIere on LIe nLerneL. L
Ius 6o,ooo upps, zzo,ooo oI wIIcI Iuve
been specIhcuIIy desIgned jusL Ior LIe IPud.
Moreover, Cook noLed LIuL AppIe users
Iuve downIouded Lo duLe un usLoundIng o
bIIIIon upps. Cook noLed LIIs wus mInd-
boggIIng und unLIInkubIe noL Loo Iong ugo.
AppIe Ius puId $ bIIIIon Lo ILs deveIopers.
L now operuLes In 1zo counLrIes
LIrougIouL LIe worId, und uL LIe end oI LIe
monLI, more counLrIes wIII be udded.
nLeresLIngIy, Cook`s sIowcuse oI
AppIe`s success meLrIcs doveLuIIed wILI u
sLoryLeIIIng oI reuI- IIIe experIences urIsIng
Irom LIe use oI vurIous AppIe producLs.
An InspIrIng vIdeo oI LesLImonIes by reuI
peopIe (sLurLIng uL LIe ;:qo murk oI this
16:18-mInuLe presenLuLIon) ruIsed LIe
presenLuLIon oI AppIe`s recenL successes Lo
u IeveI LIuL wus proIound.
TIe vIdeo sIows u bIInd mun guInIng
conhdence Lo wuIk LIrougI u IoresL, u
grude-scIooI LeucIer mukIng IIs ScIence
cIuss more InLeresLIng und InLerucLIve,
und u speecI-cIuIIenged gIrI beIng ubIe
Lo communIcuLe wILI peopIe uround Ier.
TIey were umong severuI oLIer IndIvIduuIs
IeuLured wIo Iuve dIscovered und benehLed
Irom usIng AppIe upps Ior nuvIguLIon,
educuLIon, und communIcuLIon, umong
oLIer LIIngs, und wIIcI mude IIIe eusIer
Ior LIem.
$GGLQJVSHHGWROLJKW PIII ScIIIIer,
AppIe`s senIor VP Ior worIdwIde murkeLIng,
unnounced LIuL LIe new MucBook AIr
wouId Iuve LIe 'LIIrd generuLIon` nLeI Core
processors, oLIerwIse known us vy BrIdge,
und dependIng on conhguruLIons, LIese cun
run up Lo z gIguIerLz oI duuI-core I; speed.
WILI nLeI Lurbo boosLIng, LIey cun go us
IIgI us .z gIguIerLz, wILI memory LIuL cun
be conhgured up Lo 8 gIgs.
TIe InLernuI dIsk spuce Is now buIIL enLIreIy
uround u new IusI urcIILecLure, wILI
sLoruge oI up Lo 1z gIgubyLes (or IuII u
LerubyLe!), wIIcI mukes your uppIIcuLIons
IuuncI In u zIp; even booL up or wukIng
up Irom sIeep becomes quIcker. InuIIy,
MucBook AIr now Ius un uddILIonuI USB
.o porL Lo LIe currenL USB z.o supporL Ior
IusLer duLu reud und LrunsIer, und uceTIme
HD web cumeru LIuL used Lo be wILI LIe
MucBook Pro und IPIone qs onIy.
0RUHSRZHUWRWKH3UR TIe AppIe purLy
on June 11 wenL on Lo unveII new IeuLures
Lo ILs quInLessenLIuI noLebook, LIe MucBook
Pro, upLIy dubbed becuuse IL Is LIe cIoIce oI
proIessIonuIs wIo do vIdeo undJor musIc
edILIng, grupIIcs, desIgn, und pIoLogrupIy,
umong oLIer Ieuvy compuLIng Lusks.
BuL probubIy LIe bIggesL IeudIIner oI LIe
duy wus LIe unveIIIng oI LIe new MucBook
Pro wILI ReLInu DIspIuy. TIIs meuns LIuL
pIxeIs on LIe dIspIuy ure so smuII LIuL Irom
u normuI workIng dIsLunce, LIe Iumun
reLInu cunnoL dIscern IndIvIduuI pIxeIs;
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50 cenSEI
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CONTENTS NATION WORLD BUSINESS TECHNOLOGY
Imuges on LIe screen uppeur more crIsp
und cIeur, und renders LexL on screen
more IIke u prInLed IormuL. TIe dIspIuy Is
1.q IncIes ucross, buL ILs pIxeI densILy Is
z,88o by 1,8oo, or Iour LImes LIe number oI
pIxeIs In LIe prevIous generuLIon MucBook
Pro dIspIuy, wIIcI AppIe cIuIms Lo be
LIe worId`s IIgIesL resoIuLIon noLebook
dIspIuy Lo duLe.
