350 420 The argument that adverstising with Cable Communications Corporation (CCC) will increase a company's profits

is a partisan view lacking supporting evidence. CC C delivers a vague promise, failing to address how they will increase a company' s profits, to what extent they can increase profits, and at what cost. Moreover , the author does not consider alternative options outside of choosing Cable Com munications Corporation as a means to increase sales. First, the promotion contends that advertising with CCC is the reason for Adams Car Dealership's recent increase in sales. This assumption fails to consider oth er reasons for Adams Car Dealership's recent success. The car dealership may ha ve recently incurred new management better able to pitch sales, or perhaps the d ealership drastically reduced costs to consumers. There are many reasons Adams Car Dealership could have increased sales, irrelevant to doing business with CCC . Secondly, even if CCC could be attributed to be the principal reason for Adams C ar Dealership's recent success, it would be faulty to assume they will be able t o do the same for another company. One successful venture does not mean all fut ure business with Cable Communications will prove to be equally successful. A l ong history of success from many different companies would provide stronger back ing for CCC. Thirdly, the promotion does not clearly delineate how CCC plans to increase a co mpany's profits. Will they increase public exposure via television ads, highway billboards, newpaper listings, or door-to-door campaigning? What method is mos t succesful? One can not fully endorse going into business with CCC without know ing the tactics which will be employed. More information concerning CCC's metho ds and track record of successes would be insightful. Fourthly, at what cost will CCC be able to help one's company? Will the cost be greater than the gain? Prior to entering into a business relationship with CCC , a financial consultant could be sought to advise on the pros an cons of such a transaction. Lastly, a company's sales can grow from other means, outside Better quality control, more durable materials, a persuasive account for a company's success. The causes for a company's onged; however, CCC contends that by solely advertising with will succeed. of advertisement. sales teams can all success is multi-pr them, one's company

CCC contends that by entering into a business relationship with them, one can im prove the success of one's company. CCC fails to provide a strong track record backing that claim, a methodology for execution, and a cost estimate for their a dvertising service. Without more information from CCC and consideration of alte rnative solutions, one can not strongly endorse CCC to be capable of delivering upon their promise of boosting sales.