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FLIPKART COMPANY
ITFM assignment
Submitted to, Submitted by, Harsh Vikram Singh [11081]
Section B
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Contents
History of Flip kart ..................................................................................................................... 4 Business Model and USP ............................................................................................................ 5 Web Presence and its importance ............................................................................................... 5 Result of Efforts(marketing efforts) .......................................................................................... 7 Flipcart technologies:- ................................................................................................................ 9 Features of Flipkart:- ............................................................................................................... 11 How they reached to customers and made a difference: ........................................................... 12 Success and Future ................................................................................................................... 15 Conclusion ................................................................................................................................. 15 Reference .................................................................................................................................. 16
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Discoverability:Yahoo news-flipcart used to feed yahoo news on its product page.They do this because this increases the density of keywords in that page.This will going to improve the SEO(search engine optimization) of flipcart even though product discriminations are same for flipcart and its compititors. Payments:Earlier there was some of the common problems while making online payment like no credit card or net banking facility,fear to transact online,repeat transcations failures,no access to web.So what flipcart did to increase the web presence. Flipkart made 4 different Payment Gateways. They introduced Cash-on-Delivery. Then they are also doing order on phone. Payment via DD/Cheque is also accepted. 2 bassic things that flipcart currently doing are:A)Auto redirection to banking site: Unlike most other ecommerce sites, Flipkart never
lands you on CCavenue page, customers are auto redirected to the banks page where the info is required to be filled.Flipkart by-passes 1 unnecessary page by passing the required parameters directly to CCavenue and not through a user interface.
B) Banks Status: Flipkart maintains its own real time status if the banks netbanking is
working or not. So there are no surprises after customer have chosen the bank and then go to the netbanking page. Flipcart Developed on the following key words as well. Google AdWords Flipkart places her ad on google to increase the web presence.This a best method for increasing the web presence and for advertising.In google AdWords flipkart should uses google AdWords tools like Keywords Flipkart Flipkart.com www.flipkart.com flipkart promotional code flipkart India This keywords are far less competitive. It means very few people bid for these keywords in Google Adwords. So, Flipkart also dont have to worry about losing the visitors with these keywords.With this keyword are being searched thousands of time,like. Flipkart is being searched for around 60,500 times, flipkart.com for 12,100, www.flipkart.com for 5400 and flipkart india for 480 times. The total becomes 78480 times for pure branded keywords.
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Search engine optimization:Flipkart advertises through SEO.It is a process of improving the visibility of website or web page in search engine. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.For Example-If a person wants to purchase a mobile online and in google he types purchase mobile then the option of flipkart should appear on the first page and better if on the first link that you can purchase mobile from here. Focused on user experience:Mostly every E-commerce site,tried to put the or tried to cram the maximum amount of information possible into every single page where to increase the web presence and to attract the customers flipcart focused on providing only the relevant information.
The Company focuses its business in four ways: 1. New customers who visit their site by hearing about it word of mouth and first timers. 2. Regular customers who visit the site frequently due to the confidence they have in the site. 3. Customers who like the timely delivery and wish to receive their goods applied online reach them on time. 4. Impulse purchases
Flipkart started with books, but the company stocks nearly 11.5 million titles, "making flipkart the largest book retailer in India. According to data, flipkart has 80 per cent share of the online book market". Flipkart already had a proven model execution with books and extending to other verticals did not need infrastructural changes. Flipkarts real achievement has been in solving the pain points in Indian ecommerce that most well funded players are still complaining about.
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Flipcart technologies:With this Flipkart.com has used many information technologies to update them so that they can have maximum reach of their customers and have variety of books,CDs,DVDs etc. Use open source software for their basic infrastructure like the operating system.
They use Linux as their implementation technology for resource management, task
management and file management.
DATABASE MANAGEMENT:
FlipKarts current model is based on partnership with local book vendors who keep updating the inventory. The process is being automated for efficiency. There are around 3.5 million books in its database. They use an ERP System for building systems for fulfillment operations, end-to-end. The number of different business flows that need to be dealt with here is a major challenge for any pure-play e-commerce business. Ever increasing users and data adds to challenges. Systems need to be capable of handling huge amounts of structured data, working with large complex code bases with software which can scale with the number of users and data.
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The analytics team with functions like data mining, data warehousing, predictive analytics or in general tackling problem solving, analytical reasoning and solving fuzzy problems goes beyond building reporting systems makers.
LOGISTICS:
From putting books online to delivering, there is a lot of work to be done. For this, Flipkart has about 100 people working in the back end, which comprises ordering, stocking operations, packaging, shipping, vendor management, etc. They work with 300 book distributors in 5 cities from whom they procure books as well as 4 International publishers.