TIIs IuLesL ILeruLIon oI LIe MucBook Pro
uIso pucks InsIde LIe sume vy BrIdge quud-
core I; processors oI LIe new MucBook AIr,
LIe new KepIer urcIILecLure wILI up Lo u
gIgubyLe oI vIdeo memory, InLernuI IusI
sLoruge oI up Lo ;68 gIgs, us weII us un SD
curd sIoL Ior LrunsIerrIng your pIoLo und
vIdeo hIes.
or LIe hrsL LIme In u Muc noLebook, un
HDM porL Is udded, so you cun pIug rIgIL
InLo your TV or projecLIon sysLem. And
IIke LIe new MucBook AIr, LIere`s LIe USB
.o und USB z.o on boLI sIdes, u LIInner
MugSuIe power porL Lo hL InLo LIe new
desIgn, und Lwo TIunderboIL porLs.
TIIs IuLesL producL enIuncemenL on LIe
MucBook Pro IuIhIIs wIuL muny AppIe users
Iuve Iong wIsIed Ior - powerIuI processIng
und porLubIIILy In one devIce, combInIng
LIe besL In MucBook Pro und MucBook AIr.
And wILI ReLInu DIspIuy now on LIe new
MucBook Pro, AppIe Ius once uguIn ruIsed
LIe bur Ior noLebook compuLIng. n IucL,
Mac|Life goL IoId oI LIe devIce eurIy und
posLed mInd-bIowIng test results.
$SSOHVQHZ&DWXQOHDVKHGAILer
onIy nIne monLIs sInce Muc OS X Ion
(1o.;) wus reIeused, AppIe unnounces
ILs new operuLIng sysLem Ior Muc:
MounLuIn Ion, or sImpIy OS X 1o.8.
Tuke noLe LIuL LIe word 'Muc` wus
dropped Irom LIe nume becuuse LIuL`s
wIuL IL Is - LIIs new operuLIng sysLem
InLegruLes severuI IuncLIons LIuL ure noL
nuLIveIy Muc buL ucLuuIIy come Irom IOS,
brIngIng In some zoo+ new IeuLures that
Improve user InLerIuce desIgn, sIurIng
cupubIIILIes, buckIng up, connecLIvILy,
securILy, und producLIvILy.
NuLIve upps In IOS sucI us 1RWLFDWLRQ
Center, Reminders, Game Center, und
Notes now muke LIeIr wuy InLo OS X.
IkewIse, u Iew nuLIve Muc upps were
renumed Lo muLcI LIeIr IOS counLerpurLs,
In Southeast Asias e-mobile
market, the is have it
Research data made public by Australia-based Effective
Measure revealed that as of October, 2011, 11.8 million
users, comprising 53.1% of the e-mobile population in
Southeast Asia, use Apple devices, primarily the iPad
(32.0%) and iPhone (19.1%). E-mobile population
refers to people who access the Internet on their mobile
devices, such as smartphones and tablets. (Southeast
Asia here is defned as Indonesia, Malaysia, the
Philippines, Singapore, Thailand, and Vietnam.)
The study showed that Apple has the greatest
e-mobile market share in Thailand at 79.6%,
followed by Singapore at 75.8%, and the Philippines at
69.2%. The iPad dominates the e-mobile market most
in Thailand at 47.9% and in the Philippines at 43.7%,
while iPhone is the leading Apple device in Singapore at
37.5%. Apart from Singapore, the iPad has the highest
usage compared to other mobile devices in the other
SEA countries.
Apple is also the top manufacturer of mobile devices in
the region, accounting to 51% combined share of iPad
and iPhone, followed by Research in Motion, makers
of Blackberry at 6.9%, and Nokia at 2.8%. The market
share was based on the usage of 14.6 million users, or
65% of the regions total e-mobile population.
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51
:NKcenSEI8KVUXZ - June 18-24, 2012
Apple unleashes its new cat
e.g., Messuges (IormerIy iChat) und ConLucLs
(IormerIy Address Book).
SecurILy Is IurLIer Improved wILI
Gatekeeper, wIIcI uIIows u user Lo
conhgure LIe sysLem Lo prevenL upps
noL deveIoped by LIe Muc App SLore und
IdenLIhed deveIopers Lo be downIouded or
InsLuIIed Irom LIe nLerneL.
Safari uIso geLs upduLes, purLIcuIurIy wILI
2ILQH5HDGLQJ, u bookmurk IuncLIon LIuL
downIouds LIe conLenLs oI LIe webpuge you
InLend Lo reud oIIne uL u IuLer LIme. A new
Lub uIIows u user Lo sIure conLenL on LIe
nLerneL LIrougI Messuge, TwILLer, or emuII
rIgIL Irom LIe browser.
1DWLYHGLFWDWLRQVXSSRUW Moreover,
LIe IuLesL OS X now Ius nuLIve dIcLuLIon
supporL, wIIcI cun be conhgured on SysLem
PreIerences und uIIows you Lo do dIcLuLIon
on uny upp wIere you cun Lype In, IncIudIng
IWork und MIcrosoIL OIhce. nLeresLIngIy,
LIe upp Icon resembIes LIuL oI SIrI, gIvIng u
IInL LIuL IL muy come soon Lo Muc.
