PRESENTED BY:

SANDEEP GUPTA
ENR.-28753
NIMT B SCHOOL(GHAZIABAD)
 Overview
Citibank is a major international bank, founded in 1807 as the
City Bank of New York, later First National City Bank of New
York. Citibank is now the consumer banking arm of financial
services giant Citigroup, one of the largest companies in the
world. As of March 2007, it is the largest bank in the United
States by holdings.[1]
Citibank has operations in more than 100 countries and
territories around the world. More than half of its 1,400 offices
are in the United States, mostly in the New York City,
Chicago, Miami, and Washington DC metropolitan areas, as
well as in California.
In addition to the standard banking transactions, Citibank
offers insurance, credit card and investment products. Their
online services division is among the most successful in the
field, claiming about 15 million users.

Type
Subsidiary (of Citigroup)

Founded
1807
 Headquarters
New York City, New York

Vikram Pandit — CEO;

Gary Crittenden — CFO;

Key people
John Ferderson — COO;
William R. Rhodes — Chairman

Chris Westcott — Teacher

Industry
Finance

Products
Financial Services

Why choose citi

Citi bank offer an unparalleled range of products and services—online and off.

Product & services

• Loans:-
Personal loan
Home loan
Loans against shares
Ready credit
 • Banking
Citibank saving account

Suvidha saving account

Citi gold (Start a Gold Conversation™)

Debit card
Corporate banking

• Citi business
Current account

Citi business card

Loans
Personal wealth management

• Investment
Mutual funds

Deposits

Demat

• INSURANCE SERVICES
LIFE INSURANCE SOLUTION

HEALTH FOREVER,INSURANCE ON
YOUR HOME LOAN
SERVICES

• INTERNET BANKING

• BILL PAY

• CitiALERT

• Loan on Citibank credit card

• Prepaid mobile recharge

• Good health policy

• Get credit card & banking statement on E-MAIL

• Credit shield

STREANGHT
1. Large no. of product & services

2. Acceptable charges & Interst

3. High financial capabilities

4. Innovative aspect is strength

 WEAKNESS
1. Lack of competitive streangh than icici bank

2. Gap in capabilities like implementation of ideas than other

bank

3. Process & system

4. Cash flow

Opportunities
1. Competitors vulnerabilities

2. Globle influence

3. New market

4. New market development

THREATS

1. Government boundaries

2. Legislation impact
Compersion point with other bank like icici
bank,SBI,UCO –BANK,AXIS BANK………………
…….

• CHARGE & INTERST

• PRODUCT & SERVICES

• FINANCAIL STRUCTURE

• POLICES

• SOURCE OF FINANCE