Others:
With the new technologies and new way of doing business problems such as of making showrooms,gaodams where goods are stored are being sorted out.As in online business no showrooms are required.This online marketing has changed tah conventional way of doing business,it increases the customer reach,24 hours shopping can be done.clear study can be done on online business,Good product at a lesser price etc.This all are the benefits that flipkart got from her online business method.
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Features of Flipkart: 24*7 customer service:-Flipcart provides 24 hours and 7 days customer service.Customer may contact flipkart anytime and can ask for their product details and other things. Digital cart:-Flipcart provides a service for digital cart,In this a person can do multiple shopping,means if a person goes for shopping and he purchases MP3 palyer then he decided to purchase Television,then something else,so all this items will get stored in one cart,and at last all the total payment can be made. Diversification of products:-flipcart started their business with books and later they decided to diversified themselves into different categories like cameras,computers,mobiles,gming,music,T.V,home and kitchen appliances Begs,watches and etc.This strategy of diversification of products helps them in growing their business. Safe and secure shopping:-As shopping is done online,so some amount of payment to be made online only either through debit card or crdit card.people never feel secure while making payment online ,but flipkart essures that making payment online on their website is completely safe and secure.Shopping at flipcart.com is 100% safe.Credit card payment are processed through the HDFC Bank payment gateway, as well as payment gateways (EBS/ccAvenue) that interface with various banks. HDFC Bank uses the latest encryption technology to protect credit card information. It encrypts customers credit card number so that it cannot be read as the information travels over the Internet. Customer can also share the product info with his friends by on clicking social networking sites i.e. facebook.com or twitter.com
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Tracking of Home delivery:-Main feature of flipkart is providing home delivery.Once the order is placed customer gets an ID and by that ID customer can able to know the current status of his/her product. E-gift voucher:-Flipcart provides e-gift vouchers also to the customers.Sometimes with the purchase of products they also gives some e-gift vouchers.
product that is been displaced on website the same product with same feature will be deliverd to the customer.Warranty on every product will be given.If product finds out to be defected then it will surely be replaced.
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B)Hidden
charges:- There are absolutely no hidden charges when you make a purchase
with Flipkart. Flipkart offer free delivery if the order is Rs. 200 or over, otherwise customer will be charged an additional Rs. 30 for delivery. The prices listed for all items are final and all-inclusive. The prices consumer sees on flipkart product pages are exactly same what he needs to pay.
C)Can
click on the My Account link in the top right of any page on flipkart store. This will take customer to My Account page, where one can click on the My Orders link to view the status of all orders. To view the status of a specific order, click on the Order Number. After your order is shipped out from our warehouse, flikart will send you a mail with the shipping details.
D)3
day price guarantee for mobiles:- Due to the nature of product, there may be
fluctuations in price from time to time in mobile. If customer have purchased a phone from flipkart and he see a drop in price in the 72 hours following his purchase, do bring it to company notice. The difference in amount will be refunded to the customer.This is one of the best thing that made a difference and cutomers started running towards flipkart.
E)Wallet:-
The Wallet is a prepaid instrument that enables one to shop on Flipkart.com multiple times by making a payment only ONCE. One can make a payment for a certain amount and this will be added to his account as prepaid balance in his Wallet. When he make an order, he can choose to use the Wallet as the mode of payment and the amount will be deducted from the balance in your Wallet.
F)low
cost:-Flipcart provides every product at a low price compare to market.So most of the
people wants to purchase from flipkart only as they are getting good quality product at a lower price.
G)Advertisements:-Flipkarts
now a days also showing very attractive Ads,people are liking those Ads specially children as in there Ads children are only promoting their brand name.Some advertisement pics are as-
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Conclusion :- Flipkart,the first billion dollar Internet company from India (by 2015
estimates) is by far the leading on line store in the nation.As by its strategies and way of doing business it can be concluded that in coming years flipkart may become ASIAs number 1 online selling company.her method of creating web presence is too good and customer attraction strategies are also unforgettable.Customers gets the best quality product at lower price. Flipkart succeeded in India because it provided books & accessories at comparatively lower price then offline retailers. Another point was that India's courier system is very primitive and one need a very good logistic system to provide better service to the customer.Flipkart learned it quick and managed well.
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Reference
www.flipkart.com http://kannanwrites.hubpages.com http://www.youtube.com http://www.thehindu.com http://www.thehindu.com/arts/magazine/article3290735.ece http://businesstoday.intoday.in/story/flipkart-online-shopping-e-commerce-order-booksonline/1/20797.html
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