Beruflich Dokumente
Kultur Dokumente
Content Summary
Celebrity Target Details Celebrity Accolades Celebrity Life Captains Club 5 Star Academy Groups Celebrity Passages eTools Reasons to Sell Celebrity Reasons to Sell Celebrity Solstice Why Sail Alaska in the Spring Recommend Alaska Cruisetours Recommend Europe Cruisetours Why Celebrity to Galapagos ChoiceAir XClub Itinerary Overview Detailed Itinerary Overview
2011 Celebrity Cruises, Inc. Ships registry: Malta & Ecuador. 09017229 2/2011
Brand Positioning
Very attractive option to both
premium and luxury markets:
For premium market cruisers: Trade up, aspirational, taste of luxury For luxury market cruisers: Value proposition
ROYAL
CELEBRITY
CARNIVAL
NCL
PRINCESS
HAL
CRYSTAL
Contemporary
The Positioning
Modern, accomplished consumers who love cruising and are seeking an elevated experience combining thoughtful details and enriching programming with world-class cuisine and impeccable service.
Luxury
Mindset
Youthful thinking, accomplished; discerning; relaxed and casual Desires thoughtful details and enriching programs Appreciates world-class cuisine and impeccable service Prefer modern and stylish atmosphere Seeks elevated personal experiences and is willing to pay more for them Cruising is their vacation preference
Love cruising
U.S. Market Frequent and Occasional cruisers International Markets Previous experience or strong desire to cruise
2011 Celebrity Cruises, Inc. Ships registry: Malta & Ecuador. 10018468 2/2011
2011 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10019801 2/2011
Celebrity Life. Now thats the good life. Enjoy every minute of it.
2010 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10020752 12/2010
Our Captains Club premier recognition and rewards program, with exclusive benefits for each membership tier, is designed to make you the center of our attention. Its all part of our effort to match our highest level of onboard design with the highest level of recognition.
Member Benefits*
Loyalty desk/host Premium onboard discount booklet Exclusive Captains Club Celebration Complimentary custom air request Presailing specialty restaurant reservations Reunion cruises One category upgrade Online newsletter Access and use of Captains Club Lounge during their cruise Priority embarkation Wine seminar Priority status to shore excursion waitlist Senior officers cocktail party Platinum CAS enrollment Diamond CAS enrollment 25% of all Internet Packages 90 free Internet minutes Private shipboard departure lounge with continental breakfast Priority tender service Priority waitlist for dining room seating Elegant tea Complimentary access to Persian Garden (port days only) Free pressing of up to 2 items/stateroom Discounted bag of laundry for cruises of 12 nights or more* 1 complimentary bag laundry (wash, dry, press) Up to 30 items on itineraries without water usage restrictions Up to 20 items on itineraries with water usage restriction Free Dry cleaning of 1 item
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1 STAR
This section will provide you with a basic overview of Celebrity Cruises, her fleet, services, destinations, and some tools available to help you grow your business. When you have successfully completed all courses in this level, you will gain status as a Celebrity 1 Star Agent. At completion, you will receive a certificate recognizing these accomplishments. In order to gain credentials as a Celebrity 1 Star Agent, you will need to complete the following courses and their quizzes with a score of 80% or above. Introduction to Celebrity Cruises and Cruising The Celebrity Fleet The Celebrity Treatment Onboard Experience Destinations At Your Service After completing Level 1, you will have added knowledge in selling cruises as well as a well-rounded background on Celebrity Cruises. You will receive a Celebrity 1 Star Agent certificate to display in recognition of accomplishments.
4 STAR
Cruising is a wonderful way to see the world. Some ports and destinations offer more highlights than our customers have the time to see. A Celebrity Cruisetour can transform these vacation dreams into reality. After completing this section, you will understand how adding a land-based Cruisetour can help you transform your customers trip into an immersive life-time experience, while adding to your sales. After completing this module, you will have insight into the many Cruisetour adventures that Celebrity has to offer, how these add-ons can make take the worry out of vacation planning and enhance a vacations value. After successfully completing this sections courses and quizzes with a score of 80% or above, you will receive a Celebrity 4 Star Agent Certificate in recognition of your accomplishments.
