Fwd: FMS BHU invites papers for International Conference in Marketing scheduled on 4-5 dec 2012

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---------- Forwarded message ---------From: anurag singh <anuragbhadauria@gmail.com> Date: Tue, May 29, 2012 at 10:46 AM Subject: FMS BHU invites papers for International Conference in Marketing scheduled on 4-5 dec 2012 To: anurag singh <anuragbhadauria@gmail.com>

International Conference on Marketing Paradigms in Emerging Economies

Date: 4-5 December, 2012 | Venue: Banaras Hindu University Submission deadlines: Abstracts - 15 July 2012; Full Paper - 31 August, 2012 Registration Deadline: 31 October, 2012 Website: www.fmsbhu.ac.in Email to: icombhu12@gmail.com

Call for Papers

The Past decade has seen some of the developing countries transform from mere export destinations into biggest markets with lucrative consumption patterns and enormous growth potential. These economies are rapidly catching up with innovative business practices and technological enhancements which have brought them mostly at par with global business giants. Traditional models of marketing are being redesigned in the wake of modern challenges faced by the firms. Excessive reliance on 4 Ps model had restricted the marketing growth of firms. Marketers have been striving hard to find a way out. In this backdrop, Faculty of Management Studies, Banaras Hindu University, which has been delivering management education since 1968, is organizing an International Conference on Marketing Paradigms in Emerging Economies on 4-5 December, 2012. The conference aims at providing a platform for cross fertilization of ideas among Academicians, Researchers, Practitioners, Entrepreneurs, Domain experts and students. It is important to mention that the whole Nation is celebrating the 150th birth anniversary of the Visionary Founder of Banaras Hindu University, Mahamana Pandit Madan Mohan Malviya Ji. This Conference will also be part of the Universitys endeavor to commemorate this mega event. THEMES OF CONFERENCE:

Research papers and articles addressing any significant issue or covering some innovative marketing frameworks and practices with special reference to emerging economies are invited from both academicians and practitioners. Papers should originate from real business practices in the emerging economies or some empirical research work done in this area. The Conference invites papers on following marketing issues : Designing and managing market offerings in emerging economies Customer Relationship Management Supply Chain Management Integrated Marketing Communication New Product Development Brand Management Strategic Pricing Sustainable Marketing Practices (including de-marketing, counter-marketing) Growth from lower middle and base-of-the-pyramid markets Services Marketing Advertising and Media Management Sales and Distribution Competitive market structure of emerging economies Strategic Marketing Initiatives Women and the marketing paradigms in emerging economies Status of Consumer Awareness and its impacts on the emerging markets Consumer Behaviour Technology in Marketing And any other theme of relevance. PAPER SUBMISSION GUIDELINES, REVIEW PROCESS & ACCEPTANCE NOTICE: Please email by the deadline a copy of a Completed or Nearly Completed Paper or an Abstract in word file. The cover page should include the author(s) name, affiliation, address, phone and email of each author and the name of the track. All papers will be blind reviewed and outcome in terms of whether accepted or not will be announced within two weeks after arrival of the paper. References should be as per APA norms. SUBMISSION DEADLINES: Date of Abstract Submission: 15th of July, 2012. (Abstract should be of Minimum 300 words including Problem, Aim, Research Methodology, Finding, Implication) Communication of Acceptance: 31st of July, 2012. Submission of full paper: 31st of August, 2012. Registration Dead line: 31st of October, 2012.
REGISTRATION FEES AND PUBLICATION FEES: Basic registration fee (includes lunch and break-foods for 2 days, and one dinner) plus conference kit: Rs 5000/- for industry delegates Rs 3000/- for delegates from Academia US$ 300 for foreign delegates Rs. 2000/- for Student Delegates

Registration after 31 October 2012 with a late fee of Rs. 500 -/or US $ 50.

WHO TO SEND PAPERS to: Please send your paper to Dr. Alok Kr. Rai, Chair-Paper Review Committee via icombhu12@gmail.com , alok.fmsbhu@gmail.com FURTHER INFORMATION : Further information regarding the conference fees, accommodations, visa and publication opportunity, please visit the conference website.

Conference Chair: Dr Usha Kiran Rai, Professor (Marketing), Faculty of Management Studies, Banaras Hindu University.

------------Usha Kiran Rai,

Ph.D. Professor, Marketing Area, Faculty of Management Studies (http://fmsbhu.ac.in/) Banaras Hindu University Varanasi - 221 005. India Tel.: +91-542 6701231 (Direct) Fax: +91-542 2369332 Mobile: +91-94152 65632 Email: usha_fms@yahoo.com / ushakiranrai@fmsbhu.ac.in