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Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.
PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 30% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubrics attached . Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30 % : potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50 % : potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.
ASSIGNMENT QUESTION
PURPOSE This assignment is designed to develop learners ability to analyse and propose improvement solutions for a selected business to consumer (B2C) e-business organisation. REQUIREMENT Analyse a major automotive organisation in terms of its web sites design (appearance), customisation and ubiquitousness and propose relevant improvement solutions.
Low Criteria Description of the selected organisation Weig ht 0 No introduction of the organisation was given 1 1 Only a superficial introduction was given on the organisation. No supporting facts were provided.
Fair 2 The organisation was appropriately described but with limited supporting facts. Only the name and products/services was provided.
Above average 3 The description on the organisation was clear and reasonably supported with facts. The name, products/services, vision and mission were provided and explained. Some of the data provided are not accurate or relevant. Five advantages of ecommerce are described. The language used and the flow of information are above average with some grammatical errors and slight inconsistency in the flow of information. The literature is supported with 4-5 intext referencing. The selected web site was clearly analysed based on two of the mentioned areas.
Excellent 4 The description on the organisation was excellent and well supported with facts. The name, type of products/services, vision and mission are provided and explained. The data and information are accurate and relevant. Six advantages of ecommerce are described. The language used and the flow of information are excellent and well supported with 6-7 intext referencing. Max Mar ks
A three page write up describing the advantages of electronic commerce for the selected organisation 2
Only one advantage of ecommerce is described. The language used and the flow of information contain several grammatical errors and a very poor flow of information. The literature is not supported with intext referencing. The selected web site was poorly analysed with only superficial statements
Analysis of the selected organisation in terms of its web site design (appearance), personalisation and ubiquitousness
Three advantages of e-commerce are described. The language used and the flow of information contain a number of grammatical errors and inconsistency in the flow of information. The literature is only partially supported with 2-3 in-text referencing. The selected web site was fairly analysed based on one of the mentioned areas.
The selected web site was excellently analysed based on three of the mentioned areas.
1.5
Irrelevant recommendations and poor reference to the analysis. A poor summary was presented based on the key points of only one of the given criteria.
Descriptive or superficial recommendations with little reference to the analysis. A fair summary was presented based on the key points for two of the given criterias.
Clear recommendation that relates to the analysis. A good summary was presented based on the key points for three of the given criterias.
Strong recommendation and well justified solutions that relates to the analysis. An excellent summary was presented based on the key points for four of the given criterias.
Total points
7.5
30