5 STAR
You have learned all about Celebritys fleet, accommodations, cuisine, destinations, and Cruisetours. Now you will have the opportunity to gain knowledge of the wonderful tools that Celebrity has to assist you in building customer loyalty and growing your business. Here you will learn about Cruisingpower, Cruisematch, e-Connect, and more. When you have completed this level, its courses and quizzes, your customers will recognize you for the depth of your knowledge regarding cruising and Celebrity Cruises. Celebrity Cruises will recognize you as a Celebrity 5 Star Agent. In recognition for your hard work and expertise, you will receive a Celebrity 5 Star Agent Certificate, a coupon booklet filled with tools to help you grow your business and your commissions, some CLIA points, and the opportunity to win one of twenty five Celebrity Cruises.
2 STAR
In this section, you will learn all about Celebritys stateroom accommodations, dining venues and options, our spa and wellness programs, onboard life and Celebritys white glove service. To gain credentials as a 2 Star Agent, you will need to complete all courses and score of 80% or better on quizzes within this level. After completing this level, you will have gained incredible insight into the accommodations and onboard life that your guests will experience while on a Celebrity Cruise. You will receive a Celebrity 2 Star Agent certificate to display in recognition of your accomplishments.
3 STAR
At this point, you have a high level understanding of Celebrity Cruises, with in-depth knowledge regarding Celebritys accommodations and onboard amenities. In this level, you will learn about Celebritys many itineraries. You will also learn about some of the incredible sights to be seen in a number of the ports we visit. As your customers primary resource for destination information, this section will provide you with details that will assist you and your customer in making the right cruising choices. When you complete this module and its quizzes with a score of 80% or above, you will receive a certificate of recognition as a Celebrity 3 Star Agent.
2011 Celebrity Cruises, Inc. Ships registry: Malta & Ecuador. 10017404 2/2011
Now you can hold your inventory until... 120 days to sailing for 8 nights or less 150 days to sailing for 9 nights or longer
All policies contained apply to U.S. and Canadian Travel Partners only. Certain guidelines above are not applicable for Celebrity Cruisetours and Celebrity Xpedition. Celebrity Cruises reserves the right to contact you at any time to review group inventory held on sail dates that are at risk of being oversold. During this review, all unsold inventory (inventory without full legal names and full deposits) will be recalled. Maximum Group Limits policy remains active (2x rule). For both programs deposit for triples, quads, family staterooms, suites and any allocated staterooms require full deposit and names within 30 days; Penthouse, Royal and Celebrity Suites require names and deposit at time of booking. For groups over 100 staterooms, other terms and conditions may apply. For more information on groups over 100 staterooms, please contact our Sales Team at 800.722.5934. 2010 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10020273 12/2010
Celebrity Passages
Onboard Booking Program
When your clients book their next Celebrity cruise onboard they can receive a Shipboard Credit up to $300* FREE Upgrade of up to 3-Categories, Plus a Reduced Deposit of only , $100 USD PER PERSON. Reservations are created through the guests preferred Travel Professional. You, as their preferred Travel Professional, will finalize all details and receive full credit for the booking.
Open Passage:
Ship, Sail date or stateroom category is not required at time of initial deposit $100USD deposit required per person (non-refundable) No additional deposits due until final payment Value of shipboard credit will be applied when booking details are finalized Open Passage Account will be credited to your preferred Travel Professional
Reserved Passage:
Ship, Sail date or stateroom category is required at time of initial deposit $100USD deposit required per person** No additional deposits due until final payment Value of shipboard credit applied immediately FREE Upgrades Reserved Passage will be credited to your preferred Travel Professional
** Standard cancellation policies apply. See brochure for details.
Guests who book an Open Passage will receive 2 certificates to present to a friend or family member. These certificates will enable them to sail on the same ship and sail date and enjoy the onboard credit of up to $300USD when booked within 30 days of selection of actual ship and sail date.
