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PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BBED4103 E-COMMERCE MAY 2012 _________________________________________________________________________ ARAHAN

KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS


1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 7. Tugasan anda hendaklah diserahkan antara 27hb Jun 2012 hingga 9hb Julai 2012. Serahan selepas 9hb Julai 2012 TIDAK akan diterima. / Your assignment must be submitted between 27th June 2012 until 9th July 2011. Submission after 9th July 2012 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. /

Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.

PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 30% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubrics attached . Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30 % : potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50 % : potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.

ASSIGNMENT QUESTION

PURPOSE This assignment is designed to develop learners ability to analyse and propose improvement solutions for a selected business to consumer (B2C) e-business organisation. REQUIREMENT Analyse a major automotive organisation in terms of its web sites design (appearance), customisation and ubiquitousness and propose relevant improvement solutions.

_________________________________________________________________________ MUKA SURAT TAMAT / END OF PAGE

ATTACHMENT ASSIGNMENT RUBRICS BBED4103 E-COMMERCE / MAY 2012

Low Criteria Description of the selected organisation Weig ht 0 No introduction of the organisation was given 1 1 Only a superficial introduction was given on the organisation. No supporting facts were provided.

Fair 2 The organisation was appropriately described but with limited supporting facts. Only the name and products/services was provided.

Above average 3 The description on the organisation was clear and reasonably supported with facts. The name, products/services, vision and mission were provided and explained. Some of the data provided are not accurate or relevant. Five advantages of ecommerce are described. The language used and the flow of information are above average with some grammatical errors and slight inconsistency in the flow of information. The literature is supported with 4-5 intext referencing. The selected web site was clearly analysed based on two of the mentioned areas.

Excellent 4 The description on the organisation was excellent and well supported with facts. The name, type of products/services, vision and mission are provided and explained. The data and information are accurate and relevant. Six advantages of ecommerce are described. The language used and the flow of information are excellent and well supported with 6-7 intext referencing. Max Mar ks

A three page write up describing the advantages of electronic commerce for the selected organisation 2

No advantages of e-commerce is provided.

Only one advantage of ecommerce is described. The language used and the flow of information contain several grammatical errors and a very poor flow of information. The literature is not supported with intext referencing. The selected web site was poorly analysed with only superficial statements

Analysis of the selected organisation in terms of its web site design (appearance), personalisation and ubiquitousness

No analysis of the selected web site was conducted.

Three advantages of e-commerce are described. The language used and the flow of information contain a number of grammatical errors and inconsistency in the flow of information. The literature is only partially supported with 2-3 in-text referencing. The selected web site was fairly analysed based on one of the mentioned areas.

The selected web site was excellently analysed based on three of the mentioned areas.

Recommended solutions (3 suggestions) to improve the selected organisation Summary

1.5

No recommendatio n for improvement. No conclusion was given.

Irrelevant recommendations and poor reference to the analysis. A poor summary was presented based on the key points of only one of the given criteria.

Descriptive or superficial recommendations with little reference to the analysis. A fair summary was presented based on the key points for two of the given criterias.

Clear recommendation that relates to the analysis. A good summary was presented based on the key points for three of the given criterias.

Strong recommendation and well justified solutions that relates to the analysis. An excellent summary was presented based on the key points for four of the given criterias.

Total points

7.5

30

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