BuL probubIy LIe mosL ImpressIve new
IeuLure Is LIe so-cuIIed Power Nup, wIIcI
pusIes upduLes Lo your Muc even wIen IL Is
In sIeep mode, IncIudIng emuIIs, Calendar
remInders, Photo Stream upduLes, und
Software Updates, even buckIng up Lo
your TIme CupsuIe. TIIs IeuLure, Iowever,
wIII run onIy on LIe new MucBook AIr und
MucBook Pro wILI ReLInu DIspIuy, us LIese
requIre LIe new IusI sLoruge.
InuIIy, AppIe Look mucI InLeresL In LIe
CIInu murkeL by IncIudIng In LIe new OS
X some IeuLures LIuL IL LIInks ure goIng Lo
muke IL even more popuIur LIere. TIese
IncIude un Improved CIInese InpuL meLIod
Ior pIn yIn und u new CIInese dIcLIonury. n
SuIurI, LIere Is udded supporL Ior
BuIdu us un opLIonuI seurcI provIder,
us weII us sIurIng supporL Ior LIe SInu
mIcrobIoggIng websILe, und vIdeo sIurIng
Lo Youku und Tudou. InuIIy, on LIe MuII,
ConLucLs, und CuIendurs secLIon oI SysLem
PreIerences, one wIII see CIInu`s Lop e-muII
servIces udded Lo LIe IeudIng GmuII, YuIoo,
und HoLmuII.
MounLuIn Ion becomes uvuIIubIe on LIe
App SLore In JuIy uL US$1q.qq onIy, 1o
doIIurs cIeuper LIun ILs predecessor Ion.
0RUHLQWHOOLJHQW6LULDQGORFDOGULYLQJ
LQL26NoL Lo be ouLdone In LIe bevy oI
new producL enIuncemenLs Is LIe new IOS
6, Lo be reIeused someLIme In SepLember or
OcLober LIIs yeur.
TIe bIggesL IeudIIne Iere Is probubIy LIuL
AppIe dumped GoogIe mups Lo muke wuy
Ior ILs own Mups wILI un enLIreIy new
muppIng IeuLure IuIIy devIsed by AppIe`s
own curLogrupIy, oIIerIng cILy vIews oI
runce, LuIy, und SIngupore umong muny
oLIer IocuLIons.
ocuI seurcI Is IurLIer Improved
wILI YeIp, LIereby oIIerIng InIormuLIon
noL jusL on IocuLIons oI busIness und
oLIer esLubIIsImenLs buL uIso revIews
und ruLIngs on LIeIr producLs or servIces.
TIere Is uIso u LruIhc udvIsory und new Lurn-
by-Lurn drIvIng dIrecLIons servIce
that integrates Siri.
SpeukIng ubouL SIrI, LIIs vIrLuuI ussIsLunL
grows up Irom ILs beLu sLuLus Lo u more
InLeIIIgenL Iorm, now cupubIe oI gIvIng
InIormuLIon on sporLs, resLuurunLs, und
movIes. SIrI cun even IuuncI upps now und
InLegruLe wILI ucebook und TwILLer Ior your
sLuLus upduLes or LweeLs.
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AnoLIer cooI new IeuLure Is PussBook,
wIIcI IuncLIons us your dIgILuI wuIIeL.
Here you cun sLore und usI bourdIng
pusses (UnILed AIrIInes Ius un upp Ior
IssuIng sucI), eIecLronIc movIe LIckeLs
und dIscounL coupons, even QR codes Ior
busIness or InIormuLIon.
uceTIme wIII now work over ceIIuIur
und noL jusL soIeIy on WII. AIso, uceTIme
LIes up your pIone number Lo your AppIe
D, so LIuL wIen someone cuIIs you on
uceTIme LIrougI your mobIIe number und
IPIone, you cun Luke LIe cuII usIng your
IPud or Muc.
Some enIuncemenLs were uIso
InLroduced InLo LIe PIone seLLIngs
ILseII, sucI us u Do noL dIsLurb IeuLure,
wIIcI uIIows you Lo conLroI wIIcI pIone
cuIIs you receIve. You muy opL Lo
receIve no pIone cuIIs uL uII or jusL
cIoose wIIcI pIone cuIIs wIII geL
LIrougI Lo you. Now, II someone
reuIIy wunLs Lo geL u IoId oI you und
LIey`re persIsLenL und LIey cuII you buck
wILIIn LIree mInuLes becuuse IL`s un
emergency, LIuL second cuII wIII
come LIrougI.
Moreover, you cun now send u LexL repIy Lo
un IncomIng cuII LIuL you cunnoL Luke uL LIe
momenL, wILI responses IIke `II cuII you
IuLer, or `m on my wuy.
OLIer noLeworLIy ImprovemenLs IncIude
Guided Access Ior persons wILI dIsubIIILIes;
Lost Mode LIuL uIIows you Lo send u
pIone number Lo your IPIone, IopIng
LIuL LIe person wIo recovered LIe pIone
wIII conLucL you; und Improved sIurIng
cupubIIILIes on Photo Stream and Safari.
And wILI IOS 6, SIrI wIII now work on LIe
new IPud.
Apple unleashes its new cat
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