CELEBRITY CRUISES RESERVES THE RIGHT TO IMPOSE A FUEL SUPPLEMENT OF UP TO $10USD PER GUEST PER DAY ON ALL GUESTS IF THE PRICE OF WEST TEXAS INTERMEDIATE FUEL EXCEEDS $65.00 PER BARREL.
eTools Summary
Save time and energy with these effective, easy-to-use tools that help you use the Web to provide targeted information to more of your clients - and potential clients. Visit cruisingpower.com/sellingtools.
My Marketing Center
'My Marketing Center' represents the state-of-the-art in creating your own professional and customized flyers and brochures. Providing exciting new design, customization, and sending options, 'My Marketing Center' will be the one-stop for all your Celebrity and marketing needs. Getting the right message to the right people has never been easier. So don't wait, show your clients how creative you can be and get started right now!
Promotional Flyers
A comprehensive list of the latest Celebrity promotional PDF documents.
Order Collateral
Order Celebrity Cruises marketing materials online.
One-Stop Files
The One-Stop Files provide a snapshot of prices and promotions for Celebrity Cruises on a weekly basis. Use this as an easy way to get the best pricing for your clients.
VIP CruisePass
Get connected to all the latest Celebrity Cruises news and offers by downloading your personalized VIP CruisePass. With this indispensable desktop application, you'll be the first to know about Special Offers, Alerts (Weather, Incident), and Itinerary Updates. Plus, you'll have direct access to CruisingPower.com right from your desktop.
eConnect
Create vivid, compelling Celebrity Cruises emails or equotes with ease using eConnect. Simply search by date, ship or destination and select up to 5 products and send personalized emails or equotes directly to your clients. Give your clients even more reasons to book with links to exciting details about their cruise line, ship, stateroom and more.
Image Library
The images within this library visually communicate how a Celebrity Cruises vacation brings its guests a taste of luxury and should be used in your marketing efforts.
Personalized eMarketing
Use Welcome to Celebrity Solstice - to engage and inform your own clients. Request a personalized URL for these dynamic experiences, and we'll brand them with your agency's contact information, complete with links to your agency's existing website.
Customize eCards
Create a customized E-card for your clients. Let them know about great upcoming vacations, promotions and new products, or just say "thank you."
Personalized Collateral
This tool provides professionally designed postcards, flyers and stuffers that you can customize online with your agency name, address, phone numbers, web and e-mail addresses. The materials you customize online will be printed for you and shipped to the destination of your choice.
Incentive Travel
A Celebrity cruise is the perfect way for your incentive clients to reward top employees, show appreciation, or conduct an annual corporate event.
2011 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 09017289 2/2011
6 Concierge Class
Yet one more Celebrity exclusive From the moment you arrive onboard, the comforts and amenities of our Concierge Class staterooms will envelop you. Plush veranda accommodations rival any other staterooms at sea. Enjoy priority embarkation and a celebratory bottle of champagne to commemorate your departure. Choose a pillow from our extensive menu and spend each night in blissful comfort. Revel in details like daily deliveries of fresh fruit, hors doeuvres, and fresh cut flowers.
7 Experience CelebrityLife
An exciting and entertaining series of activities that redefine traditional onboard programming. Choose from a vast array of choices that let your passions lead the way for you to dive into fun with an expansive onboard activities program. Taste, Learn, Revive, Play
2010 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10018339 12/2010
2011 Celebrity Cruises Inc. Ships registry: Malta & Ecuador. 11022579 2/2011
When you recommend a Celebrity Cruisetour, your clients vacation experience deepens and your rewards soar.
Alaska Cruisetours
What could equal the grandeur of 7 nights on a Celebrity Northbound/Southbound Glacier voyage?
A Celebrity Cruisetour into the soul-stirring heart of Alaska! Each Alaska Cruisetour is a combination of a cruise and land tour. Cruisetour packages can last from 10 to 14 nights and are an extension of the Celebrity onboard experience,distinguished by: 7-night Alaska Northbound/Southbound Glacier Cruise onboard Millennium 100% escorted tours by a Celebrity Tour Director who acts as a guide, historian and concierge Celebritys Wilderness Express traincars, featuring custom-designed, glass-domed seating, the most luxurious and spacious in Alaska Outstanding service and Deluxe motorcoach travel Accommodations at the finest, most charming lodges and hotels in premium locations Premium baggage service throughout the Cruisetour Destinations including Seward, Alyeska, Anchorage, Talkeetna, Denali and Fairbanks Wilderness Express Traincar features: Custom-designed 360 glass-domed seating Extra-wide reclining leather seats that rotate to form seating groups Outdoor viewing platform to soak in Alaskas amazing scenery Bistro-style restaurant specializing in regional Alaskan cuisine* Full bar service, specialty coffees and teas* Wheelchair lift to first and 360 glassdome level A train host who narrates throughout the traincar journey
* ealsandbeveragesonthelandportionoftour,includingonboardthe M WildernessExpressandinlodgesareavailableatadditionalcost.
YOUR ALREADY AWARDED GAP POINTS ON EARN 3 ADDITIONAL GAP POINTS TO CRUISE ONLY GROUP BOOKINGS.
888-307-8401 | www.cruisingpower.com
2011 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10019255 2/2011
Certain restrictions apply. 2011 Celebrity Cruises, Inc. Ships registry: Malta. 09017205 1/2011
Toddler Time
Children participating in organized Fun Factory events must be age 3 and fully potty trained. However you can accompany your child to the Fun Factory or any organized activity. Toddler Time is also offered to allow the parents of toddlers and their children to interact with other children their age. The Youth Staff (X-Club) team will provide suitable toys and products for your toddlers. Please check the Fun Factory (X-Club) daily program for times and locations. In accordance with USPH policies and standards, Celebrity has provided each vessel with lavatory based changing tables and baby wipes.
Fun Factory
This is where the magic happens and the fun starts. A place exclusively for our junior cruisers. Open from 9:00 am until 10:00pm each and every night, entertaining every child and teen onboard the vessel with crafts, games, toys, arcade games, music, karaoke, and much much more Come step inside on the first day of the cruise for our Open House, where families can get all the information they need about the Fun Factory Programs and we plan each junior cruisers fun-filled vacation.
Teen Entertainment
For our young adults aged 12-17, Celebrity offers a supervised yet independent program featuring various social activities designed for ultimate fun. Please check the Teen daily for details.
2011 Celebrity Cruises, Inc. Ships registry: Malta & Ecuador. 09017251 2/2011
2010 Celebrity Cruises Inc. Ships registry Malta & Ecuador. 10018138. 03/2010
When you recommend a Celebrity Cruisetour, your clients vacation experience deepens and your rewards soar.
Alaska Cruisetours
What could equal the grandeur of 7 nights on a Celebrity Northbound/Southbound Glacier voyage?
A Celebrity Cruisetour into the soul-stirring heart of Alaska! Each Alaska Cruisetour is a combination of a cruise and land tour. Cruisetour packages can last from 10 to 14 nights and are an extension of the Celebrity onboard experience,distinguished by: 7-night Alaska Northbound/Southbound Glacier Cruise onboard Millennium 100% escorted tours by a Celebrity Tour Director who acts as a guide, historian and concierge Celebritys Wilderness Express traincars, featuring custom-designed, glass-domed seating, the most luxurious and spacious in Alaska Outstanding service and Deluxe motorcoach travel Accommodations at the finest, most charming lodges and hotels in premium locations Premium baggage service throughout the Cruisetour Destinations including Seward, Alyeska, Anchorage, Talkeetna, Denali and Fairbanks Wilderness Express Traincar features: Custom-designed 360 glass-domed seating Extra-wide reclining leather seats that rotate to form seating groups Outdoor viewing platform to soak in Alaskas amazing scenery Bistro-style restaurant specializing in regional Alaskan cuisine* Full bar service, specialty coffees and teas* Wheelchair lift to first and 360 glassdome level A train host who narrates throughout the traincar journey
* ealsandbeveragesonthelandportionoftour,includingonboardthe M WildernessExpressandinlodgesareavailableatadditionalcost.
YOUR ALREADY AWARDED GAP POINTS ON EARN 3 ADDITIONAL GAP POINTS TO CRUISE ONLY GROUP BOOKINGS.
888-307-8401 | www.cruisingpower.com
2011 Celebrity Cruises Inc. Ships registry: Malta and Ecuador. 10019255 2/2011